The Fail First Project with Alec Martone

Fail First Project
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

Every CEO, Professional Athlete, Entrepreneur, and Creator has failed. Many times. This is where we hear their stories stories of failure and how they used it to find success. Fail First to Learn Fast.

  1. Apr 29

    Mental Health Threat Assessment: Is success meaningless? (Or is it everything?) | Ep. 66

    Most high-performers spend their lives chasing a "summit," only to reach the top and realize the view isn't what they expected. On this episode of Fail First, we conduct a mental health "threat assessment" to determine if our modern definition of success is actually fueling our fulfillment—or destroying our sense of meaning.Alec hosts a powerhouse roundtable featuring three experts dedicated to redefining resilience, masculinity, and the psychological framework of a life well-lived.Meet the Guests:Justin Carotti, LCSW, LADC: Founder of Valiance Counseling & Coaching. Justin specializes in the mental health of emerging adults and high-level professionals.Connect on LinkedIn: https://www.linkedin.com/in/justincarotti/John-Tyler Markette: Director at Causeway Collaborative and Founder of Modern Progress Counseling. John-Tyler is a leading voice in modern masculinity and mental health consulting.Connect on LinkedIn: https://www.linkedin.com/in/john-tyler-markette-a0774a89/Isaiah Neil: Public Speaker and Mental Health Advocate. As a former athlete and 1834 Fellow, Isaiah brings a vital perspective on identity transition and youth advocacy.Connect on LinkedIn: https://www.linkedin.com/in/isaiah-neil-97305921b/Episode Timestamps:[00:00] – Introduction: The crisis of meaninglessness in modern men.[01:05] – Meet John-Tyler Markette: Counseling young men and the "nihilism" problem.[04:35] – Meet Justin Carotti: Why convenience has made "meaning" harder to find.[08:25] – Meet Isaiah Neil: Anxiety, screen addiction, and the "becoming" vs. "being" trap.[15:30] – The Search for Community: From religion to digital niche groups.[18:30] – The Parental Impact: How entitlement and pressure shape young athletes.[23:45] – Coaching Beyond the Scoreboard: Managing emotions and building human connections.[30:50] – Vulnerability in Leadership: How coaches can create safe spaces for struggle.[41:10] – Finding Fuel in the Fire: Is it okay to use pain and "hate" as motivation?[46:10] – Energy Recalibration: Knowing when to shift from aggression to recovery.[58:15] – The Silent Crisis: Addressing why men account for 80% of suicide deaths.[01:03:50] – The Role of Faith: Discipline, purpose, and connecting to something greater.[01:13:40] – The Science of Recovery: Prioritizing sleep, nutrition, and CNS downregulation.[01:27:10] – Individual vs. Team Performance: Creating routines and "grounding" techniques.[01:32:45] – Why We Must Do Hard Things: Achievement on the other side of work.[01:38:50] – The Executive Burden: Handling pressure at the highest levels of business.[01:45:50] – Psychological Safety: Managing high standards with human sensitivity.[01:49:50] – Closing Thoughts: One thing to start and one thing to stop doing today. In This Episode, We Discuss:The Success Trap: Why achieving your goals can sometimes feel like a "threat" to your mental stability.Defining Meaning: Is purpose something we create or something we find through our failures?The Performance Mask: How stoicism in men and athletes often hides a deeper existential crisis.Navigating the Pivot: Actionable advice on how to find a new "why" when your career, sport, or business changes.Clinical Insights: Expert strategies for maintaining mental fitness while navigating the pressures of high-level entrepreneurship.

    1h 58m

  2. Jan 17

    TikTok Shop Expert: From $20k in debt to $22,000,000 on TikTok Shop. (The 100% complete blueprint) - Nick Fowler | Ep. 65

