The Sell Like A Leader Podcast

David Kreiger
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Welcome to the essential podcast for revenue leaders who are on a mission to cultivate a high-performing sales team within their organization. Each episode is packed with invaluable insights and strategies designed to help you lead your organization to sales success. What sets the Sell Like A Leader Podcast apart is our commitment to bringing you diverse perspectives from the front lines of sales leadership. Each episode features seasoned sales leaders, innovative strategists, and top performers – who share their real-world experiences and tactics. These are the leaders who are shaping the future of sales, and they're here to offer you direct insights into how they're building successful, winning teams in their organizations. Whether you're a seasoned sales leader, a newly appointed VP, or aspiring to step into a leadership role, the Sell Like A Leader Podcast is your mentor in podcast form. Tune in to transform your approach, inspire your team, and achieve new heights in your sales career. Join us on this journey to redefine sales leadership and empower your team towards unparalleled success.

  1. MAR 25

    Predictable Revenue in Unpredictable Times with Aaron Ross

    David Kreiger sits down with Aaron Ross, author of the bestselling Predictable Revenue, to revisit the principles that reshaped how the SaaS world thinks about sales, and examine what those principles mean in today's high-noise environment. Aaron brings two decades of perspective on outbound, specialization, and pipeline building, and he challenges revenue leaders to stop chasing the playbook and start developing the instincts the current climate demands. In this episode, he breaks down: Why the tactics from Predictable Revenue may have changed, but the core principles are more relevant than ever How AI is accelerating buyer attention fragmentation, and why ICP focus is now a non-negotiable The case for even deeper sales specialization as AI agents take on more of the SDR and AE workload Why the corporate world's hunger for stability is colliding head-on with a fundamentally non-linear era How emotional agility, intuition, and creativity are becoming the true competitive differentiators in sales leadership Aaron's outside-in perspective will challenge how you think about building predictable revenue in 2026.   Connect with Aaron Ross: https://www.linkedin.com/in/aaronross Serendipity Sheet (new projects): https://docs.google.com/document/d/1gCSfmPJRKzwl_1g2z5nxoEEOWDBAXojGglEUGU6yIp8/edit?pli=1&tab=t.0 www.freshair.substack.com www.IronCrown.co www.Delphi.ai/airzilla http://www.fromimpossible.com/talk Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger/ https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

    40 min

  2. FEB 25

    The Human-First Prospecting Playbook for Landing C-Suite Meetings with Caryn Kopp

    David Kreiger sits down with Caryn Kopp, Chief Door Opener at Kopp Consulting, to explore why today's prospecting landscape is stacked against sellers, and what sales leaders need to do differently to break through. Caryn brings a human-first philosophy to prospecting built on 27 years of opening C-suite doors, and she challenges some of the most common assumptions. In this episode, she breaks down:  Why executive buyers ignore outreach that "feels" AI-generated How precision targeting and disciplined ICP selection outperform volume  The structural shift sales leaders must make to build a predictable pipeline The difference between using AI for research vs. outsourcing your thinking Why prospecting requires a different DNA than closing, and why most AEs shouldn't own both If you're a revenue leader trying to balance AI efficiency with real pipeline results, this conversation will challenge how you think about prospecting in 2026.   Connect with Caryn Kopp: https://www.linkedin.com/in/carynkopp/ https://koppconsultingusa.com/ Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger/  https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

    28 min

  3. FEB 11

    The People-First Approach to Revenue Leadership in the Age of AI with Chris Bondarenko

    David Kreiger sits down with Chris Bondarenko, Chief Revenue Officer at 360 Learning, to explore what it really takes to build and scale high-performing revenue teams in today's rapidly evolving sales environment. Chris brings a people-first approach to sales leadership that emphasizes the strategic importance of hiring the right personas, developing talent through continuous learning, and understanding where AI actually creates value versus where it falls short. In this episode, he breaks down: Why top sales reps need to think like quarterbacks The three specific ways AI helps top performers win How to define clear success personas for each sales role and hire against these personas The two core revenue processes that must be clearly defined before any SaaS company can scale effectively You'll also hear Chris's perspective on why people will always be the differentiator in sales, the dangers of rushing to automate without considering brand impact, and why leaders need more time to simply think about their business. Connect with Chris Bondarenko: https://www.linkedin.com/in/chrisbondarenko/ https://360learning.com/ Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger/ https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

    42 min

  4. JAN 28

    Leading Sales Through AI with Justin Shriber: What Works, What Fails, and Why

    David Krieger sits down with Justin Shriber, CEO and co-founder of Terret, to explore the dividing line between sales organizations that thrive with AI and those that don't. With three decades of leading teams through major technology transformations at Oracle, LinkedIn, and high-growth startups, Justin has a front-row seat to how AI is reshaping sales. In this episode, Justin breaks down: Which sales roles are most vulnerable How AI should act as a thought partner for sales reps Why most AI initiatives fail and how leaders can set the right scope to win early How AI is shifting sales from volume-driven lead generation to quality-driven engagement What "closed-loop revenue" looks like and why it's the future of forecasting, execution, and decision-making You'll also hear how great sales leaders are using AI to transform rep behavior, improve deal quality, and expand margins without adding headcount. This episode will challenge how you think about talent, tools, and what sales really looks like going forward.   Connect with Justin Shriber: https://www.linkedin.com/in/justinshriber/ https://terret.ai/ Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger/ https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

