New Business Jump Start Show

Evan Palmer
  • 5.0 (1)
  • Entrepreneurship

If you've ever thought about starting your own business, this is the podcast for you. Perhaps you've had a career doing something else and are ready to finally jump into the entrepreneurial waters. Maybe you're looking to build a profitable side project. Or perhaps there's an idea you've had for a long time and you're ready to finally take action. Whatever the situation may be, when people go into business for themselves, there's a LOT to know: accounting, sales, marketing, production, customer service, billing, finance, legal, human resources, etc. In addition to not knowing enough about each aspect, the larger reality is that you don’t know what you don’t know, and often don’t know whom to ask for help. Our podcast guests offer insights into each area of business, helping you to gain knowledge and focus on the most important elements. We'll discuss everything from overcoming common obstacles to selling and promoting yourself and your business or service, and lots more. We want to give you an advantage because we've been there and done that and we want you to learn from our mistakes as well as our successes.

  1. 1d ago

    66. Omnipresence and personal branding with Craig Stuart Adams

    Craig Stuart Adams is a real estate broker, musician, poet, film producer, and local politician in the greater San Francisco Bay Area. His success is largely influenced by his omnipresence and personal branding in the local market. He discussed the importance of personal branding beyond just his real estate business identity to include his personal interests, such as playing guitar, to help create additional connections with potential clients. But it took him a while to commit to that strategy. Craig revealed that he wrestled with the decision to branch out from “just real estate” relating his experience of coming out as a musician on LinkedIn, describing it as a "coming out of the closet" moment. He conducted surveys and posted videos to gauge audience reaction to sharing his creative side beyond real estate, receiving unanimous positive feedback about wanting to see more of his musical interests. Craig also shared his strategy of leveraging multiple social media platforms and the importance of original content over canned materials. He touted the effectiveness of video content over static posts, sharing the significant impact of adding video content to his online material, noting that video posts generate 30-50 times more engagement than text-only content. Highlighted the unique value of in-person interactions at networking events, Craig described his approach to networking as a strategic game, emphasizing the importance of attending live events, focusing on others rather than himself, and leveraging tools like LinkedIn for follow-up. LinkedIn: https://www.linkedin.com/in/craigstuartadams/ YouTube: https://www.youtube.com/@craigstuartadams Facebook: https://www.facebook.com/CraigandMayra   Also mentioned during the show: Marketing your business just got easier with the Jump Start Marketing Academy. Visit https://www.newbusinessjumpstart.com

  2. Oct 6

    65. Where music and entrepreneurship intersect with Sarah Nagourney

    Sarah Nagourney is a songwriter, producer, manager, artist development strategist and host of the podcast, SHE CREATES NOISE, about women in the music industry. She mentors young artists, providing advice and guidance to those seeking career development in the music industry. Sarah shared her journey from being a singer-songwriter to becoming a platinum-selling songwriter, and now an artist development strategist. She started early, booking music gigs at age 13 and later launched her own record label and jewelry business with her brother. She discussed the evolving nature of the music business, the impact of streaming, the importance of self-promotion, and the need for artists to also be good businesspeople. Crossing over to the topic of entrepreneurship, Sarah gave advice on nurturing ideas, starting small, and leveraging personal networks to get ventures off the ground, drawing parallels from her experience running a jewelry business with her brother. She also talked about the challenges of translating social media engagement into sales, the importance of persistence in building a personal brand, and the importance of maintaining a can-do attitude when launching new ventures.   Website: https://www.sarahnagourney.com/ Podcast: “She Creates Noise”   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

