ecommert Podcast

Mert Damlapinar

Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.

  1. 6D AGO · VIDEO

    How Agentic Systems Will Soon Impact E-commerce Sales (w/ Germán Loewe, CEO of Shalion)

    In this episode of the Ecommert Podcast, we sit down with Germán Loewe, Founder and CEO of Shalion, at their New York offices. We explore the massive shift from descriptive analytics to prescriptive AI—where "agentic systems" don't just show you data, but tell you exactly what to do next. Germán shares his journey from academic decision science and consumer intelligence to building Shalion, a global leader in retail media and digital shelf analytics. We discuss why the future of e-commerce isn't about more dashboards—it's about closing the loop between insight and execution. In this episode, you'll learn: 🔹 The Shift to Prescriptive AI: Why the industry is moving from "monitoring KPIs" to AI that recommends specific commercial actions. 🔹 "Maestro" & Agentic Systems: How Shalion's new LLM agents allows brands to query data conversationally and generate charts on the fly. 🔹 Holistic Share of Voice: Why scraping search results isn't enough, and how Shalion captures the "consumer view" by integrating paid, organic, and retail media signals. 🔹 Closing the Loop: How AI can identify underperforming content and automatically suggest improvements to your PIM system. 🔹 The JVP Advantage: How to use AI to build business cases for tough negotiations with top-tier retailers. About the Guest: Germán Loewe is the Founder and CEO of Shalion. With a background in decision science and a successful exit in the consumer intelligence space (NetQuest), Germán is now focused on helping global brands master e-commerce performance through advanced data architecture and AI. 🌐 More insights: https://www.ecommert.ai  Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.    Thanks for tuning in to ecommert podcast.

    26 min

  2. JAN 26 · VIDEO

    The key enemy of AI enterprise adoption is FOMO - Insights from Bastien (Reckitt's CIO/CDO)

    Episode 2 is live with Bastien Parisot (CIO/CDO, @Reckitt). In this conversation, we explore what it really takes to scale AI inside a global CPG, from data foundations to agentic workflows and execution at speed. This episode goes beyond buzzwords and into the hard parts: integrating legacy systems, enabling adoption, and building AI capabilities that deliver measurable business outcomes. What you'll learn in Episode 2: 🔹Agentic workflows: how to get performance insights in under a minute 🔹 Agents vs autonomous agents: what "closing the loop" really means 🔹 Why SAP and ERPs won't disappear, and why the bridge is the hardest part 🔹 Cloud as the testing engine (when data is in the right place) 🔹 AI transformation is execution, not experimentation If you're leading digital commerce, retail media, data, or transformation in CPG, this is a must-watch. #EcommertPodcast #Reckitt #AIinCommerce #DigitalTransformation #CPG #RetailMedia #FMCG #AIAdoption Mert Damlapinar About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    22 min

  3. JAN 12 · VIDEO

    The Future of CPG The Retail Media Revolution

    The Future of CPG Retail Media | ecommert Podcast   Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into what's next for retail media, data integration, and shopper-centric measurement.   🎙 Featured Guests   Celia Van Wickel Director of Digital Commerce, Russell Stover   Maria Fernanda Gil Tamayo Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA   💡 What we cover in this episode:   How retail media is reshaping the CPG go-to-market model The challenges of real-time data, attribution, and post-purchase analytics Why "more data" doesn't always mean better decisions Aligning media, commerce, and shopper behavior across retailers What the next phase of retail media maturity looks like     This conversation goes beyond buzzwords, focusing on practical realities, organizational challenges, and the decisions CPG leaders must make as retail media becomes central to growth.   🔔 Subscribe for more insights on CPG, retail, AI, and commerce transformation. 📩 Follow ecommert® for weekly insights from industry operators and leaders.

    17 min

  4. JAN 6 · VIDEO

    The #1 Challenge of AI Transformation (and How Bastien - Reckitt Solves It)

    Scaling AI Beyond Pilots: Inside Reckitt's Enterprise Transformation In this episode of the Ecommert® Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse. Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms — starting with their "Insights Engine." 🔑 Key Highlights • Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. • Data Depth Shock: Why automotive data now rivals CPG in scale and precision. • Brand Search Disruption: How GPTs will shrink digital shelf visibility to one or two answers. • AI Without FOMO: Avoiding the "shiny object" trap to deliver measurable value. • Responsible AI: How Reckitt enforces transparency and human oversight across solutions. A sharp, reality-driven look at how CPG leaders are navigating the next wave of AI transformation. 🎥 Watch or listen on your favorite platform: Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    22 min

  5. 12/29/2025 · VIDEO

    Most Brands Missed This When Adopting AI with Global CPG Leaders and Mert Damlapinar

