Unstuck your Business

Edith Duran; Inez Nazario-Vega
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  • Entrepreneurship
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You went into business with a passion to explore your skills and talents and show the world what you can do to contribute to our society and to our economic ecosystem. But a couple of years into the business your drive and motivation have dwindled and now you feel stuck! When you find yourself at this crossroads of thoughts and emotions, how do you deal with it? We are your hosts Inez Nazario-Vega from Business Essentials Virtual Assistant and Edith Duran from Riza Marketing.

  1. 5d ago

    UYB 120 - Stop Starting. Start Finishing.

    UYB 120: Stop Starting. Start Finishing. Entrepreneurs are idea people. We see opportunities everywhere—a new offer, a new marketing strategy, a new course, a new system, a new project. And starting something new feels good. But what happens when constantly starting keeps us from ever seeing the results of what we’ve already begun? In UYB Episode 120, Stop Starting. Start Finishing., Edith and Inez explore why entrepreneurs are so drawn to new ideas, how “shiny object syndrome” can quietly derail progress, and why the answer isn’t to stop having ideas—it’s learning how to evaluate them. They discuss the importance of looking at data before declaring something isn’t working, giving strategies enough time and consistency to produce results, and asking whether you actually have the resources to take on something new. And sometimes, the right decision really is to stop. Finishing doesn’t always mean completing what you originally planned. Sometimes it means consciously deciding that something no longer belongs in your business. The goal is to make a decision about the unfinished projects you're carrying: Finish it. Schedule it. Delegate it. Or eliminate it. Got another great idea competing for your attention? Before you change direction, take our free Shiny Object Test. It will help you slow down the excitement long enough to evaluate whether that new opportunity actually deserves your time and resources—or whether your attention belongs with what you've already started. Take the free Shiny Object Test Then listen to UYB 120: Stop Starting. Start Finishing., follow Unstuck Your Business on your favorite podcast platform, and share this episode with an entrepreneur who always has another great idea. One final challenge: What could happen if, for the next 90 days, you measured your progress by what you finished instead of what you started? BONUS: Take the Shiny Object Test

    UYB 120 - Stop Starting. Start Finishing.

  2. Sep 8

    UYB 119 - The End-of-Summer Business Reset

    Summer is winding down, routines are shifting, and for many business owners, this season can feel like a second January. But does getting back into a productive rhythm have to mean slipping back into hustle mode? In this episode of Unstuck Your Business, Edith and Inez talk about what an end-of-summer business reset can actually look like. They explore the difference between being busy and being productive, how to decide what really deserves your attention before the end of the year, and why protecting your energy, priorities, and personal life matters just as much as setting new goals. They also discuss shiny object syndrome, boundaries, clarity, and the importance of asking not only what you want the rest of 2026 to look like—but how you want it to feel. The takeaway: the opposite of hustle isn’t laziness. It’s intentionality. You can be ambitious, productive, and committed to growth without treating exhaustion like proof that you’re doing enough. Listen to UYB 119: The End-of-Summer Business Reset, then follow Unstuck Your Business on your favorite podcast platform and share the episode with another business owner who could use a reset.

    UYB 119 - The End-of-Summer Business Reset

  3. Aug 25

    UYB 118: Why Clarity Comes First: The Neuroscience Behind Getting Unstuck

    UYB 118: Why Clarity Comes First: The Neuroscience Behind Getting Unstuck BONUS Grab it today!!: https://unstuckyourbusinesspodcast.com/framework What if the reason you're stuck isn't that you don't know enough—but that your brain is working hard to keep you exactly where you are? In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega welcome back executive coach and Optimal Mindset founder Gigi Santiago to explore Clarity, the first pillar of the Unstuck Your Business Framework. Gigi brings a neuroscience-based perspective to a challenge almost every entrepreneur faces: knowing what we want to accomplish while still struggling to move forward. We talk about how the brain responds to uncertainty and change, why fear and limiting beliefs can keep us in familiar patterns, and how intentionality helps us move from simply reacting to consciously choosing our next step. You'll hear us discuss: Why clarity has to come before strategy and action How the brain's protective mechanisms can create resistance to change The difference between being busy and actually making progress How to recognize voices and beliefs from the past that no longer serve you Why entrepreneurs need to separate their personal identity from their business How visualization and intentional routines can help reinforce goals Why having a longer-term vision—including a five-year plan—changes the decisions you make today And there's more to come. Gigi Santiago will also be joining us as a featured speaker at the Unstuck Your Business Summit on September 15, where we'll go deeper into the lessons behind the UYB Framework. Listen to the episode, follow Unstuck Your Business on your favorite podcast platform, and share this conversation with an entrepreneur who could use a little more clarity about where they're headed next.