    Nick Fowler was $20,000 in debt when he realized the world was changing. While most people look at TikTok as an app for entertainment, Nick saw a lifeline. In this episode of Fail First, Nick reveals how he transitioned from a Military Rescue Swimmer to building a $22 million TikTok Shop empire. This conversation isn’t just about the TikTok Shop blueprint, it’s a masterclass in recognizing opportunity before it passes you by. It is a raw look at what happens when you give yourself permission to try something different, even when the world expects you to stay where you are. He explains:• The emotional weight of being $20k in debt and the moment that forced a change• Why your "fear of failing" is actually a fear of what other people think• The exact framework Nick used to help his family start from scratch• The "Three Pillars" of viral content that most creators overlook• Why 2026 is the last great window for the "TikTok Shop Gold Rush" 00:00 Intro: The $20,000 Debt Realization05:20 From Navy Rescue Swimmer to Digital Entrepreneur12:45 The Family Blueprint: Helping Mom and Sister Start from Scratch22:10 Why This Isn’t Really About TikTok Shop31:05 The Science of Opportunity: How to See What Others Miss45:30 Navigating the "Ban Hammer" and Protecting Your Business58:15 The Psychology of the "Scroll": Capturing Attention in 3 Seconds01:12:40 Giving Yourself Permission to Fail First01:25:15 Scaling to $22 Million: When to Hire and When to Automate01:38:50 Dealing with "Haters" and Negative Comments01:52:10 The Future of Social Commerce: 2026 and Beyond02:04:30 Final Lessons Connect with Nick Fowler:YouTube: @thenickfowler Join the Community: The Affiliate Formula Follow Fail First:Instagram: @FailFirstPodcastYouTube: @FailFirstPodcast

    2h 1m

  3. 12/10/2025

    Pickleball Investment Strategy: How Private Equity is Building Profitable Pickleball Facilities | Ep. 64

    In this episode of the Fail First Podcast, we sit down with Travis, the Director of Pickleball at Pickleball X, a private equity group investing heavily in the future of the sport. Pickleball X owns and manages Pickleball Kingdom facilities, with plans for aggressive expansion across the US. Travis provides an incredible deep dive into the business of pickleball and what it takes for a facility to thrive, not just survive. 🎙️ In This Episode, We Discuss:The Business of Pickleball: Why private equity groups like Pickleball X see pickleball facilities as a massive investment opportunity, and how they plan to have seven clubs by the first quarter of 2026 [03:09]. The "Soul of a Facility": Travis warns against the "Kevin Costner effect" (if you build it, they will come) and stresses that the true key to success is building culture, community, and consistent programming, not just beautiful courts [08:40]. A Roadmap for Growth: The importance of a 10+ court minimum for profitability and the strategic focus on the "top line" (community development) over the "bottom line" [09:46]. Bridging the Gap with "NextStep": Learn about Pickleball Kingdom's structured program designed to take new players from 101 classes to confident open play participants, utilizing coaching, fundamentals, and kitchen classes [15:13]. The Future of the Game: Analyzing the generational shift in pickleball, the vital role of Gen Z and Millennials in the sport's long-term growth, and the potential for a Junior MLP team format [17:21]. New Investment Hotbeds: Why seasonal areas and cold-weather markets like Connecticut are booming for indoor pickleball due to high demand and the need for wind-controlled environments [26:04]. Reality TV & Exposure: Discussing the marketing play behind the newly announced "Pickleball Paddle Battle" reality TV concept [28:10]. The Fear of Failure: Travis shares his greatest fear in the industry: failing the community and the expectations set for long-term growth [31:54].

    37 min

  4. 10/01/2025

    Australian Pickleball: This is how pickleball should be played. (Is American pickleball at risk?) - Ron Shell | Ep. 63

    Limited capital, getting punched in the mouth, keep building anyway. Ron Shell and Australia’s National Pickleball League (NPL) launched just as MLP and PPA announced they were moving into the same market. Instead of folding, he doubled down—building venues as content engines, designing a true team format with singles at the core, and experimenting with Green Zone, a broadcast model that might finally bridge the gap between rec players and real viewership. In this conversation, Ron and I go deep into what it takes to build a league from scratch, how branding choices like color psychology matter, and why betting, broadcast innovation, and brand-first thinking will decide who survives in the next era of pickleball. ⏱️ Timestamps 0:00 Intro 0:45 Starting at PointsBet → Fanatics 3:15 Living in New York vs. Denver vs. Boston 6:05 The “this might not work” moment for NPL 8:55 PPA/MLP expansion into Australia 11:15 What the NPL actually is (3 pillars) 14:35 Why marketing + content is their core advantage 19:05 Picking a target audience (and why they chose 25–40 yr olds) 22:50 Why green + white branding? (color psychology) 25:25 Building venues as content engines 29:00 How NPL recruits players against PPA/MLP 33:10 Singles as the secret to broadcast appeal 36:15 The NPL format explained 41:10 Closing the broadcast gap (Green Zone concept) 46:00 Where betting fits in pickleball’s future 50:15 Growth of pickleball in Australia vs. Asia 54:00 Ron’s biggest failure building NPL 57:25 His greatest fear moving forward 1:01:00 What Ron wants the final chapter to say 🔑 Takeaways Why singles might be the key to making pickleball actually watchable on broadcast How NPL built a true team format that forces balance—no one player can carry The reason they chose green + white branding (color psychology + country club feel) Why venues are content engines (not just places to play) What the “Green Zone” broadcast experiment could mean for the sport How sports betting + data could become the billion-dollar unlock The biggest failure Ron admits to when raising money for NPL His biggest fear moving forward as a founder 🔗 Follow Ron & the NPL Instagram: @nplpickleball LinkedIn: https://www.linkedin.com/in/ron-shell-3177bb27/ Website: https://www.nplpickleball.com.au/ 🎙️ Listen to the Fail First Podcast Youtube: @FailFirstPodcast Instagram: @failfirstpodcast Spotify: Fail First Podcast Apple Podcasts: Fail First Podcast

