Stop The Scroll with Brianna Doe

Brianna Doe
  • 5.0 (21)
  • Marketing
  • Updated Weekly

Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/  Verbatim’s website: https://weareverbatim.com 

  1. May 28

    Do you know what good marketing looks like?

    Not all marketers are created equal and not all AI is created useful. In this episode, Brendan Hufford, founder of Growth Sprints, joins me for a marketer therapy session on taste, intuition, and the hidden risks of over-relying on AI in marketing.  From building a 100-day challenge to experimenting with your gut, we break down what it really takes to create work that resonates and how to protect your passion while doing it. Highlights: (00:00) Introduction (00:37) Meet Brendan Hufford: teacher turned growth expert (00:53) Foundations vs. AI: why taste matters more than ever (02:04) Learning from grunt work to develop instincts (04:27) Brendan’s taste in content & hobbies that inspire creativity (09:09) Lessons from film, storytelling, and pattern recognition (10:03) LinkedIn feeds, AI hype, and misleading content (13:25) Connecting ideas and building marketing fundamentals (15:28) Advice for marketers being told “just use AI” (22:18) 100-day projects & experimentation as growth tools (26:08) The pitfalls of shortcut-driven content and grift culture (39:53) DIY vs. DIFY: protecting your hobbies and passion Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/  Brendan’s LinkedIn: https://www.linkedin.com/in/brendanhufford/  Growth Sprints LinkedIn: https://www.linkedin.com/company/growth-sprints/  Growth Sprints Website: https://growthsprints.co/

    42 min

  2. May 7

    Why being on camera demands a version of you that doesn't exist yet

    Not everyone who shows up online gets seen equally. And most of us are too busy optimizing our content to notice the structure underneath. In this episode, Rayna van Beuzekom, founder of Crux Content, joins me to get into who actually gets to be visible on the internet — and why. We talk about how professional norms, code switching, and platform culture quietly shape who feels permitted to show up fully, and what happens to your content when you don't. We also get into what the camera does to personality, why AI has no taste, and what it actually takes to build an audience that trusts you. Highlights: (00:00) The 100x personality rule (00:30) Meet Rayna van Beuzekom (01:13) What Crux Content does (01:58) Growing up on YouTube and what that shaped (05:11) Professionalism vs. personality in B2B content (06:52) What parts of your life belong in your content? (13:05) Know your audience before you make video content (14:28) Awkward on camera: reps or confidence? (17:05) What makes someone instantly more watchable (22:29) AI’s actual role in video production (25:40) What B2B brands should know before testing video Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/  Rayna’s LinkedIn: https://www.linkedin.com/in/raynavb/  Discover Crux Content: https://www.linkedin.com/company/crux-content  GAWX Art (YouTube): https://www.youtube.com/@GAWX  Andrew Paul (Youtube): https://www.youtube.com/@AndrewPaul1

    27 min

  3. Apr 23

    Your product isn't the differentiator anymore (your brand is)

    Every B2B product is starting to look the same. Features are converging, AI is making it easier to ship software overnight, and the noise on LinkedIn has never been louder. So what actually sets a brand apart? David Walsh, three-time founder and CEO of Limelight, joins me to break down why brand, personality, and creator-led marketing are becoming the only real competitive advantages in B2B. We get into the rise of micro-creators, the authenticity debate around AI-generated content, and why most companies are leaving influencer marketing on the table.  Highlights: (00:00) Meet David Walsh (01:18) Limelight's evolution and biggest lessons  (04:45) How LinkedIn content has shifted  (05:30) The rise of micro and niche creators  (07:00) LLM visibility and the new shelf life of content  (10:15) Why brand is the only moat left  (12:30) Employee advocacy as the starting point  (17:00) What's actually performing on LinkedIn  (18:30) Can you be authentic and still use AI?  (21:00) How to define authenticity in content  (24:30) Vibe coding a SaaS product in 45 minutes  (28:30) What's next for Limelight Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/  Follow David on LinkedIn: https://www.linkedin.com/in/david-walsh-limelight/ Check out Limelight’s website: https://www.limelighthq.com

