Love All Sales

Brent Loveall
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You weren’t built to settle. You were built to win. The Loveall Effect is where mindset meets real-world results. Every week, Brent Loveall brings you the motivation, mindset, and straight talk to help you show up bigger in sales, in business, and in life. Brent isn’t a guru talking from a stage. He’s in the trenches every single week, coaching the sales teams at Hendrick Automotive Group, the largest privately held auto retailer in America, through live, high-pressure role-plays where one conversation decides whether the deal happens. He’s watched salespeople who didn’t know what to say grow into top producers running their own departments. And he’s learned the difference between people who wish and people who win is never talent. It’s mindset. Most episodes are Brent, one on one with you. Others bring in guests who are living it too: people who’ve been knocked down and found a way to win anyway. On this show, you’ll learn how to:     •    Bounce back from rejection faster than ever     •    Stay hungry when you’re tired and nobody’s watching     •    Win people over by leading with heart     •    Turn your setbacks into your comeback     •    Lead your family, your team, and yourself with purpose Whether you’re chasing your next big deal, building a business, or fighting to become the person you know you can be, this is your weekly reset. One decision. One conversation. One person who refuses to quit. That’s how everything changes. That’s the Loveall Effect. Hit follow, press play, and start creating your effect today.

  1. Oct 6

    How I Sold 64½ Cars In One Month — The 3 Keys

    I sold 64½ Volkswagens in a single month. That month I made $48,000. That year I made $391,000 selling cars. Not at a big store. We didn't get showroom traffic, we didn't get a mountain of internet leads, and the phone didn't ring off the hook. And it wasn't one good month — I did it consistently, for years. In this episode I give you the three keys that did it. Not theory. The three things I actually did every single day, and the reasons most salespeople never do any of them. ONE — Minimise your downtime. Work out what an hour of yours is actually worth, then look honestly at how many of them you throw away. Most people waste three to four hours a day. That's sixty hours a month you are not being paid for. TWO — Prospect every day, all day. New leads, old leads, the service drive, your CRM, orphans, people who bought from you years ago. The national average out of the service drive is three to five percent. The best people I know are at one in three. THREE — Train every day. Write down every single conversation that didn't end in a sale or an appointment. Look at what they said. Work out what you'll say next time. That's it. That's the whole thing, and almost nobody does it. I close 70 to 81% of the people I get in front of. The national average is about one in three. The difference isn't talent — it's these three habits, done daily, for years. CHAPTERS 00:00 Who I am and why you should care 07:47 Critique your process without beating yourself up 15:44 The service drive everybody is walking past 19:51 Key one — minimise your downtime 24:08 The number that never shows on the financial statement 35:47 Key two — prospect every day, all day 39:13 Orphans, old leads, and what's sitting in your CRM 47:08 Key three — train every day 59:16 What any of this is actually for I also talk in this one about the last two years — stage three cancer, the chemo, the surgery, and building a business from a hospital chair. I don't share that for sympathy. I share it because if I could do it from there, you can do it from where you're sitting. I'm Brent Loveall. I train salespeople and dealerships on the phone and in the showroom. Reach out if you want to level up.

