Green Side Up

Jason Lee & Jordan Upcavage
  • 5.0 (20)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to "Green Side Up: Tackling Entrepreneurial Weeds in Landscaping and Tree Care." Join hosts Jason Lee & Jordan Upcavage, a battle-tested landscaper, and a tree whisperer, as they peel back the layers of small business ownership in the green industry. Get ready for raw stories from the trenches, navigating unpredictable weather, managing demanding clients, and conquering the challenges that define entrepreneurial journeys. Whether you're knee-deep in the dirt or just planting your seeds, this podcast is your companion in the uphill climb of entrepreneurial success. Embrace the messy reality, find solace in shared struggles, and glean insights to thrive in the wild terrain of landscaping and tree care business. It's not always a walk in the park, but with "Green Side Up," you'll learn to thrive amid the chaos of entrepreneurship. Let's tackle those weeds together!

  1. 2D AGO

    Ep 124. Big Bids, Busy Seasons: Navigating Growth in the Green Industry

    In this episode, Jason and Jordan catch up on a busy season in the landscape business, comparing lead flow, close rates, and what's really driving sales in different markets. They swap stories about big opportunities—including a major 5,600-foot roadway bid in Kissimmee and a high-profile renovation at Queen of Peace Catholic Church in Gainesville—and break down how they think about strategic bidding for profitable commercial work. Along the way, Jordan spotlights his wife's children's book "Looking for Bunny Flies," now available on major platforms, and the two reflect on the challenge of growing a landscape company while staying smart about risk, equipment investment, and market positioning. Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: greensideuppodcast@gmail.com 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    40 min

  2. MAY 7

    Ep 123. Partnership Done Right: Luke & Justin's Blueprint for Sky Palm Studios

    In this episode of the Green Side Up podcast, Jason andJordan hit the road to Gainesville, Florida to record at the impressive new home of Sky Palm Studios with co-founders Luke Lower and Justin Short. They dive into Luke and Justin's journey from running separate media companies—one focused on drone and aerial work, the other on video production—to recognizing they were better together and dissolving both businesses to form a new joint venture. The conversation covers how they met, why they chose a partnership despite all the horror stories, how they divided roles as CEO/COO, the impact of faith and family on their decisions, and the hard lessons learned from past failed partnerships, including Luke's front-row seat to his dad's physical therapy clinic struggles. Along the way, they talk burnout, retainer vs one‑off work, building out a beautiful studio space (complete with "sound reverberation walls"), the realities of S corps, K‑1s, and buying houses as young business owners, and what it takes to create a resilient, trust-based partnership in business. If you're a contractor, landscaper, or small business owner thinking about teaming up with a partner—or just wanting a peek behind the scenes of a growing creative agency—this episode is packed with stories and takeaways you'll recognize in your own journey. Connect with Sky Palm Studios: https://skypalmstudios.com/ https://www.instagram.com/skypalmstudios/ https://www.facebook.com/skypalmstudios/ Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: greensideuppodcast@gmail.com 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1h 30m

  3. APR 30

    Ep 122. Soil, Sprouts, and Moonlighting in Cedar Key

    In this episode of Welcome to Green Sign Up, Jordan and Jason start with some early-morning banter about The Curse of Oak Island before diving into real-world tree and landscape work in Florida. Jordan previews his meeting with "Mangrove Alan" on a new waterfront development, while Jason talks through lighting and landscape projects in Cedar Key. They then shift into plant health care operations with insights from certified arborist Ken Miller, covering audits for compliance, smarter use of polyphosphite and  MitoGrow, and adjusting soil pH with sulfur and lime based on University of Florida soil tests. The episode wraps up at the University of Tampa, where they compare treated and untreated trees and foxtail ferns, exploring how their plant health care strategies are showing up in canopy density, new shoot growth, and overall vigor. Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: greensideuppodcast@gmail.com 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    53 min

  4. APR 23

    Ep 121. DSL, Drum Circles, and Deep Roots: How Erin Found the Green Industry

    This episode of the Green Side Up Podcast is a lively, story-packed conversation featuring Jordan, Jason, and returning guest Erin Alvarez. The trio starts with weekend plans—kayaking, manatees, race car–themed kids' parties, daddy–daughter dances, and tax woes—before drifting into hilarious side tangents about trolling lettuce for manatees, oversized margaritas, and the realities of squeezing tree crews through tight access. From there, Erin shares her winding journey into the green industry: growing up outdoors, bouncing between zoology, political science, and English at UF, burning out on office life at the student newspaper, rediscovering herself through hands-in-the-dirt yard work, and ultimately finding her home in Environmental Horticulture. They dig into UF horticulture culture—plant ID war stories, cheating (or trying to) in physics, the love–hate relationship with Landscape Architecture, and the birth of Deep South Landscaping (DSL) with all its youthful hustle, tax dodging, and terrible-but-memorable merch. The episode wraps by connecting Erin's past to her current role in business development at SkyFrog Landscape, touching on long-game relationship building, commercial maintenance bidding cycles, and future growth, all while maintaining the loose, funny, and unfiltered vibe that defines the show. Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: greensideuppodcast@gmail.com 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1h 8m

  5. APR 16

    Ep 120. Sharpen Your Axe!

