The Evie Dawson Podcast

Evie Dawson

Welcome to The Evie Dawson Podcast - the go-to show for female entrepreneurs who are ready to build a powerful personal brand, magnetise dream clients, and sell effortlessly. I’m Evie Dawson, multi-6-figure personal brand mentor, messaging expert, and unapologetic coffee addict😉  I help ambitious women like you turn their story, voice, and expertise into an unforgettable brand that alchemises high-level offers, sales and energetics. Each episode is packed with high-level strategy, expert insights, and raw, unfiltered truth on personal branding, messaging, offer creation, and sales—so you can step into your power, attract premium clients, and create global impact. If you're ready to go from just another coach to an ICONIC industry leader, you're in the right place! I'm so happy to have you here🤍. New episodes drop every Monday! UNLOCK YOUR FREE GIFT! 7-Days FREE inside of The Embodied CEO Membership https://www.eviedawson.com/embodied-ceo-membership Join the party on instagram: https://www.instagram.com/itseviedawson/

  1. 2d ago

    Make someone want to buy from you FAST

    If your audience loves your content but isn't buying, you're probably speaking to the wrong buyer at the wrong stage of their journey. In this episode, I'm breaking down one of the biggest content mistakes I see coaches and service providers make: creating content for people who are curious instead of people who are ready to take action. Because the best content doesn't convince people to buy. It speaks directly to the woman who has already decided she's done with her current results and is actively looking for a solution. Inside this episode, you'll learn: 💸 Why most content attracts interested followers instead of committed buyers  💸 The buyer readiness scale and how it impacts your sales  💸 How to identify your dream client's "I'm done" moment  💸 Why price objections, time objections, and hesitation are often signs you're speaking to the wrong audience  💸 The messaging shift that transforms content from educational to conversion-focused  💸 How to create content that pre-sells clients before they ever enter your DMs  💸 Why speaking to solution-seeking buyers changes everything in your business  💸 The psychology behind attracting premium clients who are ready to invest now This episode is for female entrepreneurs, coaches, and service providers who are tired of attracting people who love their content but never buy, and are ready to create messaging that magnetizes committed, empowered clients who are ready to take action. Join the content challenge FOR $33 → https://eviedawson.com/all-in Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ Iconic Mastermind: https://eviedawson.com/iconic-mastermind 1:1 Private Mentorship with Evie: https://eviedawson.com/private-coaching-with-evie-dawson

    17 min
  2. 4d ago

    Why Some Entrepreneurs Scale Fast and Others Stay Stuck

    What if the reason you’re not growing isn’t your strategy, your niche, or your offer, but the way you think? In this episode, I’m pulling back the curtain on the mindset, decisions, and characteristics that have helped me generate over $780,000 in revenue since starting my business. This isn’t a conversation about hacks, trends, or secret strategies. It’s about the identity, self-trust, and standards that separate entrepreneurs who create extraordinary results from those who stay stuck in the same cycle year after year. I’m sharing the biggest lessons from my own journey, from investing in mentorship before I felt ready, to taking full responsibility for every result, to building the mindset that allows me to keep moving forward no matter what challenges arise. Inside this episode, you’ll learn:  💸 The surprising realization that made me calculate my total business revenue for the first time  💸 Why your success is determined more by your identity and characteristics than any strategy  💸 The mindset shift that turns every challenge, setback, and investment into an opportunity for growth  💸 Why investing in yourself can create returns that no traditional investment ever could  💸 How to stop letting past disappointments dictate your future decisions  💸 The difference between entrepreneurs who create momentum and those who stay stuck in stop-start cycles  💸 Why taking full responsibility for your business is one of the fastest ways to accelerate growth This episode is for the entrepreneur who knows they’re capable of more, is tired of playing small, and is ready to stop waiting for permission. If you’re ready to think bigger, move faster, and become the kind of person who creates success no matter the circumstances, this conversation is for you. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ Iconic Mastermind: https://eviedawson.com/iconic-mastermind 1:1 Private Mentorship with Evie: https://eviedawson.com/private-coaching-with-evie-dawson

    25 min
  3. May 31

    Why You Keep Losing Momentum in Business (with Beth Beeley-Cave)

