Homegrown Hustle

Matthew Eickman
  • 5.0 (9)
  • Entrepreneurship
  • Weekly

"Homegrown Hustle" is your window into the journeys of local business leaders, hosted by Matthew Eickman. This podcast goes beyond the surface, exploring the motivations and commitments of entrepreneurs. It bridges the gap between business leaders and their communities through storytelling, offering insights to inspire aspiring entrepreneurs and strengthen local business connections. Join us to uncover the personal stories and passions behind successful businesses.

  1. 6d ago

    Build Wealth With Purpose: Strategic Planning for Lasting Financial Success

    What does building wealth really mean beyond making money? And how can business owners ensure that years of hard work translate into lasting financial security and a meaningful legacy? On this episode of Homegrown Hustle, host Matt Eickman sits down with Stacy Kupsky, Co-Founder of Wayzata Bay Private Wealth Management, to explore the intersection of entrepreneurship, purposeful wealth building, and long-term financial planning. Stacy shares her journey from marketing and working alongside small businesses to becoming an independent wealth management business owner. Drawing from more than a decade of entrepreneurial experience, she explains why building wealth requires more than growing revenue. It takes intentional planning, strong relationships, risk management, tax efficiency, and a clear understanding of what matters most. The conversation explores her approach to the purposeful architecture of wealth, the importance of planning with the end in mind, and why successful entrepreneurs need to think beyond their next financial milestone. Stacy also shares how her definition of hustle has evolved from relentless grinding to focused, strategic work that aligns with personal values. KEY TAKEAWAYS: Build Wealth Around Your Values: Financial success should reflect your vision, priorities, and what matters most to you and your family. Think Beyond Making Money: Building wealth is about what you keep, how long you keep it, and what you ultimately do with it. Build a Business That Rewards You: Entrepreneurs should create financial structures that allow their businesses to support their personal and family goals. Know When to Delegate: Sustainable growth requires recognizing your strengths, finding complementary talent, and trusting others to carry the baton. Plan for the Unexpected: Protect yourself, your business, and key employees through thoughtful risk management and contingency planning. Understand Cash Flow and Taxes: Strategic financial planning can help business owners make informed decisions about reinvestment, leverage, and tax efficiency.. Hustle With Intention: Real progress isn't about working harder every day. It's about focusing on the work that matters, setting boundaries, and playing to your strengths. CHAPTERS: 00:00 – Welcome to Homegrown Hustle 00:54 – Stacy's Early Years and Work Ethic 04:25 – Finding Her Career Path 07:16 – Lessons From Small Business 09:22 – Finding Purpose in Wealth Management 10:41 – From Employee to Business Owner 11:21 – Running a Business Like a Relay Race 12:20 – Building the Right Team 14:22 – The Journey to Independent Wealth Management 14:53 – Building Trust Through Service 16:14 – Financial Lessons for Entrepreneurs 16:46 – The Purposeful Architecture of Wealth 19:00 – Why Business Owners Need a Guide 20:12 – Managing Risk as Your Business Grows 21:42 – What You Make vs. What You Keep 22:01 – Retirement Is a Journey, Not a Destination 23:03 – The Emotional Side of Money 26:07 – Finding the Right Financial Advisor 28:26 – Planning Your Business Exit 30:20 – Beginning With the End in Mind 30:58 – The Six Pillars of Wealth Planning 31:12 – Values, Integrity, and Service 33:43 – Portfolio Design and Investment Strategy 34:18 – Risk Management and Contingency Planning 35:52 – Cash Flow Planning for Business Owners 37:14 – Estate Planning and Building a Legacy 37:31 – Tax Strategy and Wealth Preservation 39:38 – Building a Balanced Retirement Strategy 40:16 – Managing Business Loans and Leverage 41:31 – Taking Emotion Out of Financial Decisions 42:18 – Business Growth and Work-Life Harmony 44:08 – Staying Curious and Continuously Growing 45:46 – Stacy's Definition of Strategic Hustle 46:26 – Boundaries and Sustainable Success 47:35 – Redefining What Hustle Means 47:50 – Final Thoughts and Where to Connect GUEST RESOURCES: Linkedin: https://www.linkedin.com/in/stacykupsky/ Website: https://www.wayzatabaypwm.com/