    1h 7m

  5. 09/09/2025

    Susannah Barr: What No One Tells You About Going Pro in Pickleball (Totally Unfiltered) | Ep. 62

    Pro Pickleball Player, Susannah Barr admits her greatest failure was focusing only on playing — while ignoring the bigger picture of sponsorships, brand-building, and long-term career planning. That lesson shaped her journey: from grinding to pay her way into tournaments, to co-owning Boise’s premier indoor facility,  @the.flyingpickle  .In this episode of the Fail First Podcast, Susannah shares her unfiltered story of why winning isn't enough, so many missed opportunities, mentorship, mental resilience, and the future of pickleball as both a sport and a business.⏰ TIMESTAMPS00:00 – Podcast intro01:07 – Susanna Barr’s greatest failure06:30 – Missing opportunities & lack of mentorship14:20 – Learning the business side of pickleball20:15 – Advice for up-and-coming pros27:50 – Building a career vs. paying for tournaments36:05 – Mental game: distractions, resets, and mantras44:10 – Playing with family & navigating pressure dynamics53:25 – Opening The Flying Pickle indoor facility1:02:40 – Building community & surprising lessons in entrepreneurship1:11:10 – Footwork: the overlooked foundation of pickleball1:18:00 – Fears of aging, losing, and life after competition1:26:00 – Legacy: Susanna Barr’s final chapter1:28:20 – Closing remarks✨ Key TakeawaysWinning isn’t enough — athletes must build brands.Mentorship can save years of struggle.Community is the real secret behind successful clubs.The toughest opponent is often time and change.Legacy is about impact, not just medals.📌 Connect with Susanna BarrInstagram: https://www.instagram.com/susannahbarr.pbSubstack Blog: https://susannahbarrpickleball.substack.com/The Flying Pickle Academy YouTube:  @theflyingpickleacademy  #failfirstpodcast #pickleballpodcast #pickleball #pickleballtips #mindset #entrepreneurship #susannahbarr #theflyingpickleacademy

    1h 30m

  6. 08/28/2025

    Why college pickleball is the new startup (does this hurt the NCAA?) | Ep. 61

    Pickleball isn’t just a sport at the collegiate level — it’s a startup.At James Madison University, Ryan and Carter have built one of the fastest-growing pickleball clubs in America:📈 500+ social members🏆 32 competitive athletes💰 3 sponsorship deals✉️ 200+ cold emails, reach outs, and even fundraising roundsThis isn’t just about sport. It’s about leadership, failure, culture, and building something from the ground up.From breaking racquets at 12 years old (Ryan's greatest failure), to pitching companies like Engage for sponsorships, to running trial processes with 200+ students… JMU Pickleball is proving that collegiate sports can operate like real businesses.This is The New Startup.⏰ TIMESTAMPS00:00 - intro01:18 - The New Startup begins (Greatest Failures10:15 - Learning leadership as the youngest player17:50 - Cold emails & landing sponsors26:20 - Running JMU Pickleball like a business34:55 - Nationals, tryouts, and building competitive teams45:40 - Pro players in collegiate pickleball?54:15 - The social side of JMU Pickleball1:02:05 - Biggest mistakes & lessons learned1:12:40 - The future of collegiate pickleball1:20:00 - Legacy: JMU’s role in building the sport✨ Key TakeawaysFailure on court can shape your leadership off it.Cold outreach works — 200+ emails led to multiple sponsors.Collegiate pickleball is exploding, from 32 teams to 64+ in just two years.Running a club is running a startup.JMU’s legacy is simple: they did it right, and they did it fun.📌 Connect with JMU PickleballInstagram: @jmupickleball ( https://www.instagram.com/jmupickleball/?hl=en )Email Reach Out (BIG email guys) : jmuclubpickleball@gmail.com#FailFirstPodcast #Pickleball #pickleballpodcast #collegesports #CollegiatePickleball #StartupLife #TheNewStartup

