For Impact Podcast with Jared Erni

Jared Erni
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Welcome to the For Impact Podcast! This is the destination for impact-driven entrepreneurs, striving to live life on their terms and create a ripple effect of positive impact in the communities they serve.  Where we put your success stories center stage, dissecting the lessons learned and share insights and ideas that will help you amplify your impact!   Take The Free Impact Marketing Challenge Our new Impact Marketing Challenge is coming soon, but right now you can still join our GMB Challenge here to maximize your Google Business Profile and unlock a whole new stream of clients without spending more money in ads! >   About Your Host, Jared Erni Jared Erni is a passionate marketing coach and founder of Attract to Scale, helping local business owners create compelling marketing strategies that don't require expensive ad campaigns or complicated SEO. His innovative Attraction Stacking system empowers small business owners to reach more potential clients and generate higher quality leads, resulting in increased income for their businesses. He is on a mission to help local businesses amplify their impact and create a ripple effect in the communities they serve through better marketing frameworks.   Connect with Jared: Website: AttractToScale.com Facebook Instagram Tiktok Youtube

  1. 06/10/2024

    What My Broken Truck Window Taught Me About Marketing

    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that will help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Welcome everyone to another session of our live event. This today is Wednesday. We usually do this on Friday, but we're doing a little different because I'm going to some training on Thursday and Friday this week. It'll keep me out of pocket. I still wanted to be available for anyone who would like to join the Q and a this week. But while we're getting into it and while people are joining, I'm going to give you a little bit of a lesson I learned just this week, actually, last week. 0:01:06 - (B): So let me start with this. Anyone here has ever had it like a car or a truck that you just love? Like, you know, it's, it's you. You were able to go away from, from driving something that's practical to actually driving something you love, and then now you just take care of it like a baby. But here's the challenge with it. Anytime it gets a little scratch or door thing, it just drives you nuts. Well, that's how I am with my truck. And last week I lent it out to someone to use and he left it in a seemingly safe parking lot downtown Atlanta. 0:01:42 - (B): But when he came back, the window had been busted out and he had to call me at midnight and say something happened. He's doing a police report. It was a petty theft, nothing big, but broken window. And I was fuming mad because this was my truck he drove. Not only that, but he drove it back to me at 03:00 a.m. in a torrential down like rainstorm. And it was soaking wet on the inside by the time he got, got back. And, you know, bless him, he wasn't the one that did it. But I was just so mad at the situation. 0:02:12 - (B): And, you know, after I cooled off, you know, I didn't sleep at all that night. But the next day, I was talking about just how mad I was. And my wife reminded me how despite unexpected setbacks, there's always a positive opportunity. And I sat on that and realized, you know, there's a lot of things I could be complaining about, but this is not one of those because they're far worse things I could be going through than this little setback. 0:02:39 - (B): But it just reminded me of some things that I've seen through my own growth in marketing and in business, and some of the clients that we've also seen, we all come across setbacks in our business. This is actually reminded me about one example was James. He ran a basement waterproofing business. He built this business on the back of traditional SEO, scaled it to over $100,000 a month. He was the one showing up in the marketplace really well. And when people searched for basement waterproofing services in his area, but then all of a sudden, there was an algorithm change and calls practically stopped. 0:03:15 - (B): He couldn't figure out why. Tried everything to fix it. But all of his SEO over the work had just come crashing down in his business with it. He'd been struggling for six months trying to figure out how to fix this problem, and his revenue was about a third what it was before. And he was in the red, like, just trying to hang on and not go out of business. We started working together and started focusing on the frameworks you learn here in local search academy and that I share and teach with you. 0:03:43 - (B): But we focused on his Google profile. We complemented that with an incredible offer strategy, you know, what we call the irresistible offer, and used a sales funnel to facilitate that offer. In about ten months, he'd been able to recover his business. He'd been not only recover it, but he got his business into a position where it became sellable. And he got an offer and successfully exited his business so he could then move on to the next phase of life in retirement. 0:04:09 - (B): And that was so cool to see him go through that process, because it really is an illustration that we all come across unexpected setbacks in our business. We can either complain about them or, or be mad, kind of like I was with my truck, or we can accept it and look at what is the opportunity that I have here and shift quickly. A great coach and real good friend of mine, Alaric. Heck, maybe some of you have seen Alaric and some of the things that I talk about, but he's been on the inc. 500 twice and is only 26 years old. 0:04:45 - (B): He's an incredible person and incredible businessman, but he talks about how you can redefine the word failure to mean something else, because failure is really an opportunity to learn. When you look at it that way, and Nelson Mandela says, I never lose. I either win or I learn. And I just love that. So today, most businesses are, most small businesses are struggling with marketing in some aspect. And it's largely, in my opinion, because of the amount of competition for attention today, the old traditional methods just don't cut it like they used to. And so the new opportunity today is how do you cut through that noise and look for those ways to do it? 0:05:27 - (B): That's why I am so passionate about Google Business profile, because this opportunity is huge for you, because statistically, 92% of businesses that set up their Google profile never really touch it again. And there's never been a channel on Google that has been easier to win in than Google Business profile today. So just wanted to share that with you guys as we're going into this live q and A, and let's turn it over to some questions. Now, if anyone has joined that has a question I can help support you with today, just put your hand up. We'll answer those questions right now. 0:06:08 - (B): Hey, Don, it's good to see you. It looks like Don might be trying to unmute, so I'll start with Don and then we'll go to junior with the hand up there. No, not able to unmute it. All right. If you want, Don, you could type a question into the chat as well and I'll be able to answer it there or figure out the mute button. We'll jump over to junior while Don's working on that. Hey, Junior. 0:06:39 - (C): Hey, how you doing? 0:06:41 - (B): Good. 0:06:41 - (C): How's it going, Jared? 0:06:42 - (B): Thank you. Doing very well. What can I help you with today? 0:06:45 - (C): Yes, wanted to get your sense on what you would advise to companies that are small, local businesses. What are the steps that they should be taking? You mentioned Google Business profile. There's local services ads, there's guarantee, you know, Google guaranteed ads. There's. What else do we have? You know, SEO, local SEO for local businesses. What are the, what's the path that you recommend for. For companies? 0:07:18 - (B): Yeah, so sometimes it. Great question, by the way. Sometimes it depends on like, the order of this will be somewhat dependent on their specific situation. But for most that I see, I think there's no, you know the saying when is the best time to plant a tree? Yesterday, but the next best time is today. Right. So hopefully I didn't mess that one up. But. But Google Business profile is going to be a really great starting point if it hasn't been something that they've been active in, because it takes very, I would say, relatively small effort to have good success with your Google profile. But it does take a little time to develop, too, depending on where they're at. 0:08:01 - (B): So depending on what they need in their marketing right away, I would say Google Business profile, start today, get active with it. If you need more immediate results, though. And by the way we see results happening with Google Profile in as little as two weeks, I would say most of the time, give it 30 days to measure those results. So you have a little bit of Runway there. But that's far better than six to eight months where most people are going to say that's what you need to expect for SEO to kick in. 0:08:28 - (B): And so Google profile can serve you really well that way. Google Profile is the alternative to traditional SEO that we use for local business, the alternative for paid ads that allows you to scale faster. So if this is someone who needs some more immediate business right now, then you could look at local service ads or. Excuse me, I said that wrong. Local search ads as a way. Yeah, as the way to help fuel that. 0:08:56 - (B): Now, this gets a little confusing, and so I also fumbled on my words there for a minute. So I want to create some clarity here. There is a thing called local service ads, which I usually use the term Google guaranteed for, and this is a pay per lead program that Google offers. If once you get verified through that process, it's a great way to get the phone ringing right away for certain businesses, but it's not applicable to all. 0:09:22 - (B): And in some marketplaces it can be a little saturated, but it work. It's like an alternative to, say, angie or thumbtack for pay per lead. Yeah, got it. The local search ads is actually a type of pay per click campaign. But what you're doing is you're actually, instead of just running the normal search ads that go up on the top of Google that you typically see, that's where everyone is competing for. 0:09:48 - (B): You're actually going to do something that most people don't know how to do, which is first create an asset out of your Google profile in your ad account and then attach that targeting to your campaign so that you're actually targeting a radius around your Google business profile. When you do that, you will actually show a sponsored position in the map section, which has more trust in local search, which allows you to target more specifically different. You can actually target areas a little more specifica

