Easy Business with Kromaite

Marina Kromaite
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  • Entrepreneurship
  • Updated Weekly

Are you a busy business owner who is looking for explanations for some business-related things? This podcast is for you then! My hope is to make the business, techie side of the business, less cumbersome for you while bringing some positivity into your world.

Episodes

  1. 1d ago

    You Don't Need to Be Everywhere — Focus Beats More Platforms

    In Episode 7 of Easy Business with Kromaite, Marina tackles the guilt-inducing myth that you need to be on every social media platform. She shares her own story of burning out on 10-12 hours a week creating content across multiple platforms, including a genuinely absurd run-in with Facebook's content moderation over a correctly credited quote. After stepping back from almost all social media, Marina found that focusing on just one or two platforms where her actual customers spend time gave her back time and energy, and a lot less guilt. What You'll Hear: Why Marina walked away from Facebook and Instagram (spoiler: it involves a quote dispute Facebook never quite got right) How to identify the one platform where your customers actually are Illustrative examples for bookkeepers, product sellers, and consultants The difference between smart repurposing and exhausting yourself How the 80/20 rule applies to solopreneur marketing ️ Curious about the Hub? The full story is in Episode 6 (The podcast player is at the bottom of the page.): You Have the Time Back. Now What? Resources: Grab the ebook, "AI Helped. But I Still Had to Do the Thinking" → https://payhip.com/b/GZdxf Questions or comments? Email info@ymniza.com visit YMNIZA.com Stay smart, stay human. AI works for you!

    13 min

  2. Jun 13

    You Have the Time Back. Now What?

    In Episode 6 of Easy Business with Kromaite, Marina tackles what happens after you reclaim your time with AI — and why having more hours doesn't automatically solve your productivity problem. Marina shares a candid story about accidentally building her first AI-powered app during a client project, and how useful business tools often emerge from conversations rather than grand plans. She explores the mental load small business owners carry when juggling multiple projects, clients, and decisions all at once. You'll also hear how she connects BJ Fogg's Tiny Habits framework to business productivity — and why tiny habits work great for personal life (like doing one fork instead of all the dishes) but don't translate easily to complex business projects on their own. What You'll Hear: Why getting more time back doesn't automatically solve the problem — and what to do instead A simple way to take project overwhelm off your plate using AI Why "tiny habits" work for personal life but need a tweak for business — and what that tweak is How to stop carrying every project around in your head One small thing you can try today to make any project feel lighter Resources: Grab the ebook "AI Helped. But I Still Had to Do the Thinking": https://payhip.com/b/GZdxf Email Marina: info@ymniza.com Stay smart, stay human — AI works for YOU!

    18 min

  3. Jun 4

    I Thought I Had a Time Problem. I Actually Had a Process Problem.

    Most small business owners have probably said it at least once: "I know I should do that, but I just don't have time." For years, I thought my biggest challenge was finding more hours in the day. Between running a business, creating content, working on my website, and raising a small child, there never seemed to be enough time. Then I realized something important: The problem wasn't always time. The problem was often the process. In this episode, I share how small changes to my workflows helped me stop repeating the same work over and over again, and how AI became a useful tool for reducing repetitive tasks without replacing human judgment. We discuss: Why some "time problems" are actually process problems The hidden cost of repetitive work How AI helps with repetitive emails and administrative tasks Using AI to review information faster Why AI is a great starting point for research (but not the final answer) How content repurposing saves hours every week Building an idea bank instead of staring at a blank page Where I still believe humans should stay firmly in charge An unexpected lesson from teaching AI to older adults This episode isn't about automating your entire business. It's about identifying the repetitive tasks that quietly consume your time and building better systems around them. Key Takeaway AI doesn't save me time because it replaces me. It saves me time because it helps me stop repeating the same work I've already done dozens of times before. Mentioned in This Episode AI assistants NotebookLM Content repurposing workflows Business process improvement AI for research and organization Memorable Quote "Sometimes we don't actually have a time problem. Sometimes we have a process problem." Connect with Marina If you enjoyed this episode, subscribe to the podcast and visit YMNIZA for more practical advice on AI, technology, automation, and business growth—without the hype. Subscribe & Share If this episode was helpful, consider sharing it with another small business owner who feels like there simply aren't enough hours in the day. They might not need more time. They might just need a better process. Chapters (00:00:00) - Welcome Back & A Small Microphone Adventure(00:01:29) - Do You Really Have a Time Problem?(00:02:30) - When I Stopped Blaming Time 🎙️(00:03:52) - Five Ways AI Actually Saves Me Time(00:04:52) - Time-Saver #1: Repetitive Emails(00:05:59) - Time-Saver #2: Reviewing Information Faster(00:07:28) - Time-Saver #3: Why AI Is My Research Starting Point(00:09:51) - Time-Saver #4: Turning One Piece of Content Into Many(00:11:29) - Time-Saver #5: Building an Idea Bank(00:13:06) - Where I Still Want Humans in Charge(00:14:28) - An Unexpected Lesson From Teaching AI to Older Adults(00:16:18) - Fix the Process, Not the Clock

