Branding Your Business

Praise Santos McKenna

The Branding Your Business podcast is for small business owners looking to build a customer-favorite brand and a value-driven business. From solo shows covering marketing tactics to experts sharing their brand stories, each episode delivers actionable insights for entrepreneurs who want to impact the world. We’re sharing how strategic moves and authentic connections can build a profitable business minus the burn-out. Tune in to the “Branding Your Business” podcast to design a brand your audience adores while building a life you love.

  1. 10/06/2025

    70. Become An Educator to Elevate Your Brand

    In this episode of the Branding Your Business podcast, Praise Santos McKenna discusses how becoming an educator can significantly elevate your brand. By positioning yourself as a thought leader, you can build trust with your audience and create marketing momentum. The conversation explores various ways to educate your audience, both for free and through paid channels, and emphasizes the importance of identifying key skills that potential clients need to learn before hiring you. Practical steps are provided to help listeners develop their educational content and engage their audience effectively. Takeaways Education positions you as a thought leader.Building trust with your audience is crucial.Free educational content can lead to paid opportunities.Identify key skills your audience needs to learn.Education can create marketing momentum.Long-term educational content can reap benefits over time.Consider both free and paid teaching methods.Use metaphors to simplify complex topics.Engage your audience with practical teaching points.Observe successful educators to improve your style. Get our⁠⁠⁠⁠⁠⁠ ⁠Brand Guide⁠⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!) Connect with Praise: ⁠⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠

    7 min
  2. 09/03/2025

    69. Burnout to Brilliance with Christi Johnson

    In this episode of the Branding Your Business podcast, host Praise Santos McKenna speaks with Christi Johnson, a compassionate business strategist and founder of the Dream Biz Lab. Christi shares her journey from a passionate young photographer to experiencing burnout while running a successful business. She discusses the importance of recognizing burnout, the support she received during her recovery, and how she learned to embrace playfulness in her work. Christi emphasizes the need for a supportive community and the significance of self-care, especially for creative entrepreneurs. The conversation highlights the importance of following one's passions and nurturing creativity while maintaining a healthy work-life balance. Connect with Christi: https://christijohnsoncreative.com https://christijohnsoncreative.com/lab Burnout Proof Business Planner & Boundaries Toolkit: https://christijohnsoncreative.com/boundaries View the transcript of the episode ⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠! Join the ⁠⁠⁠⁠⁠⁠Building & Becoming Community Waitlist⁠⁠⁠⁠⁠⁠ Get our⁠⁠⁠⁠⁠⁠ Brand Guide⁠⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!) Connect with Praise: ⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠

    38 min
  3. 07/29/2025

    65. Midwest Nice Meets Modern Branding: A Conversation with Mike Brevik of Cyberdogz

    In this heart-forward episode of Branding Your Business, Praise Santos McKenna sits down with Mike Brevik, founder of the Midwest-based branding agency CyberDogz for a soulful and strategy-rich convo. Mike opens up about his transition from corporate marketing to running a brand agency rooted in relationships, grit, and that iconic “Midwest nice.” They unpack why owning what others already see in you—your smile, your roots, your curly hair—is a branding superpower, and why relationships (not transactions) are the true growth strategy. Mike shares agency lessons, client stories, and how side projects that just feel fun (like co-branding a motorcycle) are fueling his work in 2025. They talk consistency, personal brand resistance, and building a brand with pride—plus the secret power of asking: “Wouldn’t it be cool if…?” Connect with Mike: Instagram: @Cyberdogzmarketing Website: cyberdogzmarketing.com Podcast: Brand Retro View the transcript of the episode ⁠⁠⁠⁠HERE⁠⁠⁠⁠! Join the ⁠⁠⁠⁠⁠Building & Becoming Community Waitlist⁠⁠⁠⁠⁠ Get our⁠⁠⁠⁠⁠ Brand Guide⁠⁠⁠⁠⁠ Learn more about ⁠⁠⁠⁠⁠Brand Coaching⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!) Connect with Praise: ⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠

    52 min
5
out of 5
9 Ratings

About

The Branding Your Business podcast is for small business owners looking to build a customer-favorite brand and a value-driven business. From solo shows covering marketing tactics to experts sharing their brand stories, each episode delivers actionable insights for entrepreneurs who want to impact the world. We’re sharing how strategic moves and authentic connections can build a profitable business minus the burn-out. Tune in to the “Branding Your Business” podcast to design a brand your audience adores while building a life you love.