    Build Wealth With Purpose: Strategic Planning for Lasting Financial Success

  2. Oct 30

    Think Bigger: The Real Work of Growing a Business

    What does it take to grow a business without losing sight of the people behind it? On this episode of Homegrown Hustle, host Matt Eickman sits down with returning guest Jeffry Brown, Executive Speaker and Coach, for a conversation that turns the tables and explores Matt’s entrepreneurial journey with Abra Kadabra, a second-generation family-owned pest and wildlife control company. Matt shares the realities of scaling a business, from setting ambitious revenue goals and investing in leadership to navigating financial pressure and learning when to step back as an owner. He also explains how a commitment to continuous learning, relationship-building, and giving back inspired the creation of Homegrown Hustle. Discover why sustainable growth requires more than ambition, how mistakes can become valuable lessons, and why putting people first can shape a stronger business and a more meaningful legacy. KEY TAKEAWAYS: Think bigger: Challenge self-limiting beliefs and set ambitious goals for your business and personal growth.Growth requires sacrifice: Scaling a company may mean earning less in the short term while investing in people, systems, and leadership.Build leaders, not dependency: Develop a team that can make decisions, solve problems, and grow without relying on the owner for everything.Never stop learning: Books, podcasts, coaching, networking, and other people's experiences can help you make better decisions.Learn from failure: Mistakes are opportunities to improve. Make a decision, learn from the outcome, and keep moving forward.Put people first: Strong customer relationships and respect for employees help build a business culture people can believe in.Prioritize prevention over reaction: Proactive pest and wildlife control can help homeowners avoid costly emergencies. CHAPTERS: 01:45 – The Story Behind Abra Kadabra 05:47 – Setting Ambitious Business Growth Goals 07:24 – The Personal Cost of Scaling a Business 08:30 – Building Careers and Investing in People 09:41 – Lessons From the Wildlife Control Business 13:20 – Why Prevention Beats Reaction 16:00 – Understanding Customer Needs 17:04 – Educating Customers Through Better Systems 18:24 – Standing Out From the Competition 22:30 – Building a Business Around Your Values 24:16 – The Story Behind Homegrown Hustle 26:33 – Lifelong Learning and Personal Growth 27:38 – Empowering Leaders to Take Ownership 30:01 – Why Entrepreneurs Must Keep Learning 34:07 – Balancing Innovation With Team Readiness 35:02 – Think Bigger and Challenge Self-Limiting Beliefs 36:17 – Turning Failure Into Progress 50:00 – Why Relationships Matter in Business 52:24 – Doing Your Best and Continuing to Grow 53:06 – Final Thoughts and Closing GUEST RESOURCES: Linkedin: https://www.linkedin.com/in/jeffrybrown/

