The Scaled CEO

Sally Golestanian
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Welcome to The Scaled CEO Podcast with Sally Golestanian. High-level client experience is the new way to scale. Forget constantly chasing new leads and pushing for the next sale. Real growth comes from creating an experience that makes clients want to stay longer, buy again, and grow with you. Each week, Sally shares strategies to increase client retention, create intentional conversion touchpoints, drive client ascension, and unlock more backend revenue. Because scaling isn’t just about acquiring more clients. It’s about creating more value and revenue from the relationships you’ve alre

  1. 3d ago

    EP 90: A Great Client Experience Doesn’t Guarantee Another Sale

    Your clients love your work. They get results. Some of them even stay. But a great experience doesn’t guarantee another sale. Do they know what comes next? Do you have a relevant next offer? And are you introducing it at the right time, with enough context for them to make a decision? In this episode, I walk you through the client touchpoints that help people feel supported, recognize their progress, and understand their next step. We talk about: What happens in the first 72 hours after someone pays, and why more resources can create more overwhelm. Helping clients look back and see how far they’ve come. Their Evolution Point: painting the picture of what happens after they achieve the result. Creating an Ascension Bridge into the next relevant offer. Continuing the relationship after a “no.” Helping clients make a decision without pushing the sale. You don’t have to change everything at once. Choose one touchpoint and look at how you can optimize it. Download the free Client Journey Revenue Gap Checklist to identify the touchpoints you have and the gaps where you could improve your client experience.

  2. 6d ago

    E89: High Client Retention Can Still Leave You Stuck at the Same Revenue Ceiling.

    In this episode, we’re looking at why a client can love working with you, get results, and still leave without buying again—and what an intentional client journey can change. We’ll talk about: Why the first sale is the beginning of the relationship.How your client’s progress changes the support they need next.Recognizing Their Evolution Point.The Ascension Bridge™: connecting their progress to a relevant next step.The nurturing and conversion touchpoints that support retention, repeat buyers, and backend revenue.High-level client experience is the new way to scale. YOUR NEXT STEP Think about your last five clients. Where did the relationship stop—and was their next step clear? Get the free Client Journey Revenue Gap Checklist: https://www.scaledceo.com/client-journey-checklist Enter your details to receive the PDF and Notion versions. Set aside five to ten minutes to review your journey and identify the gaps worth investigating. Then DM a screenshot of your completed checklist to @thesallygolestanian with the word AUDIT. I’ll tell you which conversion touchpoint I would prioritize based on what you share. Connect on Instagram: https://www.instagram.com/thesallygolestanian/

  3. Oct 14

    EP 88: High-Level Client Experience Is the New Way to Scale

    High-Level Client Experience Is the New Way to Scale What if your next stage of growth started with the clients who already trust you? Season 5 of The Scaled CEO Podcast begins with a shift: designing a high-level client experience that creates opportunities for clients to stay longer, buy again, and continue growing with you. In this solo episode, Sally Golestanian explores why excellent delivery is only part of the journey—and how the moments before, during, and after an engagement shape your next sale. Inside this episode: Why depending on a new client for every sale keeps your growth strategy starting overWhat high-level client experience means beyond onboarding and deliveryHow retention creates opportunities for repeat buyersHow client ascension and intentional conversion touchpoints support backend revenueHow to identify one missing moment in your client journeyGet the free Client Journey Revenue Gap Checklist: https://www.scaledceo.com/client-journey-checklist Enter your name and email to access the 24-question audit across six stages of your client journey. Set aside 5–10 minutes, think about your last five clients, and use your lowest-scoring stage to choose one touchpoint to improve. Want my recommendation for your next conversion move? DM AUDIT to @thesallygolestanian with a screenshot or file of your completed checklist. Follow The Scaled CEO Podcast for weekly conversations on client retention, repeat buyers, client ascension, and backend revenue. Explore the podcast: https://www.scaledceo.com/podcast Connect with Sally: https://www.instagram.com/thesallygolestanian/ Retain more clients. Create more repeat buyers. Increase backend revenue.

