Marketing, Media & Adtech

Pesach Lattin
  • 5.0 (3)
  • Marketing
  • Updated Weekly

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God

  1. The Ad Tax: Dennis Pekel quit GumGum to sit at home and think.

    6d ago

    The Ad Tax: Dennis Pekel quit GumGum to sit at home and think.

    The Alienation Tax: Dennis Pekel on the AI Bubble, Adtech's Detroit Moment, and Why "Adoption" Is a Lie | The ADOTAT Show Dennis Pekel quit GumGum to sit at home and think. No company, no product, no number. Just the sharpest read on the AI bubble in advertising we have heard all year, and a phrase you are going to steal: the alienation tax, the cost a brand pays for selling to people whose worldview it never checked. He cannot tell you what it costs. We spent an hour finding out anyway. In this episode of The ADOTAT Show, Pesach Lattin sits down with Dennis Pekel, the longtime JustPremium and GumGum operator who spent roughly eleven years building and running EMEA operations at the world's first programmatic rich media ad exchange, and served as a data protection officer through the GDPR years. Now independent, Pekel lays out a worldview framework that he wants to turn into a real bidding signal inside the OpenRTB protocol, and makes the case that the entire advertising and adtech industry is mispricing culture, mislabeling machine learning as artificial intelligence, and misreading where the future of AI is actually being built. This is a conversation about advertising, adtech, programmatic, brand safety, AI vendor hype, and the widening gap between what companies say about AI adoption and what they actually deploy. We get into the MIT finding that 95 percent of enterprise generative AI pilots fail to deliver measurable value, the PwC survey showing 56 percent of CEOs got nothing from AI, and why McKinsey's 88 percent adoption stat is the most misleading number in marketing. If you work in media buying, ad operations, procurement, brand marketing, programmatic strategy, contextual advertising, or you are a CMO trying to answer your board's questions about AI return on investment, this one is built for you. We also get personal. Pekel explains why his framework is autobiography, how being a Dutch Jew shaped his instinct to read every room for self-preservation, and why his desert island fantasy includes five ad tech executives, a barbecue chef, and zero family members. It is funny, it is sharp, and it is the rare adtech interview that respects your intelligence. ABOUT THE GUEST Dennis Pekel is an independent advertising and adtech operator based in the Netherlands. He spent roughly eleven years at JustPremium, the Amsterdam company founded in 2012 as the world's first programmatic rich media ad exchange, running operations across EMEA and serving as data protection officer during the GDPR rollout, through the company's 2021 acquisition by contextual intelligence company GumGum. He helped build early Dutch online audience measurement standards and now develops his worldview framework as an independent thinker and prospective industry partner. ABOUT THE HOST Pesach Lattin is the founder of ADOTAT, the independent advertising and adtech publication and home of The ADOTAT Show. ADOTAT covers programmatic, adtech vendors, measurement, brand safety, identity, and the money behind the media, without the press-release filter. WHAT WE COVER The alienation tax and whether you can actually put a number on it Why advertising has a crisis of truth and fractured reality problem The worldview framework and the four-quadrant model of trust and ideology Turning cultural fit into an OpenRTB bidding signal Adtech's Detroit moment and why America is the AI factory that does not use its own machine Why AI adoption is mostly theater and most "AI" is relabeled machine learning What Europe and America each get wrong about scale, regulation, and nuance The engine room versus the bridge, and fixing a 100 million euro book of business The desert island guest list and what it reveals SUBSCRIBE HERE: https://new.adotat.com/subscribe

    34 min
  2. John Nardone placed the first paid internet ad in 1994. Now he's calling BS on Jeff Green of #ttd

    Jun 1

    John Nardone placed the first paid internet ad in 1994. Now he's calling BS on Jeff Green of #ttd

    Season 9 of the ADOTAT Show kicks off with a guest who actually has the standing to tell The Trade Desk to sit down. John Nardone, founding IAB member, the man behind the first internet banner ad on Wired in 1994, sold X Plus One to Rocket Fuel for $230 million, sold Flashtalking for half a billion, and is now CEO of JWX. After Jeff Green characterized SSPs and resellers as obfuscators dressed up as defenders of the open web, Nardone wrote him a public letter. The line that ricocheted through adland: "please don't insult us with false virtue." In this episode, he says it to our face, and a lot more. What we get into:

