Marketing, Media & Adtech

Pesach Lattin
  • 5.0 (3)
  • Marketing
  • Updated Weekly

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God

  1. 4d ago

    Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla

    Contextual advertising, brand safety, and the FTC warning letter that rebuilt an entire ad tech company. Hitesh Chawla, founder and CEO of Silverpush, joins Pesach Lattin on the ADOTAT Show for a conversation about ultrasonic cross-device tracking, the pivot to contextual targeting, and what post-cookie advertising actually looks like in practice. In 2015, Silverpush embedded inaudible ultrasonic audio beacons into television commercials so mobile phones running their SDK could detect them and link TV viewing to device activity. In March 2016, the FTC issued warning letters to twelve Android app developers who had integrated the code. Chawla's account of the internal response is direct: "We did not take it seriously, we did not respond, so that's why they put it on the website and that became a bigger deal than it was." He then shut the product down, under no legal obligation to do so, and rebuilt the company around contextual video intelligence five years before cookie deprecation made contextual advertising a category everyone claimed to have believed in all along. As he puts it: "If you think of 2015, no one was talking about or even no one was using the word contextual at that time." Today Silverpush analyzes roughly half a billion seconds of video per day across YouTube, connected TV, TikTok, Meta, and open programmatic, on approximately $20 million in lifetime funding and about 150 employees across more than 30 countries. Topics covered in this episode: Ultrasonic audio beacons, cross-device tracking, and the 2016 FTC warning lettersWhy contextual targeting was the only viable answer to losing personal dataHow MIRRORS uses computer vision for in-video context detection and brand suitabilityThe Trend Intelligence Platform, launched January 2026, and what "real-time" actually means (a 24-hour refresh)Brand safety versus brand suitability, and why the difference matters for news publishers, political content, and opinion inventoryThe hard case: a shooting story that is unsafe by blocklist but suitable for a security brandBuilding YouTube contextual targeting for a decade without a YouTube relationshipWhy connected TV contextual is harder than YouTube, publisher metadata fragmentation, and using subtitle APIs to identify contentAgentic AI architecture, multi-agent campaign optimization, and why the entire company including sales is learning to codeThe attention economy versus the distraction economyEmerging market expansion across Southeast Asia, the Middle East, and Africa, and why South America has not workedWhether third-party contextual vendors exist only because YouTube, TikTok, and Meta refuse to grade their own contentIndia engineering economics, cost structure, and competing against US and EU ad techRapid fire: the most overrated thing in ad tech ("that everyone is AI native, which is not true") and the most underrated (cash flow positive companies nobody talks about) Guest: Hitesh Chawla, founder and CEO of Silverpush. IIT Delhi, class of 2004. Investor in roughly 30 startups. Host: Pesach Lattin, investigative journalist and publisher at ADOTAT, covering ad tech fraud, programmatic economics, and holding company structures. Confidential tips: pesach@adotat.com , or Signal on request. Sponsors: Troutman Amin LLP, the lawyers you want on speed dial before the regulator writes, not after. And Incremental.com, for everyone still pretending their attribution model is real. The full three-part written investigation, including methodology, funding and headcount discrepancies, disclosures, and right of reply, is published at ADOTAT. Keywords: contextual advertising, brand safety, brand suitability, programmatic advertising, connected TV, CTV advertising, post-cookie targeting, cross-device tracking, ad tech, YouTube advertising, computer vision advertising, ad verification, FTC privacy, agentic AI, media buying, adtech podcast