  2. 06/03/2024

    The Number 1 Mistake Small Business Make In Marketing

    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): I'm excited to dive into some good questions today. We've got a little bit of group who's registered here, so hopefully we can dive into some good q and a here after. And while people are joining, I'm going to go ahead and share a few thoughts that I've had that I think would be helpful for everyone here as well. We go. You know, I've had some interesting conversations this week has led me to really kind of thinking back on how much the marketing out there that we see just marketing. 0:01:09 - (B): Most small business marketing just stinks. It really does. And there's probably a lot of different reasons why that's the case. But I think it's too, it's so common for us to look at what everyone else does and model that and not realize that we're actually modeling bad marketing ourselves. And there's so much wasted opportunity and wasted money when it comes to marketing. Even with all the new tech and how things changed and the dynamic environment we live in, with marketing evolving, most of this hasn't really changed for the better. In fact, most business owners are even more confused and more overwhelmed when it comes to their marketing. 0:01:48 - (B): So I wanted to share. What I look at is probably the number one mistake when it comes to our marketing, and that is marketing to the wrong people. Most marketing is not really directed to any one person, but it's more directed to just everyone. If you think about like, you know, the, the old classical method of printing flyers and then putting them on windshields in a parking lot, I've seen people still do that. 0:02:16 - (B): You're, this is like flying an airplane and just throwing a handful of flyers out and hoping that one or two land in the person's hand that is looking for what you have to offer. It gets a lot of waste and that's what we see in marketing today. But it also lacks a clear understanding on who you are actually trying to target. Here's the rub, though. Unless you have extremely deep pockets like one of these, you know, national or international corporations, you can't market to everyone. 0:02:48 - (B): You have to change. Now, I was reading this, I know I've shared this a few times. This book, $100 million offers by Alex Ramozi. It's really good and he uses an illustration here. One of the best ways that you can better target and focus your marketing is creating an offer designed or framed around a very specific person that you're trying to reach. This is a really good illustration because he says, if you were to create, let's just say, a product like a course, a time management course, you could sell that for probably $19. 0:03:19 - (B): But if you niche that down and create a course specific for time management for sales professionals, you could probably sell that for $100. Even further, time management for outbound b two b sells. That's probably more of a $500 product. And then time management for outbound b, two b power tools and gardening sales reps. You have a $2,000 program and you can see not only do you get very not only do you get more clear and concise with the marketing when you create an offer and niche down, but your value begins to increase, even if it's really the same thing, your specialty. 0:03:58 - (B): That's why specialists get paid the most, right? When you specialize, you are worth more. The easiest way to refine all your marketing is to create an offer that clearly resonates with the ideal customer that you are trying to target. And so you want an offer that is so good it makes people feel stupid to say no to. And you can only do that when you are very clear in who you are trying to target and create an offer that speaks and resonates to that specific person rather than to everyone. 0:04:28 - (B): Another really great book is magnetic marketing by Dan Kennedy. He says at any given point in time, only about 5% at best are intellectually, emotionally, practicably and financially ready to act on or make a buying decision about your product, service or proposition. Inevitably, that means that 95% of most advertising falls on deaf ears. This makes it imperative to hit the bullseye with the 5% by narrowing your focus. And the best way to do that is to, one, get very clear on who your ideal client is and number two, create an offer for that person that's so good. We call this an irresistible offer. So good that they would feel stupid to say no to. 0:05:11 - (B): Now, in local search academy, we actually teach you how to do some of those things. You could use our offer training to create an offer out of anything that you do that increases more perceived value versus decreased price. We don't want you to compete with price. That's the wrong way to go. That's more of, you know, positioning yourself as a commodity rather than actually creating per se higher perceived value. 0:05:33 - (B): The other way to win, though, is create higher perceived value. So we use a three point offer framework that teaches you how to increase perceived value with what you do. That's going to put you on the right track. And we also have some lessons on how do you determine who. How do you get really clear on who your ideal client is? So those will be helpful for you if you haven't gone through those yet or if you would just want to refresh. They're all lessons in local search academy that we can help you with. 0:05:57 - (B): So that's what I wanted to share today, but we'll open it up for a live q and a session as well. And anything on your mind, you can go ahead if you. I see actually a couple here. Wolf, good to see you here. Wendy, good to see you as well. I think we had a couple others that kind of popped in to listen and then have left already. But anything I can help you guys with today? All right, it looks like I've got. Wolf has a hand up. 0:06:34 - (B): Wolf and. Oh, and Wendy, too. Okay, so we'll start with Wolf, and then we'll go to Wendy. Wolf. You might just need to unmute. 0:06:44 - (C): My song yet. 0:06:45 - (B): All right. There we go. How can I help you? 0:06:49 - (C): So, yeah, I just wanted to. I don't really have too much of a question, but I want to show you in chat my latest offer, and maybe you can give me some feedback on that. 0:06:59 - (B): Yeah, cool. All right, let's do it. 0:07:01 - (C): Yeah, hold on. 0:07:11 - (B): And, wolf, I'm trying to remember, but I think you're in Austin. Is that right? 0:07:15 - (C): Yes, sir. That's right. Yeah. Did you make it down here yet, or are you still on your way? 0:07:19 - (B): I'm going to be coming to Austin next week, so. 0:07:21 - (C): Nice. 0:07:22 - (B): If I can break out, it's going to be kind of a fast trip back and forth. So I'm not sure if I'll have much time to kind of go out, but if I can, I'll definitely hit you up. 0:07:31 - (C): Yeah, man, that'd be awesome. Okay, so I sent a thing in chat. I think that's the right link. I can't really click it from here. 0:07:38 - (B): That's all right. 0:07:40 - (C): Okay, cool. So basically what I've done is I've gone to the Google Maps page and I've made this my link. I know it's not the best of the best, but I have noticed, though, that a lot more people are signing up and sending me text messages, phone calls, and signing up on the. What do you call it there? The appointment schedule what's on? Trying to say. Yeah, sorry. I'm still working on my coffee, so. 0:08:12 - (B): That'S quite all right. Hey, well, that's, first of all, congratulations for taking action. And now you're seeing some good leading indicators because of that action that you've taken. 0:08:21 - (C): So thanks. 0:08:21 - (B): Good job. 0:08:22 - (C): Thanks. Nice. Yeah. If you close that. Close that little sign up thing on the front there. 0:08:27 - (B): Okay. 0:08:28 - (C): Yeah. So the first thing you see is. The very first thing you see is call now. And then there's a little bit of information about how other businesses trust me to use my services and they refer other people to me and this and that. And there's a schedule link, and this is free about 30 times. So that's kind of where I'm at with my offer. Part of that. And there's a place for them to sign up. And then if you keep scrolling, there's more call now, more book appointments, and then, you know, a lot of information about the business that they may or may not want to read and some other things and whatnot. But I need to make this more. 0:09:04 - (C): I guess magnetic might be the right word. 0:09:06 - (B): Hey, great. Well, awesome for. Thank you for sharing this. You're doing on the right track, too. You don't have to say free as much as you are, but I know that catches attention and I know what you're doing here. One of the things that you could probably do is, and I think you're looking at, like, adding a lot of these bullet points to try to increase the perceived value that they're having. But also with an offer and you, it might just be a matter of testing this a few different ways, but also less can be more. 0:09:37 - (B): And so in cases. Here's an example. Domino's used the 30 minutes or free guarantee. 30 minutes or free guarantee. Right. They built an empire on this statement alone. That was a really incredible offer. So they didn't need like, too many line items, I guess, in there. The reason for that is because if your offer isn't digestible in about 3 seconds, if someone looks at it and in 3 seconds they still trying to figure out what they're going to get, then it might not be simplified

