Marketing, Magic and the Messy Middle: Wickedly Branded

Beverly Cornell
  • 5.0 (6)
  • Marketing
  • Weekly

Marketing, Magic and the Messy Middle is for women founders, coaches, consultants, and creatives building businesses with purpose, impact, and heart. Brand evolution strategist Beverly Cornell talks with women business owners about what really happened along the way: why they started, the pivots and setbacks in the middle, how they get their work seen and trusted, and what they want it to leave behind. Every conversation covers four themes:The Spark: what made her start the business, follow a calling, or make a big change.The Messy Middle: the challenges, pivots, failures, and surprises along the way, the part of entrepreneurship we don't talk about enough.Marketing & Visibility: how she shares her message, builds trust, grows her audience, and handles the reality of showing up online.Legacy: the change she is creating and what she hopes her work leaves behind. Beverly shares her own stories and observations alongside her guests, so each episode sounds like coffee with a friend who happens to know a lot about brand strategy. And yes, there may occasionally be a magic wand involved. New episodes every Tuesday and Thursday. Take the free Brand Magic Lens: https://score.wickedlybranded.comGet the book: https://www.amazon.com/dp/B0HM2CNVDQWork with us: https://wickedlybranded.com Formerly Spark & Ignite Your Marketing®.

  1. Season 12 Trailer ·  Video

    Trailer: You’ve Been Working Inside Four Walls. Here’s the Door.

    Send us Fan Mail What could shift if you gave your business five minutes a day? Read along with Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women: https://www.amazon.com/dp/B0HM2CNVDQ Season 12 walks through the book one short episode at a time. Each one brings a real story, the idea in plain words, and one small thing to try before your coffee gets cold. We start inside the Tornado of Overwhelm and name the four walls so many of us have been working inside: time, money, expectation, and visibility. Then we find the way out through Recognize, Claim, Be Seen, and Lead. In this trailer: The four walls. Why time, money, expectation, and visibility quietly shape the business you’re running. The way out. How Recognize, Claim, Be Seen, and Lead turn what you see into what you choose. What’s ahead. The hardest no’s, the white minivan effect, why to buy the cake, and the day Beverly left the laptop at home. You don’t need the book to listen. Follow the show so the next episode finds you. Dare to be Wickedly Branded P.S. If you want your marketing to feel a little more magical: Read Wickedly Branded®, or start with the first chapter free Get our weekly newsletter, the Brand Magic Minute Read Marketing For Entrepreneurs (Revised Edition) Invite Beverly Cornell as a guest speaker

    Trailer: You’ve Been Working Inside Four Walls. Here’s the Door.

  2. 23h ago ·  Video

    I Didn’t Find Wickedly Branded. It Found Me.

    Send us Fan Mail What do you do so easily that you stopped calling it expertise? Read along with Wickedly Branded: Claim Your Voice, Visibility, and Authority in a World Not Built for Women: https://www.amazon.com/dp/B0HM2CNVDQ Some people name a company after months of focus groups. Beverly found hers in the last five words of a blog post about the courage to show your true green, and she bought the domain that same day. Those five words helped her see a pattern that had been running through her whole career. In this five-minute episode, Beverly shares what the Wicked story stirred up, why so many of us learn to edit ourselves before anyone else can, and how naming your own pattern changes what other people can see in you. In this episode:  The edit. How years of making everyone else comfortable can teach us to soften what we mean before we say it. The shimmering thread. The pattern across your history of strengths, values, and instincts that trained the judgment you use now. Brand magic. What happens when who you are and how you show up tell the same story strongly enough for others to feel it. Try this today: set a timer for 10 minutes and write down three things you do so easily that you’ve stopped counting them as expertise. Don’t polish them. Just get them on paper. Follow the show so the next one finds you. Dare to be Wickedly Branded P.S. If you want your marketing to feel a little more magical: Read Wickedly Branded®, or start with the first chapter free Get our weekly newsletter, the Brand Magic Minute Read Marketing For Entrepreneurs (Revised Edition) Invite Beverly Cornell as a guest speaker

    I Didn’t Find Wickedly Branded. It Found Me.