    Adtech: Contextual Before It Was Called Contextual: Silverpush's Hitesh Chawla

  2. Jul 13

    AdTech's Dirty Secret: Everyone Agrees, Nobody Signs Their Name

    Ad tech doesn't have a transparency problem. It has a courage problem. That's the thesis Alessandro De Zanche brought to the show, and he defended it with his whole name attached, which is more than he can say for the five sell-side executives who anonymously trashed The Trade Desk in the same article that started this whole thing. This week Pesach Lattin sits down with the media monetization consultant and ad exchange economist who thinks the industry is a theater where everyone knows the script and nobody wants the credit. We get into why executives grandstand on stage and then hide behind "in exchange for candor" when it counts, why Jeff Green is an actor and not a villain, and why Andrew Casale saying the quiet part out loud was the whole point. Then it gets good. Commoditization 1.0 versus 2.0, or how quality publishers walked into the casino and handed the house its credibility. The diamond dealers who need the sewage to stay in business. The trust loop. Why a hammer beats AI when you haven't fixed the basic stuff yet. And a desert island draft featuring Phil Jackson, Rosalía, the Fonz, and pointedly nobody from the industry. Alessandro on why AI is the most overrated thing in #adtech and strategy the most underrated. On self-sustaining media owners as a democracy problem, not a charity case. And on the difference between being sharp and being cruel, which he somehow lands on the right side of while calling things sewage. Thanks to our sponsors Troutman Amin LLP and Incremental.com.

    AdTech's Dirty Secret: Everyone Agrees, Nobody Signs Their Name

  3. Jul 8

    Kristina Kaganer on Why the Best Marketing AI Won't Be Built by Engineers

    Host Pesach Lattin sits down with Kristina Kaganer, CPTO at Navigator and founder of Wayfable, for a conversation about AI, profitability, and what fifteen years inside the big holding companies actually teaches you. ABOUT THE GUEST Kristina Kaganer is Chief Product & Technology Officer at Navigator, where she leads product, engineering, paid media, and ad operations to build a commerce media network. She is the founder of Wayfable, a personalized children's storytelling product she designed and shipped in two weeks using the Yoto developer API and ElevenLabs voice synthesis. Before Navigator she spent roughly fifteen years buying and building marketing technology at [Coty], [AB InBev], and Publicis Commerce, where she led an NLP tool to 210% revenue growth and delivered a COVID-era marketplace in three weeks. She holds a background in psychology, learned to code in 2018, and has built three MCP (Model Context Protocol) servers. She moderates a 1,800-parent community in Southeast London and speaks Russian and Ukrainian. ABOUT THE HOST Pesach Lattin is a veteran digital advertising journalist and the host of the ADOTAT Show, covering the people and arguments shaping marketing, adtech, and AI. He has spent two decades reporting on and inside the advertising technology industry. WHAT WE COVER Why Kaganer argues AI is about access to knowledge, not automation, and the one question that kills most automation projects Her thesis that the best marketing AI gets built by psychologists and behavioral scientists, not computer scientists ("It's 100% of their job, 2% of someone else's") The "Cut the Crap" framework (Can't Realize Any Profit) and whether the e-commerce industry actually listened five years on ROAS vs. incrementality, retail media fragmentation, and last-mile delivery platforms The Publicis / Trade Desk transparency dispute and what it really signals about margin The real state of consumer AI adoption versus the hype, and the gender gap in usage How a toddler's toy, the Yoto developer API, and vibe coding produced a shipped product in two weeks Building your own support infrastructure as a woman in tech, against the backdrop of 40,000–60,000 women leaving UK tech roles annually Why chemistry is a forcing function for speed and quality KEY TERMS DISCUSSED Marketing technology, retail media, commerce media network, incrementality, ROAS, clean rooms, composable / vendor data stack, MCP servers, generative AI, vibe coding, ed-tech personalization, profitability vs. top-line revenue. Pesach Lattin / ADOTAT / adotatcom

  4. Jul 6

    Jordan Finger says the agency is dead, the CMO is dead, and your $20 subscription can do the job.

    ordan Finger took Freshly from 5 million to a Nestlé exit and ran growth at Nutrafol before Unilever came calling. Now he runs a fractional CGO practice and shows up to my show to bury the entire agency model, insult the 27-year-old running your Facebook account, and argue that a hundred bucks of AI replaces the whole shop. So I did what I do. I asked him how selling "pattern recognition built over decades" is any different from being an agency of one, and whether pattern recognition is precisely the thing AI is best at. We got into the exits, the titles, the beef stick that turned ranch scraps into margin, and eventually into the bankruptcy, the divorce, and why a man who conquered Manhattan moved to a beach town to teach kids and sell middle-aged men on the idea that they are not finished. Full disclosure: I have known Jordan since the early 2000s. We met on a debt collection run. Neither of us has left money on a table since. Some of this is a pitch. Some of it is a prayer. In this business they were always the same thing. Subscribe to ADOTAT for the ad-tech and growth conversations nobody else will run. Read the full written breakdown, free half and paywalled half, at adotat.com.

