Publish & Prosper

Matt Briel & Lauren Vassallo
  • 4.6 (22)
  • Books
  • Updated Weekly

Where publishing, technology, and marketing collide. Brought to you by Lulu.com. 

  1. 6d ago ·  Video

    Your Audience Isn't Your Community (Yet)

    Your audience and your community aren't the same thing. Your audience is your fans, readers and followers, but your community is the group of people who show up to bond over shared interests and ideas. In this episode, Lauren & Chelsea go beyond the importance of community for authors and creators. We discuss the practicalities of hosting your own community, recognizing when to foster organic growth instead of trying to force engagement, and finding the value even in failed attempts at shifting from audience to community. Dive Deeper 💡 Listen to These Episodes Ep #118 | How to Get Your Readers to Sell Your Book for YouEp #125 | Reality Check: 6 Publishing Trends for 2026Ep #131 | Giving Your Customers a Reason to Come Back💡 Explore These Resources Watch → Ep #137 | Going Live From Your Living RoomWatch → Lulu U | How to Build a Community of True Fans Read → Joe Pulizzi | Stop Trying to Build a Community Read → Lulu Blog | The 1,000 True Fan Theory: Sustainable Income for CreatorsLearn More About FictionaryLearn More About Women in Publishing 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  2. Oct 14 ·  Video

    From Podcaster to Podcaster

    In this episode, Matt puts Lauren in the hot seat for a podcaster to podcaster interview! We’re exploring Lauren’s brand new podcast, and digging into the practical realities of starting a passion project while maintaining your day job.    Dive Deeper 💡 Check out Alternative Park Days! 💡 Listen to These Episodes Ep #53 | How to Create A Writing Habit That Actually SticksEp #126 | 13 Lessons Taylor Swift Has Taught Me About MarketingEp #133 | Building Excitement Before Your Book LaunchEp #137 | Going Live From Your Living Room 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  3. Oct 7 ·  Video

    How Justin Moore Sold Over 10,000 Books

    In this episode, Matt & Lauren are joined by the incredible creator, author, entrepreneur, and friend, Justin Moore! We’re checking in on Justin’s goal to sell 10,000 copies of his book Sponsor Magnet, and diving into how the book has impacted his brand, his business, and his legacy.  “It was the best thing that I've ever done professionally. Was write the book. And consciously kill off these other revenue streams because of it.” Dive Deeper 💡 Explore These Resources Learn more about Sponsor Magnet & Sponsor GamesRead our Case Study with JustinWatch Justin’s iconic Emo Song Reel 💡 Listen to These Episodes Ep #79 | How Justin Moore Sold Over 1,000 Books in 90 DaysEp #113 | What Authors and Creators Can Learn From Each OtherEp #130 | Showing Up Effectively and Authentically on YouTubeEp #136 | Measuring Your Publishing ROI💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  4. Sep 23 ·  Video

    Stop Leaving Holiday Revenue on the Table

    In this episode, Matt & Lauren tackle the biggest struggle of the season: holiday sales!  Whether this is your first year selling direct or you’re just looking for new ways to tighten up your end of the year book sales and marketing efforts, we want to make sure you’re not leaving easy money on the table this year! Dive Deeper 💡 High Level Holiday Help Lulu.com | Preparing for Holiday Book SalesLulu.com | Gift Ideas 💡Part 1: Know Your Campaign Goals Ep #119 | Marketing Your Book to Humans by Optimizing for RobotsEp #131 | Giving Your Customers a Reason to Come Back💡 Part 2: Get Your Products Holiday Ready Ep #83 | Calendars Are Still Cool (We Can Prove It)Blog | What the Hell Is Metadata?YouTube | DIY Holiday Gift Ideas 💡 Part 3: Get Your Storefront Holiday Ready Ep #41 | Getting Your Bookstore Ready for the HolidaysBlog | 9-Step Holiday Preparation Guide For Independent BooksellersBlog | Lulu Direct Buy Button Setup Guide💡 Part 4: Proactively Provide Customer Support Ep #92 | 5 Customer Service Tips for Ecommerce SuccessBlog | Customer Service and Your Ecommerce Business💡 Part 5: Build a Realistic Holiday Marketing Plan Ep #133 | Building Excitement Before Your Book LaunchEp #136 | Measuring Your Publishing ROIBlog | Black Friday & Cyber Monday Holiday Sales PlanningWebinar | Holiday Marketing Tips for Non-Fiction Authors with Alexa Bigwarfe  💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  5. Sep 16 ·  Video

