Marketing Without Socials | Strategies Beyond The Algorithm For Christian Women Entrepreneurs

Jan Touchberry - Brand Development Consultant & Digital Marketing Expert
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Marketing Without Social is the podcast for Christian women entrepreneurs who are done depending on Instagram, Facebook, and the algorithm — and ready to build a business that grows even when you're not online. Hosted by Jan, web designer and brand strategist for Christian women entrepreneurs, this show proves that owned media — your website, your email list, your podcast — is the most sustainable, faith-aligned marketing strategy available to you. Jan built her own client base without social media, and every episode shows you exactly how to do the same. Each week you'll learn how to: Get clients without posting on Instagram or Facebook Build an email list from scratch — even starting at zero Make your website your hardest-working business tool Use SEO to get found without paid ads or daily content Create marketing that keeps working when life and seasons demand your attention If you're asking any of these questions, this podcast is for you: Can I actually get clients without being on social media? Is email marketing really worth it? How do I get found online if I'm not posting? How do other Christian women grow their business without burning out? New episodes every Wednesday. This is marketing that fits your actual life — and your faith.

  1. 2d ago

    130: I Tested Flodesk Studio So You Don't Have To

    You know the drill: two hours into fighting with an email template, the fonts still don't match your brand, and you're one broken column away from just hitting send on something that looks... fine. What if that email actually took ten minutes and looked like you hired a designer? Jan just spent real time inside Flodesk's brand-new AI design tool, Flodesk Studio, and she's back with the unfiltered rundown — what it nails, where it's still buggy, and whether it deserves a spot in your owned-media toolkit. What You'll LearnWhy a generic-looking email is a missed branding opportunity, not just a minor annoyanceHow Flodesk Studio builds emails around your actual colors, fonts, and voice instead of generating something off a promptThe one prompt trick that makes the AI copywriter sound like you, not like AIWhere the beta still has bugs (and what to check before you move your whole workflow over)Whether you need a full Flodesk account to use it — and how to export it elsewhere if you don't Episode Highlights[00:04] Why the email you've been wrestling with for two hours could take ten minutes instead [01:23] The owned-media reminder: your email list is the most personal real estate you have — you're landing in someone's inbox next to messages from actual people [02:50] What Flodesk Studio actually is, and why it matters that it's currently free, beta access [03:49] The key difference from other AI tools: every layout starts with work from real human designers, not a prompt-generated template [05:29] You don't need a Flodesk email account to use Studio — design it there, export the HTML, and drop it into Mailchimp, Kit, Beehiiv, or wherever your list already lives [06:46] Walkthrough of setup: brand colors, font mapping, and how it guides you even if your branding isn't dialed in yet [08:12] The favorite tip of the episode: ask your AI platform of choice for a short brand voice summary first, then feed that straight into Studio [10:55] Why the AI copywriter's first draft didn't need the usual heavy rework AI drafts normally require [12:44] Sending the finished email — straight through Flodesk, or downloaded as HTML for another platform [13:39] The honest bugs: a font that shifted on delivery, no click-based tagging inside Studio yet, and having to hop back into Studio for edits after import [16:46] The bottom line: a time-saver that elevates rather than replaces the human, brand-first design work Key Takeaway"A tool that makes every email look like Chef's Kiss — made, not generated — in a fraction of the time. It's good stewardship for a business owner."Resources MentionedFlodesk Studio (beta, free): studio.flodesk.comJan's full written walkthrough with screenshots: available on the blog at https://jantouchberry.com/flodesk-studio-review-my-honest-first-look-at-the-betaBook a brand and website consult with Jan: jantouchberry.comGet 2 free weeks of Flodesk - https://partners.flodesk.com/757l1wvhqq8s Call to ActionStudio can only carry a brand that's actually been defined — colors, fonts, voice, all of it. If your brand still feels like a midnight Canva situation, that's exactly where Jan comes in. Head to jantouchberry.com to book a time to talk through your next best brand and website step, then go grab your free Flodesk Studio beta and start playing. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  2. Jul 15

    129: How to Niche Your Business Without Losing Clients With Guest Mallika Malhotra

