AdMission

Tapt Media
  • 5.0 (2)
  • Marketing
  • Updated Weekly

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

  1. 2d ago

    'Don’t let the magic leave the building'; Creating a hospitality empire

    In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a business in the hospitality industry, and what it takes to turn a passion for baking into a thriving brand. Mike also shares the story behind Baker Bleu, the lessons he’s learned along the way, and his approach to building a business that stands out in an increasingly competitive industry. See omnystudio.com/listener for privacy information.

    'Don’t let the magic leave the building'; Creating a hospitality empire

  2. Sep 21

    The Power of Usage Occasion

    Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands. We watch:  Tennis Etiquette Reel Cadbury See omnystudio.com/listener for privacy information.

    The Power of Usage Occasion

  3. Sep 14

    'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon

    In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns like "Got Milk?" and how to stand out in a crowded market. Together, they unpack the art of pitching simple ideas, what top execs really look for when hiring talent, and why AI will never replace human intuition in creativity. See omnystudio.com/listener for privacy information.

    'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon

  4. Sep 9

    How Brett Gosper Brought the NFL to Australia

    In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby. From his early days in Melbourne advertising and playing rugby in Paris to running global sports empires, Brett breaks down how the world’s most lucrative league is taking over Australia for a historic first regular-season game at the MCG. See omnystudio.com/listener for privacy information.

    How Brett Gosper Brought the NFL to Australia

  5. Sep 7

    Distinct Brand Assets & Brand Owned Media

    Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson’s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers. We watch:  National Tiles Crocs See omnystudio.com/listener for privacy information.

    Distinct Brand Assets & Brand Owned Media

  6. Sep 1

    AI makes execution instant; Imagination makes it matter

    In today’s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imagination gets left out of the mix. Plus, the team breaks down Optus's brand revival strategy in a crowded network market and finally, they explore how the Gap leverages on-the-rise celebrities to build major cultural clout. We watch: Optus Fanta Gap See omnystudio.com/listener for privacy information.

    AI makes execution instant; Imagination makes it matter

  7. Aug 17

    The Masterclass in Modern Marketing: With Mark Ritson

    In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history’s greatest marketing case studies.  We watch: Heinz See omnystudio.com/listener for privacy information.

    The Masterclass in Modern Marketing: With Mark Ritson

  8. Aug 11

    What happens when brands stop selling perfection

    In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric. We watch: The Economist Coca-Cola BBC See omnystudio.com/listener for privacy information.

    What happens when brands stop selling perfection
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Ratings & Reviews

5
out of 5
2 Ratings

About

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Information

  • Creator
    Tapt Media
  • Years Active
    2024 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Show Website
    AdMission

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