Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

Annette Richmond
  • 5.0 (3)
  • Marketing
  • Updated Semiweekly

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

  1. 6h ago

    137 - Think Like a Marketer: Business Building Strategies for Entrepreneurs

    Send us Fan Mail Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake.  In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business.  Brenda also shared practical strategies for consultants and solopreneurs, the importance of consistent marketing, and how to leverage LinkedIn effectively. Top Takeaways 🔹What thinking like a marketer actually means 🔹Using your LinkedIn profile as a marketing tool 🔹Content posting strategies and the 20/80 rule of selling 🔹The role of video in building trust and engagement 🔹How to choose the right coach and membership program for you CHAPTERS 00:00 Introduction to Brenda Meller and her expertise 02:15 What does it mean to think like a marketer? 04:19 The importance of viewing your business through a marketing lens 05:41 Optimizing your LinkedIn profile for marketing success 07:40 Understanding the LinkedIn algorithm and content strategy 09:06 The modified Pareto rule for LinkedIn posts 10:28 Educating your audience with content, not just selling 13:29 The role of video in LinkedIn marketing and building trust 16:41 Overcoming discomfort with video and building confidence 18:58 Choosing the right coaching programs and community signals 25:35 Final thoughts on investing in your marketing education 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    33 min

  2. 6d ago

    136 - How to Create Videos That Attract Clients (It's Not Just About Your Expertise)

    Send us Fan Mail If you think talking head explainer videos are the best way to get clients, you're wrong.  Besides knowing what you know, potential clients want to know who you are.  During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business. Top Takeaways → Video is not just a talking head; diversify your styles. → Edutainment can make videos more engaging and fun. → Behind-the-scenes content builds trust and connection. → Fun videos are often relatable moments, shown on video. → Using templates is an easy way to create video content. 📹 To catch my next live, join me on Suback @annetterichmond in The Lab. CHAPTERS 00:00 Introduction to Video Styles 02:56 Exploring Edutainment in Video 05:53 Behind the Scenes: Building Connection 09:04 Fun and Entertainment in Video Creation 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    14 min

  3. Jun 2

    135 - How to Market Your Book with Video: Tips From a Book/Author

    Send us Fan Mail You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing.  Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imperfect videos often perform best.  Top Takeaways 🔹Market the author and the book. 🔹“Why I wrote this book” videos build connection. 🔹Real beats overproduced when it comes to video. 🔹 AI tools can make book promotion more fun and creative. 🔹 It’s never too early — or too late — to create book-related videos. Chapters 00:00 The Importance of Video Marketing for Authors 05:11 Creative Video Ideas for Book Promotion 09:57 Leveraging AI in Video Marketing 14:57 Engaging with Live Video for Book Launches 19:51 Building Trust Through Video Content 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    29 min

  4. May 19

    134 - How to Find Paid Speaking Gigs: Insider Tips From a Speaker Booking Pro

    Send us Fan Mail Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent. That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this interview, Susan shares practical strategies for networking, applying to events, and leveraging platforms to grow your speaking engagements.  Top Takeaways  🔹Common misconceptions about speaking careers 🔹Strategies for finding and applying to speaking opportunities 🔹The importance of follow-up and persistence in securing gigs 🔹Using platforms and bureaus to grow your speaking business 🔹The role of diversity and networking in speaking engagements Chapters 00:00 Introduction and Guest Background 01:03 The Business Side of Speaking 02:12 Common Misconceptions About Speaking Careers 03:04 Applying for Speaking Opportunities and Follow-up 04:06 Mistakes to Avoid When Seeking Gigs 04:54 Evaluating Free vs Paid Opportunities 06:10 Using Video and Testimonials Effectively 07:09 Building Relationships with Event Organizers 07:57 Leveraging Platforms and Bureaus 09:02 Negotiating and Asking for What You Want 09:59 Tips for Advanced Speakers and Bureaus 11:10 The Power of Referrals and Networking 12:11 Diversity and Inclusion in Speaking Engagements 13:11 Resources and Platforms for Finding Gigs 14:01 The Importance of Being Organized 14:57 Final Tips and Encouragement 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    30 min

  5. May 13

    133 - Busting Short-Form Video Myths (That You Probably Believe)