    Have you ever looked at your business and realized you're offering five different things to three different audiences, and none of it is clicking the way you hoped? You're not lazy and you're not bad at this. You're probably just too broad. That's exactly what I dug into with brand strategist Mallika Malhotra this week, and honestly, this conversation hit close to home for me too. Why does niching down feel so scary? Mallika Malhotra is the founder of The Brand CEO, where she helps women who feel like "the invisible expert" — really good at what they do, but overlooked, overwhelmed, and underpaid — get clear on their positioning so they become the obvious, only choice. She built her own path the hard way, starting as a brand photographer doing what she calls her "junk drawer season": family photos, headshots, brand photos, Instagram workshops, a little bit of everything. It wasn't until she started following the data instead of her fear that she found her own niche. What you'll learn in this episodeHow to tell if your niche is actually too broad (the warning signs are more obvious than you think)Mallika's 4-part Bullseye Branding Framework: Specify, Specialize, Stand Out, SolveWhy 2026's AI landscape makes niching down more urgent, not less, for generalistsA simple way to use AI tools like Claude to mine your own client testimonials for the niche that's already workingThe one question to ask your audience that reveals what your brand is actually known for Episode highlights[00:34] Mallika introduces herself and explains who she serves — the "invisible expert" who's great at her work but not getting seen or paid for it [01:20] Her own story: two decades in corporate advertising on brands like L'Oréal, then years as a "Jane of all trades" photographer before she learned to subtract instead of add [04:39] How do you actually know where and how far to niche? Malika's answer starts with one question: where is your revenue really coming from? [08:44] The full Bullseye Branding Framework, broken down: Specify (your real ideal client, based on your last 10-20 clients, not a hypothetical avatar), Specialize (your true area of expertise), Stand Out (what makes your approach different), and Solve (your branded methodology) [12:08] The clearest signs your niche isn't working yet — discount seekers, confused elevator pitch reactions, generic podcast pitches that go nowhere [14:01] Why Mallika believes it's "dangerous to be a generalist" in 2026, and how having your own framework or methodology protects you as AI reshapes every service industry [14:58] How Mallika uses AI responsibly in her own business, including her SNAP Brand Audit tool, and what to look for (and avoid) if you're buying an AI-powered tool from someone else [18:27] The deeper brand strategy work: why "why do people even care?" is the question most entrepreneurs never ask themselves [24:13] Mallika's practical first step if you don't know where to start: ask your audience, your peers, and your family what your brand is actually known for [26:08] Her AI tip I'd genuinely never thought of — feeding your client testimonials into a tool like Claude and asking it to identify the themes and reputation already showing up in your clients' own words Key takeaway"It's great to be different, but if it doesn't matter, nobody cares." Malika's reminder that differentiation without relevance is just noise — your niche has to matter to the people you want to reach, not just set you apart from competitors. Resources mentionedMallika Malhotra on Instagram: @thebrandceoMallika on LinkedInThe Brand CEO website: thebrandceo.comSNAP Brand Audit (Mallika's AI-powered brand audit tool, referenced by Jan as a resource she's currently using) What to do nextIf this episode had you nodding along — or wincing a little — start where Mallika suggests: ask three people in your circle what they'd say your brand is known for if you weren't in the room. Then come back and let me know what you find. And if you're realizing your website doesn't actually reflect the niche you're landing on, that's exactly the kind of thing I help clients fix. [Book a call with me] and let's talk about it. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #MarketingWithoutSocials and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  3. Jul 8

    128: The Tech Stack Behind My Business

    If you've ever DM'd — or emailed, or texted, or asked on a discovery call — "wait, what tools do you actually use to run your business?" you're not alone. It's one of the most common questions I get, and until now, the answer's only ever lived in her replies. This episode puts it in one place, once and for all. This isn't a roundup of trendy tools I've never actually used. It's the exact stack running my business right now — website, email, podcast, content, and client management — broken down tool by tool, and tied back to the four pillars of marketing without social media: your email list, your website, your podcast or content, and the SEO that helps people find it all. What you'll learnThe website platform I uses for her own business and recommends to my web design clients — and whyHow to choose an email platform that actually reflects your brand, not just your messageWhat it really takes to run a professional podcast without a studio or a production teamWhy "systems" like client management software are quietly part of your marketing, whether you think of them that way or notWhere AI tools fit into an owned-media content process — and where I draw the line Episode Highlights[00:00] Why Jan finally put her entire tech stack in one place — and why you've probably been asking this question too [02:15] The website platform running Jan's business, and how it protects the one digital asset that's fully yours [05:40] The email platform Jan uses to build trust before a subscriber reads a single word [08:50] How Jan records and produces a professional podcast without a studio — and why that barrier is lower than you think [12:00] The tool keeping Jan's content plan organized across every channel, and why "more ideas" usually isn't the actual problem [15:10] The behind-the-scenes system that protects the client experience once someone says yes [17:30] How Jan uses AI in her content process — and the one line she won't let it cross [19:45] Bringing the whole stack together: picking the right tool for the season you're actually in Key Takeaway"None of these tools are the strategy. They're just the vehicles. It's not about having the most tools or the trendiest ones — it's about having the right ones for the season you're actually in."Resources MentionedShowit — website platform (JanTouchberry.com/showit)Flodesk — email marketing platform (JanTouchberry.com/email)Riverside — podcast recording platform (riverside.fm)Enji — marketing hub for content planning (JanTouchberry.com/marketing)HoneyBook — client management and CRM (JanToucberry.com/Honeybook)Claude — AI assistant for content production (claude.ai) CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  4. Jul 1