    Think Bigger: The Real Work of Growing a Business

  3. Oct 23

    From Hair Loss to Head Spa: Nicci Lund’s Business Journey

    If you saw this podcast and got to enjoy it you will recieve 25% off a any of my headspa services! Just when you book an appointment with me comment Hustle25 when booking in the comments and you will recieve that deal!!!! My booking link in mnhairwitch.glossgenius.com What happens when a personal challenge sparks a new passion and a business opportunity? On this episode of Homegrown Hustle, host Matt Eickman sits down with Nicci Lund, Owner and Head Spa Specialist at MN Hair Witch Salon, to explore how her nearly 17 years in the hair industry led her to specialize in scalp care and head spa treatments. After experiencing hair loss herself, Nicci pursued further education and research, transforming a difficult experience into a passion for helping others understand scalp health. She shares her journey from working as a commissioned stylist to becoming an independent business owner, the power of Google Business Profile in attracting clients, and the growing popularity of head spa services. Nicci also discusses her plans to open a brick-and-mortar salon, the challenges of finding the right space, and her vision for building a business that creates opportunities for other stylists. Her story is a reminder that entrepreneurship requires adaptability, continuous learning, and the confidence to trust your vision. KEY TAKEAWAYS: Turn personal challenges into opportunities: Nicci's experience with hair loss inspired her to pursue specialized education in scalp health and head spa treatments. Trust your entrepreneurial instincts: Moving from a business partnership to solo ownership helped Nicci build a business aligned with her vision. Leverage Google for local leads: A well-maintained Google Business Profile can help small businesses connect with customers actively searching for their services. Recognize emerging market opportunities: The growing popularity of head spas creates opportunities for entrepreneurs willing to learn, innovate, and differentiate themselves. Educate your customers: Helping clients understand scalp care and specialized services can build trust while creating opportunities for business growth. Expand revenue through complementary services: Adding head spa treatments helped Nicci triple her income while offering clients a new self-care experience. Plan for sustainable growth: Expanding into a physical storefront requires careful consideration of location, construction, finances, and business operations. CHAPTERS: 00:00 – Welcome to Homegrown Hustle 00:22 – Meet Nicci Lund of MN Hair Witch Salon 00:52 – Nearly 17 Years in the Hair Industry 01:14 – How Hair Loss Sparked a New Passion 03:05 – Becoming an Independent Business Owner 04:32 – Lessons From a Business Partnership 05:41 – Using Google to Attract New Clients 06:55 – The Growing Head Spa Industry 07:21 – What Is a Head Spa? 09:23 – The History and Culture Behind Head Spa 10:40 – Scalp Health, Products, and Hair-Washing Habits 12:28 – How Water Quality Affects Hair and Scalp 13:55 – Licensing, Education, and Industry Standards 15:14 – Finding Opportunity in an Emerging Market 16:09 – Bringing Head Spa Services Into Salons 16:56 – What to Expect From a Head Spa Experience 17:45 – Turning a Passion Into a Business Vision 19:22 – Planning for a Brick-and-Mortar Salon 20:14 – Finding the Right Space and Building a Business 21:06 – Educating Customers and Growing Revenue 21:24 – Tripling Income Through Head Spa Services 22:28 – Creating a Salon That Supports Other Stylists 24:38 – Real Estate Challenges and Business Expansion 25:51 – Trusting Yourself and Your Vision 27:04 – What Hustle Means to Nikki Lund 27:53 – Where to Find MN Hair Witch Salon 28:04 – Closing Remarks GUEST RESOURCES: Instagram: https://www.instagram.com/nicci_mnhairwitch/ Facebook: https://www.facebook.com/p/MN-Hair-Witch-100054464710365/ Website: https://www.mnhairwitch.com/

