Marketers of the Universe: A digital marketing podcast

Brew Digital
  • 0.0 (0)
  • MARKETING
  • UPDATED MONTHLY

We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing movements, and brimming with ideas to implement at your own company.  This is one marketing secret you won’t be ashamed to share!

  1. 3D AGO

    We review our 2025 predictions & map the playbook for 2026

    Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in 2025: short‑form video that actually says something, AI that quietly powers scale instead of writing your brand’s voice, and a search landscape where trust often matters more than rank. We dig into LinkedIn’s vertical video surge and why lo‑fi, native creative outperformed glossy spots when it carried a clear point of view. We unpack AI’s pivot from headline feature to back‑office multiplier, the risks of "AI‑flavoured sameness", and how to set guardrails so your team ships faster without losing credibility. On the search front, we tackle zero‑click reality, Google’s improving AI answers, and the rise of "search everywhere"—from ChatGPT and YouTube to Reddit and social feeds—plus what it means to optimise for citation, not just blue links. The platform map got messy, too. Threads found momentum under Meta’s umbrella, X consolidated into narrower communities, and Reddit emerged as a powerful, high‑intent channel for B2B discovery and ads. Through it all, the constant was strategy: clear objectives, honest metrics, and the discipline to show up with a consistent voice. We close with sharp 2026 bets from the team—more social search, thought leader ads outperforming brand pages, and a market that rewards human‑led marketing over AI autopilot. If this resonates, follow the show, share it with a teammate who cares about what works, and leave a quick review to help others find us. If you are socially minded, you can find us on Instagram and LinkedIn. Drop a message and tell us: what will you stop doing in 2026? Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

    56 min

  2. 09/03/2025

    Nasya Nasseira on humanising B2B ads, budget mistakes, and the power of storytelling

    In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years. Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always human, and how this simple shift caused engagement for her B2B ads to spike. Then, we get to the story everyone wants to hear: the learning opportunity. Nasya walks us through what has been called the "quintessential paid media experience"—making a major budget mistake by accidentally confusing a daily and lifetime budget over a weekend. She offers candid, actionable advice on how to handle the situation when things go wrong: take accountability immediately, be transparent with your superiors, and focus on finding a resolution. Throughout the conversation, a central theme emerges: the power of storytelling. From her early career aspirations to her belief that the best marketing is ultimately storytelling, Nasya explains how turning "mundane numbers and data into storytelling" is the key to success in paid media and beyond. Tune in for an honest conversation about experimentation, learning from our mistakes, and why the human element is still the most important part of marketing. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

    26 min

  3. 08/20/2025

    The death of B2B personas? Not so fast

    Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing. Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow focus on executive decision-makers can cause marketing campaigns to miss the mark entirely. But is it time to abandon them completely? Our paid media manager, Nasya Nasseira, makes a compelling case for their evolution. She shares how a strong persona narrative—"imagine Jessica, building HR processes from scratch"—can be the key to bridging the gap between raw data and compelling creative. In this episode, you’ll learn: Why most traditional B2B personas are built on dangerous assumptions.How to use persona storytelling to brief creative teams more effectively.Practical, data-driven marketing tactics for businesses of any size.The shift from static demographic profiles to dynamic, problem-focused personas.Our conclusion is clear: personas aren't dead, but they must evolve from a tick-box exercise into a dynamic tool that genuinely reflects customer behaviour. Listen to the full episode now to rethink your approach to understanding your audience. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

    32 min

  4. 07/23/2025

    Mark Bundle on career paths, CRMs, and the importance of exclusion lists

    Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing". Mark's unlikely journey from aspiring barrister to email marketing expert offers a refreshing perspective on career development. With candid humour, he shares how pivotal mistakes became his greatest teachers – including the memorable time he accidentally bombarded hotel customers with hourly booking reminders. Rather than dwelling on the horror, Mark emphasises how these "learning opportunities" shape stronger professionals when approached with the right mindset. We also dive deep into the power of marketing automation as "the backbone of the heavy lifting of your marketing," while exploring the emerging role of AI in this space. Mark believes AI currently offers only "tweaks around the edges" rather than replacing human expertise in understanding complex CRM ecosystems. Whether you're a seasoned email marketer or simply trying to get more from your CRM system, Mark's three essential tips provide a powerful framework for success: document everything, deal with issues immediately, and test constantly.  Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

