Not Just Lip Service

Mary Smiley Ford , Carla Smiley Pierson
  • 5.0 (7)
  • Medicine
  • Updated Weekly

Join Mary & Carla, the brains behind Smiley Aesthetics, as they unveil industry secrets & empower you to navigate the world of aesthetics with confidence. ️ Expect trends, business tips, clinical insights, client stories & expert interviews. ✨ Listen wherever you get podcasts & subscribe for new episodes!

  1. May 17

    Back in the Chair: Big Pivots, Growing Pains, and the Year of the Injector

    Mary and Carla are back with a long-awaited update episode of Not Just Lip Service. They catch listeners up on a whirlwind start to the year, including a major business pivot, lessons learned from a potential partnership, team changes, hiring philosophy, injector training, and what it really looks like to grow from a scrappy startup into a more structured, scalable company. They also talk candidly about turnover, culture shifts, leadership lessons, and why this year is focused on strengthening the foundation for independent providers and injectors.

    34 min

  2. Mar 8

    Hormone Therapy Explained: Pellets vs Creams, Testosterone, and the Truth About BHRT

    This is a must-listen episode for anyone interested in hormones, menopause care, and the rapidly evolving world of hormone therapy. Hormone therapy, menopause treatment, and testosterone therapy are some of the most misunderstood topics in modern medicine. In this must-listen episode of Not Just Lip Service, Carla sits down with Women’s Health Nurse Practitioner Amanda Gold to break down the latest science behind hormone replacement therapy. They discuss the history of hormone therapy, how the Women’s Health Initiative study changed prescribing practices, and why newer research is reshaping how clinicians approach bioidentical hormone replacement therapy (BHRT) today. Hormone therapy, menopause treatment, and testosterone therapy are some of the most misunderstood topics in modern medicine. In this must-listen episode of Not Just Lip Service, Carla sits down with Women’s Health Nurse Practitioner Amanda Gold to break down the latest science behind hormone replacement therapy. They discuss the history of hormone therapy, how the Women’s Health Initiative study changed prescribing practices, and why newer research is reshaping how clinicians approach bioidentical hormone replacement therapy (BHRT) today. In this episode you’ll learn: • The difference between hormone pellets, creams, and injections• When testosterone therapy is appropriate for women and men• Why lab monitoring and individualized care are essential• How misinformation about hormones spread for decades• What patients and providers should know about modern hormone therapy Whether you’re a patient navigating menopause or a medical provider working in aesthetics or hormone therapy, this episode delivers clear, practical insights you won’t hear everywhere else.

    31 min

  3. 12/28/2025

    Life Lessons in Leadership: Mindset, Boundaries, and Being OK with “Enough”

    In this candid and reflective episode, Carla and Shelley step away from metrics and buzzwords to talk about the real life lessons that shape strong leadership. From the “1,000-minute rule” and the power of mindset, to Maslow’s hierarchy, boundaries, and the truth that clear is kind, they share hard-earned insights from business, parenting, and personal growth. This conversation is an honest reminder that leadership isn’t about perfection — it’s about clarity, balance, and knowing when “enough” truly is enough.

    34 min

  4. 10/05/2025

    Medical Aesthetics Compliance 101: What Every Injector Needs to Know

    In this episode of Not Just Lip Service, we break down the complex world of compliance in medical aesthetics—covering crucial regulations that many medical professionals didn’t have to think about in traditional healthcare. Join us as we explore: State license and certification requirements Medical director oversight and collaborative agreements Who can legally perform aesthetic services Responding to regulatory inquiries Staying current with ever-evolving guidelines HIPAA and patient privacy laws in an aesthetic setting The gray areas that trip up new providers Whether you're an experienced injector or just starting out, this episode will help you navigate the regulatory landscape with more clarity and confidence. ⚠️ Disclaimer: This episode is for informational purposes only and should not be considered legal advice.

    35 min

  5. 09/21/2025

    What We’re Learning & Where We’re Headed

    In this episode of Not Just Lip Service, Mary and Carla share exciting updates from behind the scenes at Smiley Aesthetics. From company growth to operational lessons, they unpack what’s new, what’s working, and what’s evolving across the med spa landscape. Tune in for an honest, insightful conversation about the ongoing journey of building a multi-state medical aesthetics brand—and what they’ve learned along the way. 🔗 Want more? Join our exclusive community on Patreon for deep dives into med spa operations, clinical protocols, compliance strategies, and everything in between: Patreon.com/smileyaesthetics

    29 min

  6. 09/07/2025

    KPI Deep Dive

    Carla and Shelley take an advanced deep dive into KPIs and how to calculate them as well as the pitfalls of bad data and not understanding truly what you are measuring and how to use it to drive grwoth

    51 min

  7. 07/13/2025

    Inside the Julie Horne Lip Training

    In this episode, Mercedes Hester (Director of Training & Strategic Growth) and Paige Connor (Social Media Coordinator & Content Creator) take you behind the scenes of Smiley Aesthetics’ high-level partnership with world-renowned lip injector Julie Horne. From international logistics and live model demos to clinical breakthroughs and event planning lessons, they unpack what made this advanced lip filler training truly exceptional. Whether you're an injector, practice manager, or just obsessed with aesthetics, this episode dives deep into the future of lip augmentation, injector education, and how to create unforgettable training experiences.

    30 min

  8. 06/29/2025

    Launching Smiley Aesthetics Rome: The Injector Perspective

    In this episode of Not Just Lip Service, Tiana chats with Hollie and Meghan, two skilled injectors who helped launch the brand-new Smiley Aesthetics location in Rome, GA. They open up about the journey from independent practice to joining a growing aesthetics brand, what it’s like to build a client base in a new city, and how they’re making the Rome location feel like home. You’ll hear their thoughts on patient education, favorite treatments (hello, lip filler and Botox), and how collaboration, confidence, and culture have helped shape their experience. Whether you're an injector, a med spa professional, or just love hearing about what happens behind the scenes in aesthetics, this episode is full of real talk and great insights.

    24 min
See All (47)

Ratings & Reviews

5
out of 5
7 Ratings

About

Join Mary & Carla, the brains behind Smiley Aesthetics, as they unveil industry secrets & empower you to navigate the world of aesthetics with confidence. ️ Expect trends, business tips, clinical insights, client stories & expert interviews. ✨ Listen wherever you get podcasts & subscribe for new episodes!

Information

  • Creator
    Mary Smiley Ford , Carla Smiley Pierson
  • Years Active
    2023 - 2026
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © Mary Smiley Ford , Carla Smiley Pierson
  • Show Website
    Not Just Lip Service

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