What's Working with Keaton Walker

Keaton Walker
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Keaton Walker's podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

  1. Jul 27

    This Cold Outreach Loophole Closed Him $100K in 90 Days

    Send us Fan Mail 📊 Want the full LinkedIn system Justin walked through? It's $97 and comes with his exact messaging templates. 👉 https://ezlinkedintraffic.com/now?am_id=keaton6477 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot One of the biggest problems with getting clients today is that everyone is doing the exact same thing. Cold emails, cold DMs, AI-generated outreach... prospects have seen it all before. In this episode of What's Working, I sat down with Justin Boyum to talk about a different approach that doesn't rely on competing for attention. Instead of pitching businesses directly, he shows how to build referral partnerships with people who already have the trust and relationships you're trying to earn. Justin has taught this strategy to over 1,000 business owners across a wide range of industries. We talk through how to identify the right referral partners, what to say when you reach out, how to use LinkedIn without sounding like a bot, and how people are landing clients without spending money on ads or building complicated funnels. If you're selling GoHighLevel, running an agency, or trying to figure out a more sustainable way to get clients, I think you'll enjoy this conversation. There are a lot of practical ideas in here that most people aren't talking about. 00:00-You Need This Method 01:27-MOST Underrated Way of Creating Business 06:58-The Secret Sauce 11:49-Identifying Partners 13:30-Influencing Influencers 18:35-Here's the Script 26:40-Maintaining Relationships 30:33-Automation as a Beginner 36:12-Other Successful People Using This 46:11-Connect with Justin 🚀🔥 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #SMMA #GoHighLevel #LinkedInMarketing #ReferralMarketing #LeadGeneration #GetClients #AgencyGrowth #SMMA #ClientAcquisition #B2BMarketing #MarketingAgency #GoHighLevelAgency #AgencyTips #BusinessGrowth #LinkedInLeads #Entrepreneur

  2. Jul 23

    This Father of 2 Built a $20k/mo GHL SaaS with a Full Time Job...

    Send us Fan Mail 📔 Learn Directly from Kevin in his Community👉 https://www.skool.com/highlevelcompound/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_kevinpodcast ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot If you've been trying to figure out how to get clients for GoHighLevel without spending all day building funnels, websites, and automations, this episode is worth your time. I sat down with Kevin Patrick, a dad of two with a full-time job who has quietly built a $20,000/month HighLevel business with just a few hours of prospecting each week. What makes Kevin's story so interesting is that he doesn't consider himself highly technical. Instead of obsessing over every feature inside HighLevel, he's focused on one thing: having conversations with local business owners and helping them solve problems. In this conversation, Kevin shares exactly how he finds prospects, what he says on cold calls, how he follows up, and why simple offers centered around Google reviews and local visibility have worked so well for him. We also talk about balancing family life, a full-time job, and a growing SaaS business, along with the mindset shifts that helped him consistently add new clients without spending countless hours working every week. One of my favorite takeaways from this interview is that you don't need to be the most technical person in the room to build a successful business. Kevin's approach is proof that meaningful conversations, consistency, and a willingness to help people can go a long way. 00:00-Kevin is a Beginner! 02:03-Hitting $20k from $0 06:14-First Paying Customer 11:44:-The Secret Sauce 17:24-Kevin's Hacks 28:36-Real Life Conversations 37:08-Going Full Time with This 46:10-High Tickets with Less Skill #SMMA #GoHighLevel #HighLevel #SaaS #AgencyOwner #LeadGeneration #ColdCalling #LocalBusinessMarketing #Entrepreneurship #KeatonWalker #WhatsWorking

  3. May 11

    He Got 750 SaaS Clients at 23 with The World's Simplest Offer w/ Clay Lawrence

    Send us Fan Mail 📔 Join Clay’s HighLevel House and get the exact systems he used to scale 👉 https://www.skool.com/the-highlevel-house/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=howto&utm_content=vid_clayprospecting 📊 Start automating your reviews, rank higher on Google, and get chosen over your competitors 👉 https://onboarding.reviewharvest.com/?ref=keaton 🛠️ If you want to automatically connect your CRM and send review requests without manual work, set it up with Zapier 👉 https://zapier.com ⚙️ Try CRM Connector to automate contact syncing and make your review workflows seamless 👉 https://link.streamlyne.io/sp/8af9019ba82 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot This is one of the simplest GoHighLevel offers I’ve seen actually work in the real world — and we didn’t just talk about it, we went out and tested it live. Clay flew out to Utah and we spent the day doing real outreach: sending Facebook messages, walking into local businesses, getting rejected, booking calls, and closing deals on the spot. What makes this interesting isn’t just the Google review automation offer… it’s how beginner-friendly it is. There’s no complicated funnels, no paid ads, no crazy tech setup. It’s just starting conversations, understanding what businesses already have, and showing them how to turn past customers into more reviews and more revenue. In this episode, you’ll see the full process from start to finish. How he finds leads inside Facebook groups, how he structures simple messages that actually get replies, how he transitions those conversations into calls, and how he closes clients even when they’re already using tools like GoHighLevel. We also break down the offer itself — from a higher-ticket setup fee to a lower monthly SaaS model — and why simplifying the offer was the key to scaling it. You’ll also see the reality of it. Not every business says yes. Some shut you down immediately. Some aren’t the right person. But if you stick with it, you start getting conversations, then calls, then clients — and that’s when this model really starts to click. If you’ve been overthinking what offer to run, or stuck trying to build something complicated, this is a good reset. Simple offer, clear problem, direct outreach… and it works. 00:00-Teaser     00:31-Turning Reviews into Profit     04:39-#1 Strategy     17:28-#2 Strategy     21:06-Zoom Onboarding     27:27-#2 Strategy Part 2     31:24-Costa Vida and Swig! 32:0-#3 Strategy     37:06-In-Person Onboarding 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=howto&utm_content=vid_clayprospecting📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #gohighlevel #saas #smma #leadgeneration #agency #digitalmarketing

