Content Amplified

Masset - Content Amplified
  • 5.0 (4)
  • Marketing
  • Updated Daily

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. 16h ago

    Why AI is both the best tool and a mortal threat to creativity

    Bruce Springsteen played years of small clubs to small audiences before he became the superstar AI can now rip off. In this episode of Content Amplified, Wesley Quock, who leads the brand experience team at ExtraHop, traces the three disruptions that reshaped creative work across his 30-year career: the move to digital, social media plus smartphones, and now AI. He explains how each one accelerated the devaluation and commodification of content until, as he puts it, we are all starting to be drowned in slop. Wes uses AI every day for research, copywriting, image creation, video, and campaign strategy, and still calls it a mortal threat to creativity, because a 14-year-old can now generate a scene in the style of Miyazaki without knowing what Miyazaki went through to build it. His counterweight is craft. He shares the one-word thesis assignment from art school that still shapes how he briefs creative work, why behind-the-scenes storytelling is the thing competitors cannot rip off, and how to brief AI tools the way you would brief a junior creative. Listen if you want a clear-eyed way to use AI without handing it your creative voice. About Wesley Wesley Quock has spent over 30 years in the creative realm, starting in small boutique design agencies doing branding work for banks and the Aspen Skiing Company, then moving into high tech for the last 26 years across both enterprise corporations and startups. Along the way he has done print design, event design, video production, and social media design, growing with whatever the industry needed from a creative standpoint. He is now about ten years into cybersecurity, leading the brand experience team at ExtraHop, where he owns creative and manages the web team, putting every brand channel under his purview. Wes believes AI is a genuine new medium in the hands of real artists, the way Photoshop never killed photography, but that creators have to hold onto storytelling, vision, and the unglamorous process behind the finished piece. Show Notes Connect with Wesley on LinkedIn: https://www.linkedin.com/in/wesley-quock/Wesley's company, ExtraHop: https://www.extrahop.comText us what you think about this episode!

    Why AI is both the best tool and a mortal threat to creativity

  2. 1d ago

    How to get your marketing team out of the execution trap

    Marketing teams do not fall into the execution trap because they are bad at their jobs. They fall in because they are so good at executing that every request lands on their desk. In this episode of Content Amplified, Melissa Geertz, Senior Vice President of Marketing at Gray, explains the execution trap: why most organizations only tap a fraction of marketing's expertise, and what it takes to climb out. Melissa breaks down how a broad skill set turns marketing into the company catch-all, why measuring sales quantitatively and marketing qualitatively creates an unintentional divide, and how a shared services model amplifies all of it. She makes the case for a dedicated, business-facing role that thinks and acts like an account executive, not to do the work, but to be the bridge that unlocks the rest of the team. She also walks through the difference between executing a request for a video and asking what problem the business is actually trying to solve, and why the phrase "marketing needs a seat at the table" drives her crazy. If your team is stuck taking orders, this conversation gives you the first structural move and the patience to make it stick. About Melissa Melissa Geertz has spent about twenty-five years in marketing, but her career started in broadcast news, which gave her a foundation in storytelling and communication. She left it because that kind of storytelling felt transactional and kept her at a distance from people, and she wanted to build something longer term. Much of her career since has been spent leading enterprise shared services marketing organizations, where one team supports multiple businesses under a parent structure, a model she finds fascinating because it constantly challenges how you demonstrate marketing's strategic value. She is now Senior Vice President of Marketing at Gray, a 65-year-old design-build firm that began as a small family-owned construction company in rural Kentucky and now engineers, builds, and automates industrial facilities across North America with roughly 30 offices and 2,000 team members. Show Notes Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissageertz/Text us what you think about this episode!

    How to get your marketing team out of the execution trap

  3. 2d ago

    How to use AI for content without failing the sniff test

    Readers can smell AI writing in one line, and once they do, they never give the content a second chance. In this episode of Content Amplified, Lexi Croisdale, Director of Global Content at Varonis, maps out where content teams should sit on the spectrum between fully automated production and fully human writing. Lexi explains why the sniff test is really an authenticity test, why marketers are now stripping dashes out of their own style guides, and how she pushes back when leadership hands the team a Claude Enterprise account and asks for a 10x return. Her answer is to point AI at the admin work instead of the first draft: trained agents that turn meeting transcripts into recurring notes, and a reporting project that takes CSV exports from every channel and returns the monthly report already formatted the way leadership wants to read it. She also makes the case that if a company expects you to use AI, it should pay for you to learn it, and that the strongest human signal a brand has is its own employees with their own bylines. Listen if your team is being asked to produce more without sounding like a machine. About Lexi Lexi Croisdale started her career in journalism and left it when she realized she wanted work that evoked emotion rather than reporting the doom and gloom. She moved into marketing and repeatedly raised her hand to own video and social at organizations that had nobody accountable for either, which is how she became what she calls a visual storyteller. She is now Director of Global Content at Varonis, a cybersecurity company where she runs a human-centric content strategy built on subject-matter-expert bylines rather than a single corporate voice. Lexi believes brands should put less pressure on the logo and more support behind employees building their own personal brands. Show Notes Connect with Lexi on LinkedIn: https://www.linkedin.com/in/alexiscroisdale/Text us what you think about this episode!

