Unstuck your Business

Edith Duran; Inez Nazario-Vega
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  • Entrepreneurship
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You went into business with a passion to explore your skills and talents and show the world what you can do to contribute to our society and to our economic ecosystem. But a couple of years into the business your drive and motivation have dwindled and now you feel stuck! When you find yourself at this crossroads of thoughts and emotions, how do you deal with it? We are your hosts Inez Nazario-Vega from Business Essentials Virtual Assistant and Edith Duran from Riza Marketing.

  1. UYB 109 - Protecting what you build: Lessons from an Entrepreneur's Legal Battle

    5d ago

    UYB 109 - Protecting what you build: Lessons from an Entrepreneur's Legal Battle

    Most entrepreneurs worry about finding customers, growing revenue, and building their businesses. Few stop to ask: What happens if someone takes what you've built? In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega sit down with entrepreneur, inventor, and patent holder Amanda Sima to discuss the realities of protecting intellectual property, safeguarding business ideas, and navigating the legal challenges that can arise when innovation meets corporate power. Amanda shares her entrepreneurial journey—from building successful businesses in fundraising and collegiate apparel to developing a patented consumer product that sparked a years-long legal battle. While ongoing litigation limits some of the details she can discuss, Amanda offers valuable lessons every entrepreneur should understand about patents, NDAs, information security, and founder protection. In this episode, you'll learn: • Why patents alone may not fully protect your ideas• The role NDAs can play in protecting early-stage concepts• How controlling access to information can reduce risk• The differences between design patents, utility patents, and provisional patents• Why building brand equity can be one of your strongest defenses• The legal and financial challenges small businesses face when confronting larger organizations• Practical steps entrepreneurs can take today to better protect what they're building Whether you're launching a product, developing intellectual property, or simply want to be more intentional about protecting your business assets, this conversation offers important insights from someone who has experienced these challenges firsthand. Listen now and join the conversation. Find Amanda at: https://brainonloan.com #UnstuckYourBusiness #Entrepreneurship #BusinessGrowth #IntellectualProperty #Patents #FounderJourney #SmallBusiness

    44 min
  2. Why We Get Stuck (And How to Move Forward)

    Jun 3

    Why We Get Stuck (And How to Move Forward)

    Why do so many business owners feel stuck—even when they're working hard, showing up consistently, and doing all the "right" things? After more than 100 conversations with entrepreneurs, we've noticed a pattern. Most people assume they're stuck because of marketing, sales, time, or the economy. But more often than not, the real issue is a lack of clarity. In this episode, Edith and Inez explore the common reasons business owners feel stuck, the patterns they've observed across industries and stages of business, and why many entrepreneurs misdiagnose the problem. You'll learn: • What feeling stuck actually looks like in business• The difference between being strategically stuck and emotionally stuck• Why lack of clarity creates confusion, inconsistency, and frustration• How unclear messaging impacts marketing and growth• What changes when you gain clarity in your business• One simple step you can take today to start moving forward You'll also get an introduction to the Unstuck Framework—a simple tool designed to help business owners identify where they're stuck and what to do next. If you've ever felt like you're working harder but not making the progress you expected, this episode is for you. Download the free Unstuck Framework Guide and start finding clarity today. https://unstuckyourbusinesspodcast.com/framework

    34 min
  3. UYB 107 - Ages and Stages of Life in Business

    May 19

    UYB 107 - Ages and Stages of Life in Business

    Ages and Stages of Life & BusinessGuest: Pete Heyman Is there an “ideal” age to build a successful business? In your 20s, you have energy.In your 30s, responsibility hits.In your 40s and 50s, everything evolves.And in your 60s and beyond… most people expect you to slow down. But what if every stage actually holds a different kind of advantage? In this episode of Unstuck Your Business, we sit down with life and business coach Pete Heyman to explore how entrepreneurship shifts as you move through life—and how to stop fighting your stage and start using it. We break down: Why your 30s can feel like both your peak and your pressure pointHow to adapt (without losing confidence) in your 40s and 50sThe truth about starting fresh later in life—and why it’s not too lateHow life experiences shape your decision-making and resilienceWhen it’s time to stop doing everything and start leading differentlyAnd how to think about legacy, purpose, and your “next chapter”One of the biggest takeaways? You don’t lose yourself over time—you slowly abandon alignment if you’re not paying attention. This conversation is a powerful reminder that growth isn’t about age.It’s about awareness. Listen now, follow the podcast, and share this episode with someone navigating their next stage in business or life.

    32 min
  4. UYB 106 - The Limits of Limited Liability in Business

    May 12

    UYB 106 - The Limits of Limited Liability in Business

    The Limits of Limited Liability in Business (When can a member of an LLC be personally liable for judgements against the LLC)Guest: Justin Munizzi, Munizzi Law Firm You’ve heard it before:“Just start an LLC—you’ll be protected.” But what if that protection isn’t as bulletproof as you think? In this episode of Unstuck Your Business, we sit down with business attorney Justin Munizzi to unpack one of the most misunderstood concepts in entrepreneurship: limited liability. Because here’s the truth—An LLC is not a magic shield. And when it’s set up or managed incorrectly, that “protection” can disappear faster than you expect. We discuss: What the corporate veil really is (and how it gets pierced)The risks of commingling personal and business financesThe “alter ego” trap that puts owners personally at riskWhy ignoring basic business formalities can cost you everythingHow personal guarantees override your LLC protectionAnd the real-world scenarios where courts decide liability has limitsThis episode is your wake-up call—and your guide—to building a business that’s not just growing, but properly protected. If you’ve ever said “I have an LLC, so I’m good”… this conversation is for you. Listen now, follow the podcast, and share this episode with a business owner who needs to hear it.