  3. 05/27/2024

    Easy Hack To Find Popular Keywords For Local Search

    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now here's your host, Jared Ernie. 0:00:38 - (B): In the local search academy today, going to break down some great tips. And this is coming from feedback we got this week from members in the community. So I'm excited to do that. Number one is we are actually going live in a couple weeks with Bill. This is on May 24 with Bill Hurling and Bill's going to be joining us. He is the CEO of Humming AI and I've been talking to Bill for a while now. He's a wonderful guy, but also super intelligent about how to run ads today, leveraging AI, and he's got a really cool program that helps us do that. So for anyone who's going into like some of the further phases, more advanced stuff, wanting to do, retargeting, this could be a really great tool. 0:01:22 - (B): You could join us on May 24. We're going to interview Bill, get some great feedback and open it up for Q and a so you can actually ask questions to bill himself too. So that'll be fun as well. Junior, good to have you here. So just as we start today, I wanted to break down some questions that we had this week from the community about keywords. So we had some questions about how do I get my Google profile to rank for keywords. 0:01:46 - (B): Now I want to bring up just one little difference here. There's SEO and local SEO, or search engine optimization and local search optimization. I really look at these as two different things. A lot of SEO agencies might actually just combine it, but it is two different channels on Google, really traditional SEO is the idea of doing certain activities that will rank your website organically for you to gain more traffic. 0:02:17 - (B): Local search optimization is about ranking your Google profile so that your profile ranks. It's not about ranking your website so much as it is about your profile. And then traffic will come to you from your Google profile. And that's really where our focus is. But when someone asks questions about keywords, it's usually in context of like, how they've been taught about SEO and maybe even some paid ads. Because in paid ad strategies, you can actually create a list of keywords and determine how you target those ads. 0:02:51 - (B): So when you think about keywords for your Google profile, I want to point out a few things number one is you want to understand how is your Google profile performing based on the keywords it's showing up for. It usually takes a nice tool for you to get some better information about this. That's why we have mapled pro. I am actually introducing very soon a new tool that's going to work really, really well here for you. 0:03:14 - (B): It's called local IO, so that'd be really awesome once I get that, all those details all hammered out. What I'm trying to do is get some training built for you guys. You aren't left on your own to try to figure out that tool, but it's very cool. Great tool. I'm working with the CEO over there as well. Mapleds Pro, though, is built into our community. If you get into there, there's a tool that shows you keywords. If you look at those keywords, you're going to see how your Google profile is performing based on the keywords you're showing up for. 0:03:42 - (B): This is going to give you a baseline of information to use. You can't technically program, not directly. You can't directly program the keywords you want to show up for with your Google profile, but indirectly you can. So once you have a list of how you're performing with your keywords, you can identify what keywords do I want to perform better for and what keywords are not here that I want to show up better for. 0:04:09 - (B): And there's a lot of different ways that you do that through following the training that we provide in local search academy. Categorizing your business well, the business description, how you're adding data to your services or your products you're listing, there's a lot of different things to do that. A couple I wanted to point out is, number one, what keywords should I use in my Google profile? I'm going to teach you something really quick because there's a lot of software that you can use to build a keyword list. 0:04:40 - (B): But let me share my screen here with you. Let's toggle it over here. So if I were going to Google and I were to type, let's see, painters near me, do you often get this list here that shows up, that expands like, this list is really interesting to me because it's Google telling me what other keywords most other people are also searching for as well based on what I've already input. So one thing you can do is look at what Google suggests and add new keywords from that. Like painters Canton, Georgia. That's a really good one. 0:05:23 - (B): Painters Woodstock, Georgia. Painters near me, which I already have there. Painters near me, interior painters near me, small jobs. That's an interesting one. Maybe not everyone wants to be seen for small jobs, but that's something you know a lot of people are searching for, right? Painters near me, exterior painters near me, exterior painting, painters near me, prices, painters near me reviews, painters near me, cheap. Right? Like you get a whole lot of really interesting keywords. The reason I like this is because you can know that Google's suggesting this because a lot of other people are searching these. 0:05:57 - (B): Then you just do a different variation. Painter contractors. Okay, so I just adjusted the search to painters contractors and now it gives me a whole bunch of other options as well. So a little easy trick does not require spending money on some software to to use, but it'll give you a lot of ideas on different keywords that you can use. So that's one thing. Now you can plug those keywords into your post content, into your description, into other areas of your Google profile that will help enhance the keywords you're showing up for. 0:06:36 - (B): One next tip I want to share with you is there's a feature in your Google profile that will allow you to post questions and answer those questions. Now, it's really designed for the public to post questions to your business, but no one really does that. So I suggest you go into your profile and actually publishing a question and then going back as the owner and responding to it. And this can fuel a lot more metadata for your business. 0:07:01 - (B): So let me do this for you. I'm going to do painter paint, painting contractors near me and I will click enter and go down the search. You can see the map section, but here's what I'm interested in. People also ask, this section in Google is also going to be a good place for you to find what questions are people asking related to my search? Now here's a little trick. How much do most painters charge per hour? That's kind of interesting. Well, I'm going to expand this question and then just contract it. 0:07:40 - (B): And now you'll notice there's more questions here. I'll go to the next line, expand, contract. Now I've got more questions. Next line, expand, contract. Now I've got more questions. Next line, expand, contract. Now I've got more questions. And so what you're doing is you're just building a list based on what Google knows about search of all these amazing questions that a lot of people are searching for. 0:08:04 - (B): And you could take the questions that are relevant for your business here and post them into your Google profile. And then answer those questions. That's another hack that will help you with getting found better in search and targeting the kinds of keywords that people are searching for. That's going to help you drive more traffic, show up ahead of your competition, drive more traffic to your business and close more sales. 0:08:27 - (B): How's that for? Tip everyone like that. All right, so we're going to open this up for a live Q and A. We've got a few people joining us with right now, so if you want to just raise your hand. What questions can I help with today? It's good to see you here, Wolf. We got Junior, Olvis and Wolf. Any questions that I can help with today? 0:09:02 - (C): I would talk, but. But I mean, I'm with a lot of noise, so I can't ask questions right now. 0:09:09 - (B): Oh, okay. Well, that. Thanks for sharing that, Elvis. If you want to, you could chat the question in here and I still be able to answer it if that's helpful for you. Just pick, pull up the chat and then you could type that in if you like. Junior, it sounds like you unmuted. 0:09:23 - (D): Yes. Yes. So my question is, what do you recommend as far as tools that show you where you rank for different keywords in your local area? Like there's a falcon tool I've heard of that does a nice job of showing you boxes around your area, depending on radius. Yeah. Does maps lead pro have that capability or. 0:09:48 - (B): Yeah, great question that is. Actually, I'll tell. I'll share you a little background about Mapleds Pro and then I'll give you some good recommendations too that will help for what you want to do. So we built Maple Pro back when there wasn't really a good solution that was dedicated to just Google profile. We found there's a lot of SEO tools out there and then they kind of, like, as an afterthought, added some, some things to integrate with Google profile. 0:10:11 - (B): But it wasn't really built for Google profile, so we built Maple Pro for that. But over the years, I've also learned something. We're not a software company, nor do I really want to be. And so the maintaining it and adding new features and that kind of thing has been a bit of a hard thing for us to kee

