Coaching Inc with Tom Krol

Tom Krol

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

  1. 3h ago

    CI - S2 - 135 - The Business Lesson Tom Krol Had to Repeat All Week

    After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum. Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck. Enjoy today's episode! You’ll Learn How To: Prioritize revenue-producing activitiesCreate attention and attract more clientsKeep your coaching business simple, scalable, and profitableWhat You’ll Learn in This Episode: (01:59) Most entrepreneurs overcomplicate simple business fundamentals(02:45) The "one product, one pain, one price" framework(03:59) How the SPIRLAS marketing system creates organic growth(04:30) Creating free value on social media(04:57) Start a podcast now(06:45) Entrepreneurship is about meeting people(07:31) The feedback loop in people(08:36) Use the word reviews, not testimonials(12:42) In-person or online interaction that other people can see(15:32) A smaller amount of input produces a lot more output(16:36) Avoid overcomplicating in your business(18:21) Doing social media lives(19:23) Hiring a sales guy(21:48) Avatar funnel explained(23:23) Keeping the business simple(23:52) Revenue in first positionWho This Episode Is For: Coaches who are trying to grow without paid trafficEntrepreneurs who feel overwhelmed by too many strategiesAnyone who wants a simpler path to consistent growthWhy You Should Listen: Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    28 min
  2. 4d ago

    CI - S2 - 134 - The Coaching Business Model Nobody Is Talking About with Zach Beach

    Most coaching businesses are built around enrolling more clients. In this episode, Zach Beach, CEO of Smart Real Estate Coach, shares the unique profit-sharing model that helped transform his company into a multi-million-dollar business. Instead of stopping at coaching, Zach and his team work alongside students on real deals, creating a system where everyone wins together. This conversation will open your eyes to a completely different way of thinking about coaching. Listen and enjoy the show! You’ll Learn How To: Create revenue streams beyond client enrollmentsBuild stronger client retention through aligned incentivesTurn successful students into future coachesStructure profit-sharing opportunities without becoming business partnersWhat You’ll Learn in This Episode: (01:46) Introducing Zach Beach and his background in the coaching industry(03:40) Creating additional profit centers through smart investors(05:06) The biggest challenge most coaching companies face(06:05) How Smart Real Estate Coach gets directly involved in student deals(07:47) Revenue beyond enrollment(08:51) The profit-sharing structure behind their coaching programs(11:44) Profit sharing creates better incentives for coaches(18:24) How to position a profit-sharing model(19:02) The systems they use to track and manage deal profits(22:11) Serious clients are attracted to this model(26:02) The “done-with-you” coaching(29:02) Keeping the reputation with Zach's business model(34:04) How Zach created an "associates" program(41:10) The coach's assertion model explained(44:18) The coach compensation model that rewards collaboration(52:16) What makes the President's Club different(57:18) People leaving coaching programs while staying connected to communities(59:28) What Zach learned while preparing his company for a potential exit(01:00:18) How an ecosystem approach can help clients continue growing without leaving your world(01:07:39) Different ways coaching companies can participate in acquisitions or strategic partnershipsWho This Episode Is For: Business owners who are interested in profit-sharing modelsCoaches looking to create additional revenue streamsConsultants who want deeper client engagementWhy You Should Listen: Zach shares a different approach. One that creates long-term alignment, recurring revenue, and stronger client results. This episode will challenge how you think about coaching, fulfillment, and scaling a business that grows even when you're not the one doing all the work. Connect with Zach Beach: Website: https://smartrealestatecoach.com/ LinkedIn: https://www.linkedin.com/in/zacharyrbeach/ Phone Number: 401-229-2289Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    1h 12m
  3. Jun 15

    CI - S2 - 133 - How Top Real Estate Coaches are Getting Clients with Zero Paid Traffic

    The coaches who gain traction on social media understand how attention works, where their audience lives, and how to create content that speaks to their problems and to their pain points. That is exactly what today's episode is all about. In this live coaching session, Tom Krol breaks down the exact organic strategies many successful real estate coaches are using to attract clients without spending heavily on advertising. From Facebook groups and content creation to building authority and growing an email list, Tom shares the simple frameworks that consistently generate attention, trust, and revenue. This episode is packed with practical ideas you can start implementing right away. You’ll Learn How To: Use Facebook groups to attract potential clientsBuild authority by providing value onlineCreate systems that generate leadsTurn attention into revenue through organic marketing strategiesWhat You’ll Learn in This Episode: (03:18) Tom’s SPIRLAS framework for organic audience growth(05:02) Facebook groups are still one of the best traffic sources available(07:09) Providing value and scraping value through Facebook group posting(09:49) Identifying the members of your group(10:49) Giving away valuable content for free(15:42) The three stages of marketing: get attention, hold attention, monetize attention(16:22) Saved responses can dramatically increase visibility and authority(18:46) Embracing people and giving a platform within your community(20:24) Never outshine the master(24:37) How AI tools like Claude can help create better content faster(29:15) The hiring framework that top coaching businesses follow as they scale(31:02) Your wife should do the final interview when hiring(31:18) Why your second hire should be a full-time marketing person(35:01) The difference between support staff and the face of your brand(40:00) Tiffany’s challenge with a long-running Facebook group(44:25) Organic versus paid strategies for growing a community(46:14) The importance of creating attention (49:20) How hiring an executive assistant changed Joe’s business(50:24) Common marketing agency mistakes that cost coaches money(53:11) Tom’s Top 10 Rules for Growing a Coaching BusinessWho This Episode Is For: Coaches who are looking to grow their audience organicallyConsultants building an audience from scratchEntrepreneurs who want more leadsAnyone who is trying to create authorityWhy You Should Listen: In this episode, Tom shares the same organic growth principles used by successful coaching businesses to build audiences, generate leads, and create consistent revenue. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    57 min
  4. Jun 11