    In this episode of Green Side Up, Jordan Upcavage and Jason Lee welcome Kristoffer Rasmussen—certified arborist, safety professional, auditor, educator, and all‑around arboriculture lifer—for a rich conversation recorded live from ArborFest in Asheville, North Carolina. Kristoffer shares what makes ArborFest special, from crane‑hung "ninja climbs" to family-friendly vibes and hands-on equipment demos. He then walks us through his unlikely path into tree work, starting on a Wisconsin tree farm, discovering line clearance in Texas, teaching himself to climb, and eventually building municipal urban forestry programs for the City of Dallas. The discussion dives deep into risk management, safety culture, and TCIA accreditation—why third‑party audits matter, how solid processes reduce incidents, and what top-performing companies do differently. Kristoffer and Jordan swap memorable bee and yellow jacket stories, explore the power of "sharpening your axe" through training and events, and break down how prescription pruning (PPQ) is transforming communication between consultants, estimators, and production crews. Whether you're a tree service owner, municipal arborist, or just obsessed with doing tree work the right way, this episode is packed with practical wisdom, career insights, and a fresh way to think about investing in your people and your processes. Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: greensideuppodcast@gmail.com 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1h 11m

  6. APR 9

    Ep 119. Pounding Trees with Sauce: MitoGrow Boosters That Actually Work

    In this episode, Jordan and Jason share real-world results from high-rate MitoGrow applications on stressed live oaks, sports fields, and problem lawns—including a dramatic turnaround case at the University of Tampa and a residential yard battling take-all root rot. They break down practical application rates and methods, how they're pivoting plant health care programs toward targeted "booster" treatments, and why ethical fertilization matters in tricky sites like sea wall trees. The conversation then shifts to commercial work, where Jordan walks through a detailed 23-tree HOA pruning proposal that stands out against generic bids, and Jason outlines plans to grow commercial maintenance through better content, education, and customer service—backed by a strong spring showing from their plant health care revenue.   Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: greensideuppodcast@gmail.com 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    49 min

  7. APR 2

    Ep 118. Spring Doesn't Create Operational Problems in Tree Care — It Exposes Them.

    Today's episode captures a Business Solutions webinar hosted by the Tree Care Industry Association (TCIA), featuring insights from landscaping and tree service executives. The discussion focuses on operational readiness for the spring season, emphasizing the transition from winter dormancy to peak demand. Key speakers from Skyfrog Landscaping, Independent Tree, and Lynch Landscape and Tree Service share strategies for managing equipment maintenance, crew scheduling, and workforce training. The participants highlight the importance of integrated software like SingleOps to eliminate communication bottlenecks and improve estimate accuracy. Additionally, the webinar covers contingency planning for emergencies, such as hurricanes, and the necessity of maintaining company culture through delegation and safety protocols. The session concludes with a Q&A addressing niche equipment, hiring standards, and the benefits of standardized service templates. Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: greensideuppodcast@gmail.com 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1h 6m

  8. MAR 26

    Ep 117. Pretzel Pavers, Protected Trees & Process: Building a Smarter Operation

    In this episode, Jordan and Jason dive into real-world production, consulting, and systems work in their green industry businesses. Jordan breaks down a 7,000 sq ft Bellgard turf block install at Blue Springs State Park, then unpacks a six‑figure consulting project tied to the City of Tampa's strict tree protection rules, air spading, and water main replacement work. He also shares how he's using LiveSwitch video proposals (and a simple Do Not Disturb trick) on high-touch residential jobs. Jason walks through using Leanscaper's AI to build a detailed sales‑to‑invoice workflow for SkyFrog Landscape, clarifying roles, triggers, and accountability. They round things out with a Spanish moss spraying project on pecans and live oaks, gear and supplier talk, Jordan's involvement with TCIA and Trees Florida, and a standout example of proactive, photo‑driven plant health care communication that turns good service into smart upsells. Connect with Jason and Jordan: 🌐 Green Side Up Podcast Website 📧 Email: greensideuppodcast@gmail.com 📘 Facebook: Green Side Up 📸 @greensideuppodcast on Instagram 📸 @skyfroglandscape on Instagram Visit Our Businesses: 🌿 SkyFrog Landscape 🌳 Independent Tree Service Save with SingleOps: 💸 Mention Green Side Up or use this link to get $500 off your SingleOps subscription: 👉 Get $500 Off SingleOps Sponsors & Partners: 👉 MitoGrow 🌱 🎥 Intrigue Media on Instagram (@imintriguemedia) 📍 GS TrackMe Podcast Produced by: 🎧 Mr. Producer (@mrproducerusa)

    1h 5m
See All (124)

5
out of 5
20 Ratings

About

Welcome to "Green Side Up: Tackling Entrepreneurial Weeds in Landscaping and Tree Care." Join hosts Jason Lee & Jordan Upcavage, a battle-tested landscaper, and a tree whisperer, as they peel back the layers of small business ownership in the green industry. Get ready for raw stories from the trenches, navigating unpredictable weather, managing demanding clients, and conquering the challenges that define entrepreneurial journeys. Whether you're knee-deep in the dirt or just planting your seeds, this podcast is your companion in the uphill climb of entrepreneurial success. Embrace the messy reality, find solace in shared struggles, and glean insights to thrive in the wild terrain of landscaping and tree care business. It's not always a walk in the park, but with "Green Side Up," you'll learn to thrive amid the chaos of entrepreneurship. Let's tackle those weeds together!

Information

  • Creator
    Jason Lee & Jordan Upcavage
  • Years Active
    2024 - 2026
  • Episodes
    124
  • Rating
    Explicit
  • Copyright
    © 2024
  • Show Website
    Green Side Up

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