I Am That Content Creator Podcast

Kristen Werner & Mia Steel
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO 

  1. 1D AGO

    Turning 40 & The Three Lessons That Saved My Business And Set Me Free

    Send a text What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining it. We start by pulling apart the old story: the uniform, the good grades, the fear of visibility, and the burnout that followed. Then we rebuild with three anchors. First, work with your brain—name rejection sensitivity, plan for decision fatigue, and create systems that match how you actually focus. Second, rewire your mindset with language that drives action: failure as data, timeline as yours, chaos as exploration. Third, stack monthly recurring revenue so creativity has a safety net. From a tiny five-dollar community to affiliate income that paid the bills, Mia shows how memberships, retainers, and community-led offers create calm cash flow and space to experiment without constant selling. You’ll hear how a dynamic personal brand (the “trunk”) stops the cycle of burning down and starting over, why retention beats acquisition sprints, and how to design offers that suit a neurodivergent brain craving novelty and autonomy. Expect clear examples, punchy mindset swaps, and a playbook for turning scattered ideas into a steady income engine through community, content, and smart structure. Ready to breathe, build, and back yourself? Hit play, then join us for our two-day live event to channel your ideas into recurring revenue and a business that lights you up. If this speaks to you, follow, share with a friend who needs it, and leave a review so more creators can find their way. JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE 🐝 Join our Free Community - The Multi Brilliant Project HERE 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    37 min

  2. FEB 6

    Ep#114 From Content Slump to Creative Flow: The Messy Truth About Momentum

    Send a text What if the block isn’t your creativity—but the space between spark and share? In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain is full but your feed is silent, this one’s for you. You’ll hear: Why video confidence isn’t your problem (spoiler: it’s friction)The underestimated power of micro-systems: ready-to-go mic arms, low-energy formats, and one-tap workflowsHow to turn scattered notes into traction using screenshot folders, voice-to-text ideas, and no-pressure StoriesThe word that secretly kills momentum (👀 “should”)—and what to swap it forHow real-time creation with your lived experience beats overthinking every timeWhether you’re a millennial founder, a multi-passionate queen, or someone who just wants to feel like herself online again, this episode hands you tools and permission to get back in the game. We don’t need perfect. We need posted.  Name the resistance, remove one step of friction, and ship it. 🎧 If this cracked something open, share it with us JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE 🐝 Join our Free Community - The Multi Brilliant Project HERE 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    30 min

  3. JAN 12

    EP#113 WORD OF THE YEAR 2026

    Send a text Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you. We’re anchoring 2026 to two words: Launch and Joy. In this episode, we unpack the platform shift that’s already happening:  🚫 Scripted sameness is out.  ✅ Real, intuitive, human content is in.  People can feel when it’s honest and it’s converting better, too. You’ll hear: Why our best-performing content came from a mid-launch pivotThe secret to holding a room (or a phone screen) for hoursHow we’re using our phones to build a sustainable, joy-fueled businessWhy low-edit videos, live sessions, and IRL workshops are the formats to watchHow to let JOY be your content filter if it drains you, it drains themYou don’t need a 9-step funnel and AI content map.  You need your gut, a good story, and the guts to show up before it's perfect. 🎯 Your action step: Pick your word of the year and tag us on socials. We’ll cheer you on every step of the way. 🫶 If this hit home, follow the show, share it with a creator friend, and leave us a review. The algorithm might be broken, but your recommendation still matters. JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE 🐝 Join our Free Community - The Multi Brilliant Project HERE 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    39 min

  4. 12/04/2025

    Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]

    Send a text Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs. We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps. Inside, we break down: How to shift from selling events to selling a transformationWhy memberships outperform courses for long-term engagementThe best beginner-friendly platforms (Circle, Kajabi, Stan Store — and even Google Drive!)How to structure your membership for ease, not overwhelmWhy the “one live session a month” model works better than trying to be everything all the timeWhether you’re a coach, content creator, or digital educator, this is your invitation to build a business that makes recurring revenue and leaves room for your side quests. Memberships aren’t just a monetisation strategy they’re a nervous system-regulating ecosystem built to evolve with you. If you’re neurodivergent, multi-passionate, and ready to stop sprinting and start compounding, this one’s for you. JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE 🐝 Join our Free Community - The Multi Brilliant Project HERE 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    30 min