    42 min
  3. How iHeart Quietly Bought the Operating System for Audio | John Rosso, CEO of Triton Digital

    May 18

    How iHeart Quietly Bought the Operating System for Audio | John Rosso, CEO of Triton Digital

    iHeartMedia quietly acquired the most important infrastructure company in audio and almost nobody in adtech noticed. John Rosso, CEO of Triton Digital and President of iHeartMedia's Technology Solutions Group, joins Pesach Lattin to break down the $230 million acquisition, why broadcast radio just shipped an identity solution connected TV has spent six years failing to build, and which audio inventory tiers are mispriced going into 2026. This is the season eight finale of the ADOTAT Show. Season nine returns Monday, June 1, 2026. WHAT WE COVER The plumbing thesis and why infrastructure matters more than content. The Andomedia origin story and how classical music became the first server-side audio ad. What $230 million actually bought when iHeart acquired Triton in 2021. Wiring 800 broadcast radio stations into roughly 50 DSPs through Jelli and the Triton ad platform. Why streaming audio inventory is scarce and rates are getting bid up. The audio versus video CPM myth, and where premium podcasting already beats programmatic video. What a podcast even is anymore when YouTube is the largest distribution platform. The AI-generated podcast problem, the forthcoming IAB labeling standard, and what advertisers should be demanding from supply partners right now. The career arc that runs from ABC Radio to Citadel Media to Cumulus to Triton. The potato salad story, and why John Rosso politely declined the desert island question. ABOUT THE GUEST John Rosso is the CEO of Triton Digital, the audio technology platform that powers ad serving, programmatic exchange, podcast hosting, and measurement for digital audio worldwide. He is also President of iHeartMedia's Technology Solutions Group and a board member of the Radio Advertising Bureau. John has spent more than three decades in audio at ABC Radio, Citadel Media, Cumulus, Westwood One, and Triton Digital. ABOUT TRITON DIGITAL Triton Digital is the operating system for digital audio. The company invented server-side dynamic ad insertion and operates TAP (Triton Ad Platform), the Triton SSP, Triton Audio Marketplace, Triton Podcast Metrics, and Omny Studio. iHeartMedia acquired Triton Digital in March 2021 for $230 million. READ THE FULL ANALYSIS Get the full ADOTAT Special Report on the Audio Infrastructure Stack, including the Audio Buyer's Audit Packet with 12 vendor audit questions, the scarcity arbitrage matrix, programmatic guaranteed contract clauses, and the audio vendor scorecard. Available at ADOTAT.com. SPONSORS Troutman Amin LLP. The law firm advertisers call when the regulators show up. Incremental.com. Real incrementality measurement in a category that needs it. ABOUT THE ADOTAT SHOW The ADOTAT Show is hosted by Pesach Lattin, founder of ADOTAT, the Advertiser's Publication of Record. Each episode features the operators, founders, and analysts shaping the future of advertising, marketing technology, programmatic media, and audio. Subscribe wherever you get your podcasts. Season nine returns Monday, June 1, 2026. ADOTAT is the Advertiser's Publication of Record. Stay Bold, Stay Curious, and Know More Than You Did Yesterday. Website: ADOTAT.com

    42 min
  4. The Swiss Founder Who Says Your $700B Ad Stack Is a Lie | Shawn Jensen, Profila | ADOTAT Show

    May 11

    The Swiss Founder Who Says Your $700B Ad Stack Is a Lie | Shawn Jensen, Profila | ADOTAT Show

