Dianne Glavaš

Dianne Glavaš

I'm talking all things personal branding, marketing, business and personal development. New episode every Monday to help your personal brand and business stand out in the marketplace. My marketing story began 15 years ago. I’ve since gained a BA Commerce (Marketing and Management) and MBA. Plus a Chartered Institute of Marketing Professional Diploma. I’ve led brands in entertainment, sport, retail and education. I'm now a personal brand coach for executive and emerging leaders, and business owners who want to gain trust in the marketplace and build industry influence. DG

  1. 1d ago

    #224. Social Capital: The Subtle Secret Behind Career Success

    Social capital is a hidden force behind career success, professional opportunities and personal branding. But what is social capital, and why does Pierre Bourdieu’s social capital theory still matter in personal branding today? In this episode, we explore social capital beyond basic “networking” advice — and discuss why your relationships, reputation and expertise can become powerful forms of professional capital for your personal brand. An early influencer in personal branding, Pierre Bourdieu argued that success isn't shaped by economic capital alone. Cultural capital, social capital and symbolic capital can reinforce one another, creating advantages that influence careers, education, reputation and professional success. Your social capital isn't simply about who you know. It's about what trusted relationships make possible: introductions, mentorship, insider knowledge, speaking opportunities, clients, partnerships, recommendations and access to influential networks. We explore how social capital connects with personal branding. When you become known for a particular area of expertise, your cultural capital and reputation can attract new relationships. Those relationships can create opportunities, which strengthen your personal brand and professional reputation — creating a cycle where expertise, recognition and relationships compound over time. This is why building social capital is about much more than attending networking events or collecting LinkedIn connections. It's about developing meaningful professional relationships, becoming known for something valuable and investing in relationships that may create opportunities years into the future. If you're interested in social capital theory, Pierre Bourdieu, personal branding, career success, professional networking and the psychology of professional success, this episode explores why relationships can become one of your greatest long-term career assets. 0:00 Social Table Theory Intro 0:52 What is Solo Table Theory 2:28 The Spotlight Effect 6:23 Artist Dates 12:02 A Room of One's Own 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

  2. 6d ago

    #223. You-Coded: The New Era of Personal Branding

    Learn how to build a personal brand that attracts the right people, builds trust and stands out in a crowded digital world and marketplace. This episode explores how to grow your personal brand by moving beyond expertise alone and creating a personal brand built around your personality, perspective, values and presence. The future of personal branding is not just about visibility — it’s about becoming memorable. In this episode, discover how to create a personal brand strategy that communicates who you are, what you believe and why people should connect with you. A strong personal brand is no longer built by simply sharing knowledge or posting more on social media. To grow your personal brand on social media, you need to understand the deeper elements that make people pay attention: your unique point of view, cultural capital, visual identity, communication style, and the experience you create around your brand. This episode introduces the concept of a You-Coded Brand — a personal branding approach designed around your worldview, taste, personality, and presence. Learn how to build a personal brand that feels authentic, distinctive and impossible to replicate. Whether you are an entrepreneur, creator, professional, coach, consultant or expert looking to grow your personal brand online, these personal branding strategies will help you communicate your value more clearly and attract the right audience. 0:00 You-coded Personal branding Intro
1:45 Cultural Capital & Worldbuilding 
5:40 You-Coded Bios & POV
 9:03 Your Sense of Style & Visual Identity 10:09 Your Tone of Voice & Verbal Identity 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

  3. Aug 16

    #222. Cultural Capital: The Hidden Advantage Behind Real Influence

    If you want to build a stronger personal brand, become more influential, improve your confidence, and develop the kind of presence that attracts opportunities, this episode explores the hidden advantage behind modern success: cultural capital. Cultural capital is the knowledge, taste, communication skills, behaviours, and social awareness that shape how people perceive you. It helps explain why some people seem instantly credible, charismatic and influential before they have even spoken. In this episode, we explore how cultural capital influences personal branding, career success, executive presence, confidence, communication skills and social influence. You’ll discover why some naturally stand out, how successful individuals develop credibility, and why your personal brand is about much more than logos, colours, or online content. Your personal brand is an expression of your cultural capital — from how you communicate and tell stories, to the ideas you share, the references you make, and the way you navigate different environments. We’ll explore:
 • What cultural capital is and why it matters
 • The three types of cultural capital: embodied, objectified and institutional
• Why taste, knowledge and communication create influence
 • How cultural capital shapes personal branding and reputation
• How to develop more confidence, charisma, and executive presence
 • Why some people attract opportunities more easily than others
 • How to build a personal brand that feels authentic, credible, and memorable In a world where attention and influence increasingly create opportunity, cultural capital may be one of the most valuable assets you can develop. Whether you’re building a personal brand, growing your career, becoming a better communicator, or improving your social confidence, understanding cultural capital can change how you see success. 0:00 Cultural Capital Intro
 1:59 The 3 Types of Cultural Capital
 5:35 Cultural Capital on the Global Stage
 8:22 Cultural Capital for Everyday Careers
 10:13 Building Cultural Capital with Intention 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