  2. Apr 28

    Why One of the Largest Auto Groups Hired Me for Phone Training

    Nobody in the automotive industry trains the phone. That's exactly why I do. In this episode I'm pulling back the curtain on the ONE skill that took me from selling investments cold over the phone for 12 years… to selling 50–60 cars a month consistently in the auto industry… to now training one of the BIGGEST automotive groups in the United States (over 100 dealerships) every single Tuesday, Wednesday, and Thursday on this exact framework. I'm telling you the story of my very first month in the car business — how I walked in on the 16th, took ZERO lot ups, made 120–150 calls a day, and sold 21 cars to finish #1 on the board. No internet leads. No showroom traffic. Just the phone. Then I'm breaking down the EXACT structure my mentor taught me — the structure I now teach inside dealerships across the country. I call it the CORE FOUR: 🎯 C — Control the call (from hello to the appointment, you drive)🎯 O — Open up their WHY (this is where elite reps separate from average)🎯 R — Relationship building (this is why people pay $1,800 MORE to buy from you)🎯 E — Earn the appointment (don't ask for it — earn it like you're on a Broadway stage) You'll also hear: → Why 92% of buyers start online — and why that makes the phone MORE important than ever, not less→ The real reason no trainer, manager, or dealer principal teaches the phone (hint: most of them aren't good at it)→ How my reps are now closing customers who openly tell them "you're not the cheapest, but I like you the best"→ Why I would rather BUILD an elite salesperson than recruit one→ The 14-hour days, the cassette tapes, and the mentor who made me who I am→ How the phone has personally made me MILLIONS — and how it can do the same for you If you're a salesperson who wants to break out… if you're a manager, GM, or dealer principal who knows your team is leaving deals on the table every time the phone rings… this episode is for you. I am living proof this works. I've ran dealerships. I'm training dealerships. And I'd love to train YOU. Share this with another salesperson. Share it with your dealership. Send it to your sales manager. I love y'all. God bless. Believe in yourself — because I do. 🙏 00:00 — Why nobody in the auto industry trains the phone01:30 — My background: 12 years selling investments over the phone, 12 years selling cars03:00 — The story of my first month: 21 cars sold, ZERO lot ups06:00 — Why "lot ups" and inbound leads alone will keep you average08:00 — How a huge automotive group (100+ dealerships) found me on TikTok10:30 — What happens when you role-play 6+ hours a week as a dealership13:00 — Introducing the CORE FOUR14:00 — C: Control the call15:30 — O: Open up their WHY17:30 — R: Relationship building (and why people paid $1,800 MORE to buy from my reps)20:00 — E: Earn the appointment22:00 — Why 92% of buyers start online — and why that means the phone matters MORE24:30 — Why I'd rather BUILD elite reps than recruit them27:00 — The mentor who made me, and the cassette tape sessions that changed everything30:00 — How to work with me

  3. Mar 13

    Why Customers Ghost Salespeople (And How to Stop It)

    In this episode of the Loveall Sales Podcast, Brent Loveall breaks down one of the most frustrating realities in sales — customer ghosting. If you've ever had a prospect disappear after showing interest, this episode will help you understand why it happens and how elite sales professionals prevent it. With over 23 years of experience in the automotive industry, Brent explains that ghosting usually isn’t about the customer — it’s about the process. Too many salespeople treat phone calls like transactions instead of opportunities to build real connections. Brent dives into the strategies that separate top performers from average salespeople, including: • Figuring out the customer’s “why” and understanding their true motivation• How to build a connection quickly and stand out from other salespeople• Why weak appointments lead to no-shows — and how to fix them• The power of button-up questions and trial closes to secure commitment• How to paint a picture in the customer’s mind that builds excitement and value• Why persistent follow-up is the ultimate competitive advantage in sales Brent also shares his personal experience achieving a 70% show rate on appointments — far above the industry average — and explains the mindset and structure that helped him consistently outperform the competition. If you want to stop getting ghosted, control the conversation, ask better questions, and lead your customers the right way. Whether you’re in automotive sales or any sales industry, this episode will help you build stronger connections, increase appointment show rates, and close more deals. If this episode helps you, share it with your team, your dealership, or someone who wants to become elite in sales. Because the mission of the Loveall Sales Podcast is simple: Help sales professionals become the absolute best version of themselves. 🚀

  4. Mar 6

    Here’s Why Most Salespeople Never Hit 20 Cars a Month

    Most automotive salespeople will never consistently sell 20 cars a month. Not because they can’t… but because they don’t master the fundamentals that actually produce results. In this episode of the Loveall Sales Podcast, Brent Loveall breaks down the real reasons most salespeople stay stuck at average numbers — and why only a small percentage ever reach 30, 40, or even 50+ cars a month. If you’re serious about becoming a top performer in the automotive industry, this episode will show you exactly what separates elite sales professionals from everyone else. Inside this episode, Brent covers: 🔥 Why lack of structure destroys most salespeople’s production🔥 The massive advantage of mastering the phone🔥 Why prospecting every single day is non-negotiable🔥 How top performers create opportunities instead of waiting for lot traffic🔥 The biggest follow-up mistake salespeople make🔥 Why most people never treat sales like a true career Brent also shares real examples from his own career — including making 1,500+ calls per month and how that level of activity helped him reach 50–60 cars in a single month. If you want to stop having roller-coaster months and start producing consistent elite numbers, this episode is a must watch. Success in sales doesn’t happen by accident.It happens when you build a process, master your craft, and take massive action every day. Subscribe for more training designed to help you dominate the automotive industry and become a true Automotive Sales Professional. 👍 Like the video💬 Comment your monthly goal🔔 Subscribe for new sales training episodes #CarSales #AutomotiveSales #SalesTraining #CarSalesman #SalesPodcast #SellMoreCars #LoveallSalesPodcast