    32 min
  5. The 95-5 rule: Rethinking traditional marketing strategies

    07/09/2025

    The 95-5 rule: Rethinking traditional marketing strategies

    Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than traditional marketing techniques. Listen in for practical tips on how to apply these principles, such as conducting a 'Monday morning audit' of your marketing budget and starting small to demonstrate improved performance. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

    33 min
  6. Why your B2B company should be using Facebook Ads right now

    06/27/2025

    Why your B2B company should be using Facebook Ads right now

    Hey, fellow marketers. It's been a hot minute but don't worry, you can't get rid of us that easily! We dive into the world of paid advertising with Michele Raffaelli, Brew Digital's Paid Media Manager. In this episode, we explore the untapped potential of Facebook ads for B2B marketing, offering strategies to target niche audiences effectively. Michele shares expert tips on optimising ad performance, from choosing the right ad formats to refining audience segments for maximum engagement. Whether you're a seasoned marketer or new to the world of paid media, this episode provides valuable takeaways to enhance your digital marketing strategy. Tune in to learn how to harness the power of Facebook and LinkedIn ads to drive growth and engagement in your campaigns. Don't forget to check out our Brew Digital LinkedIn for future Marketing Hack livestreams and visit the resource hub on our website for even more content to take your marketing to the next level.  You can also find this episode in the resource hub if you'd prefer to listen on our site.   Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

    21 min
  7. The zero-click crisis: How search AI Is changing digital marketing

    05/09/2025

    The zero-click crisis: How search AI Is changing digital marketing

    Is there anything better than sitting in the garden with a cool drink and the sun on your face? The only thing I can think of enjoying that while listening to the latest episode of your favourite marketing podcast!  This time we're hearing from Rich Harper, Head of Digital Marketing, and Sophie Caswell, Head of Strategy and Innovation, as they reveal how AI search results are fundamentally altering the relationship between brands and their audiences. The conversation challenges marketers to move beyond vanity metrics and rediscover marketing fundamentals. Rich shares how an obsession with performance has led many organisations to treat marketing departments as mere lead generation machines rather than strategic partners. Meanwhile, Sophie draws on her background creating communication strategies for major brands to explain why maintaining brand Recorded ahead of their talk at the Marketing Society's Digital Day 2025, this episode emphasises the need to prioritise brand and creating a human connection—it's time we stop writing for bots!  If you want to find more great marketing content (no brag) then head on over to our Resource Hub. There you'll find thought pieces, articles, templates and podcasts—including this one! Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

    32 min
  8. 2025 Predictions vs. reality: A Q1 analysis

    05/09/2025

    2025 Predictions vs. reality: A Q1 analysis

    Remember those bold predictions we made about digital marketing in 2025? Well, we couldn't wait for the year to end before checking how right (or wrong) we were. Turns out, we've been surprisingly on point about some major shifts in the digital landscape. Google has taken some serious legal hits already this year. After losing their search monopoly case to the DOJ, they're now facing potential remedies that could fundamentally reshape their business—from spinning off Chrome (valued at $15-20 billion) to losing those exclusive deals that keep them as the default search engine on your devices. And just weeks ago, they lost another massive case around their ad tech practices. Could this really be "the beginning of the end" for Google as we predicted? Despite the legal troubles, they still command roughly 90% of search market share, leaving marketers with little choice but to continue using their platforms while dealing with rising costs and diminishing controls. Meanwhile, our prediction about the continued exodus from X (formerly Twitter) has proven accurate, with user numbers down 15% in the US and 12% in the UK. But where are those users going? Not necessarily where we expected. Threads may have activated advertising, but engagement remains questionable, while LinkedIn shows surprising growth among both Gen Z and Baby Boomers. And what about those predicted social media bans for teenagers? While Australia has implemented restrictions, other countries are still weighing their options—though regulatory pressure is clearly building. For marketers navigating all of this, our advice remains straightforward: test thoroughly, focus on creating quality content that resonates with your specific audience, and stay adaptable as platforms rise and fall. The fundamental principles of effective marketing persist even as the digital ecosystem evolves around us. If you ever need more help, check out all of the content on our Resource Hub (including this episode of the podcast), or you can reach out for a free audit.  Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

    34 min
See All (44)

About

We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing movements, and brimming with ideas to implement at your own company.  This is one marketing secret you won’t be ashamed to share!

Information