Being Black In Craft

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Being Black in Craft in Media is a nonprofit company that promotes underrepresented communities and businesses in various industries providing Black indigenous people of color a platform to showcase their products.

  1. 13h ago

    Rye Not! a conversation with Wendy Peveich, founder of Archer Eland Rye Whiskey

    🥃 RYE NOT?! LET’S TALK WHISKEY, WOMEN & LEGACY! 🥃 Rye whiskey has a reputation for being spicy, peppery, and a little misunderstood. But honey, don’t judge a whiskey by its first sip! 😉🔥 This week on Being Black in Craft, we’re raising a glass with Wendy Peveich, founder of Archer Eland Rye Whiskey, a small-batch whiskey brand inspired by the beauty of Ohio and created as a heartfelt tribute to her mother. ❤️ We’re diving into the woman behind the whiskey, the challenges of navigating the spirits industry, and how Wendy is changing perceptions of rye, one delicious pour at a time! ✨ Three expressions. Three personalities. Endless possibilities! 🥃 Solstice — An invitation to discover rye. 🥃 Aurora — Another chapter in rye’s flavorful story. 🥃 Cashmere — Exploring rye’s bold complexity. 🎉 AND WE’RE PUTTING YOU IN THE HOT SEAT! Get ready for “RYE YOU READY? MATCH THAT WHISKEY!” — our interactive audience game where YOU get to match Wendy’s whiskey expressions to hilarious real-life scenarios! 💬 First dates? Family cookouts? Boss-lady celebrations? Drop your answers in the LIVE chat and see if your whiskey instincts match Wendy’s! 🎙️ BEING BLACK IN CRAFT — WHERE CULTURE, CONVERSATION & CRAFT COLLIDE! 📅 Monday, October 26 ⏰ 7 PM CT | 8 PM ET | 6 PM MT | 5 PM PT 📺 WATCH LIVE:
▶️ YouTube: Being Black in Craft
📘 FB: Black in Craft 🎧 LISTEN: Spotify | Apple Podcasts | iHeartRadio Because behind every great spirit is a story worth sharing, and Wendy’s is one poured with purpose, passion, and a whole lot of heart! Come for the whiskey. Stay for the conversation. Leave with a little more SPIRIT! 🥃✨

    Rye Not! a conversation with Wendy Peveich, founder of Archer Eland Rye Whiskey
  2. Oct 20

    Cocktail Hour with Azi Sazi

    🍹🔥 NEW EPISODE ALERT! BEING BLACK IN CRAFT! 🎙️🖤 BOLD FLAVORS. BIG DREAMS. BLACK WOMEN MAKING MOVES! 👑🥂 What happens when entrepreneurial ambition meets a delicious cocktail creation? You get AZI SAZI! 🍸 This week on Being Black in Craft, we’re shaking things up with Sazi Semmons, the creative mind and entrepreneur behind Azi Sazi, a new ready-to-drink (RTD) cocktail bringing bold flavors and fresh energy to the spirits industry! 🍹 WHAT’S IN THE GLASS? Azi Sazi is serving up a cocktail experience with three standout attributes: 🍍 TROPICAL & FRUITY: A vibrant blend of juicy pineapple, luscious pomegranate, and bright citrus flavors with a vodka base. 🔥 12% ABV: A cocktail with a spirited kick that doesn’t hold back! ✨ GLUTEN-FREE & READY TO DRINK: Convenient, flavorful, and ready to enjoy without the mixing or measuring! 👑 WHO’S THE WOMAN BEHIND THE POUR? Meet Sazi Semmons, a woman bringing more than cocktails to the table! 💡 Visionary: Turning a creative idea into a beverage brand. 💪🏾 Ambitious Entrepreneur: Navigating the competitive spirits industry while building something of her own. 🔥 Innovator: Bringing her unique perspective and bold flavor combinations to the RTD cocktail market. We’re diving into the inspiration behind Azi Sazi, the highs and lows of entrepreneurship, finding her audience, lessons learned, and the legacy she hopes to create. And you KNOW we’re bringing the laughter, real conversations, and a few unexpected questions along the way! 😉 🎙️ TUNE IN MONDAYS! 🕖 7 PM Central
🕗 8 PM Eastern
🕕 6 PM Mountain
🕔 5 PM Pacific 📺 WATCH:
▶️ YouTube: Being Black in Craft
📱 Facebook: Black in Craft 🎧 LISTEN:
Spotify | Apple Podcasts | iHeartRadio Because at Being Black in Craft, we’re not just celebrating what’s in your glass. We’re celebrating the people, passion, culture, and hustle behind every pour! 🥂 COME FOR THE COCKTAILS. STAY FOR THE CULTURE. LEAVE INSPIRED!

