Marketing EdVenture with Jacque' Walker

Marketing EdVenture

Hey there, Welcome to “Marketing EdVenture with Jacque’ Walker”, THE HUB for Business, Fashion, Marketing, and other CTE Educators that integrate marketing into the learning experience. I’m a former educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and certified entrepreneurship academy while being a DECA advisor. I have over 20 years of experience in sales, retail management, and project management. My mission is to equip secondary educators with marketing resources to connect the classroom to digital natives while cultivating an engaged learning environment. I’ve curated this space to disseminate information and collaborate with thought leaders in all aspects of marketing to: • Foster development and growth in fashion classes and programs, • Support business, fashion, and marketing CTSO advisors and sponsors, • Provide multiple prep educators guidance along the way, • Encourage targeted career exploration, • Expose post-secondary education opportunities, • Facilitate project-managed classrooms, • And so much more. People you can expect to join us here are master educators; CTE administration and personnel; industry experts; and trailblazing alumni who’ve applied their high school marketing exposure to their professions. These guests will spotlight bi-weekly on Feature Fridays. Every Monday morning you can connect with me during your drive. I’ll chat with you more in-depth about fashion marketing, DECA, entrepreneurship, and trending topics. If you’re still listening to me right now, that means you have an interest in marketing education and/or fashion marketing. With that in mind, you are exactly who this show is for. I’m truly grateful to have you here. So, grab your favorite beverage, open up your Notes app on your device, and be prepared for all of the goodness that’s headed your way.

  1. 04/21/2025

    77. Compiling a Competitive Advantage Profile for an Advertising Campaign | Fashion Marketing Series, Part 4

    Episode 77. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising media Today's episode introduces the Competitive Advantage. ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project: Project deliverables: Written advertising campaign document (8 – 10 pages).Oral presentation.Digital presentation.Visual boards.Physical advertising item. Access the project👇🏾 Teachers Pay TeachersMarketing EdVenture website ***** 👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content. This bundle can be accessed in 2 locations: Teachers Pay TeachersMarketing EdVenture website ⬇️⬇️⬇️ BUNDLE CONTENT: PRESENTATIONS Special Events PresentationAdvertising PresentationVisual Merchandising PresentationSelling Presentation ASSIGNMENTS Market Segmentation PosterMarket Segmentation QuizIdentifying PublicityName That CompetitionCompetition Type QuizAdvertising Agency Exercise Bundle PROJECTS Fashion Advertising Campaign SurveyCause Marketing ProjectBranding a Fashion Business ProjectFashion Company and Social Media ProjectFashion Advertising Campaign Year-end Capstone Project ---------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. ---------- Follow me on Instagram Marketing EdVenture. I'd love to connect. Visit my website for marketing education curriculum,  Marketing EdVenture.

  2. 04/07/2025

    76. Segmenting a Target Market for Effective Advertising Campaign | Fashion Marketing Series, Part 3

    Episode 76. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising media Today's episode introduces the Target Market. ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project: Project deliverables: Written advertising campaign document (8 – 10 pages).Oral presentation.Digital presentation.Visual boards.Physical advertising item. Access the project👇🏾 Teachers Pay TeachersMarketing EdVenture website ***** 👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content. This bundle can be accessed in 2 locations: Teachers Pay TeachersMarketing EdVenture website ⬇️⬇️⬇️ BUNDLE CONTENT: PRESENTATIONS Special Events PresentationAdvertising PresentationVisual Merchandising PresentationSelling Presentation ASSIGNMENTS Market Segmentation PosterMarket Segmentation QuizIdentifying PublicityName That CompetitionCompetition Type QuizAdvertising Agency Exercise Bundle PROJECTS Fashion Advertising Campaign SurveyCause Marketing ProjectBranding a Fashion Business ProjectFashion Company and Social Media ProjectFashion Advertising Campaign Year-end Capstone Project ---------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. ---------- Follow me on Instagram Marketing EdVenture. I'd love to connect. Visit my website for marketing education curriculum,  Marketing EdVenture.

  3. 03/24/2025

    75. Creating a Fashion Company Profile for an Advertising Campaign | Fashion Marketing Series, Part 2

    Episode 75. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising media Today's episode introduces the Fashion Company Profile. ---------- RESOURCES 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project: Project deliverables: Written advertising campaign document (8 – 10 pages).Oral presentation.Digital presentation.Visual boards.Physical advertising item. Access the project👇🏾 Teachers Pay TeachersMarketing EdVenture website ***** 👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content. This bundle can be accessed in 2 locations: Teachers Pay TeachersMarketing EdVenture website ⬇️⬇️⬇️ BUNDLE CONTENT: PRESENTATIONS Special Events PresentationAdvertising PresentationVisual Merchandising PresentationSelling Presentation ASSIGNMENTS Market Segmentation PosterMarket Segmentation QuizIdentifying PublicityName That CompetitionCompetition Type QuizAdvertising Agency Exercise Bundle PROJECTS Fashion Advertising Campaign SurveyCause Marketing ProjectBranding a Fashion Business ProjectFashion Company and Social Media ProjectFashion Advertising Campaign Year-end Capstone Project ---------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. ---------- Follow me on Instagram Marketing EdVenture. I'd love to connect. Visit my website for marketing education curriculum,  Marketing EdVenture.