  3. 1d ago ·  Video

    Twenty Minutes and a Whole New Business Plan | Beverly Cornell

    Send us Fan Mail Beverly opened social media feeling good about her business. Twenty minutes later, she was questioning her channel strategy, funnel, book plans, and practically everything else. Nothing about the business had changed. Only the volume of other people’s opinions had. In this finale of the 13-episode special book series, Beverly introduces votecreep—the moment outside voices gradually gain a vote in decisions you have already thought through—and the Flying Monkeys of comparison, urgency, and distraction. It is a fitting closing invitation: recognize the rules, decide whose input deserves influence, and trust the experience you have earned. The rest of the Wickedly Branded® journey continues in the book. In this episode 1. The Flying Monkeys: comparison, urgency, and noise 2. Votecreep and the cost of constant strategy pivots 3. Choosing which voices deserve influence over your decisions Dare to be Wickedly Branded P.S. If you want your marketing to feel a little more magical: Read Wickedly Branded®, or start with the first chapter free Get our weekly newsletter, the Brand Magic Minute Read Marketing For Entrepreneurs (Revised Edition) Invite Beverly Cornell as a guest speaker

  4. Oct 29 ·  Video

    Congratulations, You Kept All the Jobs | Beverly Cornell

    Send us Fan Mail A business owner can build a team, delegate responsibilities, and still somehow remain the person everyone depends on for the final answer. Episode 11 starts with an accountant who felt guilty leaving a client email unanswered for an hour, even though clients had never demanded that response time. Beverly examines how responsiveness, dependability, and the desire to be easy to need can become embedded in client expectations, pricing, and operations. The question: which expectations were consciously promised, and which did you teach people through repetition? In this episode 1. Client response expectations and invisible service promises 2. Why delegation sometimes sends every decision back to the founder 3. How the Should Suitcase shows up in pricing and operations Dare to be Wickedly Branded P.S. If you want your marketing to feel a little more magical: Read Wickedly Branded®, or start with the first chapter free Get our weekly newsletter, the Brand Magic Minute Read Marketing For Entrepreneurs (Revised Edition) Invite Beverly Cornell as a guest speaker

  5. Oct 27 ·  Video

    The Rules Nobody Remembers Making | Beverly Cornell

    Send us Fan Mail Some rules are so familiar that we stop recognizing them as rules. In Episode 10, Beverly opens the Should Suitcase: expectations about being responsible, helpful, professional, ambitious, and endlessly available that women collect over a lifetime. She introduces the shouldspell, an expectation repeated long enough to sound like your own voice. This episode invites listeners to notice an automatic ‘I should’ and decide whether it is something they genuinely choose, something inherited, or something they still need to question. In this episode 1. The Should Suitcase and inherited expectations 2. How a shouldspell shapes everyday decisions 3. Distinguishing chosen values from automatic obligations Dare to be Wickedly Branded P.S. If you want your marketing to feel a little more magical: Read Wickedly Branded®, or start with the first chapter free Get our weekly newsletter, the Brand Magic Minute Read Marketing For Entrepreneurs (Revised Edition) Invite Beverly Cornell as a guest speaker

  6. Oct 20 ·  Video

    The Morning I Called the Nurse Line | Beverly Cornell

    Send us Fan Mail One morning during a deployment, Beverly woke up convinced she was having a heart attack. A call to the nurse line began a very different conversation about perimenopause, anxiety, sleep, and the changes she had been trying to make sense of. In this episode, Beverly shares how a later AuDHD diagnosis added another piece of context, and why midlife can bring significant changes at the same time women are using some of the strongest judgment of their careers. From Chapter 2 of Wickedly Branded®, this is a story about acknowledging new information instead of expecting yourself to function exactly as you did at 25. In this episode 1. Midlife changes and the invisible demands on women founders 2. AuDHD, hormonal shifts, and reconsidering old expectations 3. Why experience brings stronger judgment even amid uncertainty Dare to be Wickedly Branded P.S. If you want your marketing to feel a little more magical: Read Wickedly Branded®, or start with the first chapter free Get our weekly newsletter, the Brand Magic Minute Read Marketing For Entrepreneurs (Revised Edition) Invite Beverly Cornell as a guest speaker