  4. 05/24/2024

    Smart Traffic Strategies To Grow Your Local Business

    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Hey everyone. We are going live for our Q and a session today in local search academy and I'm grateful for everyone who's been able to join us in the past. It's been really great to get the feedback from you as well on what we can do to improve the program. And so I'm going to ask again and always ask, how can we continue to improve the program for you as well? So this becomes more valuable and more effective as you implement the strategies and participate in the community that we have here. 0:01:05 - (B): But as people are getting started here, I'm seeing a few people jumping on. Hey, great to have you in the, in the call today, art. As we get started, I'm going to just start with a little bit of a backstory here and a little highlight on something I think will be great information for those who are tuning in today. I'm always going to lead with a little bit of something. It fills in a little bit of space as people are joining, but also it's great, great information to just keep things relevant in what we're seeing working best today. 0:01:35 - (B): I'm gonna, I'm gonna give you a little bit of backstory on Jennifer. When we were working with her, she is doing a wellness center, but she was spending about a month on Google Ads with an agency and was not getting the results she wanted. Every time she would tell him, we're not seeing results, we're not getting the calls or the customers from this campaign. They would say, well, it's working. Look at all these clicks, look at all this traffic. 0:01:58 - (B): And that was the big disconnect is they weren't really concerned about if it converted at all or not, but it was just traffic. And what we did with Jennifer when she came in, we actually cut out that ad spend. We helped her create a really strong offer strategy, put that into a sales funnel structure. So now that campaign that was sending traffic before, the problem wasn't whether or not the campaign was working. It may have actually been working properly. It was the conversion. And that's what most people don't realize is that it's not usually just a traffic problem, it's also a conversion problem. 0:02:37 - (B): And that's where you, when you can fix both of those, you're actually pulling two levers to your growth, not just one. And that's where you see things starting to amplify. But there's also something to be said about what I call smart traffic. And that's what I wanted to share a little bit about today because when we started with Jennifer, we said your biggest opportunity is going to be starting with Google profile. 0:02:56 - (B): But there's some elements that Google profile opens the door to as well. And I'm going to share a little bit more about that. But this is what I call smart traffic. Number one, there's two qualifiers. Number one, it's a source of traffic with high buying intent. I want you to think about, like where do people go to look for what I offer? Because that is going to have higher buying intent than, say, an entertainment platform where people go to spend time or to decompress or to be entertained, such as Facebook. 0:03:26 - (B): So you're going to get better traffic there. Secondly is where can I compete with traffic in a place where there's far less competition so it's easier for me to win and stand out. And so those two qualifiers, number one, it's a source of traffic with high buying intent. And two, it's a source of traffic where you can compete and win. That's what I call smart traffic. So I'm going to shoot you over a snapshot here of what we consider smart traffic today for your business. And this could evolve, too, as the dynamics of the market shift and change as well. 0:04:02 - (B): Layers can be taken away or added to this, but the key here is to also diversify your traffic because you don't want to rely just on one thing. You want to rely on multiple, you want to have multiple ways of bringing traffic into your business. That's going to create a stronger, healthier business for the long term. So you can see this kind of like diagram here. A big component is going to be Google Business profile because that is where you have such an amazing opportunity to win real estate. On the first page of Google today, far fewer competition. 0:04:34 - (B): The second one is going to be Google Ads. But I want to specify not just traditional search campaigns that most people are running, but local search campaigns or local search ads. I'm going to tell you what the difference is on that. Oh, let me go back here. Come on. I'll share with you what that difference is here in a minute. And I'm going to break this out. This one, I don't have a label here, but this is going to represent retargeting strategies, which I'll share with you here in a second. 0:05:06 - (B): And this last one is going to represent an added bonus for those businesses it applies to there. It doesn't apply to every business category, but local services ads are what I like to call Google guaranteed. I don't want that to get confused with local search ads because there is a massive difference between those. But usually that's a question that gets a little kind of muddled and people aren't sure what the difference is. So let me break out the differences. 0:05:32 - (B): We all know Google guaranteed right now that's actually the main reason you probably joined this program to start with because that's the biggest opportunity we want to begin with. But then the door opens up for these others that are paid strategies to allow you to scale beyond that. So local search ads are a type of pay per click ad in the map section and we'll see these and recognize them. But most people don't know how to set these up and that's why there's far less competition in this space, making it easier for you to show up, get more rotations, have a lower cost per click, leverage the higher level of trust people have in the map section and be able to target your Google profile with specific keywords and geographic areas. 0:06:13 - (B): This is set up much like a typical pay per click campaign, but the big key is you got to create an asset out of your Google profile and then attach that into the targeting in the proper way. And now your campaign can now show up in the map section just like this. Does that make sense to everyone? So this is a snapshot of a, what we call the map section, local search and then the map section down here. So when you click on view more businesses, it goes into the map section. You get a bigger list here. So you might see a couple in that section. 0:06:44 - (B): But just on the first page of Google, there's always only get one if there's four. If there's four, one is paid, the other three. And maybe if you don't only see three, that means they're all, all three are organic. So that's the local search ad and that's the next way to amplify your Google profile. So here's what you can think about. It is Google profile organically now takes place of what traditional SEO did for us, right? That's the new method. 0:07:10 - (B): You don't need to do all the old school SEO strategies as much because you're going to generate more traffic from your Google profile and it's going to be up above all of the SEO anyway, so you're already beating them. Second, pay local search ads is the new method for local businesses versus traditional pay per click. Traditional pay per click can be super expensive. It's getting more like continually. 0:07:33 - (B): The cost is rising. Just you got these corporations out there with deeper pockets than us, and so they're going to increase the bid, but most of them can't be in here because of the local presence that you have. That's your target there. The next is going to be Google guaranteed. This is a program not everyone's heard of, but maybe some of you have. Tina, I see here, we talked about this yesterday. 0:07:54 - (B): Google guaranteed is a different program. It is a pay per lead program. So we got pay per click and pay per lead. Now, this is not open to all businesses, but lots of service businesses do have categories that this could play into. And so when you're searching, say, locksmith with the zip code or locksmith near me, you may see, and you may have seen the before because it doesn't always show up on search, but just with specific types of search, you may see a carousel of three different businesses at the very top that are going to push you into giving of making a phone call. 0:08:28 - (B): When that phone call comes into the business, it is a paid lead. They're paying maybe 25, $30, I don't know, whatever it is for that category, for that phone call. But the reason I like this is if you've ever been in the service business, like roofing, plumbing, H Vac, you know, they're often familiar with Angie list, Homeadvisor, thumbtack, these lead gen sites that will pay for leads. They'll send you a lead and send it to four other contractors. You got to get on the call and try to jump on that lead quickly or you lose it. 0:08:57 - (B): In this scenario, this is an inbound call coming to you. So there's already higher buying intent. You're getting in touch with the lead. Cause they're calling you and it's exclusively yours. It's not being shared with others. So that makes it a lot, lot more valuable. And last but not least is retargeting. This is the idea of anyone who comes to your website that does not move forward. You now have the ability to show your ad all over where they spend time online, reminding them that you're

