Ursa Consultants: Beyond the Balance Sheet

Jace Lotz

Welcome to Ursa Consultants: Beyond the Balance Sheet, hosted by Jace Lotz. Through focused interviews with Founders and Operators of people-first companies, I sit down with guests and dive into the nuances of the numbers, and the humans who ultimately make these businesses successful. From people-first strategies to crunching the numbers, this podcast will explore what it takes to thrive in the current economy and build a successful start-up. Whether you are a CEO, operator, or accountant, you'll find something in these conversations to help you better understand your company - and your financial future. Join our newsletter at UrsaConsultants.com or subscribe anywhere you listen to podcasts!

  1. Banking for Startups with JP Ferro of Bridge Bank

    04/16/2024

    Banking for Startups with JP Ferro of Bridge Bank

    It's Friday night – having just finished your final Zoom call of the week, you hop into an Uber to pick up your friend from their Airbnb, while you check Yelp for a good restaurant to grab dinner downtown. Sounds like a pretty realistic scenario, right? In that sentence, I mentioned four different startups that we can't imagine life without. But without proper banking and financial services, those companies wouldn't exist. And that's exactly what this week's guest knows all about. In our most recent episode of Beyond the Balance Sheet, Jace sat down with JP Ferro, VP of Startup Banking at Bridge Bank. JP started at NetSuite, where he worked directly with portfolio companies to drive value creation. He then moved into venture capital, where he managed startup ecosystem partnerships for Burkland.  These experiences led him to Bridge Bank. Having been active in the startup world for close to a decade, JP knows about the financial side of running an early company. As a Vice President in Bridge Bank's Startup Banking Group, he supports entrepreneurs and startup founders navigate their journey from inception to success. Jace and JP talk about the state of startup banking. Since many early-stage companies struggle with getting a credit card, Bridge Bank thought there was a better option for startups to get the credit they need for everyday purchases. "We created our new offering designed for early-stage startups based upon their deposit balances. So it's not tied to credit history, not to raising an equity round, and not to an individual founder on the personal guarantee side." Most banks aren't creative when it comes to financing and helping startups. Bridge Bank decided to provide a solution that gives founders more ability to succeed. Why? JP explains all in this episode.  It was a pleasure to have JP on the podcast. Enjoy!

    23 min
  2. The Role of an Operator with Casey Woo of Operators Guild

    04/02/2024

    The Role of an Operator with Casey Woo of Operators Guild

    What happens when a Navy SEAL gets put in a leadership position at a company? According to Casey Woo, that is exactly what the operator role is. "They are specialists at being generalists." In our most recent episode of Beyond the Balance Sheet, Jace sat down with Casey, the founder and CEO of Operators Guild – an independent, invitation-only group that is home to the world's top finance and operations leaders.  Casey is a Harvard grad who previously worked as the Global Head of Strategic Finance at WeWork and Chief Financial Officer at Landing, before starting Operators Guild, and his investment firm FOG Ventures. Jace and Casey talk about the role of an Operator."We are the Navy SEALs of company building. Navy SEALs have the same tattoo and they're all called SEALs, except they have disciplines. They are brought in because they're specialists at being generalists." They discuss the value of engaging with operators and how they deploy vision to ensure the success of the company as a whole. Casey emphasizes the importance of understanding the company's vision, values, and core objectives in today's world. Casey describes how the roles of operator and CFO are changing. Different types of skills are important in the current business environment, and Casey explains what skills you should focus on developing today The two then go on to discuss the importance of community, and the difficulties that come with building great teams. Casey also shares how he and the operators in his community track success. It was a pleasure to have Casey on the podcast. Enjoy!

    25 min
  3. The Future of Accounting with Anita Koimur, co-founder and COO of LiveFlow

    03/05/2024

    The Future of Accounting with Anita Koimur, co-founder and COO of LiveFlow

    With all the new technologies on the rise in the past few years, the accounting landscape is evolving. There's no question about it. With all the new AI tools, and companies automating processes more and more, a reporting revolution seems to be on the horizon. But what does this look like? In our most recent episode of Beyond the Balance Sheet, Jace sat down with Anita Koimur, co-founder and COO of LiveFlow. LiveFlow is a financial platform that turns your Excel or Google Sheets into a live financial planning & analysis dashboard. It was part of a recent batch of Y Combinator startups. In the interview, Jace and Anita talk about finding product market fit. This is crucial for any startup. Marc Andreessen of a16z once said: "The only thing that matters is getting to product-market fit." But getting there is not easy. 42% of startups fail because they lack product-market fit. Anita was able to crack the code. She shares interesting insights into how to find product-market fit, and even gives an anecdote of how LiveFlow got there through analysis and iteration. Anita dives into LiveFlow's people-first approach, which she thinks is key to success. LiveFlow is always in direct communication with its customers and strives to be hyper-responsive to problems. "Through conversations with the customers, through the case studies, interviews, etc., where we ask them, what is the impact on your business with LifeLow versus without LifeLow?" It was a pleasure to have Anita on the podcast. Enjoy!

    36 min

About

Welcome to Ursa Consultants: Beyond the Balance Sheet, hosted by Jace Lotz. Through focused interviews with Founders and Operators of people-first companies, I sit down with guests and dive into the nuances of the numbers, and the humans who ultimately make these businesses successful. From people-first strategies to crunching the numbers, this podcast will explore what it takes to thrive in the current economy and build a successful start-up. Whether you are a CEO, operator, or accountant, you'll find something in these conversations to help you better understand your company - and your financial future. Join our newsletter at UrsaConsultants.com or subscribe anywhere you listen to podcasts!