The Brand Revivalist

LaTricia Morris
  • 5.0 (2)
  • Marketing
  • Daily

The Brand Revivalist speaks to founders building legacy brands with conviction. Expect strategy-first conversations on positioning, messaging, offers, and brand experience, so you stop blending in and start leading with clarity. Take the connection further: thebrandrevivalist.com

  1. 2d ago

    Premium Brand Secrets: Taking Cues from the Ritz-Carlton

    Raising your rates and focusing on quality won't alone make your brand premium. In this video, I share four traits that separate truly premium brands from the rest, and why they matter if you want to charge premium prices with confidence. I use the Ritz-Carlton in Manhattan as a real-world example of a brand that runs like clockwork. In this video: Why premium pricing takes more than higher rates and good qualityWhat my stay at the Ritz-Carlton demonstrates about the customer experienceWhat customers are really paying for when they choose a premium brandHow to spot the gaps that make customers hesitateChapters: 0:00 Why premium pricing takes more than higher rates 0:35 What the Ritz-Carlton gets right 2:04 What customers are really paying for 2:53 The second thing you can't ignore 4:12 The third thing you can't ignore 5:29 The final trait that sets you apart 7:05 Your turn: your favorite premium brands Which premium brands do you love, and what makes them feel premium? Tell me in the comments. Subscribe for more on building a brand and business you love. #RitzCarlton #PremiumBrand #BrandStrategy #PremiumPricing #SmallBusiness

  2. 3d ago

    Elevate Your Events - Interview with Jara Potts

    The conversation explores the intricacies of event planning, particularly in the context of the Conestoga House and Gardens, highlighting the challenges and opportunities presented among different event types. LaTricia Morris and Jara Potts discuss the importance of creating memorable experiences through thoughtful details and collaboration with local businesses. The conversation focuses on the intricacies of event planning, emphasizing the importance of being present as a host, budgeting effectively, and the significance of post-event follow-ups and promotions. LaTricia Morris shares insights on how to enhance guest experiences and maximize the impact of events, particularly for nonprofits. Takeaways Event planning requires collaborationCreating memorable experiences matters Importance of host presenceEffective budgeting strategiesChapters 00:00 Introduction to Event Planning03:13 Navigating Challenges Post-COVID05:49 Types of Events at Conestoga House09:03 The Importance of Experience11:50 Creative Event Ideas15:04 Making Events Shareable18:12 Planning Timeline and Budgeting22:38 The Art of Being Present as a Host23:59 Budgeting Pitfalls in Event Planning27:03 Post-Event Strategies for Success38:22 Navigating Nonprofit Event Challenges

  3. Oct 8

    Live Interview with Jackie Hess, Owner of Rise Bake Shoppe and Coffee Bar

    Take 2! Okay, so we had a bit of a sound malfunction during the live interview I got to do with Rise Bake Shoppe and Coffee Bar. Working with some editing, I was able to improve the sound so you could hear more of the amazing things she had to share. Ah, man! Jackie is truly a most remarkable woman, mom, business owner, and well-respected peer in our community for so many great reasons. If you'd started to listen in but found it hard to hear, here's your chance to catch it again!

  4. Sep 17

    The 4 Psychology Triggers Behind Why Influencer Marketing WORKS

    Influencer marketing is projected to hit $45 billion, but the real story has little to do with the influencers and is bigger than ads, followers, or big budgets. I’m breaking down why influence actually works and how smaller brands can use the same buyer psychology to build trust, authority, and demand without playing the giant-company game. I’ll explore why massive followings don’t automatically create conversions, why micro- and nano-brands are quietly outpacing larger competitors, and why personal brands are becoming one of the most powerful forces in the market. I also look at why companies like Dyson are leaning into influencer partnerships and user-generated content and what that reveals about where attention and trust are really going. You'll discover: The four mechanisms behind influencer marketing that smaller brands can useWhy borrowed trust matters more than follower countHow identity and status shape buying behaviorWhy culture, vibe, and emotional state can move people from scrolling to buyingHow to reverse-engineer influencer tactics without needing an influencer budget I also draw on Leanne Mosley’s take on becoming an industry icon (and how this factors into big brands using influencers to bridge a very real gap) and Seth Godin’s insights on identity, status, and the idea that ‘people like us do things like this. This is a behind-the-scenes look at what’s really driving influence, trust, and buying behavior in today’s market.

  5. Aug 28

    4 Questions That Could Transform Your Business For The Rest of 2026

    Feeling the pressure to keep up in a market that won’t slow down? You’re not alone.There’s no shortage of AI tools, lead-gen promises, and “quick fixes” telling you they’ll solve everything with the click of a button. But if your business still feels stuck, it’s time to ask better questions. In this episode, LaTricia breaks down 4 areas you can’t afford to ignore: Your customer journeyYour value propositionYour offer stackYour brand You’ll learn how to spot where potential customers are falling away, communicate the value you really bring, build offers that make sense together, and lead with a brand that gives your business clarity and driection. It's not always about doing more. It’s about getting clear on what’ll actually move your business forward.