  5. Mar 4

    Structure Creates Success

    Success in sales rarely happens by accident — it happens by design. In this episode of the Loveall Sales Podcast, Brent Loveall breaks down one of the biggest mistakes holding sales professionals back from reaching their full potential: operating without structure. After observing a highly talented salesperson who sold nearly 30 cars in a month but handled every conversation differently, Brent explains why winging it is one of the fastest ways to limit your growth. Talent alone isn’t enough — elite performers rely on structured processes, proven scripts, and disciplined habits that allow them to consistently convert at higher levels. Brent shares how mastering your words allows you to listen with true intent, ask more powerful questions, and guide customers through a proven process that maximizes every opportunity. When your structure is dialed in, you stop worrying about what to say next and start focusing on what matters most — understanding the customer. Using powerful analogies from sports, movies, and real dealership experiences, Brent explains why structure drives performance in every high-level profession. Just like championship teams rely on set plays and great films rely on scripts, top sales professionals rely on a repeatable process. In this episode you’ll learn: • Why structure leads to higher closing percentages• How mastering your words helps you listen better and sell smarter• The importance of having a repeatable phone and sales process• How the Road to the Sale maximizes every customer interaction• Why your daily habits and routines determine your income Brent also shares personal insights from his own career — including how a disciplined process helped him consistently close 70–81% of customers face-to-face, convert 14%+ of internet leads, and achieve 60–70% closing ratios on inbound calls, far above industry averages. The truth is simple:Your results reflect your process. If you want higher income, greater confidence, and more consistent success, it starts with building a structure you can execute every single day. Share this episode with someone in sales who needs to hear it. Because the better your structure…the greater your success.

  6. Mar 2

    Change Your Lens, Change Your Income

    What if your income isn’t controlled by the market… the weather… or the month on the calendar — but by your perspective? In this fired-up episode of the Loveall Sales Podcast, Brent Loveall breaks down why mindset is the ultimate separator between average and elite in the automotive industry. After one of the dealerships he trains shattered their all-time record — jumping from 120 units to 152 units in the shortest, coldest month of the year — Brent unpacks the real reason behind their success. Spoiler: It wasn’t luck. It wasn’t traffic. It wasn’t “a good month.” It was massive action. From mastering prospecting and generating 30% of your own business… to becoming lethal on the phone in a world where 92% of buyers start online… this episode is a masterclass in ownership, accountability, and execution. Brent also shares: Why February can be your best month ever The power of prospecting orphan customers, service drives, and old leads How elite phone skills create competitive dominance Why leaders must invest in training if they want elite performance The importance of reverse-engineering your monthly goals How getting 1% better daily compounds into life-changing results Plus, he opens up about the explosive growth of The Loveall Group, partnering with one of the largest automotive groups in the world, and why proof of concept beats hype every time. If you’re tired of blaming the market…If you’re ready to stop riding the roller coaster…If you want your numbers to go up — consistently — It starts with changing your lens. Because when you change your perspective, you change your actions.When you change your actions, you change your results.And when you change your results… you change your income. Crush March. Believe in yourself. And remember — there are only excuses or results.

  7. Feb 28

    Is Sales The Greatest Industry?