    From Hair Loss to Head Spa: Nicci Lund’s Business Journey

  4. Oct 16

    Stop Guessing. Start Growing: How to Align Sales, Marketing, and Team Culture

    SUMMARY: What does it take to turn marketing efforts into real business growth? On this episode of Homegrown Hustle, host Matt Eickman sits down with Michelle Redberg, Chief Growth Officer at Tessara Consulting, to discuss how small and midsize businesses can strengthen their sales strategies, improve marketing performance, and build teams that drive results. Drawing on more than 20 years of experience in media, market research, marketing, and sales, Michelle shares why sales is really about solving problems, why marketing and sales must work together, and how understanding personality differences can improve customer relationships and team performance. From measuring marketing effectiveness to hiring the right people and scaling responsibly, this conversation offers practical insights for business owners ready to move beyond guesswork and build a stronger foundation for growth. KEY TAKEAWAYS: Sales is problem-solving: Focus on understanding customer needs and providing solutions rather than simply closing deals. Connect marketing and sales: Both should work together to create a consistent customer experience and drive business growth. Measure what matters: Evaluate marketing performance objectively instead of relying on assumptions, habits, or personal preferences. Understand your numbers: Track leads, closing rates, average sale values, and revenue goals to build a more effective sales strategy. Adapt to different personalities: Adjust your communication style to meet customers and team members where they are. Build a strong team culture: Consistent communication, team development, and shared values help employees stay engaged and motivated. Hire for both character and capability: Look beyond interview performance to understand a candidate’s values, strengths, personality, and fit for the role. CHAPTERS: 00:00 – Introduction to Michelle Redberg 00:46 – From Corporate Media to Consulting 02:34 – Rethinking Sales as Problem-Solving 03:48 – Helping Small Businesses Grow 05:28 – Auditing Your Marketing Strategy 07:10 – Sales Metrics Every Business Should Track 08:54 – Connecting Marketing, Sales, and Customer Experience 10:05 – Building a Brand That Cares 11:40 – Managing and Developing Sales Teams 13:07 – Adapting to Different Personalities 14:27 – Making Customers Want to Buy 15:35 – Building Passion Through Team Culture 19:04 – Hiring for Values, Skills, and Personality 22:22 – Developing Sales Confidence 24:30 – Scaling Responsibly 27:50 – Where the Customer Journey Breaks Down 28:18 – Brand Awareness vs. Immediate Results 30:37 – Common Sales and Marketing Challenges 33:09 – Moving Beyond the Marketing Checkbox 34:11 – Training Teams to Deliver Consistently 35:20 – Understanding Marketing's Cumulative Impact 36:39 – Follow-Up, Trust, and Long-Term Sales 37:35 – Investing in Marketing Strategically 40:33 – Prioritizing Time and Delegating Effectively 42:19 – What Hustle Means to Michelle GUEST RESOURCES: Linkedin: https://www.linkedin.com/in/michelleredberg/ Website: https://www.tessaraconsulting.com/

    Stop Guessing. Start Growing: How to Align Sales, Marketing, and Team Culture

  5. Oct 2

    Beyond the Sale: From first impression to lifetime value, every touchpoint matters.

    What does the customer journey really look like? On this episode of Homegrown Hustle, host Matt Eickman sits down with Dr. Mike Porter, Clinical Professor of Marketing at the University of St. Thomas, to unpack what happens before, during, and long after a customer makes a purchase. They explore why businesses shouldn't rely solely on word of mouth, how every employee can influence the customer experience, why trust can be more valuable than price, and how companies can turn individual interactions into a consistent, systematized customer journey. The conversation also dives into lifetime customer value, educating customers, adapting to change, and creating meaningful reasons to stay connected. KEY TAKEAWAYS: The customer journey begins long before someone contacts your business.Every interaction can become a meaningful customer touchpoint.Word of mouth is valuable, but it shouldn't be your entire marketing strategy.Businesses can build trust by educating customers and providing value—not just selling.Lifetime customer value goes beyond the revenue from a single transaction.Employees at every level can influence the customer experience.Consistent systems help businesses deliver a better experience as they grow.Pricing should reflect the value and solution being delivered, not simply compete on being the cheapest.Sometimes telling a customer that you aren't the right solution can actually strengthen long-term trust.Customer experience systems should be living processes that evolve as markets, customers, and businesses change.Leadership plays a critical role in making sure the entire organization understands the same customer-focused objective. CHAPTERS: 00:00 – Welcome to Homegrown Hustle 00:43 – Exploring New Focus Group Research 02:48 – What Is the Customer Journey? 03:53 – The Journey Starts Before the Purchase 06:44 – The Role of Word of Mouth 09:31 – Customer Lifetime Value 11:17 – Creating Meaningful Customer Touchpoints 13:11 – Systematizing the Customer Experience 14:03 – The Importance of Service Interactions 16:15 – Building Trust Through Relationships 17:21 – The Scenery Along the Customer Journey 19:06 – Turning Education Into Customer Value 20:04 – Creating Reasons to Stay Connected 22:34 – Strategic Customer Communication 24:13 – Price vs. Perceived Value 26:27 – Becoming More Than the Cheapest Option 28:24 – Building a Customer-Focused Organization 32:47 – Lifetime Value and Revenue Modeling 34:14 – Educating Customers and Building Trust 35:53 – When Sending Customers Elsewhere Builds Trust 38:12 – Consistency Across Every Marketing Channel 39:15 – Why Systems Need to Evolve 40:40 – Adapting When the Unexpected Happens 41:25 – Taking Care of Customers Beyond Transactions 41:45 – What’s Next for Dr. Mike Porter 42:18 – A New Approach to Focus Groups GUEST RESOURCES: Linkedin: https://www.linkedin.com/in/dr-mike-porter-apr-fellow-prsa-he-him-2a033/ Website: https://researchonline.stthomas.edu/esploro/profile/mike_porter/overview