    Cocktail Hour with Azi Sazi
  3. Sep 29

    Irrelephant Never forgets a Brew

    🍻🔥 THIS WEEK ON BEING BLACK IN CRAFT! 🔥🍻 We’re talking beer, creativity, culture, community and breaking barriers with Samuel Mickles, brewer and owner of Irrelephant Brewing Co. Samuel brings a unique perspective to the craft beer world, blending his music background, creativity and passion for brewing into beers that tell a story. From contract brewing and developing his own recipes to building the Irrelephant brand, Samuel is showing that there is plenty of room for people of color to create, innovate and OWN their lane in craft beer. 🐘 A few things that make Samuel Mickles stand out:
🍺 Creative brewer with a passion for unique flavors and storytelling
🎶 Musician at heart who brings musical creativity and energy into brewing
🧠 Entrepreneur with a vision for growing Irrelephant Brewing
🌍 Passionate about culture, community and representation
🔥 Creator of the African-American Ale, inspired by culture and heritage
💪 Determined to open doors and inspire more people of color to see brewing as a career and business opportunity We’re getting into the real conversations — the challenges of being a person of color in the craft beer industry, building a brand from the ground up, finding your lane, creating beers with purpose, and what the future could look like for Irrelephant Brewing. And of course…we’re bringing the laughs, the beer talk and a little Being Black in Craft flavor! 😂🍻 🎙️ BEING BLACK IN CRAFT
📅 Mondays
⏰ 7 PM Central 🌎 Catch us live across the time zones:
🕖 7 PM Central
🕗 8 PM Eastern
🕕 6 PM Mountain
🕔 5 PM Pacific 📺 WATCH LIVE:
Facebook • Instagram • YouTube 🎧 LISTEN & CATCH THE EPISODES:
Apple Podcasts • Spotify • iHeartRadio • and wherever you get your podcasts! 👉 LIKE • FOLLOW • SUBSCRIBE • SHARE Because craft is bigger than the beer — it’s about the people, the stories, the culture and the folks crazy enough to build something of their own. 🍻 Being Black in Craft — Where Our Stories Pour Into the Culture.

    Irrelephant Never forgets a Brew
  4. Sep 22

    Don Luchi Wine

    🍾✨ THIS WEEK ON BEING BLACK IN CRAFT! ✨🍾 We’re popping the cork and heading into the world of wine, entrepreneurship, and building a brand from the ground up! This week, we’re talking with Justin Wages, one-third of the powerhouse ownership team behind Don Luchi Wines, alongside co-founders David Kinloch and Andre Grundy. From the original vision to navigating the wine industry, developing the brand, learning the business, and figuring out what it takes to grow a wine company — we’re getting into the real experience behind the bubbles! 🥂 What does it REALLY take to break into the wine industry when you’re learning as you go? How do you turn an idea into a product people want? And what happens when the plan evolves and the business starts taking on a life of its own? Justin gives us an inside look at the ongoing development of Don Luchi Wines, the lessons they’ve learned, the challenges they’ve faced, and what’s next for this exciting brand. 🍾🔥 DON’T MISS IT! 🗓️ Monday⏰ 7 PM Central📍 LIVE on YouTube, Facebook & Instagram 🌎 Time Zones:🕔 5 PM Pacific🕕 6 PM Mountain🕖 7 PM Central🕗 8 PM Eastern 🎧 Can’t watch live? No problem!Catch Being Black in Craft on your favorite podcast platforms, including YouTube, Spotify, Apple Podcasts, iHeartRadio and more! 👍 LIKE, FOLLOW & SUBSCRIBE to Being Black in Craft on YouTube, Facebook, Instagram, Spotify, Apple Podcasts and your favorite podcast platform. Share it. Tag somebody who needs to hear this story. And come raise a virtual glass with us! 🥂 Being Black in Craft — where we talk culture, community, and the business behind the beverage. And yes… we had a little buffering toward the end and lost the connection. 😂 Technology decided it needed a wine break too!

    Don Luchi Wine
  5. Sep 1

    New Dawn Distilling

    🥃 THE SPIRITS INDUSTRY IS SHAKING THINGS UP! 🥃 The latest episode of Being Black in Craft is LIVE—and we’re welcoming the brilliant Dr. Dawn O’Neal, PhD, founder and owner of New Dawn Distilling! Dr. O’Neal brings together science, sustainability and whiskey, using her background in ecology to rethink what the future of distilling can look like. New Dawn is especially focused on sustainable and regenerative practices and creating spirits with purpose. (LinkedIn⁠) 🔥 This conversation goes beyond what’s in the bottle! We’re talking about:
🥃 The latest Jack Daniel’s/Brown-Forman takeover battle and what a $15 BILLION+ bid could mean for the spirits industry
💰 RD1 and the growing financial pressures facing bourbon and spirits producers
🍸 Tales of the Cocktail—the people, trends and conversations shaping the industry
👀 Uncle Nearest and the lessons the industry should be paying attention to
🌱 Sustainability, innovation and the future of distilling
💡 And what it really takes to build a spirits brand in today’s market Two things that make New Dawn Distilling stand out:
🌎 Sustainability-driven: New Dawn connects whiskey production with environmental stewardship, including regenerative agriculture and water conservation.
🧪 Science meets spirits: Dr. O’Neal brings her PhD in Ecology and systems-thinking approach directly into the world of whiskey. (LinkedIn⁠) 🎙️ Being Black in Craft
LIVE Mondays at 7 PM Central 🕖 6 PM Mountain
🕗 8 PM Eastern
🕔 5 PM Pacific 📺 Follow & SUBSCRIBE on YouTube: Being Black in Craft
👍 Follow us on Facebook: Black in Craft And catch us on your favorite listening platforms, including Spotify, Apple Podcasts, iHeartRadio and more! Pour yourself something good and pull up! 🥃
Because in craft, there’s always more to the story.

    New Dawn Distilling

About

Being Black in Craft in Media is a nonprofit company that promotes underrepresented communities and businesses in various industries providing Black indigenous people of color a platform to showcase their products.