Content Amplified

Masset - Content Amplified
  • 5.0 (4)
  • Marketing
  • Updated Daily

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. Why your sales standards are really just suggestions

    2d ago

    Why your sales standards are really just suggestions

    If you don't enforce a standard, you don't have a standard, you have a suggestion. In this episode of Content to Close, Hoffen Guo, who has sold into aircraft engine giants, run enterprise learning partnerships at Udemy, and now leads 100% cold-calling teams selling to SMB restaurant owners, lays out her "execution floor" approach to sales leadership. Hoffen explains why activity metrics like 120 minutes of talk time and 150 calls a day fool leaders into rewarding busyness instead of behavior, and why most coaching ("book more meetings," "work on urgency") is really just pressure in disguise. She breaks down the hidden revenue cost of letting one top performer freelance off-script, why standards are social contracts that weaken the moment they go unenforced, and how to hold a hard line without micromanaging by separating controlling standards from controlling style. She closes with the one standard to tighten this quarter: next-step discipline, the difference between a happy call and a real pipeline. If you lead a sales floor and suspect your standards have quietly become optional, this conversation is the wake-up call. About Hoffen Hoffen Guo started her career in policy and regulation analysis consulting before moving into a business development role at one of the world's largest aircraft engine companies, selling into highly structured, highly regulated, long-cycle enterprise environments. She then joined Udemy's enterprise learning partnership team, focusing on enablement and sales training for partners in emerging markets. Today she works at a SaaS company selling to SMB restaurant owners through 100% cold calling, a motion she calls the toughest combination to sell into. Her through-line: every career move got closer to speed and raw execution, which shaped her belief that activity has to be measurable and execution has to be inspectable. Show Notes Connect with Hoffen on LinkedIn: https://www.linkedin.com/in/hoffen/Text us what you think about this episode!

    21 min
  2. Why AI outputs don't equal a content strategy

    3d ago

    Why AI outputs don't equal a content strategy

    Producing more content faster is not the same as producing content that matters. In this episode of Content Amplified, Adam Haskew, Associate Director of Brand Experience at Redis, makes the case that AI accelerates your outputs but does nothing for your strategy, and that the gap between the two is where "AI slop" gets made. Adam argues the fix is the unglamorous, old-school stuff most teams skip when they are moving fast: kickoff calls, a genuinely complete brief, and human alignment at the very start of a project, before a single word is generated. He explains why a web page is really the same as an ebook when it comes to planning, why skipping alignment creates a "snowball effect" where small problems amplify downstream, and how about an hour and a half of upfront communication removes most of the noise. He also shares how he owns a brand voice review agent at Redis that every piece of content has to pass through before it ships, and why, quoting musician Nick Cave, AI that has never felt hunger or fear still cannot replace a human point of view. If you are shipping more content than ever but learning nothing from it, this conversation gives you the red flags to watch for and a starting point to fix it. About Adam Adam Haskew is the Associate Director of Brand Experience at Redis, where he leads a three-person team focused on brand voice consistency and accurate messaging across the website, print collateral, and trade show materials. He studied English literature and started his career in magazine publishing in Chattanooga, Tennessee, then worked at software companies, an insurance provider, and SaaS companies in the Bay Area before settling into a remote role at Redis. Adam sees AI as a tool in the toolbox, not a replacement for the human judgment that turns content into something worth reading. He believes the best content starts with a clear brief and human communication, then uses AI to execute against that strategy, never the other way around. Show Notes - Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamhaskew/ Text us what you think about this episode!

    17 min
  3. Why your event should be the start of your content, not the finish line

