Rooster High Radio

Zach Armstrong | Rooster High Productions, LLC
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Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. In each episode you'll learn another process, method, or best practice for using podcasts as a cornerstone of a content strategy that starts that relationship with your next client before you meet them. Zach started in theater in 2003, audio in 2010, and marketing in 2015. As an editor, storyteller, small business owner, and marketing process guru, you'll find yourself entertained and informed when you subscribe to Rooster High Radio.

Episodes

  1. Ep8: Differentiators: A Tool For Powerful Messaging

    12/22/2023

    Ep8: Differentiators: A Tool For Powerful Messaging

    When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about. www.roosterhigh.com  (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging (00:50) - Understanding Differentiators (01:47) - Finding Your Differentiators (08:59) - Implementing Differentiators in Your Business (11:38) - Formal Process of Identifying Differentiators (16:34) - Conclusion and Contact Information

    17 min
  2. Ep7: The Rooster High Story

    12/15/2023

    Ep7: The Rooster High Story

    This episode is story about storytelling, and how through marketing and theater I eventually found a passion for goal-driven storytelling. www.roosterhigh.com (00:00) - 7. The Rooster High Story (00:13) - Introduction and Overview of Rooster High Radio (00:53) - My Background (03:13) - Theater and Sound Design (05:27) - Transition to Marketing and Storytelling in Business (10:22) - The Role of Podcasts in Content Marketing

    14 min
  3. Ep6: How to Use an Interview, Part 2

    12/08/2023

    Ep6: How to Use an Interview, Part 2

    All podcast interviews are for someone - and sometimes, they're mostly for the guest. Learn how to use your podcast as a way to land a meeting with nearly anyone, and all the factors to keep in mind as you do. www.roosterhigh.com (00:00) - How to Use A Podcast Interview, Part 2 (01:57) - Factors In Using Your Business Podcast As A Strategic Connector (02:38) - Warning! Generosity Required (04:15) - Who Do You Target? (06:22) - The Process: Identify Your Guest (08:57) - Pick A Good Topic For Your Audience (10:10) - Real Generosity (11:54) - The Invitation (13:12) - The Narduwar School of Interviewing (17:32) - Patience and Payoff (19:16) - Interviewing Richard Garfield (22:07) - Outro

    23 min
  4. Ep5: How to Use an Interview, Part 1

    12/01/2023

    Ep5: How to Use an Interview, Part 1

    Everyone does interviews on their podcasts. But how can you make sure your interviews are serving your needs on your business's podcast? Zach has hundreds of hours of interview production to his name across agency work and his own podcasts and brings you the instructions on how to use an interview. www.roosterhigh.com (00:00) - Uses of a Podcast Interview, Part 1 (00:12) - Introduction (00:44) - How and When To Use An Interview (02:58) - Deciding What Episode Topics Need Interviews (04:35) - What to Consider When Selecting Guests (06:20) - Create A Solutions Hub Via Interviews (09:13) - How To Interview: The Basics (12:48) - Your Interview Goal: Information and Insights (14:10) - What An Interview Shows Off About You (15:25) - Conclusion

    17 min
  5. Ep4: Go Solo To Show Expertise

    11/17/2023

    Ep4: Go Solo To Show Expertise

    Interviews are great, but when you're using a podcast as your service business's content marketing machine you need to show off your business's best asset: you. Join your host Zach Armstrong of Rooster High Productions as you review the communications best practices that point toward solo episodes as the way to build your credibility with an audience. Read more on the Rooster High Productions website.Reach out to Zach here.Find video clips from this episode on social:Instagram | Facebook | YouTube | TikTok | LinkedIn (00:00) - Ep.4: Go Solo To Show Expertise (00:12) - Introduction (00:56) - Your Expertise Is A Differentiator In Content (03:24) - The Medium Is The Message (05:19) - Show, Don't Tell (07:05) - Structure Your Solo Episodes Well (09:41) - Car Mechanics with Podcasts (11:06) - Outro

    12 min
  6. Ep3: Podcasts As A Business Tool

    11/10/2023

    Ep3: Podcasts As A Business Tool

    When you leverage a podcast the right way, it gives a few business superpowers. Maximize your time spent generating content marketing, build credibility, and use guest spots to land that meeting you want. Your host Zach Armstrong knows all about this process, and runs it for clients as Rooster High Productions. Read more on the Rooster High Productions website.Reach out to Zach here.Find video clips from this episode on social:Instagram | Facebook | YouTube | TikTok | LinkedIn (00:00) - Ep3: Podcasts As A Business Tool (00:13) - Introduction (01:03) - Other Kinds of Podcasts (02:02) - Strategic Influence Podcasts (03:53) - Content Marketing Superpowers in Podcasts (06:38) - Guest Slots: Shoot Your Shot With A Big Name

    10 min
  7. Ep2: Leverage Batching For Your Content Marketing

    11/03/2023

    Ep2: Leverage Batching For Your Content Marketing

    Content marketing is vital and doesn't need to complicated. Your host Zach Armstrong walks you through the best practices regarding batching your content marketing, using it well, and staying on-message. Read more on the Rooster High Productions website.Reach out to Zach here.Find video clips from this episode on social:Instagram | Facebook | YouTube | TikTok | LinkedIn (00:00) - 2. Leverage Batching For Your Content Marketing (00:21) - Introduction (01:33) - Overview of the Process (02:00) - Step One: Select A Medium (02:27) - Step Two: Generate A Bunch Of Topics (04:21) - Step Three: Create In Batches And On-Message (06:21) - Step Four: Pull Six Shareable Moments (08:14) - Step Five: Schedule Your Content (09:26) - Step Six: Repost the Best Performing Content (11:13) - Case Study: The Podcast You're Listening To (14:05) - Outro

    15 min
  8. Ep1: You Are Your Greatest Marketing Asset

    10/20/2023

    Ep1: You Are Your Greatest Marketing Asset

    Relationships are foundational in professional service businesses, so use yourself in your own marketing and give your ideal client a chance to know you. Your host Zach Armstrong, founder at Rooster High Productions, walks you through all the reasons you need to be present in your own marketing. Read more on the Rooster High Productions website.Reach out to Zach here.Find video clips from this episode on social: Instagram | Facebook | YouTube | TikTok | LinkedIn (00:00) - 1. You Are Your Greatest Marketing Asset (00:13) - Introduction (01:30) - Parasocial Relationship (03:25) - Your Are A Differentiator (04:28) - The Competition Doesn't Have You (06:50) - Maximize Your Audience's Chance To Know You (08:32) - Advantages Of A Content Marketing Workflow Using Podcasts (09:18) - Outro

    10 min
  • 8 Episodes

About

Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. In each episode you'll learn another process, method, or best practice for using podcasts as a cornerstone of a content strategy that starts that relationship with your next client before you meet them. Zach started in theater in 2003, audio in 2010, and marketing in 2015. As an editor, storyteller, small business owner, and marketing process guru, you'll find yourself entertained and informed when you subscribe to Rooster High Radio.

Information

  • Creator
    Zach Armstrong | Rooster High Productions, LLC
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2025 Zach Armstrong | Rooster High Productions, LLC
  • Show Website
    Rooster High Radio