    1h 22m

  7. 08/19/2025

    Neuroscientist Dr. Scott Frey: “Your brain gets tired BEFORE your body ever does.” (Here's how to hack it.) | Ep. 60

    What if your brain, not your body, was the first thing to quit on you?Dr. Scott Frey — neuroscientist, performance coach, and founder of Cerebral Performance — joins us for a masterclass on mental fatigue, central fatigue, and the neuroscience of high performance.From dopamine addiction to stress overload, from breathwork to neuroplasticity, this conversation uncovers the hidden mechanisms that dictate whether you break down… or break through.If you’re an athlete, entrepreneur, or anyone who performs under pressure — this might be the most important conversation you listen to this year.⏰ TIMESTAMPS00:00 - Intro: Mental vs. Central Fatigue05:45 - Why your brain gets tired before your body12:20 - Dopamine, serotonin, and performance highs/lows21:40 - Adrenaline: friend or enemy?32:10 - Why stress narrows your focus (and how to fix it)45:25 - Breathing as a performance tool56:50 - How identity tied to performance makes you fragile1:12:30 - Training the brain like a muscle (neuroplasticity)1:28:45 - Real world examples: athletes under pressure1:47:10 - Mental tapering: recovery for the mind2:05:30 - Mindfulness and default mode network explained2:20:15 - The future of neuroscience in sport✨ Key TakeawaysMental fatigue reduces performance across endurance, strength, and focus.Stress narrows attention, hurting decision-making and awareness.Breathing techniques can immediately shift you into a calmer state.Neuroplasticity proves you can train your brain like any other muscle.True resilience means detaching your identity from your results.📌 Guest InfoLearn more about Dr. Scott Frey and Cerebral Performance:🌐 cerebralperformance.com📧 scott@cerebralperformance.com#failfirstpodcast #scottfrey #drscottfrey #pickleballpodcast #pickleball #highperformance #overthinking #braintraining #athletemindset #mentalfatigue #diaryofaceo #modernwisdom

    1h 41m

  8. 08/12/2025

    Alex Crum (AC Baby): A masterclass on reinventing yourself. From failing out of college to beating pickleball's world #1. | Ep. 59

    -🎯 What happens when someone who failed out of school and lost all sense of self beats the best pickleball player in the world?Alex Crum's journey from failing out of school and hitting rock bottom in his 20's to defeating #1-ranked pickleball players is a masterclass in resilience and reinvention. This conversation reveals how he lost his identity in his sophomore year, rebuilt himself through travel and love, and discovered a hidden talent (pickleball) that shocked the sports world. Plus, he's dropping what might become pickleball's biggest anthem.⏰ TIMESTAMPS:00:00 - Intro02:30 - The greatest failure: losing himself at 2006:45 - Failed out of school, stopped going to class11:20 - Meeting a German police woman in Punta Cana15:40 - Living in Germany and finding himself again19:15 - Why he keeps his ex in his life platonically23:50 - The wrist injury that ended his tennis career28:30 - "After a month, I'm going to be #1 in the world"32:15 - Beating top players while eating pizza every night36:45 - The phone call that almost ended everything41:20 - Playing championship match while mom was in hospital45:30 - Tennis vs pickleball: mental differences49:15 - Why gambling is holding pickleball back53:40 - The hunter mentality vs being hunted57:25 - His other half (AC Baby) & secret songwriting process61:30 - The pickleball anthem about Anna Bright65:15 - Dreams of #1 and buying parents a house68:45 - Greatest fear: losing loved ones71:20 - What he wants his final chapter to say🔥 KEY TAKEAWAYS:-Rock bottom can become your foundation if you rebuild right-Confidence comes from knowing you're the best version of yourself-Sometimes switching lanes unlocks talents you never knew existed-Family support during dark times is everything-Stay present in competition - the past and future don't matter-Lead with kindness and authenticity in everything you do-Your failures can become the story that inspires othersThis isn't just about sports - it's about what's possible when you refuse to stay down.Connect with Alex:Instagram: @acbabybabyPodcast:  @CrackedPaddles  Connect with the show:  @FailFirstPodcast  #alexcrum #pickleball #pickleballpodcast #benjohns #apptour #ppatour #resilience #sports #mentalhealth #masterclass #failure #successstories #mindset #music #rap #acbaby #champion #failfirstpodcast

    1h 11m
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5
out of 5
7 Ratings

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Every CEO, Professional Athlete, Entrepreneur, and Creator has failed. Many times. This is where we hear their stories stories of failure and how they used it to find success. Fail First to Learn Fast.

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