    Jordan Finger says the agency is dead, the CMO is dead, and your $20 subscription can do the job.

  5. Jun 29

    The Cache That Cried Apocalypse: Lotem Karmon on the Ad Tech Crisis That Was Just a Subsidy Ending

    Here's a podcast episode description with a fresh title. Title: The Cache That Cried Apocalypse: Lotem Karmon on the Ad Tech Crisis That Was Just a Subsidy Ending Description: Microsoft sent an email, picked a date, said the word "deprecate," and an entire industry started shopping for a funeral. Pre-bid cache was dying on April 30th, and large publishers were staring down caching bills of fifty to a hundred thousand dollars a month for a thing most of them didn't know they were using. Then Lotem Karmon, VP of Operations at Primis, did the one thing nobody in ad tech is paid to do. He looked. He logged his own system and found the creative was already sitting in browser memory the entire time. The cache was an elevator to a basement to fetch a toy that was already in the room. Primis turned it off and gained one percent in revenue, because the pointless round trip had been quietly leaking money for years. On this episode of The ADOTAT Show, Pesach Lattin and Lotem use a dead cache as a crime scene to investigate the thing the industry is engineered never to ask out loud: how much of ad tech is necessary, and how much is just complexity wearing a lab coat so you'll feel too dumb to request an invoice. They get into ad tech's complexity bias, why a clean system has nowhere for errors to hide, the difference between the middlemen who grow the pie and the ones who just tax it, whether Google is a utility or a toll booth, and what happens to everyone whose entire job is execution now that Claude Code can build almost anything you can imagine before your coffee gets cold. It's a story about a server nobody needed. It's really a story about every comfortable, expensive habit you've stopped questioning. Thanks to our sponsors, Troutman Amin LLP and Incremental.com. Subscribe to The ADOTAT Show for the conversations the rest of ad tech is too polite to have.

  6. Jun 15

    The Man Who Built 17 Billion Views, Now He Wants a Baseball Team

    Ashkan Karbasfrooshan built one of the biggest channels on the planet from Montreal. 17 billion views. 40 million subscribers. Fifteen years without a dollar of outside money. Six of those years, he lost money and took out a second mortgage. Now he wants to do something harder: bring Major League Baseball back to Montreal. A team that left in 2004. A four-billion-dollar price tag he doesn't have. A stadium that doesn't exist. And a plan that's mostly phone calls and a refusal to ask anyone's permission. In this episode we get into all of it. The "10-year overnight success." The four-quadrant theory of using AI without torching your own brand. Cyrus the Great as a management consultant. Why he picked Montreal on purpose. The permission fallacy that built an empire and might just build a ballpark. And the desert-island question that ends with him choosing his wife, his daughters, and a Shih Tzu named Lily over Warren Buffett and every investor in his phone. The dog, for the record, has no idea she won. Funny, occasionally feral, and weirdly moving by the end. 🎙️ This is the ADOTAT Show. 🔔 Subscribe for more conversations with the people building the future without waiting for permission.

    The Man Who Built 17 Billion Views, Now He Wants a Baseball Team

  7. Jun 8

    The Ad Tax: Dennis Pekel quit GumGum to sit at home and think.

