MSAE Insight

Michigan Society of Association Executives
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  • Non-Profit
  • Updated Monthly

An original podcast series from the Michigan Society of Association Executives where we explore the creative solutions achieved by associations navigating today’s turbulent business, regulatory, and social landscapes and the people who lead them.

  1. Aug 25

    The Cost of Coverage: How MAHP Is Tackling Healthcare Affordability

    In this episode of Insight, host Ariel Backus welcomes Dominick Pallone, executive director of the Michigan Association of Health Plans (MAHP), to discuss his path from issue advocacy in Lansing to association leadership and the healthcare policy issues affecting Michigan health plans and the people they serve. Pallone explores MAHP’s top priorities, including Medicaid and healthcare affordability, and the potential impact of federal policy changes on eligibility, coverage and costs. He discusses concerns that administrative requirements could lead to Medicaid coverage losses and increased uncompensated care, as well as the growing affordability challenges facing small employers amid rising premiums and expiring premium tax credits. Pallone also shares MAHP’s approach to coalition building and finding common ground among diverse stakeholders, and explains why greater transparency, particularly around consumer benefits, pharmaceutical pricing and advertising, gives him reason for optimism about the future of healthcare. MSAE Insight is produced by Association Briefings.

  2. May 26

    Modernizing Member Support in a Changing Hearing Care Landscape

    In this episode of Insight, host Ariel Backus speaks with Alissa Parady, CAE, executive director of the International Hearing Society (IHS), about her leadership journey and the evolution of the hearing healthcare profession during a period of significant industry change. Alissa reflects on her transition from government affairs into the executive director role and shares major initiatives undertaken during her first four years leading the IHSy, including the purchase and renovation of a new headquarters, modernization of internal systems through a CRM update and learning management system, and the launch of a redesigned website. The conversation also explores how the IHS has supported members through FDA-driven industry shifts, including the introduction of over-the-counter hearing aids, while continuing to advocate for hearing aid specialists and patient-centered care. Alissa discusses the organization’s efforts to strengthen workforce recruitment and professional development through initiatives such as the Help Hearing campaign, a dedicated career center, streamlined licensure preparation resources, and free continuing education opportunities. She also shares insights into building legislative influence through consistency, relationship-building, data, and advocacy focused on patient outcomes. MSAE Insight is produced by Association Briefings.

  3. Apr 23

    Supporting Michigan Veterinarians Through Policy, Wellness, and Engagement

    In this episode of Insight, host Ariel Backus speaks with Bonnifer Ballard, CAE, CEO of the Michigan Veterinary Medical Association, about her transition into the role in June 2024 and the priorities shaping her leadership. Ballard reflects on what drew her to MVMA—including her passion for animals and the opportunity to lead an organization with both a PAC and foundation—and offers a glimpse into her day-to-day work, from writing and legislative meetings in Lansing to building relationships across the profession. The conversation dives into key policy issues facing veterinarians, including opposition to a “courtroom advocate” bill without veterinary involvement, proposed changes to cat declaw legislation to account for owner health considerations, and the need for clear guardrails around veterinary telehealth. Ballard also highlights efforts to better support rural, mixed, and large-animal practitioners through hands-on training opportunities and potential loan repayment solutions, along with new mental health initiatives in collaboration with Not One More Vet. She also shares her approach to member engagement, including a focus on micro-engagement strategies, and closes with a few recommended reads that have influenced her leadership. MSAE Insight is produced by Association Briefings.

  4. Mar 24

    100,000 Miles of Impact: The Economic and Community Impact of Snowmobiling

    In this episode of Insight, host Ariel Backus sits down with Christine Jourdain, CAE, executive director of the American Council of Snowmobile Associations, to explore the scope and impact of snowmobiling across the U.S. Drawing on more than 30 years of experience, Christine shares how a vast trail system—spanning over 100,000 miles nationwide—is sustained by local clubs and volunteers who serve as both operators and stewards of the land. The conversation highlights the complex challenges of access and funding, from navigating public and private land use to addressing the gradual loss of trails as development expands. Jourdain also discusses the broader economic impact of snowmobiling on rural communities, the importance of safety and education, and ongoing efforts to grow participation through initiatives like Next Gen Riders and Take a Friend Snowmobiling Week.   MSAE Insight is produced by Association Briefings.