  4. May 11

    The Most Beginner-Friendly GoHighLevel Offer I’ve EVER Seen w/ Daniel Wardrope

    Send us Fan Mail 📖 If you want the exact 2-line AI SMS system that turns old leads into sales and appointments, grab Dan’s book here 👉 https://learn.flexxable.com/instant-ai-agency-affiliate/?utm_source=Keaton&utm_medium=Youtube&utm_campaign=Affiliate&utm_content=video 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_danielwardrope 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot This might be one of the simplest offers I’ve seen that actually works right now. In this episode, I sat down with Dan Wardrop and we broke down a model that’s helping complete beginners land clients fast — without ads, complicated funnels, or heavy sales skills. The core idea is simple: most businesses are sitting on thousands of old leads they’ve already paid for… and doing nothing with them. Instead of chasing new leads, this model focuses on reactivating the ones they already have using AI and SMS. What makes this interesting isn’t just the mechanism — it’s how easy it is to sell. The offer is performance-based, which means you only get paid when the client makes money. That removes almost all resistance and makes it something you can confidently pitch, even if you’re just getting started. We also go deep into real case studies. One guy closed a $20K deal within 72 hours from a cold LinkedIn message. Another built a $55K/month business working with car dealerships. Another scaled to a $305K/year run rate working with insurance agents. And one of the most interesting examples — someone landed clients doing $400M+ in revenue using this exact approach. 00:00-Overview     01:32-Crazy Case Study     06:19-For Beginners     12:48-Local Biz vs High Tickets     17:56-Tools Used     20:03-Leads Tier     24:45-Other Methods     31:02-Coffee Date     33:28-Logistics     38:28-Start now  🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_danielwardrope 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #gohighlevel #highlevel #databaseReactivation #leadgeneration #aitools #aisms #automation #marketingautomation #digitalmarketing #saas #onlinemarketing #clientacquisition #entrepreneur #salesautomation

  5. Feb 26

    He Replaced His 70 Agent Call Center With AI (And You Can Too) w/ Arin Darcan

    Send us Fan Mail AI call centers used to be a complete mess. Robotic voices, awkward pauses, low show rates, and zero trust. So when Aaron told me he shut down his 70-agent human call center to go all in on building an AI call center, I was skeptical. I’ve seen too many “next big AI” tools that overpromise and underdeliver. But then I heard the calls and saw the data. In this episode of What’s Working, we break down real booking rates, real database reactivation results, and real call recordings from AI voice agents that are calling new leads within seconds, reactivating dead databases, booking appointments, and actually increasing show rates because the conversations feel human. Not scripted. Not spammy. Not robotic. Just clean, sales-focused follow up. If you run ads for clients using GoHighLevel, you already know the hardest part isn’t generating the lead anymore. It’s bridging the gap between lead and booked appointment. Most agencies lose clients not because the ads failed, but because the follow up failed. Front desks don’t call fast enough. Old leads collect dust. No one tracks live transfers. And then churn happens. We also talk about branded caller ID, reducing spam likelihood, live transfers, pricing models, white-labeling AI voice for your agency, and how to turn this into both a retention tool and a profit center. This isn’t theory. This is what’s working right now. If you want to fix the gap between lead and show rate, this is an episode you don’t want to miss. 00:00-Holy fu- 01:56-How Did You Get Here? 08:27-teamfollowup.ai 11:13-Client Samples 14:02-Cold Calling Application 24:28-Start this Yourself 32:05-Pricing & Integration 39:10-AI Backend & Support 45:58-The Caller Knows its AI 52:16-FREE Partnership with Arin 🤖 Get your custom AI voice agent built free and see it live before you decide 👉https://teamfollowup.ai/free-ai-voice-build-keaton-walker?fpr=keaton_walker 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_wwarin 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #GoHighLevel #HighLevel #AIVoice #AIAutomation #AgencyLife #SMMA #LeadGeneration #DatabaseReactivation #AppointmentSetting #SalesSystems #MarketingAutomation #WhiteLabel #RetentionStrategy #What'sWorking #KeatonWalker