  5. 05/20/2024

    What Ice Fishing Taught Me About Marketing

    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:39 - (B): I'm going to share a little bit of a story as we're waiting for people to join us. Let me just make sure I got my list up. Hey, Peter. Good to see you. All right, so the reason I'm going to share this story is because I actually shared it the other night, and it just reminded me how powerful this is at a marketing example or in the prism of how we view our marketing. But last winter, well, actually, it wasn't last winter. It feels like last winter. It was the winter before that. 0:01:09 - (B): I went ice fishing with my brother, and my brother lives in Utah. And so he took us into the mountains, into this kind of really remote type of lake, deep into the mountains. And when we connect, we got there, we saw, actually, there was quite a few ice fishermen out on the lake. Anyone been ice fishing? I don't know if that's something that we got people all over. So any of you guys been ice fishing before? 0:01:40 - (B): So what you do is you go out onto the ice, you got to make sure that it's a certain thickness in order for you to go out onto the ice. We walked out onto the lake. We saw that there's a group of fishermen out there that were, sorry, hear a little feedback noise here. There we go. There's a group of fishermen already out there and quite a large group, but, and this lake was really popular for ice fishing. We went out there and then realized there was all, there were all these fishermen out there. But my brother had also brought his trailer with two snowmobiles and some shit sleds and a big tent and all of this stuff in gear. So what we did is we actually snowmobiled about a mile down the lake and then out into more of a remote area, and then snowmobiled out onto the lake, set up the tent, dug or carved our holes into the ice and started fishing. 0:02:34 - (B): That trip, we pulled out nearly 30 huge rainbow trout. I think they were rainbow trout that we were catching. We pulled out a massive amount of fish from this trip, and we stacked them up. We had this big picture of them. It was really, really kind of cool. In fact, I'm not sure if I could find it. Real quick while I want to share it with you because it goes along with the story. And then I'm going to illustrate why I'm sharing this with you. Here, let me see if I can find it. 0:03:10 - (B): Okay. Check this out. So I think I can share my screen here with you guys. All right. You see that, that picture there? That's. You can tell that's me and my family, my two older kids, two younger kids, me and my wife, Stephanie. And look at all those fish. It was crazy. The reason that we caught all this fish didn't have to do a lot with, like, we knew how to fish better than these other fishermen or that we were like, you know, you know, doing something different. 0:03:43 - (B): But when these fishermen saw what we're doing, because they come out to the parking lot and cross us and be like, wow, how are you guys getting all of those fish? Because we're. It's dead for us today. And. And, you know, it wasn't a trick that we had. The reason we caught more fish is because we went, we separated ourselves from all the group of fishermen. And when you think about that, this, this is kind of like the same thing with marketing. If you've ever heard of the analogy of the red ocean and blue ocean. 0:04:14 - (B): Red ocean is where everyone is competing to, against each other. There's blood in the water. They're fighting, and it's hard to win in that kind of environment. Well, if you can find a way to separate yourself so that you aren't. Let me see here real quick. I'm going to mute some microphones so we don't have all the background noise. If you can find a way to separate yourself, you move yourself more into what's called a blue ocean, you have far less competition, and in that way, you're able to win much easier. 0:04:46 - (B): See, in a red ocean, you have to be excellent. Excellent. All right, let's see. Okay. I muted it. In a red ocean, you have to be really excellent with your marketing to win in a blue ocean, you can be good and really accelerate because you can. You can get to the top so much easier. I hope that makes sense. But one of the ways that you can separate yourself from your competition, and I. I don't know if any of you have heard of this book, hundred million dollar offers by Alex Hermosi. 0:05:18 - (B): This is an amazing, amazing book. And if you don't do anything for your business, except get really good at turning everything you do into an incredible offer, that'll do more for your business than anything else you can do. If you don't have a great offer, or if you have a mediocre offer, you have to be excellent, extraordinary with your marketing to win. But if you have a really great offer, something that you've worked on that's dialed it in to the right client that would, they would feel stupid to say no to. If you've got an irresistible offer, a truly irresistible offer, you only have to be average with your marketing to win. 0:06:01 - (B): And that's, that's wonderful to know because most of the people here in this group don't want to be marketing experts necessarily. They're just kind of like forced to have to do that part to their business that to do the thing they really love. Right? So that's the good news for you. But the key here is getting really good with your offer to do it. So just to illustrate, one of the components here that you'll, if you ever do, by the way, if you're interested in learning a little bit more about offers, I highly recommend this book. So don't forget Alex Ramosi 100 million dollar offers. 0:06:36 - (B): But this was a concept that Alex learned from Dan Kennedy, who I also highly recommend as his books as well. But it's called it's how you niche down and why there's so much power in creating a niche with your mark, your service. A lot of business owners will feel like if I could just market to everyone that like, because anyone can use what I do. But that's going to be more and more difficult today because you're putting yourself in that red ocean category instead. If you can identify yourself as specializing into more of a niche, you're going to create more perceived value in what you do. And to illustrate this, if you were to create a time management course, let's call it a course or a book where, right, you could sell that for, let's say dollar 19. 0:07:25 - (B): But if you turn that same product into time management for sales professionals, just by specializing in that, you can increase the price of it to say $100 or $99, but you can go deeper with it. Turn that same product into a time management course for outbound b two b cells. And this could be a product that sells for around dollar 500, same exact course. It's just by niching down and being more specialized in a specific area, you're creating way more perceived value in how you do it. Now, what if you took the same program you made it time management for outdoor b, two b power tools and gardening cells reps. 0:08:09 - (B): Now that looks like a $2,000 course. So that's the power of niching down. And one way, not. There's a lot of ways to do it, but one way where you can take what you do and separate yourself from the crowd. Right? Move out of that red ocean analogy like we did when we were ice fishing. We moved away from the crowd and find yourself specialized in a different space and allow you to win. Not just winning more deals, but also allow you to charge what you're worth, allowing you to serve your clients at a higher level and grow a much healthier business. 0:08:45 - (B): So just a food for thought today. As we dive into Q and A's, I wanted to share that something that was on my mind. I'd love to open this up to Q and a for the group. What's going on, and how can I help you? So if you just want to take a minute to raise your hand, we'll just go through the hand raises and unmute your mics, and we'll talk and see how we can best serve you today. Gary, good to see you on here. I'll connect with you here a little bit later, too. 0:09:17 - (B): Let's see. So we've got junior. We've got maybe May van Voorhin. I'm curious, May, is that a dutch name? 0:09:29 - (C): It is. 0:09:31 - (B): Do you speak Dutch? Are you. 0:09:32 - (C): Oh, no, I'm married into that name. You kidding? 0:09:36 - (B): Oh, gotcha. Okay. I had to ask because I used to live in the Netherlands, and so I kind of read it differently, but, like, van Fooren would be more. I speak Dutch, actually, which is kind of weird. 0:09:49 - (C): That is really weird. 0:09:50 - (B): Yeah, I know. Not a lot. Not a lot of people do, but. All right, we got a question from junior. Junior, let me see if we can unmute your mic. How can I help you? 0:10:00 - (D): Yeah, so I have a question. I'm looking to get a virtual office. And, you know, in the virtual office listing, it says, you know, hey, we don't guarantee that you'll be able to get found on Google Business profile. It says right in there. That. That remark yet? It's a, you know, pretty well known virtual office where they actually have offices that you can meet in and conference rooms and mail forwarding all the rest of it. And it's really inexpensive per month compared to what I've looked at from other places. 0:10:37 - (D): And it's a real prestigious address. So it's right on North Michigan Avenue in Chicago. And it's like $50 a month for a virtual office. And, you know, you get people see that address, and they're like, wow, you know, this person must be reputa