    EP 88: High-Level Client Experience Is the New Way to Scale

  4. Apr 12

    EP 87: Why Your Network Is Your Real Growth Strategy (And How to Build One That Actually Works) with Courtney Spritzer

    Courtney Spritzer co-founded Socialfly in 2012, scaled it into a Fortune 500-serving agency, and sold it in 2024. But the move that changed everything wasn't the exit — it was the community she built on the side. She's now the co-founder of Entreprenista League, a membership community of nearly 4,000 women founders, and she's watched it generate more real business growth for its members than most paid programs ever will. In this episode, Courtney breaks down what community actually means at the CEO level — why online followers don't replace real rooms, how she keeps 4,000 members genuinely connected, and what she looks for as an angel investor when a founder walks in with a deck. If you've been building your business mostly solo, this one is going to push you to rethink that. Connect: Courtney Spritzer Instagram: @courtspritzer | @entreprenista Website: entreprenista.com

  5. Apr 3

    EP 86: Why Every Online Business Needs a Live Event in 2026 with Daesha Donze

    Daesha Donze has planned retreats in castles, coordinated luxury experiences across multiple countries, and built a business almost entirely through in-person referrals — not a single client from Instagram. She joins Sally to talk about the mistake most founders make when planning their first retreat: starting with the logistics instead of the transformation. In this episode you'll hear why the ROI of a live event rarely lives in ticket sales, what it actually costs you to host without proper support, and why Daesha insists on starting with the room's identity before the venue, the catering, or the country. If you've been circling the idea of hosting something in-person, this is the episode that clears the fog. Connect with Daesha Donze: Daesha Donze | @deishadansi | DM for a 15-minute discovery call | Learn More About Styl’d Events

  6. Mar 24

    EP 85: Why Your Low-Ticket Offer Isn't Working (And How Ads Fix That) with Marie Nyman

    Marie Nyman has spent nine years inside Meta ads helping multi-six and seven-figure founders stop being the only sales system in their own business. This episode is not a surface-level ads conversation. Marie breaks down why ads will only amplify what's already working — and what actually has to be in place on the back end before you spend a dollar on traffic. You'll walk away knowing the difference between a traffic campaign and a sales campaign, why your low-ticket offer needs to speak to your highest-level buyer (not the person who can't afford you yet), and how a well-built ad funnel takes people from a $27 entry point all the way into your high-ticket container without you manually closing every sale. Connect with Marie: Marie Nyman | @marienymanofficial | Free resource — use code SCALE

  7. Mar 21

    EP 84: She Couldn't Find a Premium System Built for Women, So She Built One with Laurel Beard

    Laurel Beard is the founder of The Funnel Queens — a done-for-you website, funnel, automation, and email marketing system built specifically for women with established businesses. She ran six online summits, each clearing six figures, figured out exactly what a high-converting backend needed to look like, couldn't find it anywhere, and spent six months building it herself. She takes two custom builds per month. That's not a scarcity play — that's because she's the only client-facing contact on every build, and she won't compromise that. In this episode, Laurel and Sally get into what it actually looks like when an established founder hands over her full backend to be rebuilt right — not patched, not templated, but built for where she's going, not where she started. They also get into why ugly, scattered systems are costing founders more than they realize, and what it means to finally have one place that holds everything. Connect Laurel Beard Instagram: instagram.com/thefunnelqueensofficial Website: thefunnelqueens.com Book a call: book.thefunnelqueens.com/discovery-call

  8. Mar 15

    EP 83: Why Your Meta Ads Aren't Scaling and What To Do Instead With Akshaya Naagar

    Akshaya Naagar has scaled brands to six-figure ARR using Meta ads — and her take on why most ad campaigns stall isn't what you'd expect. It's not the budget. It's not the algorithm. It's the creative, and more specifically, how few brands actually understand the person they're talking to before they start spending. In this conversation, Akshaya breaks down how micro-specific messaging outperforms broad targeting, why the farming mindset beats the hunting approach for sustainable growth, and what most product-based businesses get wrong about positioning before they ever touch an ad account. Connect with Akshaya: Instagram: https://www.instagram.com/akshayanaagar/ Website: https://www.nuehivemedia.com/

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About

Welcome to The Scaled CEO Podcast with Sally Golestanian. High-level client experience is the new way to scale. Forget constantly chasing new leads and pushing for the next sale. Real growth comes from creating an experience that makes clients want to stay longer, buy again, and grow with you. Each week, Sally shares strategies to increase client retention, create intentional conversion touchpoints, drive client ascension, and unlock more backend revenue. Because scaling isn’t just about acquiring more clients. It’s about creating more value and revenue from the relationships you’ve alre

Information

  • Creator
    Sally Golestanian
  • Years Active
    2023 - 2026
  • Episodes
    91
  • Rating
    Clean
  • Copyright
    © Sally Golestanian
  • Show Website
    The Scaled CEO