Beyond the Balance

TradeWinds

Brought to you by TradeWinds, Beyond the Balance goes deeper than dollars and cents, exploring how our financial choices shape our lives, relationships, and happiness. Each episode features real conversations with guests from all walks of life; advisors, entrepreneurs, parents, and everyday people that talk about what balance really means in money and in life. Because true wealth isn’t just what’s in your account, it’s what makes life meaningful.

  1. 3d ago

    Cracking the College Admissions Code: Scholarships, Myths & AI with Shellee Howard

    This month, we're talking to a guest who's helped families collectively earn more than $80 million in scholarships and get thousands of students into some of the most selective schools in the country. Shellee Howard is the founder and CEO of CollegeReady, a 2026 Global Educational Consultant of the Year, a two-time bestselling author, and host of the podcast Parents, Is Your Teen College Ready? Host Mike Manganillo sits down with Shellee, a serial entrepreneur who started her first business at 12 and has since built seven of them, to talk through how a scramble to help her own eighth-grader turned into a 19-year company, why the "cheaper in-state school" belief most families hold is actually a myth, and what colleges are really looking for beyond grades and test scores. Shellee shares the three questions that matter more than any extracurricular checklist, how AI is already reshaping which college majors — and careers — will exist by the time today's students graduate, and why she built a nonprofit mentoring teenagers to find clarity long before senior year. They also get into how AI is showing up inside the admissions process itself — watermarked essays, new "AI majors," and what College Ready 2.0 looks like as Shellee builds tools to give students that clarity years earlier than they'd otherwise get it. Because Beyond the Balance isn't just about the numbers. Topics covered:-Building seven businesses, starting with one at age 12-The expensive myth behind "cheaper" in-state schools-What colleges actually look for beyond grades and test scores-How AI is reshaping college majors, careers, and the admissions process-Helping students find clarity earlier with "See Your Future Now" TradeWinds LLC is an investment advisor registered under the Investment Advisers Act of 1940. The information presented is general in nature and is not designed to address your investment objectives, financial situation, or particular needs. Prior to making any investment decision, you should assess or seek advice from a professional regarding whether any particular transaction is relevant or appropriate to your individual circumstances. Although taken from reliable sources, TradeWinds cannot guarantee the accuracy of information received from third parties. The opinions expressed are those of TradeWinds and may not come to pass. Learn more from Shellee:-Free 30-minute clarity call: collegereadyplan.info-Books: How to Send Your Student to College Without Losing Your Mind or Your Money and The College Admissions Plan Simplified (on Amazon)-Student Aid Index calculator: collegereadyplan.com

  2. Sep 2

    The Business of Doing Both: Entrepreneurship, Investing & Gen Z Money Talk with Mary Esposito

    This month, we're talking to a guest who's built not one but two businesses before turning 25 and figured out how to make them work together. Mary Esposito is the founder of Purple Pear, a crochet brand she started as a teenager, and the creator of Money with Mary, a personal finance platform built around bringing more young women into investing and money conversations. Host Mike Manganillo sits down with Mary, a recent UNC Chapel Hill grad, to talk through how she turned a childhood hobby into a full-time business, why she opened a custodial investment account as a teenager, and what it actually looks like to run two brands — and two revenue models — at once. Mary shares the moment she realized there weren't enough people like her in the personal finance space, the investing move she's most proud of (an early bet on Nvidia), and a crypto lesson that cost her real money. They also get into the economics of being a content creator — brand deals, affiliate revenue, and why YouTube pays differently than Instagram — plus what's next for Mary as she goes full-time on both brands and heads to Bali for a stretch of remote work. Because Beyond the Balance isn't just about the numbers. Topics covered:-Turning a teenage hobby into two businesses-Opening a custodial investment account as a minor-Early investing lessons (and a crypto mistake)-How creators actually monetize across platforms-Closing the financial literacy gap for young women TradeWinds LLC is an investment advisor registered under the Investment Advisers Act of 1940. The information presented is general in nature and is not designed to address your investment objectives, financial situation, or particular needs. Prior to making any investment decision, you should assess or seek advice from a professional regarding whether any particular transaction is relevant or appropriate to your individual circumstances. Although taken from reliable sources, TradeWinds cannot guarantee the accuracy of information received from third parties. The opinions expressed are those of TradeWinds and may not come to pass. Follow Mary: -LinkedIn: https://www.linkedin.com/in/maryevaesposito/ -YouTube: https://www.youtube.com/@moneywithmary1 -Instagram: https://www.instagram.com/moneywithmary1/