  6. 05/13/2024

    How Simple Over-Delivery Turns Customers Into Raving Fans

    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now here's your host, Jared Ernie. 0:00:38 - (B): All right, perfect. It is great to be back on Friday. We are gonna go into a live Q and a here, but I wanted to actually start with a couple stories and kind of a lesson behind it as well from this week. So let's what I'm gonna do is wait here for a minute while we get get some other folks joining us. I just want to make sure that everyone can join who wants to today? Local search academy. How's everyone liking the local search academy too? I want to make sure that we're giving you the most value possible in local search academy for the lowest barrier to entry for people to join and be able to get the most from this program. 0:01:24 - (B): I've gotten great feedback from several people. I put a post out there, I don't know, a few days back, I think that was asking what can we do more or what can we add to local search academy that will make this even more valuable for you or improve your experience? I just want to make sure that we aren't. It's so important to listen to the audience, not just what we think is good. But I had amazing feedback from that post that really helped me understand. Oh, here's something that I know I can actually do better. I didn't see that before, right? So I love that kind of feedback. 0:02:00 - (B): So I just want to welcome more of that. If you're coming in and you're seeing, hey, you know what, it'd be really great. Focus Academy had this or more time focusing on that, then that's the kind of feedback I want to hear more. The absolute best program for local businesses out there, period. That's my goal. This best programming community. So good to have you guys coming on. I see Amy, Art, Terry, great to have you here. 0:02:26 - (B): We're going to open this up for a live Q and a. And usually what happens is people will start feeding in just as we start. And so as people are coming in, I'm just going to, before we break into the Q and A, I'm going to give you a little bit of a story that kind of came to me this week. I don't know if how many of you guys have maybe like seen those car washes that are popping up everywhere. Those automated car washes that you just kind of drive in, but they're, the thing is, like, they're subscription based, so you just pay a monthly and then you can come unlimited times a month. Have you guys ever seen those in your areas? Yeah. Okay, cool. So a little bit over a year ago, my family and my wife, me, my wife, four kids, traveled the country for two years. We were just like nomads. We back when the pandemic hit, you know, we took an opportunity to sell everything and basically hit the road for two years and travel during that time. 0:03:20 - (B): And it was really incredible. But I got really familiar with these car washes because every place we got, we'd do a month, month subscription or whatever at each of those places, and we'd go just all the time because we pretty much lived out of our car. But we had an Airbnb by the month that we were doing. But, you know, we're in the car so much. So we kept it clean. And I got to know a lot of these car washes, but having gone through so many of them, they're all fairly the same, but there's little things that make a big difference. My favorite car wash that we went to was mod car wash. I don't know if there's any in your area that you've seen, but the reason I like mod car wash the best is because every time we came in, they would always give us an air freshener. 0:04:07 - (B): It was so simple. It was very inexpensive, but it was exactly what made all the difference. It was a little bit of an over delivery. You're going in to wash the car. Air freshener seems nice, right? Some of them have spray bottles or whatever, but they're always kind of messy and like, you got to go find them and all of that. But we always got a fresh pack of air fresheners. And sometimes they'd give us as much as three, the three different scents that they offer. 0:04:31 - (B): And that little over delivery made them my absolute favorite. I'm so loyal to them. In fact, one, a new mod car wash just opened up down the street from me. And guess what? First thing, I'm like the first member in there. I am a true loyal fan. That is the exact thing that we try to teach with our offer strategy. How can you over deliver in a simple, small way that creates a raving customer that will continue to come back? It does not have to be with price discounts. It does not have to be by adding so much more than maybe what you already do. But it takes a little creativity to figure out what is that little touch that makes all the difference. 0:05:12 - (B): There's a study that goes back on tipping in restaurants, and it was interesting to understand, like, how tipping increase based on little things the server does. But what they measured was, you know how usually there's, like, a jar of mince as you leave a restaurant, and some restaurants, you'll notice the waiter or waitress will leave, like, mints with the check. So what they found was if a waiter or waitress left one mint for everyone at the table with the check, the tips would increase about three to 4%. 0:05:46 - (B): So they measured this again, and they said, hey, what if we left two mints per person at the table with the check? When they did that, the tips actually jumped to, like, 13%. But here's what's really unique. When the server measured this again, they would go back and leave two mints for each person at the table. They would leave, and then later they would come back and go, hey, just in case you wanted a few more mints, let me give you some extras. 0:06:10 - (B): And give two more mints for each person at the table. When they did that, tips jumped 21%. And what it goes to show is that, people, there's a reciprocity principle here. When you can surprise and delight your customers, when you can create offers that over deliver, when you can get creative to separate yourself from the competition, do something that's just a little bit more genuine, you're going to get rewarded back. And that's the whole principle behind the offer, concepts that we teach here as well. So I just wanted to share that. It was something that came to me this week, and I thought it was a really good frame to start the day with. So why don't we do this? We've got a good little group here with us. Let's open this up to Q and A's and see how I can best serve you today. 0:07:01 - (B): Now, if you don't, if you have your mic muted, that's okay, but I think there's a way to raise your hand, too. If you want to raise your hand, we can jump over to any questions that you have. Rico, great to see you. Let's jump on to Rico's question. 0:07:12 - (C): Hey, good morning, Jerry. 0:07:13 - (B): Good morning. 0:07:17 - (C): So. 0:07:42 - (B): Rigo, I don't mean to cut you off, but the audio is really choppy. Would you mind just disabling your camera to save that bandwidth? And I think we'll be able to hear you better. 0:07:52 - (C): Okay. 0:07:53 - (B): Can you hear me all right, we can hear you a lot better now. But I, I couldn't understand when you started. Would you mind starting over? 0:07:59 - (C): So after going over the videos and learning that it was better to put bullet points to give more value to the customer, why they should book with us and take action, I've gotten, I've gotten a better response overall. But in the response that I put on the thread, you told me that I should put. How did he tell me? Supportive information and social proof. And I wanted to ask you what would you, what would you referring to that, because supporting info. 0:08:33 - (B): Oh yeah. Thank you. I'm glad you asked this question. So just so everyone kind of understands the, what we're doing here and I wish I could show you the screen, but Rigo, you did a great job. Rigo took the, the module about offer strategy, created a new offer, and then he took the module about implementing that into the website in the proper way so that it's the first thing people see. So he showed me a snapshot in the threat in the community. You could actually check out this post of how he did this and it looks great. So good job on that. 0:09:06 - (B): When I said what you want later down on the website doesn't have to be overly thought through or complicated, but just supporting information by what I, what I mean by that is typically the other stuff you're going to have on a website that just builds more trust and rapport. So there's lots of things that you can do there. One is maybe going deeper into the different services you offer. One could be what's the process look like? 0:09:33 - (B): Why? Rico, remind me what it is that you do. Is it ceramic coatings or. I kind of got that impression, but I'm not sure. 0:09:40 - (C): Yeah, yeah, no, I'm a professional detailer and I got a shop here in south Orange county. Apply ceramic coatings and paint protection film. 0:09:47 - (B): Gotcha. Okay, perfect. So maybe you could have some, some science behind ceramic coatings or the. Whatever it is, but like supporting basically your offer a little bit. What I mean by social proof, the best, I mean the easiest is just featuring great reviews or before and after photos. So like featuring clients and their transformations through your services too. Social proof is a really interesting psychological concept. 0:10:14 - (B): If you were to pass a restaurant and you're looking at a line coming out the door and wrapping around the block, you don't need to know much more about that restaurant to go. I should