  4. 03/17/2025

    74. SMART Advertising Campaign Objectives & Executive Summary | Fashion Marketing Series, Part 1

    Episode 74. In this 5-part series, I will explore several components of an advertising campaign: Executive summary & ObjectivesFashion company profileTarget marketCompetitive advantage & Industry trendsAdvertising media Today's episode introduces the Executive Summary and details the SMART criteria for creating effective objectives. ---------- RESOURCES 🎙️Episode 15 - Executive Summary ***** 📑Student activity - "Your Executive Summary" Learn from an event judge how your students can develop an award-winning Executive Summary. The assignment objective is to help the student write an effective Executive Summary. It contains: 4 Teacher Resources4 Student Resources4 Student Examples4 Video Reviews of the Student Examples Access the activity 👇🏾 Teachers Pay TeachersMarketing EdVenture website ***** 📑Student activity - “Your Objective” This activity helps you develop at least 1 objective for a project like a promotional plan, advertising campaign, marketing strategy, business proposal, etc. Access the activity 👇🏾 Teachers Pay TeachersMarketing EdVenture website ***** 📚Student project - "Fashion Advertising Campaign Year-end Project" The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project: Project deliverables: Written advertising campaign document (8 – 10 pages).Oral presentation.Digital presentation.Visual boards.Physical advertising item. Access the project👇🏾 Teachers Pay TeachersMarketing EdVenture website ***** 👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content. This bundle can be accessed in 2 locations: a...

  5. 02/02/2025

    70. Framing Your Image with Public Relations | Fashion Marketing

    Episode 70. In this episode, I discuss public relations: What it isThe purposeWhat it involvesComparison to advertisingDifference between publicity and public relations -------------------------------------------------------------------------------- RESOURCE Looking for resources to teach Selling? Look no further. I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation. This bundle can be accessed in 2 locations:Teachers Pay TeachersMarketing EdVenture ⬇️⬇️⬇️ BUNDLE CONTENT: PRESENTATION Selling Presentation - 45 pages of bright Gen Z colors & graphics ASSIGNMENTS 10 activities for all 8 steps (36 pages) Step 1 – 1 Engagement activityStep 2 – 3 Determining Needs and Wants activitiesStep 3 – 1 Showcasing Features and Benefits activityStep 4 – 1 Providing a Solution activityStep 5 – 1 Closing the Sale activityStep 6 – 1 Upselling activitySteps 7 & 8 – 1 Confirmation and Retention activityAll Steps – 1 external activity in which the students engage with actual sales personnel PROJECT "The Art of Selling" project (17 pages) -------------------------------------------------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today. Follow me on Instagram Marketing EdVenture. I'd love to connect. Visit my website for marketing education curriculum,  Marketing EdVenture.

Ratings & Reviews

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About

Hey there, Welcome to “Marketing EdVenture with Jacque’ Walker”, THE HUB for Business, Fashion, Marketing, and other CTE Educators that integrate marketing into the learning experience. I’m a former educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and certified entrepreneurship academy while being a DECA advisor. I have over 20 years of experience in sales, retail management, and project management. My mission is to equip secondary educators with marketing resources to connect the classroom to digital natives while cultivating an engaged learning environment. I’ve curated this space to disseminate information and collaborate with thought leaders in all aspects of marketing to: • Foster development and growth in fashion classes and programs, • Support business, fashion, and marketing CTSO advisors and sponsors, • Provide multiple prep educators guidance along the way, • Encourage targeted career exploration, • Expose post-secondary education opportunities, • Facilitate project-managed classrooms, • And so much more. People you can expect to join us here are master educators; CTE administration and personnel; industry experts; and trailblazing alumni who’ve applied their high school marketing exposure to their professions. These guests will spotlight bi-weekly on Feature Fridays. Every Monday morning you can connect with me during your drive. I’ll chat with you more in-depth about fashion marketing, DECA, entrepreneurship, and trending topics. If you’re still listening to me right now, that means you have an interest in marketing education and/or fashion marketing. With that in mind, you are exactly who this show is for. I’m truly grateful to have you here. So, grab your favorite beverage, open up your Notes app on your device, and be prepared for all of the goodness that’s headed your way.