    How to use AI for content without failing the sniff test

  4. 6d ago

    How AI shrank one marketing team from twelve to four

    What happens when a technical B2B SaaS company decides it doesn't need a twelve person marketing team? In this episode of Content Amplified, Jerome Stewart, a marketing leader who has spent the past decade building AI powered B2B SaaS brands in the analytics and observability space, explains how he helped shrink one marketing org from twelve people to four without breaking the work. Jerome walks through his "cover your bases" framework for deciding which functions still need a human at the helm (creative, communications, marketing ops, demand gen, product marketing), and how he builds "skills," reusable brand, PowerPoint, and social media instructions built from existing blogs, transcripts, and websites, so AI carries the last mile of production. He also digs into where AI quietly breaks down: content saturation, the em dash as an AI "tell," and a widening skills gap between AI fluent early career marketers and the business writing fundamentals that came before AI. If you're trying to figure out where to trust AI and where to still put a human, this conversation gives you a real framework, not just a hot take. About Jerome Jerome Stewart began his career as a Peace Corps volunteer before going back to business school and starting out as a product manager at Microsoft, where he later moved into marketing. He lived in the Seattle area and overseas while at Microsoft, then relocated to the San Francisco Bay Area about ten years ago, where he has spent the past decade marketing AI powered B2B SaaS companies in the analytics and observability space. Jerome now spends much of his professional energy mentoring earlier career marketers, helping them pair their natural AI fluency with the business fundamentals it can't replace. Show Notes Connect with Jerome on LinkedIn: https://www.linkedin.com/in/jeromestewart/Text us what you think about this episode!

    How AI shrank one marketing team from twelve to four

  5. Jul 23

    How nonlinear careers build stronger marketing leaders

    Marketing careers rarely move in a straight line, and Sayo Martin thinks that's the whole point. In this episode of Content Amplified, Sayo, a former spoken word poet turned hyper growth marketing leader, walks through how she went from an MFA in poetry to running B2B marketing across tech, entertainment, and publishing, and why she now calls herself a cross industry marketer instead of a specialist. She shares the systems-thinking philosophy behind Performance Operations, the growth category she's building with her business partner at her firm, Operating Rhythm, using the story of a U.S. president who survived being shot only to die from an infection caused by doctors probing for the bullet with bare hands, to explain why marketers need a full diagnostic before they start treating symptoms. Sayo also breaks down how she interviews every new team she leads (she never asks what someone does, she asks what they'd rather be doing) and how naming someone's "blue energy" can turn an underperformer into a linchpin. If you've ever felt boxed into your lane or wondered whether your unconventional path into marketing counts, this conversation is permission to keep building it your way. About Sayo Sayo Martin is a marketing executive and artist who started her career as a spoken word poet in New York City before earning an MFA in poetry and moving to California, where she played in rock bands before shifting into tech PR. She built her career across B2B tech, energy, and consumer beauty, working as the hyper growth leader for cyber at Deloitte and describing herself as a cross industry marketer and self-identified polymath. Today she runs her own firm, Operating Rhythm, with her business partner, where she works hands-on with early-stage and private equity-backed organizations going through transformation or crisis. Sayo says helping people recognize and use their own strengths, what she calls their "blue energy," is what keeps her in marketing. Show Notes Connect with Sayo on LinkedIn: https://www.linkedin.com/in/sayomartin/Sayo's firm, PerfOps Diagnostic (formerly Operating Rhythm): https://perfopsdiagnostic.comBook mentioned: Linchpin by Seth GodinText us what you think about this episode!