    CI - S2 - 132 - The Difference Between Posting Content and Building Authority with Martine Richardson

    A lot of people post content online, but only a few build real authority. In this episode, Martine Richardson breaks down the mindset, consistency, and relationship-building that create trust and long-term business growth. She shares her journey from getting fired from a finance job and having her car repossessed to building a multimillion-dollar rental portfolio and coaching others to do the same, and how daily video creation changed her business. You’ll Learn How To: Build authority through value-driven contentAvoid the biggest mistakes new rental property investors makeOvercome limiting beliefs using private capitalCreate systems that make rentals less stressfulWhat You’ll Learn in This Episode: (01:10) Introducing Martine Richardson(02:40) Why the lack of motivation for a corporate job pushed her to take action(04:08) The biggest misconception people have about rental properties(04:45) Importance of having a system set in place for tenants(05:49) The limiting belief that stops people from using private money(07:02) The number one mistake other coaches make(10:53) How Martine’s podcast helped build authority before she became a coach(11:43) Biggest thing she learned from a podcast guest(15:17) Talking to people generated more for Martine's coaching business(18:02) Daily video content matters more than occasional perfect posts(20:50) The biggest lesson for anyone waiting to start something newWho This Episode Is For: Coaches trying to build real authority onlineReal estate investors interested in rental propertiesEntrepreneurs struggling with content creationWhy You Should Listen: Martine shares practical lessons from building a real business, creating systems that scale, and using content to truly serve people rather than just chase attention. Connect with Martine Richardson: Website: https://martinerichardson.com/ Instagram: https://www.instagram.com/coachmartine_/ Facebook: https://www.facebook.com/martine.jackson/ Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Join Martine’s community on Facebook: Freedom Inc.

    24 min
  5. Jun 8

    CI - S2 - 131 - The Biggest “Aha” Moments From Coaching Inc Mastermind with Jay Conner

    In this episode of Coaching Inc. Podcast, Jay Conner shares his biggest takeaways from the latest Coaching Inc. Mastermind and the strategies he's already implementing in his own business. Jay breaks down the ideas that are working right now, from evergreen webinar funnels and AI-powered follow-up systems to raising private money without asking for it. He also explains how mindset, relationships, and being in the right room create opportunities. Listen and enjoy the show! You’ll Learn How To: Use evergreen webinars to generate leadsBuild trust and raise private moneyCreate more opportunities by networking and collaborationLeverage AI agents to improve event registrationsWhat You’ll Learn in This Episode: (01:21) Introducing Jay Conner and why he joined the mastermind(03:53) His biggest takeaway at Coaching Inc.(04:20) Evergreen Webinar done differently(06:03) Self-liquidating offers can generate leads(07:46) The content batching strategy(09:29) How AI agents are helping generate more event registrations(11:20) Speed-to-lead explained(12:47) The event strategies Jay uses to increase coaching sales(16:12) The five-step method for raising private money without ever asking for money(18:06) The biggest misconception people have about raising private money(18:52) Get in person to the next Coaching Inc. MastermindWho This Episode Is For: Coaches looking to improve their sales systemsReal estate investors interested in raising private moneyBusiness owners exploring AI and automationWhy You Should Listen: Jay shares real-world strategies, mindset shifts, and marketing ideas that can help you attract more opportunities, build stronger relationships, and grow your business more effectively. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Get Jay Conner’s book Where to Get the Money Now here.