  7. 05/10/2024

    Paid Ads That Work In Today's Competitive Google Channels

    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the for Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success storyies center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Well, I guess it's morning for some. It's noon, where I am looking forward to going live in the group today. We've got probably a few minutes where people will be joining and coming on, but this is our live q and a where you have an opportunity to join me, or sometimes it'can be members of my team to go into some of the questions you have about local search academy, maybe specifics about your, your specific situation or some of the things you're seeing that you, you haven't been able to kind of like execute on. 0:01:08 - (B): This is where you get that live support and some direction to keep the momentum. And that's why we've created more of a community around this to be able to provide that kind of opportunity for everyone. So as we are getting people joining. Oh, good. It's good to see you guys on there coming on. Great. I'm going to give you guys a little bit of a glimpse in what we're seeing here because we recently redesigned local search academy to simplify it, make easier wins out of the modules. And I've gotten some good feedback from people largely around, you know, how we're dripping the camp, dripping the training. 0:01:47 - (B): We've done that to simplify it, make it so you only have one little thing to focus on each week, and it gradually builds on each other. So your wins keep compounding as you go through the program. We've had some people just ask, can you unlock everything for me? And I've tried to look at being able to do that, but the way that the platform is structured, I can't unlock it for some and not for others. And so I'm trying to figure out the best way to serve you. But if you have any thoughts on that, I'd greatly appreciate that, too. 0:02:14 - (B): One of the things I wanted to lead with before we go into the live Q and A's is a couple things that we've seen with some clients recently that I think will help you see a bigger picture here with Google Business profile. Ron has started working with us. I think it's been a little over 30 days, not that long, but Ron is in the business of doing patios. What do you call them walkways, brick masonry type of things, hardscape stuff. 0:02:42 - (B): And he has shared with us that over the past years of his business, he's never seen the type of and the number of calls coming in from anything else he's paid for. He's just been implementing the Google profile strategies and he's been getting a big increase in the call volume coming through, which is so great to hear. Now his is happening within 30 days sometimes for you guys. I don't want to give the false impression that this happens in two weeks or immediately. 0:03:10 - (B): There's some businesses that require about three months of being consistent with activity to really get to that point. Everyone has a different Runway. There's other factors that we cannot control when it comes to your Google Business profile, such as seasonal search volume, your marketplace conditions where you're located, the saturation of competition. There's a lot of layers to this that we can't control. So we're going to focus on the things we can control. 0:03:35 - (B): And what I can tell you is if you do this, you will see results. It might be faster for some and more gradual for others, but it will always go in the right direction for you. So just want to say that. And then the other thing is, we had another company working with us. I was on a call with him earlier this, this week, Vince. He does mold remediation, and he shared with me that in the past with his ad campaigns. 0:04:02 - (B): And I'm going to talk about some paid ads here for a second because I'll tie this in. Why? Why I'm doing this. But with his paid ad strategies on Google Ads, he used to get leads for close to $100, like $100 a lead. And he was happy with that. But over time, it continued to go up to 200 and $300 a lead. And it was just like the pay per click costs going up, up, up, up. But when he implemented the paid strategies that we've shared with him, his cost per lead is now around five to dollar a lead. 0:04:33 - (B): He is crushing it and he couldn't help but get on and share that. He's had the best week in business ever using this strategy. And I say this because that is a paid element. One of the reasons we can see tremendous results and the things that will magnify your ability to really scale your business. It's not just Google Business profile. There's a lot of layers behind that or that that amplify the results you get through Google Business profile. But Google Business profile is your gateway to get that. 0:05:07 - (B): And so some of the things we see is that there's a threshold in how much you can get out of your Google Business profile just based on other market conditions you can't control. But to get beyond that threshold, then you go into some paid strategies that will help you amplify that. And that's one of the modules that we'll unlock later on in this program, is how you can do that and be able to take your business profile and sponsor an ad in the map section. 0:05:34 - (B): This is something most people don't know how to do, and you see it now and then, but most people are like, I've never known how to do that. That's why you can win easier there. When you do something like that, you get a leverage. The higher level of trust people have in the Mapion, you get to, you get more rotations better because there's far less competition and you get to target based on specific geographic areas and keywords as well. So that's coming up in the training as you continue through the process. But wanted to just share a few of those things. So you can see kind of a bigger picture here. 0:06:08 - (B): We're going to give you the tools to really amplify your business in local search academy. It's not just traffic, it's what happens after the click that matters to. We're going to talk about that in coming lessons about offer strategy that will really be game changing as well. So let's open this up to. We've got several good people on here to chat with. And so let's open this up to a live Q and a. If you want to raise your hand or open up your mic, let's go ahead. And so, just so you know, in the control bar, you see a little hand raise hand icon there. You can click on that and I'll jump over to helping you with any questions that you have today. 0:06:43 - (B): All right, perfect. We've got on the screen, I see Lt. Oh, Larisa, I see your name. 0:06:48 - (C): Yes. 0:06:49 - (B): All right, Lara, how can I help you? 0:06:53 - (C): Hello, everyone'. Thank you for taking my question. So my question is, we do not have a brick and mortar business, as you like to say, but we do have a storage facility where're brand new and we having trouble to make our phone ring. And I was wondering if your program could help this type of business. And when we build our business was like, it seemed like we didn't have enough of the storage units and now we're done and it seems like everybody is having those storage units and we're having a hard time to get anybody in. 0:07:38 - (B): Is this like self storage or what kind of storage are we talking about? 0:07:42 - (C): We, we have a self storage, we have a rv, boat storage. We have it all. Yeah, big, big stuff and a lots of money and just like ah, people. 0:07:55 - (B): Sure. No, that makes sense. So great question. So the answer to this is yes. But even though you might not be a brick and mortar, like a physical brick like location that people go inside or necessarily or I don't know how your units are displayed, but technically for Google Business profile, you're considered brick and mortar because clients are coming to your specific location to be served. Right? Is it? 0:08:20 - (C): Oh, yes, I do. 0:08:21 - (B): Okay. 0:08:21 - (C): Yes. 0:08:22 - (B): So for that technicality, you are considered brick and mortar and Google Business profile will serve you really well. Let me ask this. Do you have a different, is it a different business name for like the boat storage versus the self storage or. 0:08:36 - (C): No, no, it's only one. It's only one rivers edge rv and self storage. It's one big name. 0:08:44 - (B): All right, gotcha. And how well do you feel like you've leveraged Google Business profile up to this point? 0:08:52 - (C): U I started to do your training and it looks like I started to post the pictures every day and I didn't go through Tuesday of your training, but I think we're doing well. 0:09:08 - (B): Okay. 0:09:09 - (C): Better than like other, like as you said, like some people just post once and never touched again. I m checking it like every day doing something. 0:09:20 - (B): If you've ever been frustrated with some of the paid strategies you've used out there that have not ye before. 0:09:28 - (C): O yeah. Google Ad. 0:09:30 - (B): Yeah. 0:09:31 - (C): Just like crazy. Like ah why we're paying money for one paper, one click cost us like a hundred. Finally it's with, with a payment for the person who is doing pay per click for us. 0:09:46 - (B): Yeah, yeah. 0:09:47 - (C): So we paid her, we paid for Google Ads and each click costs like $200 and that doesn't worth it. And it's, it is frustrating. Yes. 0:09:58 - (B): So one of the reasons why pay Perclicick is so expensive, especially in your space, is because there's so much competition fighting for those same keywords. And I know self storage is a very popular business model. You've got a lot of venture capitalists just buying up the