    18 min

  4. May 29

    Stop Asking AI Like It's Google (And Start Getting Real Answers)

    In Episode 4 of Easy Business with Kromaite, Marina gets real about learning to talk to AI tools—and why it's not as simple as typing a question into Google. She shares her own process of going from bland, generic AI outputs to creating content that actually sounds human. You'll hear about her custom GPT system (yes, she uses two) that turns messy voice notes into polished posts without losing her voice. Marina breaks down the three essential elements every prompt needs: who you are and who you're talking to, what you actually want, and what you don't want. She shows exactly how context changes everything by comparing vague prompts with detailed ones. As AI gets smarter, the skill has shifted from writing perfect prompts to having real conversations—asking follow-up questions, iterating, and refining. If you've ever felt frustrated by generic AI responses, this episode gives you practical ways to fix that. RESOURCES: Ebook: "AI Helped. But I Still Had to Do the Thinking" → https://payhip.com/b/GZdxf Email Marina: info@ymniza.com Website: ymniza.com Stay smart, stay human, AI works for YOU!

    12 min

  5. May 22

    The AI Tools That Actually Work (For YOU.)

    Marina delivers on her Episode 2 promise — real tools, real use cases. The honest take from someone who's been testing AI tools since 2022. Tools mentioned: ChatGPT — chatgpt.com (free + $20/month Plus) Claude — claude.ai (free + $20/month Pro) Gemini — gemini.google.com (free + ~$20/month Advanced) Canva — canva.com (free + ~$13-15/month Pro) NotebookLM — notebooklm.google.com (free!) ️ Claude Code — claude.ai/code (worth exploring!) Resources: Ebook: "AI Helped. But I Still Had to Do the Thinking" → https://payhip.com/b/GZdxf Email Marina: info@ymniza.com Website: ymniza.com Key takeaway: Don't start with the tool. Start with the problem. Find what works for YOU — not what works for someone else.

    19 min

  6. May 18

    They Were Scared of AI. I Wasn't. Here's What I Did About It.

    In this episode, I share the unexpected story of how a group of women changed the direction of my business — and why feeling cautious about AI is completely normal, but doesn't have to hold you back. What you'll hear: - Why AI won't replace you or your business - How I accidentally became an AI educator - Why the Pareto Principle matters for your business - What AI is actually good for — and what it isn't Resources mentioned: - Ebook: "AI Helped. But I Still Had to Do the Thinking" → https://payhip.com/b/GZdxf - Email Marina: info@ymniza.com - Website: ymniza.com

    13 min

  7. 12/26/2021

    Where Business Education is fun!

    Welcome to the first episode of Easy Business with Kromaite. Today, I'm going to introduce you to the weekly podcast where business education is fun! I'm going to talk a little bit about myself and the benefits this podcast is going to bring you. Enjoy!     Follow us: YouTube: Facebook: Twitter: TikTok: Website:   Email: marina@ymniza.com

    5 min
  • 7 Episodes

About

Are you a busy business owner who is looking for explanations for some business-related things? This podcast is for you then! My hope is to make the business, techie side of the business, less cumbersome for you while bringing some positivity into your world.

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