    On this episode of The ADOTAT Show, Pesach Lattin sits down with Shawn Jensen, Founder and CEO of Profila, the Swiss startup that's spent eight years building what they call zero-knowledge advertising, a privacy-first AdTech architecture where consumer data never leaves the device. Jensen doesn't pull punches. He calls CPM a vanity metric, says the $700 billion digital ad industry forgot to ask the customer what they want, and argues that the entire surveillance-based targeting model built since 2005 is a $50 billion-a-year fraud problem dressed up as innovation. We get into declared intent vs inferred intent, why GDPR and the EU AI Act are closing the walls on programmatic, and what Jensen thinks AdTech looks like in 2036 if he wins. This is the conversation the AdTech industry has been avoiding for a decade. Now it's on the record. 🎯 WHAT WE COVER: 00:00 Cold open: meet the Swiss founder who thinks AdTech is dumb 01:43 What is zero-knowledge advertising, explained for CMOs 03:18 Declared intent vs inferred intent: lead indicator vs lagging indicator 03:47 ACE: the Agentic Intent Classification Engine, explained 05:24 OpenRTB integration and why Profila isn't a rip-and-replace 06:16 The 100% engagement North Star vs the 0.1% industry average 07:34 Are consumers really capable of managing their own data? 09:00 Why we'll laugh at the social and search era in a decade 10:32 The EU's landmark RTB ruling and why it opens the door 11:57 The vanity metrics hit list: CPM, ROAS, and the eyeball economy 13:11 Eight years from concept: pre-revenue, near-death, and persistence 14:24 Meeting a Belgian privacy lawyer at CERN, the origin story 15:22 Why Profila took the academic research route instead of Sand Hill Road 16:48 The year Jensen sold his house, his pension, and his anniversary watch 18:00 Desert island: family, Bear Grylls, and Ricky Gervais 20:08 Wine, mortality, and how a winemaker reframed Jensen's career 22:16 The apartheid-to-AdTech through-line and why surveillance smells familiar 24:23 Skeuomorphism: the design principle behind Profila's transition strategy 27:09 Jensen's 2036 vision: Google as a quantum supercomputer, no longer in ads 28:35 The one sentence Jensen wants the audience to walk away with 📚 READ THE FULL THREE-PART WRITTEN SERIES ON ADOTAT: Part 1 (free): The Swiss Heretic Who Thinks Your $400 Billion Targeting Stack Is a Stupid Tax Part 2 (ADOTAT+): Shawn Jensen, Unfiltered: The Eight-Year Bet That Could Burn Down Programmatic Part 3 (free): Profila by the Numbers, the receipts, the verified data, the gaps 👉 Subscribe to ADOTAT+ for the full written series, transcripts, and the next interrogation: adotat.com 🔔 SUBSCRIBE TO THE ADOTAT SHOW for more interrogations of the AdTech, MarTech, and digital advertising industry. New episodes weekly with the founders, CMOs, and operators actually moving the industry, not just talking about it. 🎙️ ABOUT THE ADOTAT SHOW: Hosted by Pesach Lattin, the industry's most irreverent voice in advertising and AdTech. Twenty-five years of digital marketing experience. Zero tolerance for fluff. The show where executives get grilled, hype gets cut, and marketers are forced to rethink their playbook. 🌐 CONNECT WITH ADOTAT: Website: adotat.com LinkedIn: linkedin.com/in/pesach-lattin Newsletter: 30,000+ agency, AdTech, and marketing executives read ADOTAT daily 🌐 CONNECT WITH SHAWN JENSEN & PROFILA: Profila: profila.com LinkedIn: Shawn Jensen, CEO at Profila 🔑 KEYWORDS / TOPICS: AdTech, advertising technology, programmatic advertising, zero-knowledge advertising, declared intent, inferred intent, privacy-first advertising, consent-first advertising, zero-party data, first-party data, GDPR, ePrivacy, EU AI Act, RTB, real-time bidding, OpenRTB, IAB Europe TCF, Belgian DPA, cookie deprecation, Privacy Sandbox, identity resolution, identity graph, ad fraud, WFA Compendium, Mikko Kotila, ANA PwC programmatic transparency, CPM, ROAS, LTV, lifetime value, surveillance advertising, behavioral targeting, contextual targeting, Profila, Shawn Jensen, Pesach Lattin, ADOTAT, ADOTAT Show, AdTech podcast, marketing podcast, CMO podcast, digital advertising future, AI in advertising, agentic AI, intent classification, Brave, Basic Attention Token, DuckDuckGo, clean rooms, multi-party computation, MPC, Switzerland startup, CERN, privacy tech, the death of cookies, the future of advertising #AdTech #Advertising #Programmatic #Privacy #ZeroKnowledge #GDPR #DigitalMarketing #MarketingPodcast #AdTechPodcast #ADOTAT #Profila #PesachLattin #ShawnJensen #DeclaredIntent #DataPrivacy #FutureOfAdvertising #AdFraud #CMO #MarTech #PrivacyFirst #ConsentFirst #SurveillanceCapitalism #CookieDeprecation #AIAct #EURegulation #RTB #OpenRTB #IdentityResolution #FirstPartyData #ZeroPartyData