    34 min

  5. 12/10/2025

    How Analyzing Your Buyer Data Can Unlock Your Next Growth Opportunity with Thomas R. Leidigh

    David Kreiger sits down with Thomas R. Leidigh, CEO and founder of Infinity, to unpack one of the most overlooked growth levers in sales: the buyer data hiding in your existing customer base. After 30 years of building high-performing inside sales teams, Tom has seen the same pattern repeat itself—companies chase new logos while leaving millions in untapped revenue sitting inside their own accounts. In this episode, Tom breaks down how analyzing your buyer data can reveal: Which customers are primed for upsell and cross-sell What unmet needs exist that your customers haven't voiced yet Where your true revenue potential is (and how much of it you're missing) How to build the sales talent and structure to actually capture that opportunity You'll also hear how Tom's Buyerlytics® framework helps teams turn these insights into actionable, measurable growth. If you want a clearer path to ROI-driven, sustainable revenue—starting with the customers you already have—this episode is your roadmap.   Connect with Thomas R. Leidigh: https://www.linkedin.com/in/thomasleidigh/ https://www.infinitydelivers.com/ Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger/ https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

    25 min

  6. 11/26/2025

    Make Prospects Crave the Next Meeting: Lee Salz on Transforming Discovery Calls into Consultations

    David Kreiger sits down with Lee Salz, bestselling author of 7 business books and ranked #6 in the world on Global Gurus' Top 30 Sales Thought Leaders for 2025. In this episode, David and Lee challenge the traditional discovery meeting approach that most salespeople rely on. Here are the questions they tackle: Why do traditional discovery meetings fail? How can salespeople provide value in first meetings? How to create "consultation cliffhangers" that make prospects eager for the next meeting?  Sales leaders and revenue teams will leave with fresh ideas to rethink their approach, engage prospects more effectively, and ultimately drive higher results. Connect with Lee Salz: https://www.linkedin.com/in/leesalz/ https://salesarchitects.com/white_paper/top-10-ways-to-offer-meaningful-value/ Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

    31 min

  7. 09/10/2025

    What's Left For Humans When AI Can Handle Everything? With John Barrows

    David Kreiger chats with John Barrows, the founder and lead trainer of JBarrows Consulting, working with teams at Salesforce, LinkedIn, Google, and more. He's the author of I Want to Be in Sales When I Grow Up!. In this episode, David and John tackle the anxiety many parents and sales leaders feel about the future of work. Here are the questions they try to answer during their conversation: What skills will remain uniquely human and valuable? What are the fundamentals for success in an AI world? What does adding value mean when AI can generate insights? Have we over-systematized everything to the point where people are easily replaceable? This episode is a must-listen not just for parents, but also for sales leaders who want to help their teams thrive in this AI-driven world.   Connect with John Barrows: https://www.linkedin.com/in/johnbarrows/ JB Sales Elite Program: https://drive.google.com/file/d/1KzlX0ByV4Cp8LBfCz50vYde2KyaMlcHL/ Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger/ https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

    44 min

  8. 08/27/2025

    MEDDIC Is Outdated. The Four C Framework Is What's Next With Jake Dunlap

    David Kreiger chats with Jake Dunlap, CEO of Skaled and author of "The Innovative Seller." Jake brings 12 years of experience helping CEOs, CROs, and CMOs transform their businesses with AI-driven revenue strategies. In this episode, we dive into: Outdated sales methodologies: The Challenger Sales, Predictable Revenue, MEDDIC, and BANT.  The four C's framework: Commitment to technology and AI proficiency, current go-to-market strategy, customized sales journeys, consistent performance optimization, and generative AI deployment. Rapid-fire Q&A   Connect with Jake Dunlap: https://www.linkedin.com/in/jakedunlap/ https://skaled.com/ https://meetjourney.ai/ Connect with David Kreiger: https://www.linkedin.com/in/davidkreiger/ https://salesroads.com/ Subscribe to the podcast and follow our Podcast LinkedIn page so you don't miss any episodes! https://www.linkedin.com/company/sell-like-a-leader-podcast/

    42 min
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About

Welcome to the essential podcast for revenue leaders who are on a mission to cultivate a high-performing sales team within their organization. Each episode is packed with invaluable insights and strategies designed to help you lead your organization to sales success. What sets the Sell Like A Leader Podcast apart is our commitment to bringing you diverse perspectives from the front lines of sales leadership. Each episode features seasoned sales leaders, innovative strategists, and top performers – who share their real-world experiences and tactics. These are the leaders who are shaping the future of sales, and they're here to offer you direct insights into how they're building successful, winning teams in their organizations. Whether you're a seasoned sales leader, a newly appointed VP, or aspiring to step into a leadership role, the Sell Like A Leader Podcast is your mentor in podcast form. Tune in to transform your approach, inspire your team, and achieve new heights in your sales career. Join us on this journey to redefine sales leadership and empower your team towards unparalleled success.

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