    127: Sometimes Growth Requires Clearing

    Is something in your business feeling off — even though nothing is technically wrong? For Christian women entrepreneurs trying to grow without relying on social media, one of the most overlooked barriers to real growth isn't a broken strategy. It's the things that are still working but no longer belong in your next season. In this episode of Marketing Without Social Media, Jan unpacks a simple moment from her morning commute — a cleared construction lot that used to be full of trees — and what it revealed about growth, business, and what God might be asking you to let go of right now. What Christian Women Entrepreneurs Need to Know About Growth and ClearingGrowing a business without social media means being strategic about where you put your energy. But sometimes the problem isn't that you need to add something new — it's that something old is taking up the space where the new thing should go. This episode walks through why that's true, what the Bible says about it, and how to figure out what that thing might be for you. You'll learn: Why the things that are still working might be exactly what's holding your business backThe difference between something that's hard and something that's actually draining youWhat John 15:2 says about pruning — and why God prunes branches that are producing, not just the ones that aren'tThree questions to help you identify what might need to go in your business right nowHow to bring this to God in prayer and listen for what He surfaces How Do You Know When It's Time to Let Something Go in Your Business?That's the question this episode is really answering. Not every ending is a failure. Not every exit is a mistake. Sometimes the most faithful business decision you can make is releasing what no longer fits — a service, a strategy, a platform, a commitment — so you have the capacity to build what's actually next. For Christian women entrepreneurs building their businesses on owned media instead of social media, that discernment matters even more. Your energy is finite. Your website, your email list, your podcast — those channels only grow when you're consistently showing up for them. Clearing out what's draining you creates space to do that well. Episode Highlights[00:00] The construction site, the cleared trees, and why it hit differently on a random Tuesday [02:00] "Sometimes you have to clear things out — even things that are alive — in the name of progress and growth" [03:30] Why alive and meant for this next season are two very different things [05:30] John 15:2 and what it actually means that God prunes the branches that are already producing [07:00] Three reflection questions: what drains you, what you're doing out of momentum, and the fresh-start question [10:00] Your Collab Task: how to step back, get with God, and let the prayer make the list Key Quote"The clearing wasn't the point. The clearing was preparation for the point." Resources MentionedScripture reference: John 15:2The Visibility Collab — monthly membership for Christian women entrepreneurs building their businesses on owned media: jantouchberry.comWork with Jan — web design and branding for Christian women entrepreneurs: jantouchberry.com Ready to Build What Comes After the Clearing?If this episode resonated, you might be closer to a building season than you think. For Christian women entrepreneurs who want to grow without social media, the website and email list are the foundation that makes everything else possible — the owned media assets that keep working for you even when life pulls you away. If you're ready to get that foundation built, that's exactly what Jan does. And if you want a community to work through it with you, the Visibility Collab meets monthly to implement this stuff together. Subscribe to Marketing Without Social Media on Apple Podcasts, Spotify, or wherever you listen — and if someone came to mind while you were listening to this one, send it their way.