  6. Feb 26

    He sold 300 AI Receptionists to Franchises in ONE Month ($499/mo Clients) w/ Fer Patel

    Send us Fan Mail Most people still think HighLevel is only for small local businesses. In this conversation, that myth gets completely dismantled. Fer Patel breaks down how enterprise-level brands and franchises are deploying Voice AI at scale using HighLevel’s native AI stack — rolling out hundreds of AI receptionists every single month without relying on third-party tools. We get into what actually makes Voice AI work for big companies: simple use cases, templated agents, strong QA processes, and knowing when not to overbuild. Fer explains why enterprise clients don’t want flashy features — they want missed calls handled, after-hours coverage, faster response times, and systems that don’t break. That’s exactly where Voice AI shines when it’s deployed correctly. This video also goes deep into the operational side: how agents are built, tested, monitored, and improved after launch, why setup work matters, and how poor pricing decisions can destroy margins fast. If you’re trying to sell AI receptionists, Voice AI, or automation to serious businesses — this is the playbook. If you’re still pitching AI like a shiny toy, you’re already behind. This is how real companies are using it to recover missed calls, reduce staffing pressure, and scale across multiple locations without complexity. 00:00-Intro     01:14-Skipio & GHL     09:45-Scaling from Small Biz to Corporations     17:47-GHL Voice AI Tech     25:17-Closing Massive Clients     36:46-Reaching Franchises     51:10-Troubleshooting your AI Bot     1:01:05-Trust the Process with AI  💡Join Fer and Other Knowledgeable AI Experts in The HighLevel Unleashed Community: https://www.skool.com/highlevelunleashed/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_ferpatel 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #SMMA #GoHighLevel #HighLevelAI #VoiceAI #AIReceptionist #AIAutomation #SaaSBusiness #SaaSMarketing

  7. Feb 26

    NOBODY Is Talking About This GoHighLevel Opportunity (Not AI) w/ Tim Sabir

    Send us Fan Mail Tim breaks down exactly how government contracts work, why they’re wildly under-saturated, and how agencies using GHL can land $10k–$25k/mo+ deals for work that’s shockingly simple. No cold calls. No fancy sales scripts. No 90-day onboarding grind. He walks through real contracts he’s won, how RFPs and NAICS codes function, why immigrants and small agencies have a massive advantage, and how a single GHL setup can replace teams of full-time employees inside government departments. The best part? These contracts last for years, pay on time, and want you to keep as much of the budget as possible. If you’ve ever thought “there has to be an easier way to scale SaaS,” this is it. This is a whole different game — less competition, bigger checks, and clients who don’t churn. Watch the full breakdown and get a real peek behind the curtain of how GoHighLevel agencies are quietly using government work to scale faster than the private market ever allows. 00:00-Overview     01:25-Working with the government   10:38-How Easy This Is     23:22-$300k Campaign     30:55-12 Million Project     35:03-How to do this     51:04-Free Stuff!!! 🚀 Check Your Eligibility for Government Contracting 👉 https://keaton.govpreneurs.com/ 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_timsabir 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #GoHighLevel #SaaS #AgencyOwners #GovernmentContracts #DigitalMarketing #RFP #HighLevel #LocalBusinessMarketing #AgencyLife #MarketingTips #BusinessGrowth #GovCon #OnlineBusiness #SMMA

  8. Feb 26

    He Quit His $1M/yr Agency to Sell AI Employees (w/ Jeff Lopez)

    Send us Fan Mail Most people still think of “AI” as some novelty tool or fancy chatbot—but agencies like Jeff Lopez’s are out here charging $10,000 setup fees and $1,000/month retainers for AI systems that actually deliver results. In this episode of What’s Working, we dive into how he built a six-figure “AI employee” agency by replacing call centers, following up with leads automatically, and booking real appointments for clients who pay high-ticket prices every month. We break down why businesses are willing to pay that much for automation, how Jeff positioned his offer so it sells itself, and the difference between selling “AI” and selling a true business outcome. From roofers and chiropractors to daycares and insurance brokers, he’s proving that simple systems still win—especially when they make clients money without adding complexity. If you’ve been on the fence about offering AI or you’re trying to figure out what’s actually working in 2025, this conversation will change the way you think about building, pricing, and selling. Real clients, real numbers, real results. 00:00-Overview     00:33-What's Working with Jeff     09:26-Tools & Methods     26:46-People who don't want to sell AI     36:41-Crazy Case Studies     44:39-Offer Delivery     49:51-Common Objections with AI  🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_jefflopez 💡Want to master AI and build $10K offers? Join the Marketers Skool — https://www.skool.com/marketers/about?ref=02984f30dc40403cb810ba82c817a77f 📈Level up your HighLevel automations with CloseBot V2 — https://app.closebot.com/a?fpr=keaton61 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #AIAgency #GoHighLevel #ArtificialIntelligence #MarketingAgency #Chatbot #Automation #AgencyGrowth #Entrepreneurship #BusinessPodcast #HighTicketSales #AIAutomation #SaaS

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About

Keaton Walker's podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

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