  5. 11/30/2025

    Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm

    Send a text What went down when we finally met at the TikTok Awards? In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter. We unpack: The power of creator rooms that feel like real life, not just highlight reelsWhat the TikTok Awards got right and what was missing for brands & business buildersHow platform dependence is risky AF (and what we’re doing instead)Why we're moving our entire creator community into Circle for deeper connectionOur content + community roadmap for 2026 (spoiler: co-creation, meetups, momentum)This episode is a love letter to the creators who want to do it differently, to build something lasting, human, and wildly magnetic. If you’ve been craving deeper connection, better systems, and a business that aligns with your creative brain… this is your nudge. 🎟️ Join our new community HERE 🫶 DM us your biggest takeaway 📣 Share this episode with a multi-brilliant friend who needs to own their voice 🎧 Hit play and let’s build what lasts. JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE 🐝 Join our Free Community - The Multi Brilliant Project HERE 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    38 min

  6. 11/12/2025

    Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘

    Send a text What if your many passions aren’t a flaw to tame, but the engine of your best work? In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in. ✨ Kristen opens up about growing up with undiagnosed dyslexia, the rigid world of corporate branding, and how she finally claimed her creativity as a strategy, not a setback.  ✨ Mia shares her story of burnout in emergency services, the freedom that came with her late ADHD diagnosis, and how she went from spirals and side quests to six-figure content creation. We go deep into: Why "too many ideas" is not your problem, it’s your powerThe burnout trap of rigid courses, over-planning, and forced nicheThe content sweet spot: intuition, connection, and real-life co-creationHow to build a business that bends with your brain and evolves with youWhat’s coming inside The Multi-Brilliant Project (and how to join early)If you’re craving a creative space that celebrates your chaos, curiosity, and change-of-heart energy this is for you. Think salon-style convos, dopamine dressing, behind-the-scenes building, co-working sprints, and unapologetic self-expression all rooted in connection, not hustle. Your passions aren’t the problem they’re the portal. Let’s build a business and life that reflects all of you. 🎧 Listen now + join the waitlist for The Multi-Brilliant Project 💬 DM us “BRILLIANT” on Instagram if you’re ready to find your people JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE 🐝 Join our Free Community - The Multi Brilliant Project HERE 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    38 min

  7. 10/22/2025

    Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom

    Send a text What if your many passions were the business model not the problem? In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated. We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly starting from scratch. Instead, we show you how to: Design a membership model that works with your energy (not against it)Use monthly themes, live workshops, or templates to deliver value without burning outTurn your course into a backend community to unlock longevity and connectionCreate a pivot-proof personal brand based on your values, not just your topicYou’ll also hear how to: Let go of career shame (especially if you’re leaving healthcare or service-based work)Use AI & community feedback for rapid product developmentKeep your nervous system calm with a doable delivery cadenceLeverage TikTok for top-of-funnel growth—no dancing requiredIf you’re neurodivergent, multi-passionate, and exhausted from chasing every trend, this is your permission slip to build a business that actually feels good to run. 🎧 Listen now, then tag us with your biggest takeaway and tell us: What kind of community would you launch first? 15% off code for the HOPR drinks HERE JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE 🐝 Join our Free Community - The Multi Brilliant Project HERE 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    37 min

  8. 10/20/2025

    Ep#108 [PART 2] Your Content Isn’t Cringe; It’s Just Off-Purpose. Let’s Fix That With Knowing Your Why

    Send a text Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking. We walk through the seven whys exercise, showing how to move past surface answers like money or freedom and get to the moments that shaped your voice. You’ll hear how a mission-first pitch unlocked funding, sponsorship, and national exposure, and why that outcome wasn’t luck it was alignment. Simon Sinek’s golden circle isn’t just theory (see YouTube for full video); it’s a practical filter for your offers, scripts, and social content, especially when your brain doesn’t fit the old mould.  If you’re neurodivergent, your difference can be the value: simplifying the complex, documenting the real process, and giving others the map you wish you had. We don’t sugarcoat the discomfort. Digging for your why can feel slow and awkward, but that tension is where breakthroughs live. We share voice-note tactics, story prompts, and a simple check: if content feels forced, you’re probably off-purpose.  Bring it back to the foundation. We also talk strategy: why TikTok is leading consumer discovery, how to use it as a top-of-funnel engine, and how to keep your through line intact across every pivot and platform. If you’re ready to stop chasing trends and start building a brand that lasts, press play. Then subscribe, share this with a creator who needs the nudge, and leave a review to tell us the first “why” you uncovered. JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE 🐝 Join our Free Community - The Multi Brilliant Project HERE 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    22 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO 

Information

  • Creator
    Kristen Werner & Mia Steel
  • Years Active
    2023 - 2026
  • Episodes
    114
  • Rating
    Explicit
  • Copyright
    © 2026 I Am That Content Creator Podcast
  • Show Website
    I Am That Content Creator Podcast

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