    21 min
  6. Jun 4

    CI - S2 - 130 - How Brett McCollum Rebuilt After Losing Nearly $1 Million with Brett McCollum

    What do you do when your business loses nearly $1 million? In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business. Listen and enjoy the show! You’ll Learn How To: Evaluate your business instead of relying on best-case scenariosImprove sales by setting clear expectationsBuild confidence that improves sales performanceStay resilient during difficult business seasonsWhat You’ll Learn in This Episode: (01:14) Brett's reflection on losing nearly $1 million in business(02:28) Stepping back and being completely honest about messing up(03:14) The biggest lesson he learned during his toughest season(04:49) Advice for coaches struggling in today's market(06:21) Authentic reality check about your business performance(08:42) What people should be doing differently from a sales perspective(08:55) Reducing buyer's remorse after a sale(10:44) How setting expectations improves retention and results(11:37) Confidence remains one of the most powerful sales tools(12:27) Brett's thoughts on joining masterminds and communitiesWho This Episode Is For: Business owners who are facing business challengesReal estate investors who want to improve leadership and accountabilityCoaches who want to build confidence with their clientsWhy You Should Listen: Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability. Connect with Brett McCollum: Instagram: https://www.instagram.com/brett_mccollum/ Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    16 min
  7. Jun 1

    CI - S2 - 129 - Why Most Webinars Fail Before They Even Start with Matt Gill

    The biggest mistake most coaches make is failing to focus on delivering results for their buyers. Most people think webinars fail because of poor presentations, weak sales skills, or technical issues. According to webinar marketing pioneer Matt Gill, the real problem starts much earlier. In this episode, Matt shares his story as one of the pioneers of webinar marketing, how webinars changed the way businesses sell online, and what it really takes to build a multi-million-dollar webinar offer. He also talks about the biggest mistake most webinar creators make, the importance of proof as a marketing tool, and how to overcome fear in launching your first webinar. Listen and enjoy the show! You'll Learn How To: Create webinar offers that attract the right audienceUse proof and customer success stories to increase conversionsImprove webinar performance through tracking and optimizationOvercome the fear of hosting your first webinarWhat You'll Learn in This Episode: (02:15) Matt's journey into online marketing(02:48) The birth of webinar selling(03:28) How webinars changed the way businesses sell online(04:29) What it takes to build a multi-million dollar webinar offer(05:52) The biggest mistake most webinar creators make(06:21) Proof is the most powerful marketing tool(07:20) Viewing webinar marketing as a system(09:55) The first thing every beginner should focus on(10:35) Overcoming fear in launching your first webinar(13:34) The concept of a webinar marketing system(14:36) Connect with Matt GillWho This Episode Is For: Entrepreneurs building online offersCourse creators who want to generate leads through webinarsBusiness owners looking to improve conversionsAnyone planning to host their first webinarWhy You Should Listen: In this episode, Matt Gill shares practical lessons from years of experience running successful webinar campaigns. Connect with Matt Gill: Website: webinarmarketingsystem.com Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    17 min
  8. May 28

    CI - S2 - 128 - The Biggest Mistake Coaches Make When Trying to Grow with Andrew Becker

    In this episode of the Coaching Inc. Podcast, host Storyteller Jet sits down with real estate entrepreneur and systems expert Andrew Becker to talk about one of the biggest mistakes business owners make when trying to scale. Andrew shares how simplifying lead generation, building repeatable systems, and focusing deeply on a few high-performing strategies helped him grow multiple businesses while improving his profit margins. This episode is packed with practical lessons for coaches, entrepreneurs, and operators who want to grow smarter instead of busier. Enjoy the show! You’ll Learn How To: Use podcasts as a lead generation and relationship-building toolBuild repeatable systems and SOPs that save timeImprove profit margins by simplifying operationsAvoid the biggest mistake most entrepreneurs make when trying to scaleWhat You’ll Learn in This Episode: (01:24) Andrew Becker's background in real estate(02:54) The Team Lead Talks Podcast(04:22) How he uses podcasts to generate leads and business opportunities(08:34) Shorter podcast episodes helped improve efficiency and content production(10:50) How podcasts can become one of the best relationship-building and sales tools(12:39) The importance of solving pain points(13:14) How Andrew built a coaching program around probate lead generation(14:37) The Day One Probate explained(15:49) AI and automation are becoming major business advantages(16:41) The biggest mistake entrepreneurs make when trying to scale(20:11) Becoming known for one specialty creates long-term business growth(21:07) Expanding exit strategies(22:37) Andrew’s “million-dollar advice.”(25:29) The story behind BILLIONS(27:11) The biggest mistakes businesses make when running PPC campaigns(29:48) Google optimization requires strong conversion systems and quality lead feedback(32:49) The value of collaboration, masterminds, and learning(33:52) Connect with Andrew BeckerWho This Episode is For: Coaches who are trying to grow their businessReal estate professionals looking to improve lead generationPodcast hosts wanting to turn conversations into opportunitiesOperators looking to improve profitabilityWhy You Should Listen: This episode is a strong reminder that scaling a business is not about doing more but about doing the right things consistently. Andrew shares real-world lessons from years of building systems, refining processes, and learning, all of which will help you simplify your approach to business. Connect with Andrew Becker: LinkedIn: https://www.linkedin.com/in/iamandrewbecker/ Instagram: https://www.instagram.com/iamandrewbecker/ Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    35 min

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About

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

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