    33 min
  5. UYB 105 - The 5 Marketing Numbers Every Business Owner Should Know

    May 4

    UYB 105 - The 5 Marketing Numbers Every Business Owner Should Know

    You know your revenue.You know your expenses.You’ve reviewed your Profit & Loss. But do you know what your marketing is actually producing? In this episode of Unstuck Your Business, we’re breaking down the 5 marketing numbers every business owner should know—without the overwhelm, jargon, or complicated dashboards. Because the truth is: Most business owners aren’t lacking effort when it comes to marketing…They’re lacking clarity. And when you don’t know your numbers, it’s easy to: Make decisions based on feeling instead of dataInvest in the wrong strategiesOr stop too soon before things start workingIn this conversation, we walk through the numbers that actually matter: ✔️ Traffic – Are people finding you?✔️ Conversion Rate – Are they taking action?✔️ Cost Per Lead – What is it costing you?✔️ Lead-to-Customer Rate – Are you closing?✔️ Customer Value – What is each client worth? These aren’t vanity metrics.They’re decision-making tools. When you understand them, you stop guessing—and start leading your marketing like a CEO. If you want a simple way to start tracking these numbers in your own business, I created a free guide to walk you through it step by step: Download: The 5 Marketing Numbers Every Business Owner Should Know https://go.rizamarketing.com/marketing-numbers If this episode gave you clarity, make sure to:✔️ Follow Unstuck Your Business✔️ Share this episode with another business owner✔️ Leave a review—it helps more people find us Your marketing doesn’t have to feel like a guessing game. When you understand your numbers, you start to see patterns…You make better decisions…And you grow with intention.

    37 min
  6. UYB 104 - Reputation, Relationships, & Sales

    Apr 28

    UYB 104 - Reputation, Relationships, & Sales

    Reputation, Relationships & Sales: The Growth Strategy You’re OverlookingWhat if your biggest sales problem… isn’t your marketing? In this episode of Unstuck Your Business, we’re diving into a topic that quietly drives every successful business—Reputation, Relationships, and Sales. Because here’s the truth:Your reputation is your sales strategy—whether you’ve built it intentionally or left it up to chance. We break down: What “reputation” really means in today’s business world (hint: it’s more than reviews)Why visibility alone doesn’t lead to conversionsThe difference between a loud reputation vs. a trusted oneHow relationships directly influence buying decisionsWhy trust—not traffic—is often the real conversion issueThe true order of sustainable growth: Relationships → Reputation → SalesIf you’ve ever felt like: “My marketing is working… but it’s not converting”“I’m getting leads, but not the right ones”“I know I’m good at what I do, but it’s not translating into growth”This conversation will help you pinpoint exactly where the disconnect is—and what to do about it.

    45 min
  7. UYB 103 - Kitchen Table Leadership: The Confidence No One Sees

    Apr 21

    UYB 103 - Kitchen Table Leadership: The Confidence No One Sees

    Most entrepreneurs believe confidence is something they need to “have” before they take action. But what if confidence is actually built because of action? In this episode of Unstuck Your Business, Edith Duran sits down with Simone Knego—confidence expert, TEDx speaker, and author of REAL Confidence—to explore the role identity plays in leadership and business growth. Simone challenges the idea of confidence as performance and instead introduces a more sustainable approach: confidence as a practiced skill rooted in self-awareness and intentional thinking. In this episode, you’ll learn: Why confidence is often misunderstood in entrepreneurshipHow identity—not tactics—drives long-term growthThe concept of “Kitchen Table Leadership” and why it mattersWhy work-life balance may be the wrong goal altogetherA practical framework to interrupt negative self-talkThis episode is especially valuable for women building businesses while managing multiple roles—and wondering if they’re doing any of it “well enough.”

    36 min
  8. UYB 102 - Beyond the Firewall: Why Information Risk is a Leadership Superpower

    Apr 14

    UYB 102 - Beyond the Firewall: Why Information Risk is a Leadership Superpower

    Information risk. Just hearing those words can feel overwhelming—like something meant for IT departments, not business owners. But what if it’s not a tech issue at all? In Episode 102 of Unstuck Your Business, we sit down with David Cruz, founder of ElMaeXtro, to reframe information risk as what it truly is: A leadership responsibility. David shares how the biggest threats to your business aren’t just external—they’re often rooted in a lack of clarity around decisions, ownership, and processes. In this conversation, we explore: Why information risk is a strategy problem—not just a technical oneHow “clarity as resilience” protects your business, revenue, and reputationThe early warning signs that your business is becoming vulnerableHow strong information practices can actually build trust with your clientsOne of the biggest shifts from this episode: You don’t need to secure everything—you need to protect what matters most. If you’ve ever felt overwhelmed by the “tech side” of your business, this episode will help you step into it with clarity—and confidence. 3 Key Takeaways: Information risk starts with leadership, not ITClarity in decisions and processes reduces vulnerabilityTrust is built through how you handle and protect informationConnect with David Cruz:ElMaeXtro | LinkedIn

    31 min
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About

You went into business with a passion to explore your skills and talents and show the world what you can do to contribute to our society and to our economic ecosystem. But a couple of years into the business your drive and motivation have dwindled and now you feel stuck! When you find yourself at this crossroads of thoughts and emotions, how do you deal with it? We are your hosts Inez Nazario-Vega from Business Essentials Virtual Assistant and Edith Duran from Riza Marketing.

Information

  • Creator
    Edith Duran; Inez Nazario-Vega
  • Years Active
    2024 - 2026
  • Episodes
    109
  • Rating
    Clean
  • Copyright
    © Edith Duran; Inez Nazario-Vega
  • Show Website
    Unstuck your Business

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