  5. Jun 24

    126: How to Pick the Right Email Platform (Without Getting Paralyzed by Options)

    If you've spent the last three weeks with seventeen browser tabs open comparing ConvertKit, Flodesk, and MailChimp — and you still haven't picked one — this episode is for you. A listener asked the question so many of us get stuck on: "How do I choose?" And the honest answer isn't a longer feature comparison. It's three simple questions that cut through the noise, plus one mistake that's quietly costing undecided business owners real money every week they wait. In this episode, you'll learn: The only three questions you actually need to answer before picking an email platformA plain, no-fluff comparison of Kit (formerly ConvertKit), Flodesk, and MailChimp — including where each one falls shortThe one mistake that costs you money when you wait too long to decideWhat's coming for Flodesk users that might close one of its current gapsYour simple Collab Task to get unstuck this week Episode Highlights: [00:00] The listener question everyone gets stuck on: ConvertKit vs. Flodesk vs. MailChimp[01:15] The only three questions that actually matter before you choose a platform[03:30] Kit (formerly ConvertKit): built for automation and selling, lighter on design[04:45] Flodesk: design-first, flat-rate pricing, and where it's historically been weaker[06:50] What's coming for Flodesk — a beta integration and a first look at Flodesk Studio[08:00] The real mistake: it's not picking wrong, it's picking nothing[09:30] This week's Collab Task (Timestamps are estimates based on the script — adjust to match final recorded/edited audio.) Key Takeaway: "The cost isn't picking the 'wrong' platform. The cost is picking no platform."Resources Mentioned: Kit (formerly ConvertKit) — kit.comFlodesk — JanTouchberry.com/emailMailChimp — mailchimp.com This Week's Collab Task: Pick your platform using the three questions from this episode, then create a free account — this week, not this month. Head to jantouchberry.com to dig deeper into building the rest of your owned-media strategy once you're set up. Call to Action: Already have a platform but not sure it's the right fit? Or ready to build the website and brand that actually turns your email list into clients? Head to jantouchberry.com to see how we can work together. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  6. Jun 17

    125: How to Price Your Products and Services for Real ROI — with Andee Hart (Part 2)

    You already know what you offer is worth it. So why does it feel so hard to actually charge that number? In Part 2 of this conversation, Jan sits back down with Andee Hart — sales strategist, wholesale business expert, and host of She Sells Differently — to tackle one of the most emotionally loaded topics in entrepreneurship: pricing. Not the spreadsheet version. The version where guilt, fear of rejection, people-pleasing, and a deep desire to serve all collide at the checkout page. Whether you sell physical products, coaching, courses, or creative services, this episode will challenge the way you've been calculating your prices — and give you a practical framework for backing into what you should actually be charging. In this episode you'll learn: Why women entrepreneurs consistently underprice themselves — and the caregiving instinct that's often behind itHow to shift from cost-based pricing to ROI-based pricing (and why it might raise your price by $1,000 or more)Why knowing your ideal client's transformation is the foundation of every pricing decisionThe real reason discounting hurts your business — and what to offer instead in a slower economyHow your brand visuals directly affect what price people are willing to pay (the $45 hat story is one you'll remember)What an ROI calculator is, why Andee uses one on her sales page, and how she built it using AI tools without codingHow people-pleasing and the need to control client outcomes can silently keep you underchargingAndee's top pricing tip: why your first price doesn't have to be your forever price Episode Highlights[00:00] Jan introduces Part 2 and frames the topic: pricing, guilt, and the