    27 min
  5. Rapping About Roku: Kirby Grimes on Broken Ad Tech, YouTube TV, and the Death of Display Ads

    May 5

    Rapping About Roku: Kirby Grimes on Broken Ad Tech, YouTube TV, and the Death of Display Ads

    Kirby Grimes helped build the first streaming TV apps on the planet. He co-founded Float Left, one of Roku's first development partners back in 2009, got acquired, launched 4320 (a B2B marketing agency for media tech companies), and now publishes The Streaming Wars. He also raps about the media industry on LinkedIn and made it to 42 without seeing Star Wars. In this episode of The ADOTAT Show, Pesach Lattin and Kirby get into: 00:00 Intro 01:30 Why ad-supported digital publishing is broken in 2026 06:00 The real reason recipe sites are unusable 10:00 Interruption vs ambient vs task-based attention in advertising 13:00 Contextual ads, dynamic creative, and why none of it works 16:30 Is YouTube TV? The fight nobody is winning 20:00 The Anti-Thought Leader Thought Leader 24:00 Building the Kirby Grimes brand from karaoke to rap singles 31:00 Wall Street is killing the streaming industry 36:00 What media looks like in 2036 40:00 Desert Island Five (no family, includes a therapist) 46:00 Mental health, freezing time, and life as a founder 51:00 Why Kirby went 42 years without watching Star Wars 55:00 Mark Echo, graffiti, and merging the creative and business self 59:00 The cardboard box moment that changed his life 01:03:00 Most overrated and underrated things in streaming 01:07:00 What Kirby wants on the scoreboard in 10 years Sponsored by Troutman Amin LLP, the law firm that speaks fluent ad tech. And by Incremental.com, because attribution shouldn't be a vibe, it should be a number. Subscribe for more conversations with the people actually building, breaking, and rebuilding media, ad tech, and streaming. #Streaming #AdTech #Roku #YouTubeTV #MediaIndustry #DigitalPublishing #ADOTAT #KirbyGrimes #StreamingWars #ContentMarketing

    1h 4m
  6. 35 years in ad tech, one crazy opinion: if we stopped lying, we'd have more fun. | Karsten Weide

    Apr 27

    35 years in ad tech, one crazy opinion: if we stopped lying, we'd have more fun. | Karsten Weide

    Karsten Weide has spent 35 years inside the advertising machine. Journalist at Ziff Davis during the PC era. Built Yahoo Germany from an empty room with one phone on the floor. Sixteen years as a senior analyst at IDC modeling the digital advertising business. Now independent, and finally saying out loud what everyone in ad tech thinks but won't post on LinkedIn: the industry is lying, everybody knows it's lying, and if we all just stopped, we'd have more fun.In this episode of the ADOTAT Show, Pesach Lattin sits down with Karsten for one of the most honest conversations we've ever recorded about the state of advertising technology, AI in advertising, programmatic, brand safety, LLM content theft, and why the junior ad tech jobs are about to disappear.What we cover:Whether AI agents in advertising are the real deal or the next metaverse. Why media planners, coordinators, and junior ad ops roles are going away, not being "augmented." The PubMatic fully automated campaign and what it actually means. AI washing in ad tech press releases and why it's burying the real work. How LLM companies are destroying small publishers that can't afford to fight back. The New York Times vs. OpenAI, and why the mom-and-pop blogs are the ones getting eaten. The Google antitrust verdict and what it tells us about business ethics in tech. LinkedIn performance culture and conference enthusiasm theater. The Santa Cruz radio caller story that explains the entire value exchange in 90 seconds. The industry's greatest lies rated live: brand safety, programmatic efficiency, incremental lift, consumer-first positioning, and the universal vendor slogan that Karsten calls flat-out untrue. The one person in ad tech Karsten thinks is actually telling the truth. The empty-room origin story of Yahoo Europe. The Dragon Lady, Heather Killen, and the nine-word management philosophy every executive should tattoo somewhere visible. The HD video study where the data refused to give the client what they paid for. The ugly ad research that contradicts every Cannes trophy ever handed out. Karsten's desert island pick and why it's a dead video game developer, not a colleague.About Karsten Weide:Karsten Weide is an independent media and technology analyst with 35 years of experience across journalism, operations, and industry research. He was the founding product leader at Yahoo Germany and helped build Yahoo Europe during the Web 1.0 era. He spent 16 years at IDC as a senior analyst covering the advertising, media, and entertainment sectors. He now writes and consults independently.About the ADOTAT Show:The ADOTAT Show is the podcast for people who work in advertising technology and are tired of being lied to. Hosted by Pesach Lattin, founder of ADOTAT, we interview the operators, analysts, and executives shaping the digital ad business. No vendor fluff. No conference theater. Just the conversations people are having in the hallway but won't post on LinkedIn.