  5. Feb 24

    Engagement, Advocacy, and the Evolving Michigan Banking Landscape

    In this episode of Insight, host Ariel Backus speaks with T. Rann Paynter, president and CEO of the Michigan Bankers Association, about his 11 years leading MBA and his broader experience across state banking associations. Paynter explains how MBA serves roughly 100 banks—from community institutions to national lenders—through advocacy, regulatory engagement, and member-driven policy work. He discusses workforce and economic challenges facing the industry, efforts to elevate banking career pathways and financial literacy in Michigan schools, and the growing importance of cybersecurity and fraud prevention. The conversation concludes with a look at why member engagement and collective advocacy are essential as the banking sector continues to consolidate.   MSAE Insight is produced by Association Briefings.

  6. Jan 30

    Inside the Michigan Trucking Association: Leading the Industry Forward through Advocacy and Innovation

    In this episode of Insight, host Ariel Backus is joined by Jill Sokacz, CAE, President and CEO of the Michigan Trucking Association, for a conversation on the association’s role in supporting and advancing the trucking industry. Jill reflects on MTA’s long history and the breadth of services it provides to members, while highlighting the many professionals who keep the industry moving—from drivers and mechanics to safety officers and administrative teams. She also shares her own career journey, from an internship at the Michigan Association of School Boards to leading one of the state’s most influential industry associations, and discusses why adaptability and flexibility are essential traits for today’s association leaders. The conversation explores key challenges facing the trucking industry, including the driver shortage, legislative and regulatory pressures, and the need for safer, more accessible parking and facilities—particularly for female drivers. Jill also emphasizes the importance of strong public relations, advocacy, and a commitment to continuous learning in effective association management.   MSAE Insight is produced by Association Briefings.

  7. 12/18/2025

    Engineering Progress: Infrastructure, Workforce, and Strengthening the Business of Engineering in Michigan

    In this episode of Insight, host Ariel Backus welcomes Ronald Brenke, PE, Executive Director of the American Council of Engineering Companies of Michigan. Ron offers an inside look at ACEC Michigan’s mission, highlighting its commitment to advancing the business of engineering across a wide range of firms throughout the state. He discusses Michigan’s pressing infrastructure needs, and the critical role engineers play in improving everyday life. The conversation also explores ACEC Michigan’s work at both the national and state levels, along with its efforts to strengthen the engineering workforce through construction science expos, mentorship initiatives, and early career engagement. Ron shares insights on current challenges facing the profession, from labor shortages to the growing influence of AI, and reflects on how associations can help engineers navigate an evolving landscape. MSAE Insight is produced by Association Briefings.

  8. 11/20/2025

    Advocacy That Works: Building Bipartisan Bridges with Melissa McKinley

    In this episode of Insight, host Ariel Backus sits down with Melissa McKinley, President of Kelley Cawthorne, to explore what effective advocacy looks like in today’s polarized political landscape. Melissa shares why bipartisan strategies are more important than ever and highlights the unique influence associations bring to legislative work. She also reflects on her own career path, the role mentorship has played in her growth, and offers practical guidance for emerging leaders in the government affairs space. The conversation wraps with a powerful reminder: strong, consistent relationships with lawmakers are the foundation of meaningful and lasting advocacy. MSAE Insight is produced by Association Briefings.

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About

An original podcast series from the Michigan Society of Association Executives where we explore the creative solutions achieved by associations navigating today’s turbulent business, regulatory, and social landscapes and the people who lead them.

Information

  • Creator
    Michigan Society of Association Executives
  • Years Active
    2023 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    MSAE Insight