  4. Aug 12

    #221. Creative Confidence (5 Ideas That Changed the Way I Create)

    Let’s talk about how to build creative confidence, overcome self-doubt and develop the mindset needed to start creating. In this episode, I share five creative confidence strategies that can help you stop waiting for the perfect moment and start bringing your ideas to life for a personal brand that’s uniquely you. Creative confidence is not something you are simply born with - it’s a skill you can build through intentional habits, mindset shifts and consistent creative action. Whether you want to start a YouTube channel, write a book, launch a personal brand, share your ideas online, or express yourself more creatively, building confidence is the first step. In this episode, we explore the psychology behind creative confidence and the hidden barriers that prevent so many talented people from creating. From overcoming Resistance and perfectionism to using identity shifts, alter egos, creative rituals, and deliberate practice, these ideas will help you develop a stronger creative mindset. You’ll discover how confident creators:
 • Overcome self-doubt and fear of judgement
 • Build confidence through consistent action
 • Use identity-based habits to become the person they want to be 
• Unlock creativity through practices like Morning Pages and Artist Dates 
• Embrace experimentation and share their work before it feels perfect Creative confidence is also a powerful part of personal branding. The way you communicate your ideas, share your expertise, and show up consistently shapes how others perceive your personal brand. Your creativity is part of your professional identity. Every episode you publish, idea you share, presentation you deliver, or project you begin is a vote for the person you are becoming. If you’ve been waiting for more confidence before creating, this episode will show you why confidence often comes after you begin. 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

  5. Aug 9

    #220. The 1-Hour Rule. How to Stop Procrastinating

    How to stop procrastinating and build discipline with the 1-Hour Rule. In this episode, I share a powerful productivity habit that can help you overcome procrastination, beat Resistance, take action, and make meaningful progress to achieve your most ambitious goals. If you struggle with procrastination, a lack of motivation, perfectionism or waiting for the “right time” to begin, this mindset shift can help you develop stronger daily self-discipline and create lasting change. Inspired by Steven Pressfield’s ideas in Put Your Ass Where Your Heart Wants to Be and The War of Art, the 1-Hour Rule shows how small daily actions in your everyday routine can compound into extraordinary results. This productivity strategy can help you: 
• Stop procrastinating and overcome resistance 
• Build discipline and be more consistent 
 • Create better daily habits and routines
 • Make progress on your biggest goals
 • Become the person you want to become The biggest obstacle to achieving your goals is often not a lack of time or talent — it is the internal resistance that stops you from starting. Learn how to develop a growth mindset, take intentional action, and create a daily habit that moves you closer to your future self. Subscribe for more videos on personal development, productivity, confidence, mindset, career growth, and building a powerful personal brand. 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

  6. Aug 5

    #219. Why Your Resume Sounds Flat (5 Subtle Mistakes)

    How to write a better resume that gets interviews starts with more than perfect formatting — it requires a resume that clearly communicates your value, achievements and professional impact. In this episode, we explore four subtle resume mistakes that could be hiding your expertise from recruiters and preventing your resume from standing out from other job applications. If you are applying for jobs but not getting interviews, the problem may not be your qualifications or experience. Your resume may simply not be positioning your skills, achievements, and career story in a way that persuades recruiters. Learn how to write a resume that gets interviews by avoiding common mistakes such as writing your resume like a job description, failing to show measurable achievements, using passive language, and focusing too much on your past rather than your future career goals. In this episode, you’ll discover: Why your resume may sound generic instead of showcasing your unique valueHow to transform job responsibilities lists into powerful resume achievementsWhy evidence, numbers and context make your experience more credibleHow action-oriented language strengthens your professional personal brandWhy tailoring your resume for your target role improves your chances of getting interviews A strong resume is more than a career history document. It is a strategic personal branding tool. Your resume should communicate not only what you have done, but the impact you have made and the value you can bring to your next opportunity. Whether you are changing careers, applying for a new role, progressing into leadership, or strengthening your professional brand, learning how to write a compelling resume can help you stand out in a competitive job market. Your experience matters. The key is making sure your resume communicates it. 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