    Beyond the Sale: From first impression to lifetime value, every touchpoint matters.

  6. Sep 25

    AI Agents Are Changing Business: The Next Era of Agent-to-Agent Commerce

    Homegrown Hustle viewers: get 50% off Agent Agnes implementation. $5,000 instead of $10,000. Just mention Homegrown Hustle when you book your demo. Agent Agnes is the AI front desk that answers every call, day or night. She qualifies leads, books appointments on your calendar, and routes callers to the right person, so your business never misses an opportunity. 🎁 THE HOMEGROWN HUSTLE OFFER Implementation normally runs $10,000. Homegrown Hustle viewers pay $5,000. How to claim it: 1. Build your free demo or book a call using the link below 2. Mention "Homegrown Hustle" 3. We'll apply the 50% off to your implementation ⚡ Build your own free AI voice demo in under 60 seconds: https://app.agentagnes.ai/demo?partner=homegrownhustle 📞 Talk to Agnes right now: (952) 529-4321 That's our AI agent. She'll actually pick up. Ask her anything your customers would. ✉️ Email: hello@agentagnes.ai 💼 Connect with Jan on LinkedIn: https://www.linkedin.com/in/jrajaratnam/ SUMMARY: What happens when AI agents become the ones discovering businesses, handling inquiries, scheduling services, and eventually completing transactions? On this episode of Homegrown Hustle, host Matt Eickman welcomes back Janahan (Jan) Rajaratnam, Founder and CEO of Agent Agnes, to explore how AI is changing the way small and medium-sized businesses get discovered and interact with customers. Jan breaks down the rise of AI-driven traffic, why businesses need to prepare for more bot-generated inquiries, and how Agent Agnes is helping businesses manage inbound calls, form submissions, chat inquiries, and after-hours opportunities. The conversation also explores practical AI adoption, customer support, automation, ROI, and the long-term vision of agent-to-agent commerce. KEY TAKEAWAYS: AI-generated traffic is becoming an increasingly important source of business inquiries.Businesses need to prepare for a future where AI agents interact with their systems on behalf of customers.Agent Agnes focuses on helping SMBs become discoverable and transactional to other AI agents.Managing inbound inquiries is an immediate opportunity for businesses adopting AI.After-hours support can help businesses capture opportunities that might otherwise be missed.AI can automate repetitive administrative and knowledge-work tasks such as scheduling, rescheduling, customer service, and payments.Businesses need safeguards to prevent unwanted bot activity from overwhelming calendars and systems.A human-centered onboarding process can help businesses understand and implement AI effectively.AI adoption can begin with smaller, practical use cases before expanding across the business.The long-term vision is moving beyond inquiry management toward agent discovery and transactions. CHAPTERS: 00:00 — Welcome to Homegrown Hustle 00:22 — Welcome Back, Jan Rajaratnam 00:40 — What Is Agent-to-Agent Enablement? 01:15 — The Rise of AI-Generated Traffic 02:02 — A Real-World Example: Bookmobile 02:42 — AI, Bots & Business Security 03:26 — How SMBs Can Adopt AI 03:49 — Building AI Into Existing Systems 04:14 — The Future of Agent Discovery & Transactions 04:29 — AI and Knowledge Work 05:06 — Handling After-Hours Inquiries 06:20 — Agent Agnes Pricing & Implementation 07:00 — Automating Repetitive Business Tasks 07:38 — Why Human Support Still Matters 08:01 — Capturing More After-Hours Opportunities 08:29 — Connecting AI With Local Businesses 08:40 — Homegrown Hustle Special Offer 09:08 — What’s Next for Agent Agnes? 09:17 — Closing GUEST RESOURCES: Linkedin: https://www.linkedin.com/in/jrajaratnam Website: https://agentagnes.ai/ Instagram: https://www.instagram.com/agentagnes.ai/ Facebook: https://www.facebook.com/agentagnesai/ Youtube: youtube.com/@agentagnesai?reload=9