    4d ago

    Why your event should be the start of your content, not the finish line

    Most teams treat an event as a one-time moment, measure success by attendance, then move on to planning the next one. In this episode of Content Amplified, Adrienne Collins, who leads the events team at a SaaS company and has spent 13 years in the event space, explains how to turn a single event into months of content that actually drives pipeline. She breaks down the before, during, and after of a real content system: building anticipation and points-of-view content ahead of time, shifting into "capture mode, not execution" on site, then sequencing the footage into short videos, sales enablement, blogs, and thought leadership instead of dumping it all at once. Adrienne shares why her team replaced costly full-video breakout recordings with audio plus transcripts and an on-site testimonial studio at a fourth of the cost, and walks through her capture, package, distribute, and measure framework for aligning content to the buyer journey. If your events end the moment the doors close, this conversation gives you the system to keep them working for months. About Adrienne Adrienne Collins lives in Texas, graduated from Texas Tech, and has worked in the event space since graduating, spanning wedding planning, hospitality, sports travel, and private events before moving into corporate events. She has spent the last 13 years at a SaaS company, growing through the ranks and now leading its events team through a recent acquisition and merger. Adrienne believes an event should be one point in a longer process, not the finish line, and that the real measure of an event is the business impact and pipeline it unlocks long after it ends. Show Notes - Connect with Adrienne on LinkedIn: https://www.linkedin.com/in/collinsradrienne/ Text us what you think about this episode!

    16 min
  4. Why most employee advocacy programs turn your team into parrots

    5d ago

    Why most employee advocacy programs turn your team into parrots

    Most employee advocacy programs fail because they turn employees into parrots, repeating the same product message over and over until no one wants to share anything. In this episode of Content Amplified, Matt Mullan, Director of Social Media at NinjaOne, explains how to fix that by positioning employees as thought leaders instead of megaphones. Matt walks through giving people industry content they actually want to share, using Mad Libs-style suggested copy with guardrails so posts sound human, and motivating adoption by shouting out every organic win across Slack rather than relying on prizes. He gets specific on measurement: why earned media value and potential impressions are made-up numbers, why UTM link tracking is the only honest metric, and why he holds his programs to a 50% monthly usage bar. He also makes the case that LinkedIn comments now out-earn reshares, and shares how his team built an in-house "social ambassador" tiger team to keep conversations going. If you run social and your advocacy program has stalled, this conversation gives you the playbook. About Matt Matt Mullan is the Director of Social Media at NinjaOne, an IT operations platform. He has spent roughly 13 years in social media, going back to experimenting with Google Plus and MySpace, and has worked across industries from an international toy manufacturer to HR and payroll software, cybersecurity, and IT management companies. Matt is focused on B2B social media as his day-to-day craft, and he believes the real audience for an advocacy program is not your followers, it is your own employees. Show Notes - Connect with Matt on LinkedIn: https://www.linkedin.com/in/mullanmatthew/ Text us what you think about this episode!

    19 min
  5. Why training alone won't make your reps revenue-ready

    May 29

    Why training alone won't make your reps revenue-ready

    Most sales teams have more enablement material than ever and reps who still freeze on live calls.  In this episode of Content to Close, Gus Garza, an enablement leader at Yext, explains why the gap between training and revenue readiness comes down to one thing: reps. Gus walks through how he uses Gong calls to diagnose where sellers are actually tripping up, why prescriptive bite-sized learning beats two-hour courses, and how he uses tools like Synthesia avatars and AI role play (plus a free ChatGPT voice-mode GPT) to give reps practice before they practice on customers. He breaks down how to personalize coaching at scale, getting one rep working on discovery while another tightens up the close, and why the reps who refuse to adapt to AI tend to weed themselves out. If you lead an enablement team or own quota and feel like your training program is checking boxes without changing behavior, this conversation gives you a practical model. About Gus Gus Garza is an enablement professional at Yext, where he focuses on turning sellers into revenue-ready reps. Gus came up through the Bay Area tech world after a stint in the military working in avionics, paid his dues as an SDR, and moved into closing roles and major accounts before falling into enablement six years ago. He spent time at UserTesting selling into enterprise UX teams, and credits his early SDR hunting instincts and improv background for the way he coaches reps today. Show Notes - Connect with Gus on LinkedIn: https://www.linkedin.com/in/gustavogarza/ Text us what you think about this episode!