  7. Oct 15 ·  Video

    Starting Over Without Starting From Scratch

    Send us Fan Mail First steps, twice Sometimes the middle of the story asks you to learn how to walk again. Literally. In Episode 7 of the Wickedly Branded® special book season, Beverly shares the deeply personal season when her young son was learning to take his first steps while she was relearning how to take hers after hip surgery. At the same time, motherhood, health, business, and life were all changing. That experience became part of how Beverly understands the Messy Middle: the point where you have real experience, a business with a track record, and enough life behind you to realize some of the decisions that once worked deserve another look. The Messy Middle doesn’t mean you’ve failed or lost your way. Sometimes it means you finally have new information. Inspired by Chapter 2 of Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. 3 Marketing Topics 1. The Messy Middle Is Full of New Information Life, health, family, and business rarely evolve on separate timelines. 2. Experience Changes the Questions Early entrepreneurship asks, “Can I make this work?” Established founders get to ask, “Do I still want it to work this way?” 3. First Steps Can Happen More Than Once Starting again after change is different from starting from scratch. You bring your experience with you. Dare to be Wickedly Branded P.S. If you want your marketing to feel a little more magical: Read Wickedly Branded®, or start with the first chapter free Get our weekly newsletter, the Brand Magic Minute Read Marketing For Entrepreneurs (Revised Edition) Invite Beverly Cornell as a guest speaker

  8. Oct 13 ·  Video

    The Hidden Rules Behind Your Overwhelm

    Send us Fan Mail The Tornado Had Rules What if your packed calendar isn’t the real problem? In this episode of the Wickedly Branded® special book season, Beverly looks at the unwritten rules that quietly shaped her Tornado of Overwhelm: urgent went first, helpful meant available, competence earned more responsibility, and temporary solutions somehow became permanent. She introduces capabletivity—the trap that happens when being good at handling things keeps earning you even more things to handle—and explores what fragmented time actually costs your thinking, leadership, and ability to make intentional decisions. Because sometimes the first step out of the Tornado isn’t becoming more productive. It’s finally seeing the rules that have been running it. Inspired by Chapter 1 of Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women. 3 Marketing Topics 1. Capabletivity: When Competence Creates More Work Being capable can quietly become the reason everything keeps coming back to you. 2. The Seven-Minute Hour An open hour on your calendar may exist technically while interruptions make deep thinking nearly impossible. 3. What Rules Run Your Tornado? “Urgent goes first” and “helpful means available” can become operating rules without anyone consciously choosing them. Dare to be Wickedly Branded P.S. If you want your marketing to feel a little more magical: Read Wickedly Branded®, or start with the first chapter free Get our weekly newsletter, the Brand Magic Minute Read Marketing For Entrepreneurs (Revised Edition) Invite Beverly Cornell as a guest speaker

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Marketing, Magic and the Messy Middle is for women founders, coaches, consultants, and creatives building businesses with purpose, impact, and heart. Brand evolution strategist Beverly Cornell talks with women business owners about what really happened along the way: why they started, the pivots and setbacks in the middle, how they get their work seen and trusted, and what they want it to leave behind. Every conversation covers four themes:The Spark: what made her start the business, follow a calling, or make a big change.The Messy Middle: the challenges, pivots, failures, and surprises along the way, the part of entrepreneurship we don't talk about enough.Marketing & Visibility: how she shares her message, builds trust, grows her audience, and handles the reality of showing up online.Legacy: the change she is creating and what she hopes her work leaves behind. Beverly shares her own stories and observations alongside her guests, so each episode sounds like coffee with a friend who happens to know a lot about brand strategy. And yes, there may occasionally be a magic wand involved. New episodes every Tuesday and Thursday. Take the free Brand Magic Lens: https://score.wickedlybranded.comGet the book: https://www.amazon.com/dp/B0HM2CNVDQWork with us: https://wickedlybranded.com Formerly Spark & Ignite Your Marketing®.

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