Coaching Inc with Tom Krol

Tom Krol

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

  1. 23M AGO

    CI - S2 - 123 - The Truth About Testimonials, Earnings Claims, and FTC Lawsuits with Gregory Christiansen

    What happens when your marketing crosses the line from persuasive to legally dangerous?  In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem. Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises.  Enjoy the show! You’ll Learn How To: Use testimonials without creating misleading earnings claimsCreate marketing without unrealistic income promisesAvoid FTC red flags when selling coaching or education programsUse disclosures properly in presentations and sales processesWhat You’ll Learn in This Episode: (03:54) Greg explains how he became one of the top attorneys handling FTC cases(06:29) The declaratory judgment/action(08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims(09:31) Two ways the FTC brings actions against companies(11:27) What regulators look for when reviewing webinars, ads, and marketing claims(15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits(17:28) Influencers are now personally being sued over earnings claims(20:58) What does “net impression” mean(22:28) The gap between the upfront marketing and the actual fulfillment(23:05) TCPA rules every coach and marketer needs to understand(26:20) The testimonial and advertising guidelines(28:07) Cherry-picking top student wins can create compliance issues(30:30) The concept of “net impression” and how the FTC evaluates your ads(31:13) The importance of having proper disclosure(34:37) Smaller, believable success stories convert better than flashy income claims(36:45) The importance of documenting and substantiating testimonials properly(40:25) The “Beachbody model” for tracking accountability and student results(47:22) The dangers of using personal success stories(51:27) How FTC investigations can cross borders, including Canada(53:06) Greg’s final advice for coaches, consultants, and online entrepreneursWho This Episode Is For: Coaches and consultants using testimonials in marketingCourse creators and online educatorsAnyone selling coaching, masterminds, or education productsWhy You Should Listen: This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future.  Connect with Gregory Christiansen: Website: https://www.guardianlaw.com/ Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    58 min
  2. 4D AGO

    CI - S2 - 122 - Organic Client Masterclass - How They Built a $1M Coaching Business Without Ads with Joe and Jen Delle Fave

    Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems. In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process. This episode gives a practical look at what moves the needle in this business. Listen and enjoy! You’ll Learn How To: Build a coaching business using organic marketingCreate simple content that attracts the right audienceUse simple social media strategies to attract leadsUse podcasts and webinars to generate consistent leadsTurn followers and conversations into paying clientsWhat You’ll Learn in This Episode: (03:07) About Joe and Jen and their background as real estate investors(04:23) Sharing what you are doing on social media(06:34) Follower count doesn’t matter(08:22) How to audit your Facebook profile to attract more clients(09:34) The importance of clear calls-to-action in your content(10:13) Authenticity matters more than polished AI-generated content(12:19) Having your own private Facebook group(14:23) How they reached nearly $1M yearly revenue without paid ads(15:29) YouTube is becoming a powerful search engine for coaches(16:26) One-hour webinar funnel to connect with clients(21:27) The framework they use to showcase deals, systems, and results(24:52) The framework and format of Joe and Jen's webinar(27:03) Showing real proof and real client results builds trust faster(35:19) The dangers of automating social media incorrectly(40:19) How TikTok and other platforms can flag overly automated posting(48:16) Getting on podcasts(50:17) The costs and mess of editing YouTube content(55:03) The “breadcrumb trail” method for driving webinar signups organicallyWho This Episode Is For: Coaches who want to grow without relying on paid adsConsultants who are trying to attract more organic leadsCourse creators who are struggling to convert contentWhy You Should Listen: If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point. Connect with Joe and Jen Delle Fave: Website: https://creativefinanceplaybook.com/home-5790YouTube: https://www.youtube.com/@creativefinanceplaybookResources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    1h 1m
  3. MAY 4

    CI - S2 - 121 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 2 with Brandon Rickman

    Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing. In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time. This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show! You’ll Learn How To: Turn your content into a filter that attracts the right clientsStop over-talking and start closing more dealsUse simple, clear copy that convertsApply the PISO method to your contentWhat You’ll Learn in This Episode: (01:35) Brandon’s progress: leads, posts, and real conversations(04:07) Fixing weak offers and improving engagement on Facebook(05:49) When to use and not to use the calendar link(06:13) The 4 objections every prospect has(07:32) How to control the sales call from the first minute(08:54) Simple closing technique(11:57) How to attract the right audience(12:14) How to adjust messaging to target beginners(14:01) Speak less on calls, ask more questions(17:14) How to rewrite a bad copy to convert(18:47) Using podcasts and content to sharpen your positioning(19:56) The PISO framework explained step-by-step(23:44) Good copy is answering prospects' objections(26:20) The “40 good people” strategy for building powerful connections(31:58) Connect to one person a day for 40 daysWho This Episode is For: Coaches who are struggling to close clientsBeginners who are getting leads but not convertingEntrepreneurs who want to improve their salesWhy You Should Listen: If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    38 min
  4. APR 27

    CI - S2 - 119 - #Classic - How Hiring Your First Executive Assistant Can Double Your Revenue