    AI Agents Are Changing Business: The Next Era of Agent-to-Agent Commerce

  7. Sep 18

    HR Overhead to Growth Engine: Building Better Teams

    What happens when a growing business reaches the point where managing people becomes just as complicated as managing the business itself? On this episode of Homegrown Hustle, host Matt Eickman sits down with Nicki Leritz, Founder of People Solutions Hub, to unpack the often-overlooked people side of entrepreneurship. After a 20-year career in corporate human resources, Nicki launched People Solutions Hub to bring big-business HR experience to small businesses that may not need — or be ready for — a full-time HR department. Nicki explains how fractional HR can give growing companies access to specialized expertise without the cost of a traditional full-time hire. The conversation covers HR risk assessments, employee documentation, hiring and onboarding, compliance, leadership development, organizational design, company culture, and the challenges businesses encounter as they grow from a handful of employees into larger teams. The discussion also explores the entrepreneurial transition from corporate life, the value of knowing when to bring in outside experts, and why trying to solve every problem yourself can ultimately cost more in time, money, and risk. KEY TAKEAWAYS: Small businesses don't need to overcomplicate HR. Start by identifying the most important risks and solving them in priority order. HR risk is both legal and financial. Compliance gaps can potentially create significant financial consequences for a growing business. A handbook is only useful if you actually follow it. Policies that don't match real-world practices can create additional risk. Documentation matters. Consistently documenting employee conversations, performance issues, and disciplinary actions can help businesses create clearer processes. Fractional HR provides ongoing expertise without requiring a full-time HR hire. Nicki describes models ranging from retainers to hourly and project-based support. Growth changes people problems. Businesses with roughly 20–50 employees can begin experiencing greater challenges with onboarding, turnover, management, communication, and organizational structure. Culture doesn't happen by accident. Leadership behavior, communication, accountability, and accepted conduct all contribute to the culture employees experience. CHAPTERS: 00:00 – Introduction 01:05 – Meet Nicki Leritz 01:47 – The Entrepreneurial Journey 02:41 – HR Challenges for Small Businesses 04:12 – Understanding HR Risk 06:05 – Hiring the Right People 08:45 – When to Bring in an Expert 10:17 – The Fractional HR Model 11:21 – HR Support That Scales 12:10 – Managing Employee Issues 15:49 – Mis-Hires and Employee Turnover 17:05 – When Should You Hire HR? 23:23 – Growing People Solutions Hub 24:29 – Lessons From Entrepreneurship 29:06 – Technology and HR 30:13 – Finding Solutions to HR Problems 30:53 – Easy HR Wins for Small Businesses 33:39 – Final Takeaways GUEST RESOURCES: Website: https://www.peoplesolutionshub.co/ Instagram: https://www.instagram.com/peoplesolutionshub Facebook: https://www.facebook.com/profile.php?id=61576881629327 Linkedin: https://www.linkedin.com/in/nicki-leritz/