  3. Aug 19

    Back to School Money Talk: A Teen's Take on Budgeting, Saving & AI with Jack Adkins

    This month's theme is back to school, so we flipped the script and put a high schooler in the guest chair. Jack Adkins just wrapped up his summer internship at TradeWinds, and before that, he was figuring out money the same way most students do: mostly on his own. Host Mike Manganillo sits down with Jack, an incoming senior at Cardinal Gibbons High School in Raleigh, to talk through how a teenager actually thinks about budgeting, saving, and the financial decisions ahead. Jack shares how he opened a Roth IRA at 16, why he'd call himself more of a spender than a saver (but is working on it), the one impulse golf-club purchase he regrets, and what a summer of building AI-powered financial tools with Claude taught him about the industry's future. They also get into golf, travel plans, and Jack's goal of breaking 30 on nine holes because Beyond the Balance isn't just about the numbers. Topics covered: -Starting a Roth IRA in high school -Budgeting on a teenager's paycheck -Using AI tools for real financial projects, -What schools do (and don't) teach about money -Why starting early is the biggest advantage anyone can have. TradeWinds LLC is an investment advisor registered under the Investment Advisers Act of 1940. The information presented is general in nature and is not designed to address your investment objectives, financial situation, or particular needs. Prior to making any investment decision, you should assess or seek advice from a professional regarding whether any particular transaction is relevant or appropriate to your individual circumstances. Although taken from reliable sources, TradeWinds cannot guarantee the accuracy of information received from third parties. The opinions expressed are those of TradeWinds and may not come to pass.

  4. May 20

    Beyond the Balance: Marc Campbell on Pivots, Priorities & Dream Lives

    What does it take to walk away from your dream job and discover a better one on the other side? In this episode of Beyond the Balance, host Ralston sits down with Marc Campbell, a former UNC Tar Heel and national champion, professional player overseas, longtime NBA shooting coach, and now a rising Raleigh real estate agent for a candid conversation about identity, reinvention, and the kind of balance that only shows up after you get your priorities straight. Marc opens up about: Growing up in Raleigh and playing for legends Kevin Billerman at Ravenscroft and Roy Williams at UNCWinning a national championship and what "sacrifice for the team" actually looks like at the highest levelPlaying pro basketball overseas in Estonia and beyondNearly a decade coaching NBA shooters and the moment his wife asked the question that changed everything: "Do you want your dream job or a chance at our dream life?"The hardest part of pivoting from elite athlete to new-career rookie and the mentor advice that unlocked itWhy fatherhood made him a better operator, not a busier oneHis real, no-fluff take on whether work-life balance actually existsPractical advice for buyers and sellers heading into summer's home-buying seasonWhether you're an athlete navigating life after the game, a parent rethinking your priorities, or anyone facing a major career pivot, Marc's story is a masterclass in compounding small wins, sacrificing ego, and building a life that's bigger than you.

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About

Brought to you by TradeWinds, Beyond the Balance goes deeper than dollars and cents, exploring how our financial choices shape our lives, relationships, and happiness. Each episode features real conversations with guests from all walks of life; advisors, entrepreneurs, parents, and everyday people that talk about what balance really means in money and in life. Because true wealth isn’t just what’s in your account, it’s what makes life meaningful.