Know, Show, and Grow Your Worth

Barbara Pike Gonzales, founder of BPG Communications

No more playing small. No more hiding. I'm talking to you and with you, female founders and leaders! It's time you KNOW, SHOW AND GROW YOUR WORTH! Each week, I'll explore the importance of truly owning who you are, and what you bring to the table so you can make the impact you're driven and meant to make. I'll dive deeper into how a strong and authentic personal brand allows you to be seen and known while empowering you to be who you truly are. Equal parts informational and inspirational, this podcast is meant to remind you of your worth...because the days of you playing small are over!

  1. 05/01/2025

    EP 15: Influencer Insight: Know Your Values, Know Your Value with Ann-Marie Muscarello

    We all know that the business of social media influencers has significantly changed the marketing landscape as we know it. We're influenced every day by what we see and who we see wearing the latest trend, doing the hottest new wellness treatments, or going to the chicest new restaurant in town. Whether you are a business owner evaluating your influencer strategy, or you are considering becoming an influencer as a full-time profession or additional revenue stream, my conversation with Ann-Marie Muscarello will give you insights and perspectives into the world of an influencer. In addition to being a brand ambassador for national brands such as Bombas and Figs, Ann-Marie is a Registered Nurse and NFL Cheerleader for the Denver Broncos. She balances her passion for fitness and wellness with her demanding career and is dedicated to living a well-rounded lifestyle and inspires others to prioritize self-care while maintaining a balance between work, home life, and personal goals. During our chat, we talk about: Why it is crucial to be clear on your personal brand first before becoming an influencer Why posting on social media without expecting to get paid is the best way to start How to build a true relationship with the brands you want to represent and what brands need to know when considering working with an influencer Knowing and owning the value an influencer brings to a brand Why setting boundaries on your time and influence is vital Whether you are on the brand side or the influencer side of the table, there are so many pearls of wisdom shared in this conversation. I'm excited for you to listen! Follow Ann-Marie on Instagram at @ann.mariemm or on TikTok at annmarie.mm. Follow me on LinkedIn at Barbara Pike Gonzales or online at www.barbarapikegonzales.com. You can also subscribe to my free Substack, KSG with BPG. Until next time, remember…the time is NOW for you to KNOW, SHOW, AND GROW Your Worth.

    55 min
  2. 04/17/2025

    EP 14: Building Your Community with Intention and for Results with Penny Goffman

    The ability to network and build a community are vital for female founders and leaders now more than ever. These connections offer a platform to share experiences, exchange knowledge, and gain mentorship, helping women navigate challenges like securing funding or breaking into male-dominated industries.   In this episode, I dive deep into this conversation with my guest and expert on building community, Penny Goffman. Among so many other things, Penny is an innovative entrepreneur, speaker, stylist, writer, and devoted mama, known for her ability to connect and empower women. In her recent role as Head of Community at HeyMama, she supported working mothers by fostering relationships across the country through engaging events and curated connections, enabling them to grow both their networks and net worth.   During our chat, we talk about: What women can learn from the "Good ol' Boys" way of networking How to get a true ROI from your investment of time, energy and money  How bold actions can lead to unexpected opportunities, and why no one is off limits How your personal brand and reputation carry you through far beyond any networking events Why your local community can be your greatest asset   There are so many pearls of wisdom shared in this conversation. I'm excited for you to listen! Learn more about Penny at www.pennygoffman.com, on Instagram @thatpennylife or on LinkedIn at Penny Goffman. Follow me on LinkedIn at Barbara Pike Gonzales or online at www.barbarapikegonzales.com Until next time, remember…the time is NOW for you to KNOW, SHOW, AND GROW Your Worth.

    1h 1m
  3. 03/21/2025

    EP 13: Redefining Success Through Self-Care and Mindfulness with Nadia Murdock

    I am thrilled kick off the third season of the Know, Show and Grow Your Worth podcast sharing my recent conversation with Nadia Murdock. A sought-after Movement and Mindset Coach and the founder of Nadia Murdock Fit, Nadia has dedicated her professional life to helping women in business regain their vitality so they can step into ultimate confidence. We dive deep into so many topics - including how you can't live in alignment with your values unless and until you know what your values are. We chat about the definition of TRUE self-care and the importance of prioritizing your own needs - as a way of redefining the traditional definition of success. I know you're going to love this conversation and will walk away feeling empowered, inspired, and committed to putting yourself first - so you can show up for your life and others as your best self. If you are in the NJ/NY area, Nadia will be speaking at the Let's Talk Women's Health and Wellness event on Saturday, March 29 in Newark from 9a-4p. Attendees will leave this event saying, "I matter; I'm worth it; and I feel more valued and confident than when I walked in this morning." Learn more about the event at https://letstalkwellwomen.org/events and follow Nadia on IG @nadiamurdock or visit her website at www.nadiamurdockfit.com. You can learn more about me at www.barbarapikegonzales.com. I'd love to connect as well on LinkedIn at https://www.linkedin.com/in/barbarapikegonzales.

    44 min

About

No more playing small. No more hiding. I'm talking to you and with you, female founders and leaders! It's time you KNOW, SHOW AND GROW YOUR WORTH! Each week, I'll explore the importance of truly owning who you are, and what you bring to the table so you can make the impact you're driven and meant to make. I'll dive deeper into how a strong and authentic personal brand allows you to be seen and known while empowering you to be who you truly are. Equal parts informational and inspirational, this podcast is meant to remind you of your worth...because the days of you playing small are over!