    Most brands miss this when adopting AI… It's not about adding tools, it's about changing how decisions are made. From day-one retail media bets to scaled CDPs and first-party data control, this episode explores what brands actually need to enable smarter, faster, and shopper-led growth. 🎙️ Featuring: Jessica Wegner, Senior Vice President Retail Media at Douglas Abhishek Ahluwalia, Global Director of eCommerce at Mondelēz International  Andrew Pearl, VP of Industry Insights at Profitero+ 💡 Learn how leading brands are: Building playbooks from scratch Bridging offline + online media impact Scaling AI content with real measurement in mind Watch now to understand the real unlocks behind retail media, AI, and omnichannel advantage 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟲,𝟴𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.   About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    18 min

  6. 12/26/2025 · VIDEO

    What No One's Telling You About Digital Shelf | Pulse of the Retail Industry at GroceryShop

    From Groceryshop Las Vegas 2025, this episode of Pulse of the Retail Industry dives deep into what's really driving innovation across digital shelf, omnichannel, retail media, and AI adoption in CPG. Hear unfiltered insights from: 🗣️ Ben Miller, Vice President Shoptalk / Groceryshop 🗣️ Grace Liesch, Enterprise Sales Director – MikMak 🗣️ Erik Mitchell, CEO – Seek 🗣️ Adam Zimmerman, Co-founder – Ideal™ by Design House 🗣️ Catherine Nickerson, Sr. Director, Industry Strategy – Blue Yonder 🗣️ Gilbert Hernandez, AI Sales Engineer – IBM 🗣️ Greg Stevens, CEO – Osmos 🗣️ Megan Murphy, Sr. Director of Marketing – Stackline 🗣️ Jason Busch, Co-Founder – Gain 💡 From agentic AI in commerce to retail data collaboration, this episode reveals the real conversations happening on the ground at Groceryshop. 🎥 Watch or listen on your favorite platform: 🌐 More insights: https://www.ecommert.ai Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. Thanks for tuning in to ecommert podcast.

    23 min

  7. 09/29/2025

    What does AI really mean for CPGs, Insights from Retail Leaders

    What does AI really mean for CPG? 🚀 In this medley episode, leaders from L'Oréal, Tesco Media, Shalion, Vizit, and Pentalog share how they're using AI to transform retail media, shopper insights, and digital commerce. 🔥 Key Insights • AI as an "employee," not just a tool • Rise of agentic systems for end-to-end problem solving • Smarter shopper segmentation across D2C, retailers & publishers • L'Oréal's One Consumer project → building unified IDs through clean rooms  • Collaboration over silos: collectively creating value with partners 🎤 Featuring: Jack Lindberg – Shalion Andreas Reiffen – Pentaleap Florian Clemens – Tesco Media Jehan Hamedi – Vizit Glenn Cloarec – L'Oréal 👉 Watch the full episode on your preferred channels: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj 🌐 Learn more at: https://www.ecommert.ai/

    19 min

  8. 07/03/2025

    S3E04 - Part 2: Visual Intelligence at Scale: How Vizit is Redefining Content Performance in Digital Commerce

    In this episode of The Ecommert Podcast, host Mert sits down with Jehan Hamedi, Founder and CEO of Vizit, at their Boston headquarters to explore the intersection of visual content, AI, and digital commerce. Jihan shares his entrepreneurial journey, shaped by a family legacy of business building, and how it led him to create a company that's transforming how brands analyze and optimize content in real time. The discussion covers the growing influence of visual content in the digital shelf, the unique science behind Vizit's "audience lenses", and how companies like L'Oréal are using AI-driven insights to improve their content effectiveness and consumer engagement. Jihan also unpacks the challenges brands face in keeping up with evolving content demands and how retail media is reshaping strategies across the CPG landscape. From real-time content optimization to predictive analytics, this episode offers a deep dive into the future of content performance in a data-first, image-driven e-commerce world. Highlights include: Jihan Hodi's Journey from Family Entrepreneurship to Visual Intelligence The Rise of Visual Content in Consumer Decision-Making Vizit's Audience Lenses and Predictive AI Technology The Link Between Retail Media, Traffic, and Conversion Rates Solving Content Challenges in CPG and Digital Shelf Strategies How Brands Like Mars and L'Oréal Use Vizit to Drive Growth Global Differences in Consumer Visual Preferences Real-Time Content Optimization and the Future of Visual Commerce Advice for Future Leaders in Digital Retail 🎧 Tune in on YouTube and all major podcast platforms to hear how Jihan is unlocking the potential of visual content—and how your brand can too. 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert

    31 min
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4.9
out of 5
63 Ratings

About

Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.

Information

  • Creator
    Mert Damlapinar
  • Years Active
    2024 - 2026
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    ©2024
  • Show Website
    ecommert Podcast