    Send us Fan Mail The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok. In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human.   Top Takeaways 🔹Video is about sharing value, not performing. 🔹Audiences want real people, not polished productions. 🔹You don't need to be perfect to succeed in video. 🔹Consistent posting builds muscle and trust. 🔹Everyone starts bad, and gets better with practice. CHAPTERS 00:00 Debunking Video Myths 01:15 The Real Purpose of Video 03:09 Maximizing Video Content Across Platforms 04:02 Overcoming Video Anxiety 05:12 Embracing Authenticity in Video 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    8 min

  6. May 7

    132 - 5 Essential Time-Saving Tools for Consultants and Entrepreneurs

    Send us Fan Mail If you're like most consultants and entrepreneurs one thing that you never have enough of is time.  In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow. Top Takeaways 🔹Wispr Flow dramatically increases dictation speed and accuracy. 🔹Metricool allows optimized cross-platform posting and editing. 🔹Opus Clip provides high-quality, engagement-rated social clips. 🔹Text Expander saves time by automating repetitive responses. 🔹Riverside’s Find Fluff feature simplifies editing and improves quality. Chapters 00:00 Introduction to Time-Saving Tools for Entrepreneurs 00:28 Whisper Flow: The Dictation Game Changer 02:21 Metricool: Streamlining Social Media Management 04:23 Opus Clip: Enhancing Video Engagement 06:42 Text Expander: Boosting Efficiency in Communication 07:49 Riverside: AI-Powered Podcasting and Editing 09:50 Conclusion: Embracing Tools for Entrepreneurial Success 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    13 min

  7. Apr 28

    131- How to Speak with Confidence on Camera, Podcasts, and Stage

    Send us Fan Mail Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up. In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of focusing on gear or production, they break down the real skill: learning how to communicate with confidence by getting comfortable with yourself.  Takeaways 🔹Why fear of speaking is really fear of judgment 🔹How recording yourself builds confidence faster than anything else 🔹Common mistakes (filler words, overthinking, chasing perfection) 🔹Using pauses, pacing, and presence to sound more confident 🔹How to prepare for podcasts or speaking without over-preparing 🔹Simple techniques to manage nerves and adrenaline 🔹Why connection matters more than getting every point “right” 🔹How to push through imposter syndrome  CHAPTERS  02:55 Why Interviewing Is an Overlooked Skill  04:16 The Real Reason People Fear Speaking  05:30 Behind the Scenes of Radio and Live Performance  07:09 Live vs. Recorded Content: What’s Changed  09:40 Why Public Speaking Feels So Intimidating  10:04 Getting Comfortable with Your Own Voice  12:26 The 5-Minute Recording Exercise  13:37 Identifying Filler Words and Habits  15:12 Improving Delivery: Tone, Pace, and Pauses  16:23 Short-Form Video vs. Long-Form Speaking  18:49 How to Prepare for Podcasts and Speaking  20:16 Managing Nerves and Adrenaline  20:39 Strong Openings, Closings, and Storytelling  21:04 Why Perfection Doesn’t Matter  23:12 How to Connect with an Audience  24:13 Structuring Your Message Clearly  24:44 Eye Contact and Presence Techniques  26:03 Overthinking and Catastrophizing  26:35 Where to Find Royce  27:46 Overcoming Imposter Syndrome  29:04 Progress Over Perfection 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    31 min

  8. Mar 17

    130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)

    Send us Fan Mail Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive.  That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe more importantly, build trust with potential clients.   Takeaways  🔹Old vs. new video strategies 🔹Benefits of in-house video creation 🔹Content pillars and topic clusters 🔹Using video to increase visibility and trust 🔹Data on video marketing adoption CHAPTERS 00:00 Introduction: The Shift in Video Marketing 00:31 The Old Way of Corporate Video Production 00:56 Limitations of Polished Corporate Videos 01:25 Authentic Videos Engage Buyers More 02:12 What People Really Want to See in Videos 02:33 Video Usage Statistics and Trends 03:34 The New In-House Video Approach 03:53 Benefits of Employee-Generated Content 04:31 Expanding Reach Through Employee Networks 04:54 Overcoming Content Creation Challenges 05:35 Mapping Content to Buyer Journey 05:44 Summary: From Studio to Smartphone 06:11 Empowering Teams to Create Authentic Content 06:27 Closing Remarks and Next Steps 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here.  OR visit BlackDogMarketingStrategies.com/SFF  Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    9 min
See All (137)

Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

Information

You Might Also Like