    Why should you hire an executive assistant a little bit sooner than you think? Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs. In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show! You’ll Learn How To: Hire your first executive assistant at the right timeFree up your schedule to focus on revenue-generating workIdentify tasks you should stop doing immediatelyFind and interview the right candidate with confidenceWhat You’ll Learn in This Episode: (00:48) Your first hire should always be an executive assistant(02:02) Why do we hire an executive assistant?(02:47) A simple exercise to uncover tasks you should delegate(03:30) The biggest mistake entrepreneurs make after hiring an assistant(03:54) Your EA should be local, not virtual(04:47) Key traits to look for, including education and attention to detail(05:54) Hire someone who is already working(06:51) An EA should have a bookkeeping background(07:15) Let your spouse help choose the final hire(08:17) The EA’s role as your gatekeeper and time protector(09:27) When should you hire your EA?Who This Episode Is For: Entrepreneurs who are doing everything on their ownCoaches and consultants who are ready to scaleBusiness owners who plan to hire their first EAWhy You Should Listen: If you feel overwhelmed or stuck doing too much, this episode gives you a clear next step. Hiring the right executive assistant isn’t an expense but a great move. For deeper insight into the role, this episode is for you. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    12 min
  5. APR 23

    CI - S2 - 118 - You Have to Break First (The Glow Stick Lesson Every Coach Needs)

    Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up. In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either. Listen and enjoy the show! You’ll Learn How To: Create content that connects and pulls people inUse your personal story to make a more powerful messageTurn your experiences into contentCommunicate in a way that builds trust and authorityWhat You’ll Learn in This Episode: (01:42) Authentic hack that will change the game in producing content(02:17) The simple framework: problem → solution → result(03:56) The “glow stick” lesson and why you have to break first(06:00) How to use real emotion and appreciation in your content(06:38) Authentic enthusiasm attracts and repels(09:16) Being a truth teller and truth seeker(10:10) How your past struggles are the key to connecting with your audienceWho This Episode Is For: Coaches who feel like their content isn’t landingCreators who struggle to stand out onlineExperts who sound too scriptedAnyone who wants to build a real connection with their audienceWhy You Should Listen: You can have the right offer, the right niche, and the perfect strategy, but if your delivery feels lifeless, none of it matters. This episode shows you how to show up with genuine energy, genuine belief, and genuine connection for powerful content. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    13 min
  6. APR 20

    CI - S2 - 117 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 1 with Brandon Rickman

    Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation. Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue. Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show! You’ll Learn How To: Create a simple, high-converting offerUse Facebook Lives and daily content to attract clients organicallyTurn your experience into a coaching businessBuild momentum with consistent actionWhat You’ll Learn in This Episode: (02:57) The “Do or Die” 90-day challenge(03:59) Brandon’s background in the real estate business(05:50) The reality check: zero sales in the last 90 days(08:04) Fixing his Facebook profile and connecting with the right audience(10:02) Creating simple landing pages instead of complex funnels(12:40) How to create a power offer(15:12) From the season of convincing to attracting and repelling(16:36) The mistake of using “free.”(17:48) Testimonial vs reviews(21:22) How to make an attractive banner(22:17) Daily posting strategy: going live 3–7 minutes every weekday(25:52) The risk of repurposed content(27:53) Emailing your list every day builds authority fast(30:27) Balancing personal stories with real value(32:10) The power of hosting local meetups for fast feedback and salesWho This Episode Is For: Coaches who aren’t getting consistent clientsExperts with experience but no traction onlineEntrepreneurs stuck in the planning phaseWhy You Should Listen: This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    40 min
  7. APR 16

    CI - S2 - 116 - This Is Why People Aren’t Buying Your Coaching (And How to Fix It Fast)

    Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem. In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to. This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in! You’ll Learn How To: Create offers that focus on outcomesUse “done-for-you” elements to remove friction for clientsPosition your service so that it stands out instantlyBuild trust by solving real problemsWhat You’ll Learn in This Episode: (02:22) Introducing J and J(07:19) How “done-for-you” bonuses increase conversions fast(08:22) Using JV partnerships to create ongoing deal flow and testimonials(09:15) Removing backend complexity makes your offer more attractive(11:38) Changing your messaging can instantly increase response rates(14:22) Make the client wait and give them three options(16:52) Land acquisition blueprint(18:19) The huge hurdles in the coaching business(21:00) The “business-in-a-box” model(23:16) Dealing with drastic movement of motivation levels(26:33) Budget expectations and execution for clients(28:59) The common trait shared by top-performing coaches(30:00) The confidence to sell people(39:51) Monetizing the deal in JV agreements(43:20) The timeframe for clients to succeed(49:27) Sending monthly reports to affiliatesWho This Episode Is For: Coaches who are struggling to convert leadsCourse creators who are stuck selling informationEntrepreneurs who want a stronger offerWhy You Should Listen: This episode shows you that the problem isn’t your marketing but your offer. When you shift from teaching to helping people win faster, everything changes. Resources:  Apply now for Coaching Inc.’s private mastermind at coachinginc.com

    55 min

Trailer

5
out of 5
46 Ratings

About

Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

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