  3. Sep 22

    64. Thinking big (and working less) with Trevor Blake

    Trevor Blake is a serial entrepreneur, physicist, and author of the New York Times bestselling book, Three Simple Steps. He described starting his first company, Qual Medical, which he built over six years and sold for $105.5 million. Trevor emphasized that with the right business model, quick exits are possible in today's market, and he has repeated this process multiple times throughout his career. As an entrepreneur who has founded seven businesses, Trevor encourages entrepreneurs to embrace the uncertainty and adaptability required in starting a new business, rather than relying on corporate experience or detailed planning. He emphasized the importance of learning multiple skills to avoid hiring expensive specialists and advised treating current employment as paid training for future business ventures. Trevor explained his approach to building and scaling businesses which relies on a hub and spoke business model, comparing himself to an orchestra conductor who relies on independent contractors as instruments to create harmony. In this model, contractors and vendors work on a flexible schedule based on specific tasks. Trevor also discussed business structure and cash flow management, emphasizing that companies should focus on being capital efficient rather than lean, and highlighting the importance of understanding cash flow over cash itself.   Website: https://scienceofmakingit.com/ Book: Three Simple Steps -  https://www.amazon.co.za/Three-Simple-Steps-Success-Business/dp/1936661713   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

  4. Sep 8

    63. Balancing substance & success in business with Beth Crittenden

    Beth Crittenden is a financial guide, helping individuals and profitable business owners alike to get clear with their finances. She helps people with budgeting, bookkeeping, and managing the inherently unpredictability of small business income. Advocating a balance between substance and success in business, Beth returned to the show and shared her perspective on how to determine if a business idea is successful, emphasizing the importance of defining personal success criteria rather than simply focusing on profit or website quality. Beth discussed her background transition from teaching to financial consulting, explaining how she developed her business organically over five years after losing her previous career. Beth emphasized treating business building as a marathon rather than a sprint and highlighted the value of maintaining a spiritual or growth-oriented mindset in business interactions. She advised new business owners to give themselves grace and time to develop, noting that wearing multiple business hats requires adjustment periods that traditional employment doesn't account for. Website: https://bethcrittenden.com/ Instagram: @HiBethCrittenden LinkedIn: https://www.linkedin.com/in/bethcrittenden   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

  5. Aug 25

    62. Protecting your intellectual property with Amanda Sima

    Amanda Sima is an entrepreneur, business owner, patented inventor, and host of the podcast “Brain on Loan.” She has built and scaled companies from the ground up while challenging outdated industry norms. Expanding her creative and entrepreneurial footprint, Amanda is also the founder of Working Girl Productions, a film and television production company focused on developing original content and bringing bold, story-driven projects to life. The conversation covered practical advice about patent protection, the importance of seeking patent attorneys, and Amanda's free advice platform "Brain on Loan" where she provides guidance to entrepreneurs facing business challenges. Amanda founded a collegiate apparel company that secured more than 150 NCAA licenses and expanded into thousands of SKUs on Amazon, establishing a strong presence in a highly competitive market. As an inventor, Amanda developed and patented a spill-proof lid—an innovation born from solving a simple but widespread consumer problem. That invention ultimately placed her at the center of a high-stakes, multi-jurisdiction legal battle involving intellectual property rights and professional accountability. She explained the differences between design patents and utility patents, recommending utility patents for novel functional products and provisional patents as a cost-effective option for inventors testing market viability. Amanda also discussed her current film and television production company, Working Girl Productions, where she's developing unscripted concepts and a series based on her experiences as a female entrepreneur.   Site: https://brainonloan.com Social Media: https://www.instagram.com/brain.on.loan Podcast: Brain on Loan   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

  6. Aug 11

    61. Crowd funding for your new business with Jason Fishman

    Jason Fishman is the CEO of Digital Niche Agency and host of the podcast "Test Optimize Scale" who uses his background in paid social media advertising to help businesses with investment crowdfunding. Yes, it’s possible to raise millions of dollars with minimum investments between $100 and $1,000. Jason explained how he transitioned from traditional user acquisition marketing to specializing in investment crowdfunding campaigns, where digital marketing is used to raise capital from investors through regulated portals like StartEngine and WeFunder. He outlined his 8-Point Plan approach for running successful crowdfunding campaigns, emphasizing the importance of starting with first-degree network investments, building social proof, and using targeted advertising to reach the right audience. Jason shared specific metrics and strategies, including the average investment amount of $1,718 and the need for 100,000 visits to offering pages to successfully raise funds. Discussing growth marketing strategies for fundraising campaigns, Jason emphasized the importance of starting with a first-degree network to create momentum and build credibility, using the example of how crowd psychology affects investment decisions. Practical approaches include leveraging email marketing, social media, and personal networks like friends and family to raise funds.   Site: www.digitalnicheagency.com Social Media: https://www.youtube.com/c/DigitalNicheAgency Podcast: Test. Optimize. Scale.   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