    36 min

  7. Apr 22

    The Future of Retail Media: A Candid Conversation with Mark Donohue, Placements.io

    Retail media has reshaped the advertising landscape faster than almost any channel in the last decade. First-party data, closed-loop measurement, and new opportunities for brands to connect with shoppers at the point of decision. But as the space matures, important questions are emerging about concentration, competition, and what the next chapter looks like for buyers, retailers, and platforms. In this episode of The ADOTAT Show, we sit down with Mark Donohue, GM of Retail Media at Placements.io, for one of the most thoughtful and honest conversations we have had on the show. Mark brings decades of experience from eBay, Gap, Western Union, and now Placements.io, and he shares a perspective that only someone who has helped build this industry can offer. We cover the evolution of retail media, the role of walled gardens, the realities of identity and data in 2026, and where the opportunities are for brands, retailers, and technology partners who want to build something durable. Mark is generous, candid, and deeply respected across the industry, and this conversation is a must-listen for anyone working in commerce media, CPG marketing, or ad tech strategy.

    38 min
  8. Rob Janes Told A Room Full Of Ad Tech People That Programmatic Should Die. He Was Not Wrong.

    Apr 13

    Rob Janes Told A Room Full Of Ad Tech People That Programmatic Should Die. He Was Not Wrong.

    Rob Janes is VP of Revenue at Ad Butler. He sells ad serving technology for a living. He also thinks the open auction was one of the worst things that ever happened to publishers, that Google had everyone locked in a dependency they could not escape, and that the entire programmatic ecosystem exists, at least in part, to make itself necessary. He said most of this out loud. On a stage. In 2019. To a room full of people whose livelihoods depended on programmatic advertising. But here is the thing about Rob Janes that makes this conversation different from every other "programmatic is broken" take you have heard at a conference or read in a trade publication. Before he ever touched an ad server, he was a paramedic in northern Canada for seven years. Ground ambulance. Emergency rooms. Mass casualty incidents at remote airfields. And a PTSD diagnosis that ended that career and quietly shaped everything that came after. He sees this industry differently than most people in it. Not because he is smarter. But because he has a baseline for what actually matters that most of us never had to develop. In this episode we get into the real state of programmatic in 2025, what the DOJ ruling against Google actually means and whether anything genuinely changes, the retail media explosion and why your dentist might have an ad network by 2028, what AdCP was supposed to be before Pre-Bid got involved, and why the Trade Desk might just be the next Google whether it wants to be or not. And then we get into the paramedic years. Because that is where the real story is. Thank you to our sponsors, Troutman Amin LLP and Incremental.com, who make this show possible every single week. Stay bold. Stay curious. Know more than you did yesterday. ADOTAT is hosted by Pesach Lattin and publishes weekly. Subscribe wherever you listen to podcasts so you never miss an episode.

    52 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God

Information

  • Creator
    Pesach Lattin
  • Years Active
    2023 - 2026
  • Episodes
    168
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 ADOTAT and Pesach Lattin - The Adtech God
  • Show Website
    Marketing, Media & Adtech