    UYB 118: Why Clarity Comes First: The Neuroscience Behind Getting Unstuck

  4. Aug 4

    UYB Episode 117: Your Numbers Are Talking. Are You Listening? with Amy Green

    BONUS ALERT: Sign up for Savvy, Stable and Secure Challenge: 4-day event starting 8/17-8/20 Register at: https://go.amygreenefc.com/savvy What if the biggest obstacle to growing your business isn't how much money you're making... but how well you understand where it's going? Many entrepreneurs work tirelessly to increase revenue, yet still feel stressed about cash flow. They wonder why there's never enough left over, despite bringing in more business than ever before. In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega welcome financial coach Amy Green for a practical conversation about the money habits that separate thriving businesses from struggling ones. Amy shares why business owners often lose sight of their finances, how unnecessary subscriptions and impulse purchases quietly erode profits, and why reviewing your numbers regularly is one of the most empowering habits you can develop. Why understanding your cash flow is more important than simply increasing revenue. How to identify hidden expenses that may be draining your profits. Why setting aside money for taxes, slow seasons, and future investments creates greater stability. The value of creating regular "money dates" with your business. How to avoid chasing every new tool, app, or marketing trend. Why paying yourself a reasonable salary is essential for long-term business success. How tracking your time can reveal what's actually producing revenue—and what isn't. Why your financial numbers are simply information, not a measure of your worth. One of our favorite reminders from Amy is that financial confidence doesn't come from avoiding your numbers—it comes from understanding them. When you communicate consistently with your money, you make better decisions for your business and yourself.

    UYB Episode 117: Your Numbers Are Talking. Are You Listening? with Amy Green

  5. Aug 3

    UYB 115 - Use Technology to Gather Information. Use People to Gather Wisdom

    Technology has changed the way we run our businesses. With tools like Google, ChatGPT, and AI assistants, answers are available in seconds. But are we relying on technology so much that we're overlooking one of our greatest business assets—our relationships? In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega explore why your existing network often holds the wisdom that no search engine or AI tool can provide. You'll discover why entrepreneurs frequently hesitate to ask for help, how meaningful conversations can uncover opportunities you never considered, and simple ways to reconnect with the people already in your circle. Why AI and Google are great for gathering information—but not wisdom.How your existing network can help you solve business challenges faster.The biggest mindset barriers that keep entrepreneurs from reaching out.Why networking should be about learning, not selling.Practical ways to reconnect with LinkedIn contacts and business acquaintances.How simple coffee conversations can lead to unexpected opportunities.The strongest businesses aren't built by the people with the best search skills—they're built by the people who cultivate the strongest relationships. If you've been trying to solve every problem on your own, this episode is your reminder that someone you already know may have the insight you're looking for. Listen now and discover how combining today's technology with genuine human connection can help you make smarter business decisions. If you enjoyed this episode, follow Unstuck Your Business, leave us a review, and share your biggest takeaway in the comments. We'd love to hear how your network has helped move your business forward. In this episode, you'll learn:

    UYB 115 - Use Technology to Gather Information. Use People to Gather Wisdom

  6. Jul 29

    UYB Episode 116: How to Protect Your Idea to Market

    Have you ever had a great business idea but hesitated to share it because you were afraid someone would steal it? You're not alone. For many entrepreneurs and inventors, the patent process feels overwhelming, expensive, and full of legal jargon. As a result, too many innovative ideas never make it to market—or worse, they're shared too soon without the proper protection. In this episode of Unstuck Your Business, Edith Duran and Inez Nazario-Vega sit down with Joe Mischler, Co-Founder of Stratton Street Litigation Funding, to demystify patent protection and help entrepreneurs understand how to protect their ideas before launching them into the world. Joe explains why filing early matters, the difference between provisional, utility, and design patents, and how today's AI tools can help with research—but not replace the expertise of a patent professional. Why the U.S. operates under a first-to-file patent system. How a provisional patent application can give you valuable time to refine your invention. The differences between utility patents and design patents. When it's safe to begin pitching your invention to manufacturers and investors. How AI tools like Claude, Grok, and Google Patents can assist your research. Why filing a patent yourself may cost more in the long run. How patents protect both physical and digital innovations. What patent litigation funders look for before investing in infringement cases. Whether you're developing a product, designing a new process, or simply curious about intellectual property, this episode provides practical guidance to help you make informed decisions before investing significant time and money.

    UYB Episode 116: How to Protect Your Idea to Market

  7. Jul 14

    UYB Episode #114: Systems Create Freedom

    Guest: Jenn Dickel, Seasonal Navigation Organizing You started your business for freedom. Freedom to choose your schedule.Freedom to spend more time with family.Freedom to build something meaningful. So why does it sometimes feel like you can't step away for a single day without everything coming to a halt? In this episode of Unstuck Your Business, we're joined once again by returning guest Jenn Dickel, founder of Seasonal Navigation Organizing, to explore why so many entrepreneurs unintentionally become the biggest bottleneck in their own businesses—and how simple systems can change everything. Jenn explains why documenting processes isn't about creating rigid corporate manuals. It's about creating consistency, reducing decision fatigue, and giving yourself the freedom to focus on growing your business instead of constantly running it. The warning signs that you've become the bottleneck in your businessWhy systems actually create more creativity—not lessThe first process every overwhelmed business owner should documentHow to automate without sacrificing the personal experience your clients loveThe "Vacation Test" every business should be able to passThe mindset shift that allows founders to move from operator to CEOIf you've ever felt like your business can't function without you... This episode is your reminder that the goal isn't to become more indispensable. It's to build a business that continues to thrive—even when you step away. In this episode, you'll learn:

    UYB Episode #114: Systems Create Freedom

  8. Jul 8

    UYB 113 - Showing Authenticity to Connect When AI Blocks the Connection

    Guest: Karen Kurta Artificial intelligence can write your emails, generate your social posts, create your headshots, and even build your marketing campaigns. So where does authenticity fit in? As AI-generated content becomes more common, standing out isn't about looking more polished—it's about becoming more human. In this episode of Unstuck Your Business, we're joined once again by returning guest and brand photographer Karen Kurta, whose original conversation made our Lessons Learned from 100 Conversations playlist because of the lasting impact it had on our audience. Karen shares why authentic branding is becoming one of the greatest competitive advantages small business owners have, how AI can unintentionally dilute your unique voice, and why clarity is the foundation for creating marketing that truly connects. Why audiences are becoming increasingly skeptical of AI-generated contentHow authenticity builds trust in an increasingly artificial worldWhy brand clarity should come before creating contentWhere AI can strengthen your marketing—and where human judgment still mattersHow to avoid sounding like everyone else using the same AI toolsWhat successful brands will do differently over the next five yearsWhether you're using AI every day or just beginning to experiment with it, this conversation will help you use technology strategically while protecting the one thing AI can never replicate—you. Because in a world where anyone can create content... Authenticity becomes your competitive advantage. In this episode, you'll learn:

    UYB 113 - Showing Authenticity to Connect When AI Blocks the Connection
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About

You went into business with a passion to explore your skills and talents and show the world what you can do to contribute to our society and to our economic ecosystem. But a couple of years into the business your drive and motivation have dwindled and now you feel stuck! When you find yourself at this crossroads of thoughts and emotions, how do you deal with it? We are your hosts Inez Nazario-Vega from Business Essentials Virtual Assistant and Edith Duran from Riza Marketing.

Information

  • Creator
    Edith Duran; Inez Nazario-Vega
  • Years Active
    2024 - 2026
  • Episodes
    120
  • Rating
    Clean
  • Copyright
    © Edith Duran; Inez Nazario-Vega
  • Show Website
    Unstuck your Business