  7. Jul 28

    60. Leadership, Hiring, AI and Business Mentoring with David Guttman

    David Guttman is a serial entrepreneur and business mentor with over 30 years of experience and host of the David Guttman Podcast. David shared insights on starting a business in 2026, emphasizing how AI tools like Genspark, Claude, and Manus have made entrepreneurship easier by providing access to knowledge and legal services. He discussed his powerful TED Talk about being misdiagnosed with terminal cancer at age 24, which led to a transformation in his approach to leadership and business. David also mentioned his work with mentees who are young entrepreneurs achieving significant business success, and his upcoming book "Life Maxing" which he's co-authoring with an 18-year-old mentee using AI to accelerate the writing process. He explained that effective leadership requires being at least 30% therapist, emphasizing that leaders should focus on nurturing relationships with their team rather than viewing it as babysitting. David noted that when leaders prioritize their coworkers, the business will inevitably improve, provided they hire the right people with appropriate qualities. Additionally, David discussed his approach to hiring, emphasizing the importance of humility and curiosity as key qualities in candidates. He advised asking open-ended questions during interviews to assess these traits and stressed the importance of having a good moral alignment with leadership. David also shared his philosophy on maintaining professional relationships with colleagues and the benefits of using AI for business planning and idea generation.   Site: https://www.guttmanmedia.com Social Media: @RealDaveGuttman Ted Talk: https://www.youtube.com/watch?v=GSs5QCPsRAA - or - Search for “How six words changed my life | Dave Guttman | TEDxSDSU   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

  8. Jul 14

    59. Establishing Value and Building Trust with Summer Morris

    Summer Morris is a Certified Public Accountant and Quickbooks online expert with her own accounting firm in Northern California. Summer described the process she works through when she meets with clients who have all of their financial reports but don’t understand what those numbers mean. She shared the most common questions asked as well as the relationship between the Profit and Loss statement and the Balance Sheet, including specific examples of reconciling credit card and loan accounts in QuickBooks. Summer noted how she helps clients understand their financial statements through one-to-one sessions, called Clarity Sessions. Paid consultations like this can help any business self-select clients, establish value, and build trust without requiring a full commitment. In Summer’s business, her Clarity Sessions provide personalized insights for her clients whether they’re dealing with bookkeeper transitions, seeking financial literacy guidance, or needing help interpreting their QuickBooks data. Summer noted that while some clients use YouTube for financial education, the unstructured nature of online content makes it less effective than personalized guidance tailored to specific business needs and experiences. Contact Site: https://summermorriscpa.com/   Also mentioned during the show: To get your Free Guide, The 5 A.I. Tools Guide Visit https://www.newbusinessjumpstart.com

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About

If you've ever thought about starting your own business, this is the podcast for you. Perhaps you've had a career doing something else and are ready to finally jump into the entrepreneurial waters. Maybe you're looking to build a profitable side project. Or perhaps there's an idea you've had for a long time and you're ready to finally take action. Whatever the situation may be, when people go into business for themselves, there's a LOT to know: accounting, sales, marketing, production, customer service, billing, finance, legal, human resources, etc. In addition to not knowing enough about each aspect, the larger reality is that you don’t know what you don’t know, and often don’t know whom to ask for help. Our podcast guests offer insights into each area of business, helping you to gain knowledge and focus on the most important elements. We'll discuss everything from overcoming common obstacles to selling and promoting yourself and your business or service, and lots more. We want to give you an advantage because we've been there and done that and we want you to learn from our mistakes as well as our successes.

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