fear of thinking too much of yourself [02:14] Why women struggle with pricing more than men — and Proverbs 31 as a biblical foundation for charging what you're worth [04:04] The pricing framework Andee uses with product makers: start with cost of goods, then layer in labor, time, and — most importantly — the buyer's ROI [05:55] Jan gets real: she knows she's underpricing her web design and branding services, and shares the mindset shift she's working through right now [07:10] The critical mistake entrepreneurs make in sales copy — leading with features instead of the transformation — and how to fix it [08:00] Andee's wholesale course example: how she built an ROI calculator into her sales page and why it became a game-changer for conversions [09:40] Why one client avatar isn't enough — and how going deeper into who you serve at each stage of the customer journey changes how you price [11:06] The $45 hat story: how one perfectly branded coffee shop in Franklin, Tennessee made Jan open her wallet immediately — and what that means for your pricing power [13:20] Product makers and packaging: why homemade-looking branding keeps wholesalers off retail shelves, and how branding does the selling when you're not in the room [14:13] The scary investment conversation — why stepping into a big God-given vision requires being brave enough to pay people who can get you there [15:38] Cost vs. worth: the mindset difference between what something costs you and what it's worth to your buyer [17:20] The people-pleasing pricing trap: Andee gets personal about wanting to control client outcomes — and how that tendency quietly caps her prices [18:07] Jan's honest confession about spending thousands on courses she didn't finish — and why the ROI is always on the student, not the creator [20:40] How Andee built her ROI calculator using Canva AI first, then vibe coding tools like Lovable and Base44 — no coding required [23:07] Jan's lightbulb moment: using an ROI calculator as a client-facing tool inside web design projects [25:16] Andee's best pricing tip: don't be afraid to pivot. Survey your clients, raise your rates, and stop treating your launch price as permanent [25:55] Instead of discounting in a tough economy — add payment plans. Don't devalue your work; just make it more accessible [26:51] "You don't want to be Dollar Tree." Why discounting trains your audience to expect discount pricing forever Key Takeaway"When I am not charging what I'm worth, I am not able to use the gifts that the Lord has given me — because let's be real, it's all a gift from Him — to go do other things that make a kingdom impact." — Andee Hart Resources Mentioned🧮 ROI Calculator approach — Andee started in Canva AI, then moved to vibe coding tools like Lovable and Base44 to build full sales landing pages with built-in calculators (no coding experience required)📚 Jonathan Mast's AI landing page course — a low-cost course (~$20) that walks you through using a custom GPT to generate sales page prompts; includes a deliverable prompt you can drop into Lovable or Base44📖 Proverbs 31 — the Andee's go-to scripture for reframing pricing as an act of stewardship, not self-promotion🎙️ She Sells Differently — Andee Hart's podcast on counter-cultural sales strategy for female entrepreneurs; includes a recent episode on the entrepreneurship side of Proverbs 31 Connect with Andee Hart🌐 Website: andeehart.com📱 Andee's Instagram: @andeehart🎨 Hart Design Co Instagram: @hartdesignco🛠️ Free resource: Andee's Sales Tools for Entrepreneurs — her curated list of favorite tools for selling with more ease and less anxiety Missed Part 1?Hop back one episode to catch the first half of this conversation — Jan and Andee dig into scarcity mindset, playing small, what the Bible actually says about money, and the 10X Is Easier Than 2X framework that's reshaping how both of them think about their businesses. Marketing Without Social Media is the podcast for Christian women entrepreneurs who want to grow their businesses through owned media — email, website, podcast, and SEO — without being dependent on social platforms. New episodes every week at jantouchberry.com.