  6. Aug 20

    The Marketing Behind the Most Memorable Brands

    Matthew Roda explains how the business winning in today's market are those moving with intention, protecting their human edge, and refusing to skip the foundational work that actually creates trust, loyalty, and long-term growth. LaTricia Morris, The Brand Revivalist® and owner of Ox and Iron, connects with Matthew Roda, founder of Led by Jesus and Lead By Example Marketing, for a conversation that cuts through the hype around AI, SEO, and quick-fix growth tactics. If you've been told to automate everything, churn out more content, or rebuild your marketing from scratch because “SEO is dead,” this episode gives you a clearer, calmer path forward. Matthew shares how he helps faith-forward business owners align their messaging, positioning, and customer journey before touching paid ads or website updates. He breaks down why a beautiful website still fails if the brand voice is hollow, why AI-generated content can quietly erase the soul of your business, and why the fastest path to loyalty is still grounded in clarity, consistency, and genuine human connection. You'll discover: How to use AI without losing your voiceWhy messaging and positioning have to come before redesigns, ads, or automationThe customer journey mistakes that cost businesses money long after the first clickWhy SEO still matters and what has actually changed with AI searchThe simplest local marketing moves that can still drive real growth, especially for trades and service businesses Matthew also shares a deeply personal framework for leading a business with faith instead of fear, including his ideas of checking in before checking boxes, trusting God more than simply having faith, and clearing the runway so distraction does not drown out discernment. This episode is an honest look at what it takes to build a business that grows without pulling you away from your family, your peace, or your purpose. Essential listening if you are a business owner, marketer, or faith-driven entrepreneur trying to figure out what to embrace, what to ignore, and how to build something that still feels unmistakably human. LaTricia Morris is the brand revivalist and owner of Ox and Iron. Matthew Roda is the founder of Led by Jesus and Lead By Example Marketing, known for helping businesses align strategy, messaging, and marketplace ministry with purpose-driven growth. Connect with Matthew at Matthew@leadbyexamplemarketing.com, or visit ledbyjesus.com and leadbyexamplemarketing.com.

  7. Aug 6

    The Battle of Christian Entrepreneurship Nobody Warns You About

    What do you do when your “yes” to a kingdom business leads straight into doubt, warfare, and seasons that feel like total dismantling? In this deep-dive conversation, LaTricia Morris, The Brand Revivalist and founder of Ox & Iron, and author of Brand Power Moves, unpacks the hidden battle many Christian entrepreneurs face and how heaven still has your back. In this episode, you’ll discover: Why “do it to prove them wrong” is a trap—and how to root your drive in God’s approval instead of others’ opinions.How spiritual and practical warfare shows up in your business, and why the enemy always targets your courage first.What looks like dismantling to you but is actually God’s reconfiguration, forging you into a weapon fit for kingdom work.How seasons of long suffering birth real resilience, deeper intimacy with God, and glory stories that will outlive your lifetime.If you’re a Christian entrepreneur who feels tired, discouraged, or like you’re being bombarded from every side, this conversation will remind you: heaven has your back, your story matters, and you are not just building a business but taking territory for the kingdom and living a legacy that will impact generations to come.

  8. Jun 11

    Invisible Owners Create Invisible Companies: The New Rules of AI Search

    A company can lose visibility overnight without doing anything wrong. Search has changed. On The Brand Revivalist® podcast, LaTricia Morris sits down with Jimi Gibson, Vice President at Thrive Internet Marketing Agency, to break down what is happening as Google removes the “10 blue links,” AI Overviews expand, and more searches end without a click. We talk about why business owners are seeing traffic drop, how AI tools like ChatGPT and Gemini are changing discovery, and what it takes to stay visible when the rules are being rewritten in real time. Jimi shares Thrive’s research across 2,400 queries and 400 businesses, including a stat that should get every founder’s attention: nearly half of business owners were effectively invisible in AI-driven search. We also unpack why AI models tend to trust people over logos, how executive visibility impacts trust and deal size, and what you can do in a 30-day sprint to tighten your brand signals, clean up your profiles, and stop confusing both humans and machines. In this conversation, we cover: Why organic search is dropping and what “zero-click” really meansHow AI models pull from training data and live retrieval (the “pizzeria effect”)Why “invisible owners create invisible companies”The business case for executive visibility and personal brand in the AI eraWhere AI is looking for signals (LinkedIn, YouTube, reviews, third-party validation)A simple content framework you can use all year (the five-finger method)What to prioritize in your first 30 days to regain traction Get the Business Visibility Index report and 30-day email series: https://businessvisibilityindex.com Connect with Jimi Gibson: LinkedIn: https://www.linkedin.com/in/jimi-gibson/ Thrive Internet Marketing Agency: https://thriveagency.com Subscribe for more conversations on building a brand and business you genuinely love.

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Ratings & Reviews

5
out of 5
2 Ratings

About

The Brand Revivalist speaks to founders building legacy brands with conviction. Expect strategy-first conversations on positioning, messaging, offers, and brand experience, so you stop blending in and start leading with clarity. Take the connection further: thebrandrevivalist.com

Information

  • Creator
    LaTricia Morris
  • Years Active
    2024 - 2026
  • Episodes
    43
  • Rating
    Clean
  • Copyright
    © 2026 LaTricia Morris
  • Show Website
    The Brand Revivalist