What does it take to design for 30 million users? How do you build trust, familiarity, and discovery at massive scale? And in a world obsessed with trends and AI, what still makes great design deeply human?We sat down with Ruchi Mehta, VP Design at BookMyShow, to explore the evolving relationship between design, culture, technology, and human emotion in one of India’s largest entertainment platforms.In this conversation, Ruchi breaks down the reality of designing for scale, the Coldplay ticketing phenomenon that brought 13 million people onto BookMyShow, why discovery is one of the hardest UX problems today, how Red Stub Club is reimagining premium experiences, and why designers need to become problem seekers, not just problem solvers.If you are a young designer, a mid-level creative navigating AI, a product thinker building for scale, or someone curious about the future of entertainment and experience design in India, this episode is packed with practical, thoughtful, honest insights.📱 ABOUT RUCHI MEHTARuchi Mehta is the VP of Design at BookMyShow, where she leads design across one of India’s largest entertainment and ticketing platforms serving millions of users across movies, live events, sports, experiences, and more.With over 25 years of experience in design and product thinking, Ruchi has helped shape large-scale digital experiences while balancing usability, culture, emotion, and business impact.She is also closely involved with Red Stub Club, BookMyShow’s premium members-only experience platform focused on curated live entertainment and exclusive access.An alumna of NID, Ruchi’s perspective blends systems thinking, art, psychology, storytelling, and deep user empathy making this one of the most insightful conversations on modern design leadership in India.🎙️ RELATED TOPICS COVERED#DesignLeadership #BookMyShow #UXDesign #ProductDesign #DesignCareers #AIandDesign #ExperienceDesign #DesignThinking #LiveEvents #EntertainmentDesign #DesignInIndia #YellowCouchWhat it takes to design for 100 million usersThe Coldplay ticketing moment and designing under extreme scaleWhy discovery is one of the hardest UX challenges todayProblem seekers vs problem solvers in designHow familiarity becomes a feature in long-term productsDesigning for trust, emotion, and human behaviorThe future of entertainment and live experiences in IndiaWhy great design decisions need testing, not opinionsThe balance between intuition, taste, and dataHow AI is changing design workflows and careersWhy young designers need stronger critical thinking skillsDesign leadership and aligning product, business, and engineeringHow Red Stub Club is building premium experience culture in IndiaGlass morphism, dark mode, accessibility, and design trends🔔 SUBSCRIBE for more conversations on the Yellow Couch, your inside access to India’s most influential product and design leaders.💬 COMMENT BELOWWhat part of this conversation changed how you think about design?Do you think AI will make designers more creative or more dependent?What’s the hardest UX problem you’ve faced while designing for scale?Who should we invite next?👥 CONNECT WITH USWork with ZEUX on your digital challenge:https://zeuxinnovation.comExplore Z-School Workshops on Innovation and Design Leadership:https://zeuxinnovation.com/z-school/Follow Saurabh (Host):LinkedIn: / saurabhguptazeux Follow ZEUX:LinkedIn: / zeuxinnovation Instagram: / zeux_innovation Ruchi Mehta:LinkedIn: / ruchi-mehta-abbb6a28 #YellowCouch #BookMyShow #RuchiMehta #DesignLeadership #UXDesign #ProductDesign #ExperienceDesign #AIandDesign #EntertainmentUX #DesignInIndia #DesignPodcast