    My voice might be a little raspy… but I’m fired up. In this episode of The Loveall Sales Podcast, I break down why sales is the greatest industry in the world — and why most people never come close to reaching their full potential in it. Sales built me.I was an introvert. I didn’t even want to talk to people.A mentor believed in me before I believed in myself — and that belief changed my life. But here’s the truth: With great ability comes great responsibility. Talent without character is dangerous.Ability without discipline is wasted.And freedom without accountability destroys careers. In this episode, I cover: Why most salespeople have “one year of experience” repeated for a decade Why mastering every prospecting channel (showroom, internet, service drive, Facebook Marketplace, and especially the PHONE) is non-negotiable How I closed 70–81% of showroom traffic and why the national averages are unacceptable The lost art of the phone — and why it separates elite performers from average ones Why self-worth limits income Why mentorship compresses decades into years Why dealerships are leaking millions by refusing to invest in training The real reason 42% of automotive salespeople quit within 90 days This isn’t motivational fluff. This is about skill set.Mindset.Habits.Discipline.Preparation. Proper Preparation Prevents Poor Performance. Sales will give you everything you want — but only if you’re willing to become the person capable of earning it. If you’re content being average, this episode isn’t for you. If you want to dominate your market, master the phone, grow your income, and build a life you’re proud of — this is for you. I am on a mission to elevate this industry. If you’re a salesperson, manager, GM, or dealer principal and you’re serious about growth — reach out. 📱 502-802-9469Let’s build something elite. Believe in yourself — because I already do.

  8. Feb 27

    Life Is Hard. The Committed Always Win.

    Life is hard.Building a business is hard.Sales is hard.Fighting cancer is hard. But the people who stay committed — win. In this episode of the Loveall Sales Podcast, I open up about what it really takes to build something meaningful. From fighting cancer for the second time… to staying in the office until 11PM trying to fix camera settings and marketing systems… to dealing with setbacks, negative feedback, and moments where quitting feels easier — this episode is raw and real. Most people don’t fail because they lack talent.They fail because they lack commitment. I break down: Why 90% of people never reach 20, 30, 40+ cars per month The real reason businesses never scale How commitment beats motivation every time The daily habits that separate the elite 1% from everyone else The exact “Loveall Daily Standard” I believe guarantees success Why investing in yourself is non-negotiable And the power of staying uncomfortable long enough to grow I also share stories from: Running a dealership from 60 cars to 100+ in 30 days A former student who went from $15/hour to top 3 in his store Why discipline fades — but commitment builds champions If you’re a salesperson stuck at average…If you’re a manager who wants more for your team…If you’re building something and it feels harder than you expected… This episode is for you. Because here’s the truth: Motivation fades.Discipline fluctuates.But commitment creates habits — and habits create winners. Life will test you.Sales will test you.Business will test you. The only question is… are you committed? If you are — I’ll go all in with you. Believe in yourself. Because I do.

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Ratings & Reviews

5
out of 5
13 Ratings

About

You weren’t built to settle. You were built to win. The Loveall Effect is where mindset meets real-world results. Every week, Brent Loveall brings you the motivation, mindset, and straight talk to help you show up bigger in sales, in business, and in life. Brent isn’t a guru talking from a stage. He’s in the trenches every single week, coaching the sales teams at Hendrick Automotive Group, the largest privately held auto retailer in America, through live, high-pressure role-plays where one conversation decides whether the deal happens. He’s watched salespeople who didn’t know what to say grow into top producers running their own departments. And he’s learned the difference between people who wish and people who win is never talent. It’s mindset. Most episodes are Brent, one on one with you. Others bring in guests who are living it too: people who’ve been knocked down and found a way to win anyway. On this show, you’ll learn how to:     •    Bounce back from rejection faster than ever     •    Stay hungry when you’re tired and nobody’s watching     •    Win people over by leading with heart     •    Turn your setbacks into your comeback     •    Lead your family, your team, and yourself with purpose Whether you’re chasing your next big deal, building a business, or fighting to become the person you know you can be, this is your weekly reset. One decision. One conversation. One person who refuses to quit. That’s how everything changes. That’s the Loveall Effect. Hit follow, press play, and start creating your effect today.

Information

  • Creator
    Brent Loveall
  • Years Active
    2024 - 2026
  • Episodes
    53
  • Rating
    Explicit
  • Copyright
    © Brent Loveall

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