  7. Aug 2

    #218. The Envy Effect. The Upside of Envy

    Don’t simply stop comparing yourself to others and learn the psychology of envy, healthy comparison, and how to turn comparison into personal growth. In this episode, we explore why envy isn’t always a negative emotion and how understanding your envy can become a powerful mindset shift for confidence, self-improvement and achieving your goals. We are often told to stop comparing ourselves to others, but comparison is a natural part of human psychology. Through Social Comparison Theory and the psychology of envy, we can learn how to interpret comparison differently and use it as a tool for growth, motivation and self-awareness. Discover the difference between harmful envy and healthy envy, why some forms of comparison can increase motivation, and how your feelings of envy may reveal hidden desires, career goals and the life you truly want to create. This episode explores: The psychology behind comparing yourself to othersHow to turn envy into motivation and personal growthWhy your envy may reveal your values and ambitionsHow to develop confidence through self-awarenessUsing comparison as a tool for career development and personal branding Your envy is not always a sign of insecurity. Sometimes, it is information. It can reveal what inspires you, what you value and where you want to grow. Whether you’re building confidence, developing your personal brand, improving your mindset, or creating a more intentional career path, learning to understand comparison can help you transform envy into your advantage. 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

  8. Jul 29

    #217. 6 Quick Wins for a Recognisable Personal Style

    Your signature style is a powerful part of your personal brand. Learn how to build a memorable personal brand through intentional style choices and six simple signature style strategies that help you become more recognisable. Your personal style communicates before you say a word. In this episode, I share six quick wins to create a signature style that reflects who you are, strengthens your personal brand, and helps you make a more intentional impression. A strong personal brand is not only built through your skills, expertise and communication — it is also shaped by how you present yourself. Your clothing, colours, accessories, textures, scent and overall style choices can become part of your unique personal brand identity. In this episode, you’ll discover:
 • How to choose a signature colour that strengthens your personal brand 
• Why a signature accent can make your style more recognisable • How a default uniform can simplify your wardrobe and strengthen your image 
• How textures and fabrics influence your style identity 
• Why a signature scent can become part of your personal brand
• How your hairstyle contributes to your recognisable visual presence Your signature style is not about following every fashion trend. It is about creating consistency, confidence and authenticity in the way you express yourself. Whether you are building your career, developing your professional image, improving your executive presence, or strengthening your personal brand, intentional style choices can help you communicate your values and create a lasting impression. Discover how small style changes can create a powerful shift in how you see yourself — and how others perceive you. 0:00 Your Signature Style Intro 0:27 A Signature Colour 2:06 A Signature Accent 2:34 A Default Uniform 5:12 Think Textures 7:50 A Signature Scent 8:54 A Signature Hair Style 👋🏽 Hi, I'm Dianne - personal brand coach, consultant and speaker for emerging leaders, executives and entrepreneurs. For more on personal branding, let's connect: YOUTUBE🎥 http://youtube.com/@dianneglavas?sub_confirmation=1PODCAST🎙APPLE PODCAST: https://podcasts.apple.com/au/podcast/dianne-glavas/id1720602238 🎙SPOTIFY: https://open.spotify.com/show/1tx9vTW44b0gaZqrI7rUBz?si=a9608268b1754b9e TIP OF THE WEEK EMAIL 📧 https://mailchi.mp/2e6d481e63f3/dianne-baruch SOCIALS 🖇 LINKEDIN: https://www.linkedin.com/in/dianneglavas/ 📸 INSTAGRAM: https://www.instagram.com/diannebaruch/ BLOG✍🏽 dianneglavas.com/blogWEBSITE💻 dianneglavas.comDG

About

I'm talking all things personal branding, marketing, business and personal development. New episode every Monday to help your personal brand and business stand out in the marketplace. My marketing story began 15 years ago. I’ve since gained a BA Commerce (Marketing and Management) and MBA. Plus a Chartered Institute of Marketing Professional Diploma. I’ve led brands in entertainment, sport, retail and education. I'm now a personal brand coach for executive and emerging leaders, and business owners who want to gain trust in the marketplace and build industry influence. DG