    How nonlinear careers build stronger marketing leaders

  6. Jul 22

    Why brand is a business function, not a marketing function

    When Condado Tacos doubled in size in four years, guests started confusing the taco chain for a furniture company. In this episode of Content Amplified, Evan Pardue, Director of Brand and CX at Condado Tacos, breaks down the 18-month brand refresh that fixed it, and why he refuses to call it a rebrand. Evan explains why brand is a business function, not a marketing function, how the team built brand pillars that ladder up into content pillars (including an innovation series with the head chef and the Mystery Marg campaign, which turned a hidden flavor into a guessing game with thousands of guest submissions), and how a scrappy Spotify playlist hack solved a problem the team didn't have a developer to fix. He also shares how leadership pushed the refresh into every touchpoint, from phone trees to finance, and why his boss's metaphor, that everyone was learning new choreography together, is the best description of what change management actually feels like. If you're wondering whether your brand needs a refresh or just needs to show up more consistently, this conversation is the playbook. About Evan Evan Pardue is the Director of Brand and CX at Condado Tacos, a casual dining taco chain with 52 locations across 10 states, headquartered in Columbus, Ohio. He has led Condado's brand and creative teams across social, CRM, and art direction for nearly four years. Before Condado, he worked for a group of Chick-fil-A operators across the Houston metro area. He led Condado's 18-month brand refresh, what he calls the company's "coming out of the closet moment," from first insight through full organizational alignment. Show Notes Connect with Evan on LinkedIn: https://www.linkedin.com/in/evanpardue1/Text us what you think about this episode!

    Why brand is a business function, not a marketing function

  7. Jul 21

    Why storytelling is a craft, not a marketing strategy

    Storytelling has become the most overused word in marketing, and Emma Lieberman thinks that's exactly the problem. In this episode of Content Amplified, Emma, Director of Copy and Content at Impact Networking, argues that storytelling isn't a strategy to optimize, it's a craft, and treating it like a KPI is why so many brand stories fall flat. Drawing on Aristotle's Poetics, Emma breaks down what actually makes something a story (a beginning, a middle, an end, a character who changes) and why most marketing "stories" are really just branding wearing a costume. She walks through three examples that get it right: Grainger's YouTube series of unscripted client interviews, a Volvo ad that never shows the car until the very last second, and Google's classic "Parisian Love" ad told entirely through search bar queries. Emma also shares the one tactical move any marketing team can make tomorrow: start with client stories, since no sales team has ever said no to more of them. If you've ever wondered why your brand's "storytelling" isn't landing, this conversation explains what's actually missing. About Emma Emma Lieberman didn't start out in marketing. She spent years in Los Angeles working as an actor and comedian, doing stand-up, sketch, and indie film, before the pandemic pushed her to try content writing as a freelancer. She quickly found that the skills she'd built connecting with an audience on stage translated directly to connecting with one in writing, and she moved from freelance work into an in-house role at Impact Networking. She's been promoted several times since and now serves as Director of Copy and Content at Impact Networking. Show Notes Connect with Emma on LinkedIn: https://www.linkedin.com/in/emma-lieberman/Text us what you think about this episode!

    Why storytelling is a craft, not a marketing strategy

  8. Jul 17

    How to secure your business as AI turns everyone into a builder

    Turn on multi-factor authentication and you will avoid the vast majority of the attacks that quietly drain business bank accounts. That is one of the blunt, practical lessons cybersecurity veteran Jeffrey Bernstein brings to this episode of Content Amplified, recorded as marketers everywhere start building their own AI tools without a security team behind them. Jeffrey has spent 25 years in high-touch security consulting, from ransomware and wire fraud investigations to regulatory compliance, and he argues the attacks have barely changed while the excuse for being unprepared has disappeared. He explains why business email compromise and wire fraud account for roughly half of all the dollars stolen by cyber criminals, how to shrink your attack surface by killing unused apps and updating software, and why third-party vendors are the weak link that sinks even well-defended brands, since you are only as secure as your weakest partner. He gets into deepfakes, the Microsoft-impersonation scams that empty retirement accounts overnight, and why trust moves faster than technology. If your marketing team is shipping its own AI tools, this is the security briefing to hear before you build. About Jeffrey Jeffrey Bernstein has worked in cybersecurity for more than 25 years, getting his start as a security hobbyist at internet incubator CMGI before joining one of the original managed security service providers, a firm now part of Verizon Business. He went on to deliver high-end consulting alongside former directors of the US Secret Service, ATF, and TSA at a high-profile Washington DC firm, then founded his own company, Critical Defence. His work centers on security testing, security training, investigations, and regulatory compliance, including ransomware, wire fraud, and business email compromise cases. Most recently he has directed cybersecurity strategy and data privacy practices at two of the nation's larger accounting and advisory firms. Show Notes Connect with Jeffrey on LinkedIn: https://www.linkedin.com/in/jeffreybernsteincritical/Text us what you think about this episode!

    How to secure your business as AI turns everyone into a builder
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Ratings & Reviews

5
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About

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Information

  • Creator
    Masset - Content Amplified
  • Years Active
    2023 - 2026
  • Episodes
    486
  • Rating
    Clean
  • Copyright
    © 2026 Content Amplified
  • Show Website
    Content Amplified