Knowhow Marketing Lab

Phelan Lewis & Pip Seymour
  • 0.0 (0)
  • Marketing
  • Updated Weekly

Dreaming of a life where you control your time and destiny through the power of marketing? At Seymour Digital Marketing, my partner and I have spent over a decade living that dream—from our serene country home by the ocean, surrounded by dogs, chickens, and a pool, all thanks to mastering Google Ads and SEO. Through the KnowHow Marketing Podcast, we’re sharing the secrets that helped us build this lifestyle of freedom. Each week, we connect with top marketers, dive into the latest strategies, and offer exclusive resources like our free SEO course, a 5-day Google Ads email challenge, and an essential on-page SEO guide. And if you're ready to take control of your life, our paid 5-week live Google Ads training course, offered twice a year, teaches you how to manage Google Ads for yourself or sell it as a service—giving you the freedom to shape your career and live on your own terms. Tune in, learn from our journey, and start building your own marketing-driven success story

  1. Web Security in 2025

    04/23/2025

    Web Security in 2025

    "Welcome back to our podcast! In this insightful episode Phelan, and Greg explore the ever-evolving landscape of web security. The discussion addresses crucial best practices, threats, and tools for staying safe online in 2025. Topics range from password management and social engineering to WordPress hardening and server security tips. 00:00 - Introduction & Overview01:00 - General threats: data leaks, hacks, need for audits10:00 - Password management tools, 2FA vs SMS, brute-force attack prevention15:00 - Authenticator apps (e.g., Google Authenticator), picking reliable tools20:00 - Web hosting providers, DNS management, and Cloudflare intro26:00 - WordPress-specific threats: login URL obfuscation, login attempt limits27:01 - Security plugins: Solid Security vs Wordfence28:00 - Using staging sites, rollback options, and troubleshooting common errors #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

    29 min
  2. How AI is Changing the Search & Social Media Landscape

    04/09/2025

    How AI is Changing the Search & Social Media Landscape

    "Welcome back to our podcast! Today, Pip and Rina dive deep into How artificial intelligence (AI) is fundamentally reshaping search engines (like Google), social media platforms (like TikTok, Meta), and how marketers must adapt SEO, content, and engagement strategies to stay relevant. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview01:00 - AI’s Role in Search + Social10:00 - Semantic SEO, Context & Resident Knowledge15:00 - Social Media Shifts: Friend Graph20:00 - TikTok Search, Platform Strategy & AI Indexing26:00 - AI for Competitive Research & Long-Term Strategy27:01 - Community, Platform Fragmentation & Final Thoughts #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

    28 min
  3. This month in the world of Marketing

    04/03/2025

    This month in the world of Marketing

    "Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode02:00 – Google March Algorithm Update & SEO Trends04:00 – The Decline of Lazy SEO Blogging07:00 – Redirect Controversy: Martin Splitt’s Advice10:00 – Meta News: Ads in Notifications & Messenger Value Optimization11:30 – Facebook Reels: New Post-Click Landing Experience12:00 – TikTok Ban Looming in U.S. & Ad Opportunities13:00 – TikTok’s Data and Functionality Issues17:00 – Canadian vs. U.S. TikTok Policy Dynamics19:00 – Oracle May Buy TikTok U.S. – Privacy Concerns23:30 – WordPress Leadership Comments by Matt Mullenweg24:00 – Why Webflow Isn’t Ideal for SEO or Clients26:00 – Custom CMS Issues & Recommendations30:10 – GA4 Annotations Are Back! #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

    32 min
  4. This month in the world of Marketing

    03/05/2025

    This month in the world of Marketing

    "Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Episode 04:17 - WordPress’s Evolution & Potential Future 10:01 - Facebook’s Change in Live Video Policy 13:07 - Google Business Profile Review Outage 17:57 - YouTube’s New Shorts Promotion Feature 21:57 - LinkedIn’s Advertising & Analytics Updates 24:01 - SEO & Google Ads AI Asset Generation28:00 - TikTok’s Future & Political Pressure in the U.S. #DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

