Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
  • 5.0 (1)
  • MARKETING
  • UPDATED DAILY

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Episodes

  1. Valentine's Day

    02/13/2024 · VIDEO

    Valentine's Day

    In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments

    22 min
  2. The Big Game: Costly Signaling and the Public's Trust

    02/05/2024 · VIDEO

    The Big Game: Costly Signaling and the Public's Trust

    In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.

    27 min
  3. Behavioral Economics with Mark Earls

    01/31/2024 · VIDEO

    Behavioral Economics with Mark Earls

    In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.

    48 min
  4. Crossroads of Consumer Psychology and Marketing

    01/16/2024 · VIDEO

    Crossroads of Consumer Psychology and Marketing

    In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.

    37 min
  • 4 Episodes

About

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Information