In Pursuit: Winning the IP Game

Rob Gerlach

What do Amazon, Disney, Michael Jordan, & Lizzo have in common? A great intellectual property (IP) strategy. In Pursuit tells the story of successful (and some not so successful) IP strategies that have led to making and losing millions of dollars. Hosted by Rob Gerlach, an Intellectual Property expert and the Executive Director of Technology Transfer and Commercialization at Wichita State University.

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What do Amazon, Disney, Michael Jordan, & Lizzo have in common? A great intellectual property (IP) strategy. In Pursuit tells the story of successful (and some not so successful) IP strategies that have led to making and losing millions of dollars. Hosted by Rob Gerlach, an Intellectual Property expert and the Executive Director of Technology Transfer and Commercialization at Wichita State University.