    HR Overhead to Growth Engine: Building Better Teams

  8. Sep 11

    Hustle on Hard Mode: Building a business

    What started with a simple problem—finding jewelry that actually fits—evolved into a creative, family-run business built around crystals, jewelry, carvings, and the relentless hustle of the event circuit. On this episode of Homegrown Hustle, host Matt Eickman sits down with Alyssa Fuller and Jeremy Streit to explore the evolution of their business, from small farmers markets to major county fairs, conventions, and themed events across the Midwest. Alyssa and Jeremy share how they discovered their niche by going beyond traditional crystal products, sourcing directly from mines and women-owned factories, creating memorable products inspired by pop culture, and learning which events are actually worth the investment. They also discuss balancing entrepreneurship with full-time work, parenthood, travel, unpredictable event logistics, and the possibility of eventually turning their side hustle into a full-time operation. KEY TAKEAWAYS: Solve a real problem: Twin Rituals began by addressing the lack of inclusive jewelry sizing. Differentiate or disappear: Unique crystal carvings helped the business stand apart from crowded jewelry markets. Niche products create new customers: Pop-culture carvings introduce people to crystals through things they already love. Go closer to the source: Direct sourcing from mines and factories can dramatically improve margins. Events can be a serious business model: A business doesn't need a traditional storefront to generate meaningful revenue. Know the economics of the event: Higher booth fees can be worthwhile when the audience size and buying behavior justify the investment. Say yes strategically: Taking on bigger opportunities can reveal capabilities you didn't know you had. CHAPTERS: 00:00 — Welcome to Homegrown Hustle 01:05 — The Story Behind Twin Rituals 01:32 — Turning a Personal Problem Into a Business 02:46 — From Small Markets to 84 Events 03:41 — The Pivot Into Crystal Carvings 05:11 — Expanding Beyond Traditional Jewelry 06:12 — Alyssa's Creative Origins 07:34 — Learning the Event Business 08:59 — Finding a Bigger Market 09:18 — Sourcing Directly to Protect Margins 10:16 — The Volume Game 11:19 — When a Hobby Becomes a Business 12:34 — Building Customer Loyalty 13:18 — Turning Products Into Experiences 14:00 — Balancing Business and Parenthood 15:04 — The Side Hustle Advantage 16:15 — The Brick-and-Mortar Question 17:14 — The "Lottery Dream" 18:28 — Preparing for the Event Circuit 19:45 — Can an Event Business Be a Long-Term Business? 20:11 — Why Bigger Shows Can Be Better 22:10 — The Power of Saying Yes 23:21 — Perseverance and Adaptability 24:15 — Why Being Nice Is Good Business 25:34 — Understanding Event Economics 27:28 — Increasing Margins Through Bulk Buying 28:27 — Matching Products to the Audience 29:30 — Building a Family Business on the Road 31:45 — Expanding Beyond Minnesota 32:23 — The Case for a Flexible Business Model 33:34 — Thinking Beyond Crystals 35:21 — Staying Original in a Competitive Market 36:12 — The Minnesota State Fair Dream 37:41 — Where Twin Rituals Goes Next 38:08 — Building an "AI-Proof" Business 39:30 — Running on Hard Mode 40:41 — Keep Hustling GUEST RESOURCES: Website: https://twinrituals.com/ Facebook: https://www.facebook.com/twinrituals Tiktok; https://www.tiktok.com/@twin.rituals.crystals Instagram: https://www.instagram.com/twin_rituals/

    Hustle on Hard Mode: Building a business
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About

"Homegrown Hustle" is your window into the journeys of local business leaders, hosted by Matthew Eickman. This podcast goes beyond the surface, exploring the motivations and commitments of entrepreneurs. It bridges the gap between business leaders and their communities through storytelling, offering insights to inspire aspiring entrepreneurs and strengthen local business connections. Join us to uncover the personal stories and passions behind successful businesses.

Information

  • Creator
    Matthew Eickman
  • Years Active
    2023 - 2026
  • Episodes
    158
  • Rating
    Explicit
  • Copyright
    © Matthew Eickman
  • Show Website
    Homegrown Hustle