  7. Jun 10

    124: Scarcity Mindset, Playing Small, and What God Says About Money — with Andee Hart (Part 1)

    If you've ever undercharged a client because you needed the money, over-delivered on an offer out of guilt, or held back a product launch because it wasn't quite perfect yet — this episode is for you. In Part 1 of this two-part conversation, Jan sits down with her friend and peer mastermind member Andee Hart — sales strategist, mentor, podcast host, and the woman behind She Sells Differently. What started as a candid chat between two Christian women entrepreneurs turned into one of those conversations you have to stop and take notes on. They dig into the scarcity mindset — not as a buzzword, but as something both of them are actively working through in their businesses right now. You'll hear Jan and Andee get honest about the fears that keep women playing small, what the Bible actually says about money and calling, and what it looks like to ruthlessly focus on the work you were made to do instead of the work you can just do. In this episode you'll learn: Why accepting every client at every price point is actually a scarcity decision — and what it costs you long-termHow over-delivering and underpricing can rob your clients of real investment and ownership in their growthWhat Lydia (yes, the Lydia from Acts) can teach us about building wealth as a Christian womanThe 10X vs. 2X framework from 10X Is Easier Than 2X by Dan Sullivan & Benjamin Hardy — and why doing less is often the path to growing moreHow perfectionism and distraction are two of the enemy's biggest tools against women entrepreneursWhy being in a room with people further along than you is one of the highest-leverage things you can do for your business Episode Highlights[00:00] Jan introduces Andee Hart and the concept of peer mastermind relationships among Christian women entrepreneurs [02:36] The conversation begins — Andee opens with a question about scarcity mindset and Jan's real experience of taking every low-ticket client just to survive [04:08] Why doing "everything you can do" isn't the same as doing what you should do — and the difference between capacity and calling [09:51] How scarcity mindset shows up specifically for Christian women: underpricing, over-giving, and the fear of charging what you're worth [10:29] Jan gets personal — losing both parents in four years and how grief clarified her sense of calling and stopped her from playing small [11:55] The theological case for not playing small: when we hide our gifts, we rob others of what God intended to serve them through us [13:07] Money, ministry, and the women who funded Jesus' work — a biblical reframe for Christian entrepreneurs who feel guilty about profit [14:13] Lydia, purple dye, and what would have happened if she'd diminished her gifts [16:24] The difference between showing up with excellence and over-delivering — and how to sit with the Lord before you build your offers [19:36] The overthinking loop, the enemy's strategy, and how perfectionism causes inaction for recovering perfectionists (relatable!) [22:04] Jan shares her own current business evolution — letting go of steady retainer income to trust God with the 20% she's truly called to [23:11] Andee recommends 10X Is Easier Than 2X and explains the core idea: ruthlessly eliminate the 80% to do the 20% that actually scales your business [27:32] Being in the room with women further along — why playing up raises your game (the tennis analogy is good) [30:19] Teaser for Part 2: next week, Andee and Jan go deep on pricing — don't miss it Key Takeaway"When we make little of the gifts that God has given us, we rob others of getting to experience a beautiful gift — a way the Lord has designed to serve them through us. You can still charge someone and serve them well." Resources Mentioned📖 10X Is Easier Than 2X by Dan Sullivan & Benjamin Hardy — the book that reframed how Andee thinks about eliminating low-leverage work🎙️ She Sells Differently — Andee Hart's podcast on counter-cultural sales strategy for female entrepreneurs Connect with Andee Hart🌐 Website: andeehart.com📱 Andee's Instagram: @andeehart🎨 Hart Design Co Instagram: @hartdesignco🛠️ Free resource: Andee's Sales Tools for Entrepreneurs — a curated list of tools to help you sell with more ease and less anxiety Don't Miss Part 2Next week, Jan and Andee pick up right where they left off — and dive into pricing. If you've ever second-guessed your rates, this is the episode you'll want to have saved. Subscribe so you don't miss it. Marketing Without Social Media is the podcast for Christian women entrepreneurs who want to grow their businesses through owned media — email, website, podcast, and SEO — without being dependent on social platforms. New episodes every week at jantouchberry.com.

  8. Jun 3

    123: Your Creativity Is Starving — Here's How to Feed It

    You've been consistent. Showing up every week, delivering value, doing the work — and somewhere along the way, the creative well got quiet. Not dramatically. It didn't feel like burnout. It felt more like... flatness. Like you were going through motions. If that's you right now, this episode is for you. What You'll LearnWhy consistent creators hit creative walls (and why it's not a character flaw)How to do a simple creativity audit that reveals what's actually draining youSix practical shifts that refill your creative tank without overhauling your lifeWhy lowering your output temporarily might be the most productive thing you do this monthHow the rhythm of rest built into Scripture applies directly to your content business Episode Timestamps[00:00] Cold open — the quiet well[02:00] Jan's story: years of podcast-only car rides and what changed[06:00] The creativity audit — questions to ask yourself honestly[10:00] Six practical shifts to refill your creative tank[18:00] The reframe: what the dry spell is actually telling you[21:00] Collab Task — your two-part action for this week and this month Key Takeaway / Quotable"The consistent creator doesn't avoid dry spells. She learns to read them — and respond before they become crises." Resources MentionedPsalm 23:2-3The Visibility Collab — [jantouchberry.com][Any specific book or resource Jan wants to add from her own shift] Call to ActionIf your website is part of your owned media strategy and it's not working as hard as it should be, let's talk. Head to jantouchberry.com to learn more about working together.CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

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About

Marketing Without Social is the podcast for Christian women entrepreneurs who are done depending on Instagram, Facebook, and the algorithm — and ready to build a business that grows even when you're not online. Hosted by Jan, web designer and brand strategist for Christian women entrepreneurs, this show proves that owned media — your website, your email list, your podcast — is the most sustainable, faith-aligned marketing strategy available to you. Jan built her own client base without social media, and every episode shows you exactly how to do the same. Each week you'll learn how to: Get clients without posting on Instagram or Facebook Build an email list from scratch — even starting at zero Make your website your hardest-working business tool Use SEO to get found without paid ads or daily content Create marketing that keeps working when life and seasons demand your attention If you're asking any of these questions, this podcast is for you: Can I actually get clients without being on social media? Is email marketing really worth it? How do I get found online if I'm not posting? How do other Christian women grow their business without burning out? New episodes every Wednesday. This is marketing that fits your actual life — and your faith.

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