    20 min
  6. Why audience-first content beats cranking out specs and features

    May 28

    Why audience-first content beats cranking out specs and features

    Stop cranking stuff out.  That is the first move John Henkel wants every product marketer to make before they touch another asset. In this episode of Content Amplified, John, who leads product marketing for the AV segment at Netgear, shares how he keeps content tied to a real user and a real purpose instead of a list of specs. John walks through where engineering-led companies drift away from the problem they actually solve, how he uses trade-show conversations and weekly sales-team meetings to validate the user before a piece ships, and the trick of picking up the phone to get integrators invested in feedback so they tell you what is wrong instead of saying "looks great." He also shares the simple spreadsheet audit he is running right now at Netgear, mapping every asset to its audience and desired action so the team can see what to keep, kill, or rebuild. If your content calendar is full but your sales team is not asking for what you ship, this one is for you. About John John Henkel leads product marketing for the AV segment of Netgear's business division, where he has spent the last six and a half years bridging the AV and IT worlds. Before Netgear, John spent roughly fifteen years as a video editor making commercials and longer-form content, then moved to the manufacturer side at a series of AV companies, picking up product management, tech writing, and marketing along the way. He describes himself as a marketer who learned the craft from the user side of the equation, which shapes how he thinks about every piece of content his team ships. Show Notes - Connect with John on LinkedIn: https://www.linkedin.com/in/henkel/ Text us what you think about this episode!

    16 min
  7. Why your content is only as strong as the people you bring in

    May 27

    Why your content is only as strong as the people you bring in

    Most content doesn't fall apart at the idea stage. It falls apart in the handoff. In this episode of Content Amplified, Leo Kosir, a Chicago-based creative leader with 20-plus years across boutique design firms, full-service ad agencies, pharma, and in-house teams for national retail, lifestyle, and web hosting brands, unpacks what he calls 360 content. Leo explains why directors, editors, stylists, music supervisors, UX, and developers should be in the room at the brief, not after the concept is locked. He shares how to corral too many cooks without losing big ideas (distill to three diverse concepts, not three variants of the same layout), why decision makers belong in early brainstorms so you never hear "let's start over" two months in, and why customer testing should override even a key stakeholder's opinion. If your team is shipping work that feels flat by the time it goes live, this episode tells you where the leak is. About Leo Leo Kosir is a Chicago-based creative leader with more than 20 years of experience building brands and leading integrated campaigns. He has worked across boutique design firms, full-service ad agencies, a pharmaceutical agency, and in-house creative teams for national retail, lifestyle, and web hosting brands. His work spans traditional advertising, digital, experiential, and content. Leo believes the best creative work happens when strategy and craft refuse to compromise on each other. Show Notes - Connect with Leo on LinkedIn: https://www.linkedin.com/in/leo-kosir/ Text us what you think about this episode!

    13 min
  8. Why the content mill era is over and what replaces it

    May 26

    Why the content mill era is over and what replaces it

    For twenty years, marketers chased lowest-common-denominator search traffic by repackaging the same information everyone else was publishing. AI just made that playbook worthless. In this episode of Content Amplified, Stacy Shelley, a 20-year B2B cybersecurity marketing veteran who has led marketing at startups that scaled to hundreds of millions in ARR, explains what marketers should be doing instead. Stacy walks through why generic high-volume content is getting swallowed by AI overviews, why your website's job has narrowed to making an unforgettable impression on people who already know who you are, and why the awareness stage of the funnel now happens in Slack groups, Discords, social feeds, and the communities your audience actually trusts. He also reframes how to measure content success, away from raw traffic and toward ICP-account engagement and pipeline influence. If you are trying to figure out what content marketing looks like after SEO stops carrying the weight, this conversation gives you a clear path forward. About Stacy Stacy Shelley has been marketing in B2B cybersecurity for about 20 years, starting in the early 2000s post-antivirus era before security became its own industry. He has led marketing for multiple startups, including some that scaled into the hundreds of millions in ARR and others that had strong early exits. His entire career has been spent marketing to security buyers, an audience he describes as smart, skeptical, and full of trust issues, which means the playbooks that work everywhere else rarely translate. Show Notes - Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacyshelley/ Text us what you think about this episode!

    18 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Information

  • Creator
    Masset - Content Amplified
  • Years Active
    2023 - 2026
  • Episodes
    459
  • Rating
    Explicit
  • Copyright
    © 2026 Content Amplified
  • Show Website
    Content Amplified