    If you’ve been building your business and still feel like something “invisible” keeps resetting your progress, like you’re starting strong, then suddenly overthinking, pulling back, or losing momentum, this episode will give you a completely different lens on why that happens. In this conversation, I’m joined by mindset coach Beth Beeley-Cave as we unpack the deeper internal shifts behind real business growth, the kind that don’t come from doing more, but from becoming different. We talk about what it actually looks like when your identity starts to lag behind your ambition, and how that gap quietly shapes everything from your confidence to your consistency. Inside this episode, you’ll learn: ✨ Why identity work is the real foundation of sustainable business growth ✨ What the “valley of despair” is and why every entrepreneur goes through it ✨ Why strategy alone fails without subconscious alignment ✨ How self-sabotage patterns quietly cap your income and growth ✨ What it actually takes to sustain high-level success instead of cycling up and down  ✨ How to shift from “trying” into embodied leadership and conviction Connect with Beth Beeley-Cave Youtube: @bethbeeleycave This episode is packed with real, unfiltered conversations about what it actually looks like to rebuild yourself while building a business — and why your next level will always require a new version of you. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ Iconic Mastermind: https://eviedawson.com/iconic-mastermind 1:1 Private Mentorship with Evie: https://eviedawson.com/private-coaching-with-evie-dawson

    37 min
  4. May 22

    STOP Niching Down (It Doesn’t Work for Creative Women)

    If you’re a creative female entrepreneur, chances are you’ve tried to force yourself into the perfect niche one too many times… and it’s probably the exact thing killing your creativity, your energy, and your brand. In this episode, I’m breaking down why traditional niching advice doesn’t work for multidimensional women and how trying to squeeze yourself into one tiny category is often what’s keeping you stuck, inconsistent, and uninspired. I share how I stopped trying to “pick one thing,” built my brand around my full creative identity, and created a business model that allows me to talk about sales, mindset, messaging, energetics, AI, business growth, and more — all under one powerful umbrella brand. Inside this episode:  💸 Why niching down can actually lead to self-sabotage for creative women  💸 The real reason you keep wanting to pivot your business every few months  💸 How to create a powerful umbrella brand instead of boxing yourself in  💸 What “becoming the niche” actually means  💸 How to build a category-of-one brand that attracts dream clients naturally  💸 The psychology behind brand coherence, trust, and consistency  💸 Why your brand should feel like a mirror of who you truly are And yes… I also dropped a massive 90% off Brand Mirror offer inside this episode. Use Coupon Code: BRANDMIRRO90 https://eviedawson.com/brand-mirror-checkout This episode is for female entrepreneurs, creatives, coaches, and multi-passionate women who are done trying to fit themselves into a tiny box and are ready to build a brand that fully reflects who they are. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ Iconic Mastermind: https://eviedawson.com/iconic-mastermind 1:1 Private Mentorship with Evie: https://eviedawson.com/private-coaching-with-evie-dawson

    15 min
  5. May 17

    How She Built a Coaching Business That Feels Aligned and Magnetic (with Katie Nelson)

    This episode is a powerful conversation with Katie, a fitness coach and founder of Rise Coaching. Katie’s journey is the embodiment of what it really means to rise. From building a successful fitness coaching business, to navigating identity shifts, personal challenges, and stepping into deeper levels of leadership, confidence, and embodiment, this conversation goes far beyond fitness. We dive into what it actually takes to evolve as a woman and entrepreneur, and how true transformation is never just about the body, but about identity, self-trust, and the way you show up in your life and business every single day. Inside this episode, we talk about: 💸 How Katie transitioned from surface level fitness coaching into deep identity and confidence transformation work 💸 What it looks like to rebuild self-trust and stop second guessing every decision in your business 💸 The behind the scenes reality of becoming more confident, magnetic, and embodied as a coach and leader 💸 How moving through discomfort and personal challenges can actually expand your capacity for success 💸 Why your business is a reflection of your internal state, and how alignment changes everything 💸 What it really takes to attract pre-sold, ready to buy clients who are excited to work with you 💸 The evolution of Rise Coaching and building a brand rooted in identity, confidence, and long term transformation Connect with Katie Nelson Instagram: @katiejfit Katie also shares her experience inside ICONIC Mastermind, and how mentorship, identity shifts, and deep inner work supported her in rebuilding alignment, clarity, and momentum in both life and business. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ Iconic Mastermind: https://eviedawson.com/iconic-mastermind 1:1 Private Mentorship with Evie: https://eviedawson.com/private-coaching-with-evie-dawson

    39 min
  6. May 3

    The Confidence Shift That Changed Her Entire Business (with Simran Samplay)