  8. 05/06/2024

    Local Search Academy Launches Affiliate Program for Impact-Driven Entrepreneurs

    [TRANSCRIPT] 0:00:03 - (Narrator): This is the for Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success storyies center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:39 - (Jared Erni): Right. It is great to have everyone joining us for our next live event. This is going to be a Q and a where we can answer any of your questions about local search academy, Google Business profile and any other strategies related to that. We're going to wait for people to join, but just to keep you updated on some of the things with local search academy, one of the things we really wanted to do was be able to impact more businesses than we can work with on a personal level. 0:01:09 - (Jared Erni): And every business owner knows another business owner who likely could use what this has to share. We wanted to make it something where you can create impact in other people's lives as well, but also rewarding for you, too. So we recently just launched an affiliate program that will allow you to easily share this with others and create impact in their businesses as well. Because of that, and also earn a commission for anyone who continues to renew their subscription or their membership with local search academy going forward, this is going toa be really fun to be able to help people with share it with others and be able to amplify that impact, but also make it rewarding for you. 0:01:54 - (Jared Erni): Now what? I'll break this down as we're waiting for people to join the the live here. But the way that this works is when you decide to renew your membership, it's $97 a month to keep access to the community. And this isn't designed to be kind of a one and done course because managing your Google profile is like a continual thing. This is something that you have to do frequently and consistently, and there's always things that change and are updated. So we want to keep you aware of what's working best and keep you on the cutting edge of the newest changes that will help you amplify your impact. Not only that, it's not just about traffic, it's also about, it's also about being able to optimize the traffic that does come to your site. 0:02:42 - (Jared Erni): Hey, Kennedy, it's good to see you. Esmeralda. Hey, thanks for joining y'all. So just to give that announcement here, we're still waiting for others to join, but ve I see Esmeralda and Kennedy who are on our team. We're waiting for some of the others to join who've registered. We had about seven register for this live, but it's being recorded so those if you can't make it when you've registered for it, it's totally fine. I'm going toa give you some good value each time regardless of the people who come on live and give questions and go through answers there. 0:03:11 - (Jared Erni): But so the way that I want this, to share this with this new affiliate program is it gives you the ability to share this with others and as they renew their membership, you'll actually make 40% commission recurring every single month they continue with their membership with the program. So in effect, you can actually not just get your membership free. If you have three people who have joined because of your link, this program, your membership is not only free, but you're making money with it. 0:03:40 - (Jared Erni): And this could be a pretty nice side income stream for you or your business or however you want to do that just by being able to share that with others. Joita, good to see you on the call as well. So I wanted to give that announcement and what we're gonna do is next week we'renna actually launch our first affiliate contest and there's goingna be some prizes involved, but this will be able to kick start the community, being able to share this with others and being able to create more impact with others in the local search academy, but also being rewarded for it too. So I'm excited to announce what that looks like next week. 0:04:16 - (Jared Erni): We'll jump into some Q and A's here. And Joita, I see you on the call. Would love if you have any questions. Go ahead, let's talk about it. 0:04:27 - (C): No, not right now. 0:04:32 - (Jared Erni): Maybe I coulden to how is it going in, in the training so far for you? 0:04:37 - (C): By the way, this is Drewvy. I represent Janita. So I am the one who works with the updates or, or the marketing side of the company. So yeah, we're, as of the moment we're just, we're following all of the, you know, with the training, with the, I mean, updates on Google profile, doing the basic postings. I think that we're on that position right now. 0:05:09 - (Jared Erni): Is there anything that you feel like we could do to serve you as you're going through getting all those kind of situated or you're allgh for now? 0:05:17 - (C): Yeah, well actually my boss wanted to tackle more about with the funneling. The funnel campaign or. Yeah, yeah. 0:05:27 - (Jared Erni): And I know you guys are part of our higher level program too, where we actually build that funnel system out for you. So you're go going toa get a lot of good support on that with our other clinics. But do you have any particular questions about it or would you like me to give you kind of. 0:05:43 - (C): Yeah, we're actually waiting for. Not for now because we're actually waiting for Taylor. He said that he is going to send some of the, you know, proposal for the u with the discounts. Right. So. And, and as of the moment we don't have the access on ourb website back end so we can't do anything as of the moment. The third party, it's um, because it was made with a third party u company. So. Yeah. 0:06:13 - (Jared Erni): Gotcha. Well, I totally understand Taylor's going to do a good job of taking care of you. And for anyone who's watching this live video later, just to kind of give you some context here on what we're talking about, Google profile is a great source of new organic traffic coming to your website. When I say organic, we're talking free traffic. But no traffic is really free. It either requires time or it requires money, you know, so you're paying for it in one way or another. 0:06:42 - (Jared Erni): But Google profile, we've been able to simplify the process of managing it in a way where you can do it with just minutes a day, giving you that boost of free traffic. Now the old method is traditional SEO, but that's getting harder and harder to compete in today because the competition is stronger. It's an unfair playing field when you're competing against billion dollar companies. And the positioning quite frankly sucks where you show up with traditional SEO compared to other channels. 0:07:09 - (Jared Erni): And so Google profile will feed more business, or I should say more traffic to your, your website initially. But what Junita, or I'm sorry, what was your name? Because I see Joita on the call but I can't remember your name. B it cut out. We'say. It again. 0:07:28 - (C): Juvie. 0:07:29 - (Jared Erni): Ju. 0:07:29 - (C): You can call me Juv. 0:07:31 - (Jared Erni): All right. Thank you. 0:07:31 - (C): You're welcome. 0:07:32 - (Jared Erni): So what juvie was saying is the funneling system because what happens after after the click is just as important as getting the click. And so really only one half of the equation is getting traffic from your Google profile. The other half is what happens when they come to your website. And how do you convert that traffic into a new lead and customer or increase your conversion to getting that traffic to convert to a lead to customer? 0:07:56 - (Jared Erni): And that comes down to good offer strategy. How you position your offer on your website and how you create a website that facilitates that offer, captures the lead and begins nurturing them. We're going to be breaking down some simple lessons and how to do that as you go through the content modules as well. So that's something coming up as well because we want you to magnify your results with Google profile and not just get more traffic, but also get more conversion with that traffic too. 0:08:23 - (Jared Erni): So anyway, Juie, you're going to love working with Taylor through that process, but if you need anything as you go through it, don't hesitate. Reach out to us. 0:08:32 - (C): Yes, of course. 0:08:34 - (Jared Erni): Great. I see. Were there any other questions though that come up or you're good for now. All right, so I see Paul joined. Hey, Paul, how you doing? 0:08:53 - (D): Good. 0:08:54 - (Jared Erni): Oh, Paul, I'm sorry, I think I accidentally muted your microphone trying to maybe unmute. You go ahead and unmute. How are you doing, Paul? 0:09:03 - (E): How's it going? 0:09:04 - (Jared Erni): Good, good. 0:09:05 - (E): It's good. 0:09:06 - (Jared Erni): On the call. Are there any questions that we can help you with today with the training you've been through? 0:09:16 - (E): I don't think, not really. Everything's been making sense so far. 0:09:21 - (Jared Erni): Yeah. 0:09:21 - (E): Just been working on getting, keeping posts going. I guess the only thing that I can think of, and this isn't super relevant just yet, but as far as does it make sense to try to get like backlinks to go to your Google Business profile? Does that help at all? 0:09:40 - (Jared Erni): Yeah, great question. I've never really seen that, but tell me, so I get a little more context. What kind of business are you in? 0:09:48 - (E): So I'm actually kind of managing some other, a few companies, like local service type businesses, like reversing concrete guys basically helping them with that. And. Yeah, so those are the main niches that I've kind of work in, or concrete like roofing. And so I help with th

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About

Welcome to the For Impact Podcast! This is the destination for impact-driven entrepreneurs, striving to live life on their terms and create a ripple effect of positive impact in the communities they serve.  Where we put your success stories center stage, dissecting the lessons learned and share insights and ideas that will help you amplify your impact!   Take The Free Impact Marketing Challenge Our new Impact Marketing Challenge is coming soon, but right now you can still join our GMB Challenge here to maximize your Google Business Profile and unlock a whole new stream of clients without spending more money in ads! >   About Your Host, Jared Erni Jared Erni is a passionate marketing coach and founder of Attract to Scale, helping local business owners create compelling marketing strategies that don't require expensive ad campaigns or complicated SEO. His innovative Attraction Stacking system empowers small business owners to reach more potential clients and generate higher quality leads, resulting in increased income for their businesses. He is on a mission to help local businesses amplify their impact and create a ripple effect in the communities they serve through better marketing frameworks.   Connect with Jared: Website: AttractToScale.com Facebook Instagram Tiktok Youtube

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