    The Alienation Tax: Dennis Pekel on the AI Bubble, Adtech's Detroit Moment, and Why "Adoption" Is a Lie | The ADOTAT Show Dennis Pekel quit GumGum to sit at home and think. No company, no product, no number. Just the sharpest read on the AI bubble in advertising we have heard all year, and a phrase you are going to steal: the alienation tax, the cost a brand pays for selling to people whose worldview it never checked. He cannot tell you what it costs. We spent an hour finding out anyway. In this episode of The ADOTAT Show, Pesach Lattin sits down with Dennis Pekel, the longtime JustPremium and GumGum operator who spent roughly eleven years building and running EMEA operations at the world's first programmatic rich media ad exchange, and served as a data protection officer through the GDPR years. Now independent, Pekel lays out a worldview framework that he wants to turn into a real bidding signal inside the OpenRTB protocol, and makes the case that the entire advertising and adtech industry is mispricing culture, mislabeling machine learning as artificial intelligence, and misreading where the future of AI is actually being built. This is a conversation about advertising, adtech, programmatic, brand safety, AI vendor hype, and the widening gap between what companies say about AI adoption and what they actually deploy. We get into the MIT finding that 95 percent of enterprise generative AI pilots fail to deliver measurable value, the PwC survey showing 56 percent of CEOs got nothing from AI, and why McKinsey's 88 percent adoption stat is the most misleading number in marketing. If you work in media buying, ad operations, procurement, brand marketing, programmatic strategy, contextual advertising, or you are a CMO trying to answer your board's questions about AI return on investment, this one is built for you. We also get personal. Pekel explains why his framework is autobiography, how being a Dutch Jew shaped his instinct to read every room for self-preservation, and why his desert island fantasy includes five ad tech executives, a barbecue chef, and zero family members. It is funny, it is sharp, and it is the rare adtech interview that respects your intelligence. ABOUT THE GUEST Dennis Pekel is an independent advertising and adtech operator based in the Netherlands. He spent roughly eleven years at JustPremium, the Amsterdam company founded in 2012 as the world's first programmatic rich media ad exchange, running operations across EMEA and serving as data protection officer during the GDPR rollout, through the company's 2021 acquisition by contextual intelligence company GumGum. He helped build early Dutch online audience measurement standards and now develops his worldview framework as an independent thinker and prospective industry partner. ABOUT THE HOST Pesach Lattin is the founder of ADOTAT, the independent advertising and adtech publication and home of The ADOTAT Show. ADOTAT covers programmatic, adtech vendors, measurement, brand safety, identity, and the money behind the media, without the press-release filter. WHAT WE COVER The alienation tax and whether you can actually put a number on it Why advertising has a crisis of truth and fractured reality problem The worldview framework and the four-quadrant model of trust and ideology Turning cultural fit into an OpenRTB bidding signal Adtech's Detroit moment and why America is the AI factory that does not use its own machine Why AI adoption is mostly theater and most "AI" is relabeled machine learning What Europe and America each get wrong about scale, regulation, and nuance The engine room versus the bridge, and fixing a 100 million euro book of business The desert island guest list and what it reveals SUBSCRIBE HERE: https://new.adotat.com/subscribe

    The Ad Tax: Dennis Pekel quit GumGum to sit at home and think.

  8. Jun 1

    John Nardone placed the first paid internet ad in 1994. Now he's calling BS on Jeff Green of #ttd

    Season 9 of the ADOTAT Show kicks off with a guest who actually has the standing to tell The Trade Desk to sit down. John Nardone, founding IAB member, the man behind the first internet banner ad on Wired in 1994, sold X Plus One to Rocket Fuel for $230 million, sold Flashtalking for half a billion, and is now CEO of JWX. After Jeff Green characterized SSPs and resellers as obfuscators dressed up as defenders of the open web, Nardone wrote him a public letter. The line that ricocheted through adland: "please don't insult us with false virtue." In this episode, he says it to our face, and a lot more. What we get into:

    John Nardone placed the first paid internet ad in 1994. Now he's calling BS on Jeff Green of #ttd
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Ratings & Reviews

5
out of 5
3 Ratings

About

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God

Information

  • Creator
    Pesach Lattin
  • Years Active
    2023 - 2026
  • Episodes
    174
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 ADOTAT and Pesach Lattin - The Adtech God
  • Show Website
    Marketing, Media & Adtech

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