    Going Live From Your Living Room

    In this episode, Lauren & Chelsea finally tackle the topic you’ve all been waiting for: how to actually go live on your social media channel of choice. We share our favorite tips and insights into... 🎥 How different types of live content can help support your brand goals 🎥 Building and growing your live studio and tech stack 🎥 What you need to go live today (after you listen to the episode, obviously) And a ton of our favorite ideas for live video content! Tune in now, or watch the episode in all its video glory on YouTube. Dive Deeper 💡 Listen to These Episodes Ep #66 | How Authors Can Use Long-Form Video to Build Their BrandEp #130 | Showing Up Effectively and Authentically on YouTubeEp #131 | Giving Your Customers a Reason to Come Back💡 Explore These Resources Lulu University Playlist on YouTubeBlog | YouTube for AuthorsLondon Writers’ Salon💡 See Our Video Tech Stack EcammRODE Wireless Micro & Wireless Pro Lavalier MicsShure MV7+ MicsPhone Tripod and Ring Light 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  6. Sep 9 ·  Video

    Measuring Your Publishing ROI

    In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your return on investment, including:  📖 Book Production Costs 🧲 Marketing & Promotional Costs ⚙️ Operational Costs Understanding your business expenses and profits is essential! Tune in now, or watch the episode on YouTube.  Dive Deeper 💡 Listen to These Episodes Ep #47 | Metrics That Matter: A Guide for Authors & CreatorsEp #54 | Can Books Add Value to Your Business (Beyond Just Revenue)?Ep #129 | The Real Cost Behind Selling Books Direct 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  7. Sep 2 ·  Video

    Developing Creator Tools with Nick Foster

    In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster!  Tune in for a conversation exploring the development of Lulu’s publishing technology, the parallels between creators and developers, and how tools like the brand new Lulu Direct Buy Button came to life.  Listen wherever you get your podcasts, or watch the episode on YouTube. Dive Deeper 💡 Listen to These Episodes Ep #106 | Building Your Book Business Using Lulu’s Print APIsEp #108 | Developing Publishing Technology with Lulu’s CTO Christoph KepperEp #131 | Giving Your Customers a Reason to Come BackEp #134 | Direct Sales Solutions for Creators at Every Stage💡 Explore These Resources Learn more about the Direct Buy ButtonTutorial | Direct Buy Button Setup 💡 Read These Blog Posts Blog | Lulu Is a Technology CompanyBlog | Simplify Selling Books with Lulu’s Order Import ToolBlog | Understanding API: Lulu Book Printing💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  8. Aug 26 ·  Video

    Direct Sales Solutions for Creators at Every Stage

    In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by: 📚 Fulfilling multiple orders with the Order Import Tool 💡 Skipping the store setup with Lulu’s Direct Buy Button  🔌 Connecting to major ecommerce platforms with Lulu Direct plugins 🛠️ Building a custom experience with Lulu’s Print API Tune in wherever you get your podcasts, or watch the episode on YouTube! Dive Deeper 💡 Choose the Direct Sales Strategy for You Ep #109 | Choosing Your Direct Sales StrategyBlog | Choosing the Right Direct-to-Consumer Solution for Selling Your BooksLulu U Video | How to Get Started with Direct Sales 💡 Learn About the Order Import Tool Blog | Simplify Selling Books with Lulu’s Order Import ToolTutorial Video | How to Use Lulu's Order Import ToolWebinar | Order Import Tool-torial💡 Learn About the Direct Buy Button Blog | Lulu Direct Buy Button Setup GuideTutorial Video | How to Set Up a Lulu Buy Button for Direct Sales💡 Learn About the Lulu Direct plugins Ep #128 | Which Ecommerce Platform is Right for Your Bookstore?Blog | Shopify vs. Wix vs. WooCommerce: Which Platform is Right for Your Book?Lulu U Video | Lulu Direct vs Print API Explained (Which Should You Use?)  💡 Learn About the Print API Ep #106 | Building Your Book Business Using Lulu’s Print APIsBlog | Scaling Your Business with Custom Books Using the Print APIYouTube Playlist | Lulu’s Print API 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

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4.6
out of 5
22 Ratings

About

Where publishing, technology, and marketing collide. Brought to you by Lulu.com. 

Information

  • Creator
    Matt Briel & Lauren Vassallo
  • Years Active
    2023 - 2026
  • Episodes
    142
  • Rating
    Clean
  • Copyright
    © 2026 Publish & Prosper
  • Show Website
    Publish & Prosper

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