    27 min
  5. A Guide to Mastering Local SEO with Wordpress & Other Websites

    02/17/2025

    A Guide to Mastering Local SEO with Wordpress & Other Websites

    "Welcome back to our podcast! Today, Phelan and Rina will be discussing the Guide to Mastering Local SEO with Wordpress & Other Websites. Learn about perfecting your SEO wordpress and other webserver providers. This episode is essential for anyone looking to stay ahead in the digital marketing game.00:00 - Introduction & Overview01:00 - Overview of Local SEO Discussion04:00 - Optimizing Websites for Local Search Rankings07:00 - Location Pages & Best Practices12:00 - Structuring Location Pages on Websites17:00 - WordPress Plugins for Local SEO20:00 - Google Business Profile & Local Listings26:00 - Advanced Local SEO & Google Business Profile Optimization#SeymourDigitalMedia #MarketingKnowHow #googleads2024Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

    31 min
  6. The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers

    02/11/2025

    The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers

    "Welcome back to our podcast! Today, Phelan and Rina will be discussing The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers. Learn about how to turn your website visitors into customers. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview01:00 - Conversion Tracking & Analytics06:33 - Ad Optimization Strategies10:14 - Website & Landing Page Optimization14:43 - Common Mistakes & Fixes19:16 - SEO & Ads Connection24:23 - Advanced Conversion Tracking #SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"

    30 min
  7. How to Optimize Your Local Listing For More Traffic

    02/03/2025

    How to Optimize Your Local Listing For More Traffic

    "Welcome back to our podcast! Today, Phelan and Rina will be discussing How to Optimize Your Local Listing For More Traffic. Learn about the how local listing can help you drive more traffic to your local store. This episode is essential for anyone looking to stay ahead in the digital marketing game.00:00 - Introduction & Overview01:00 - What Is a Business Listing?04:00 - Optimizing Your Google Business Profile08:00 - The Role of Bing Places12:00 - Importance of Photos and User-Generated Content16:00 - Managing Reviews for SEO Impact 20:00 - NAP Consistency (Name, Address, Phone Number) 24:00 - Connecting Listings with Google Ads 27:00 - The Importance of Apple Maps#SeymourDigitalMedia #MarketingKnowHow #googleads2024Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

    30 min
  8. This Month In The World of Marketing

    01/28/2025

    This Month In The World of Marketing

    "Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.Chapters:00:00 - Introduction & Overview of This Episode01:47 - Google Ads Updates03:01 - TikTok Ban and Social Media Shifts09:27 - Meta's Changes to Misinformation Controls14:57 - AI Mega projects and Challenges 18:57 - Emerging Platforms and Automation 25:01 - Closing Thoughts and Future Outlook#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

    30 min
See All (72)

About

Dreaming of a life where you control your time and destiny through the power of marketing? At Seymour Digital Marketing, my partner and I have spent over a decade living that dream—from our serene country home by the ocean, surrounded by dogs, chickens, and a pool, all thanks to mastering Google Ads and SEO. Through the KnowHow Marketing Podcast, we’re sharing the secrets that helped us build this lifestyle of freedom. Each week, we connect with top marketers, dive into the latest strategies, and offer exclusive resources like our free SEO course, a 5-day Google Ads email challenge, and an essential on-page SEO guide. And if you're ready to take control of your life, our paid 5-week live Google Ads training course, offered twice a year, teaches you how to manage Google Ads for yourself or sell it as a service—giving you the freedom to shape your career and live on your own terms. Tune in, learn from our journey, and start building your own marketing-driven success story

Information

  • Creator
    Phelan Lewis & Pip Seymour
  • Years Active
    2024 - 2025
  • Episodes
    72
  • Rating
    Clean
  • Show Website
    Knowhow Marketing Lab