    If you’ve ever felt burnt out, stuck in sales calls, chasing clients, or questioning your confidence in business… this episode is going to hit. Today I’m joined by Sim, one of my clients inside the Iconic Mastermind, who has completely transformed over the last 18 months. We’re talking from burnout, overthinking every piece of content, and relying on rigid strategies… to becoming fully magnetic, confident, and self-led, with clients coming to her pre-sold and ready to work with her. This is what happens when you stop forcing your business and start becoming the woman your brand is built on. Inside this episode, we dive into:  ✨ How Sim went from burnout and constant sales calls to clients coming to her effortlessly  ✨ The shift from rigid strategies and scripts to self-trust and authentic expression ✨ What actually builds confidence, magnetism, and embodied authority over time ✨ How to show up powerfully even on the days you don’t feel your best ✨ The truth about attracting high-quality, long-term clients who stay and grow with you ✨ Why being fully yourself is the most profitable strategy you’ll ever use Connect with Simran Samplay Instagram: @liftwithsim This episode is for female entrepreneurs, coaches, and service providers who are ready to stop second-guessing themselves, drop the “perfect strategy,” and build a business rooted in confidence, freedom, and magnetism. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ Iconic Mastermind: https://eviedawson.com/iconic-mastermind 1:1 Private Mentorship with Evie: https://eviedawson.com/private-coaching-with-evie-dawson

    25 min
  7. Apr 26

    Depth Over Virality: The Only Content Strategy That Converts in 2026

    In today’s world of AI content and endless options, building trust with your audience is more important than ever.  In this episode, we dive deep into how to create subconscious trust, establish yourself as a thought leader, and stand out in a trust recession. Learn why focusing on depth over volume in your content can transform your business for years to come. Inside this episode, you’ll learn:  ✨ Why building deep, subconscious trust is the real competitive edge in today’s AI-saturated world  ✨ How to position yourself as the North Star your audience anchors to in a sea of noise ✨ The power of sharing your story—the highs, the lows, the messy middle—to build authority and authenticity ✨ How to embody what you teach so your audience feels it, sees it, and trusts it ✨ Why originality and your unique perspective matter more than viral trends or algorithms ✨ How consistent, thoughtful action creates trust that lasts for years, not just weeks This episode is for coaches, creators, and entrepreneurs ready to stop chasing “maybe” clients, go deep instead of wide, and build a brand and business rooted in trust, influence, and impact. If you’re ready to go deeper into your messaging, offers, and sales strategy — this is exactly what we do inside my 12-month mastermind, ICONIC. This is for women who are already making money in their business and are ready to become category-of-one leaders with a brand that actually scales. Apply or join the waitlist below: https://form.typeform.com/to/oupmdAN0 Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ Join Sold Before the Pitch: https://eviedawson.com/sold-before-the-pitch Iconic Mastermind (All-Access Pass and Weekly Coaching) https://eviedawson.com/iconic-mastermind

    20 min
  8. Apr 19

    The Real Reason Clients Say “I Can’t Afford It” (And What To Do Instead)

    If you’re still spending hours on sales calls, drowning in objections, or trying to convince people to buy from you, you’ve got objection handling all wrong.  True sales superpower isn’t about mastering scripts, pushing harder, or responding to every “maybe later.” It’s about creating an offer, marketing, and presence so irresistible that the right clients come pre-sold, ready, and excited to work with you. In this episode, I’m teaching you how to dissolve objections before they even happen, at the offer, marketing, and audience level, so you can stop arguing, chasing, or convincing and start making sales effortlessly. Inside this episode, you’ll learn: 💸 Why objections are rarely about price, time, or logistics and what they really reveal 💸 How your offer can be designed to dissolve fears and internal limitations before a conversation even starts 💸 Why your marketing must speak to desire, identity, and transformation, not just features or benefits 💸 How to structure your content to pre-sell clients so they arrive confident and ready 💸 The biggest mistake entrepreneurs make, selling to the wrong person 💸 How to create ethical, high-integrity sales that feel easy and magnetic This episode is for female entrepreneurs, coaches, and service providers who are ready to stop hustling for “maybe” clients, stand firm in their offer, and build a business where dream clients come to them pre-sold, excited, and ready to transform. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ Join Sold Before the Pitch: https://eviedawson.com/sold-before-the-pitch Iconic Mastermind (All-Access Pass and Weekly Coaching) https://eviedawson.com/iconic-mastermind

    31 min
5
out of 5
3 Ratings

About

Welcome to The Evie Dawson Podcast - the go-to show for female entrepreneurs who are ready to build a powerful personal brand, magnetise dream clients, and sell effortlessly. I’m Evie Dawson, multi-6-figure personal brand mentor, messaging expert, and unapologetic coffee addict😉  I help ambitious women like you turn their story, voice, and expertise into an unforgettable brand that alchemises high-level offers, sales and energetics. Each episode is packed with high-level strategy, expert insights, and raw, unfiltered truth on personal branding, messaging, offer creation, and sales—so you can step into your power, attract premium clients, and create global impact. If you're ready to go from just another coach to an ICONIC industry leader, you're in the right place! I'm so happy to have you here🤍. New episodes drop every Monday! UNLOCK YOUR FREE GIFT! 7-Days FREE inside of The Embodied CEO Membership https://www.eviedawson.com/embodied-ceo-membership Join the party on instagram: https://www.instagram.com/itseviedawson/