    31 min

  4. Apr 16

    How to turn a viral moment into a community

    Most viral content spikes and disappears. Some of it actually builds something. In this episode, Sophie Miller, founder of Pretty Little Marketer, joins me to get into what separates the two. We break down her big door, small room framework - the strategy behind content that casts a wide net without losing the plot - and why virality and intention don't have to be opposites. We also get into the vanity metrics debate and why your platforms aren't interchangeable - each one is its own room in your marketing house with its own audience, its own goal, and its own rules. Oh, and there's her upcoming conference called Everybody Hates Marketing. Sign me up! Highlights: (00:00) The “Big Door, Small Room” content strategy (02:07) How Pretty Little Marketer took off (07:53) Why virality doesn’t build authority (08:21) Planning content around business goals (10:10) Community > Views (18:27) Viral vs. memorable content (22:42) Turning viral content into a funnel (29:07) Everybody Hates Marketing Resources: Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/  Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/ Pretty Little Marketer: https://www.prettylittlemarketer.com/ Register for the Everybody Hates Marketing Conference: https://www.prettylittlemarketer.com/everybody-hates-marketing

    38 min

  5. Apr 9

    The brands winning on TikTok have a backstage pass you don't know about

    TikTok Shop looked like the next obvious move - until it wasn't. In this episode, Gabrielle Noakes, E-commerce manager at Dixxon Flannel, joins me to get into what actually happens when a brand tries to rebuild its entire e-commerce strategy for TikTok. We break down why their limited edition drop model completely flopped, what they learned about how TikTok Shop users actually shop, and what it takes to build trust on a platform overrun with scam accounts and fraud ads. We also get into something most brands don't talk about: the behind-the-scenes support TikTok quietly offers bigger brands that smaller ones never see, and what that actually means for the platform. Highlights: (00:00) Meet Gabrielle Noakes (02:10) Why TikTok Shop didn’t work for their core strategy (04:05) Limited drops vs. impulse buying - how people shop online (06:20) What actually sells on TikTok Shop (08:30) The strategy that failed on TikTok (11:15) The audience mismatch problem (14:40) Trust is a massive challenge on TikTok Shop (22:10) The bigger shift: You can’t copy-paste strategy Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/  Gabrielle’s LinkedIn: https://www.linkedin.com/in/gabrielle-noakes/  Check out Dixxon Flannel.: https://www.dixxon.com/

    27 min

  6. Apr 2

    Is the comment section the most underrated tool in social listening?

    Comment sections used to be an afterthought. Now they shape how content spreads, how brands are perceived, and what actually sticks online. In this episode, I’m joined by Brett Dashevsky, co-founder of Siftsy, to get into how comment sections have evolved into one of the most influential (and chaotic) signals on the internet. We break down how reactions, memes, and tone in the comments can drive perception in real time — and why most brands still don’t know how to read what’s actually being said. We also get into the challenge of analyzing sentiment at scale, and how tools like Siftsy are trying to make sense of it. Highlights: (00:00) Meet Brett Dashevsky (01:18) The Siftsy origin story (08:17) What brands don’t know about the comment section (11:57) Why comments aren’t just “positive” or “negative” (14:38) Decoding memes, emojis, and pictures in the comments (16:51) The comment section as a community (20:00) What BookTok’s comment sections reveal (22:14) Who runs the comments? The audience (24:17) Showing up with intention in the comments Resources: Hear more from Brianna in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/  Brett’s LinkedIn: https://www.linkedin.com/in/brettdash/ Discover Siftsy: getsiftsy.com Check out Creator Economy NYC: https://creatoreconomynyc.com/

    28 min

  7. Mar 26

    Who actually decides when you’re ‘cancelled’?

    Cancel culture shows up fast — and disappears just as quickly. Some people lose everything. Others barely flinch. In this episode, Qetsiyah Jacobson, founder of Unserious, joins me to get into what actually determines who gets “cancelled” and who doesn’t. We break down the role of fanbases, parasocial loyalty, and the infrastructure behind someone’s brand — and why the same behavior can have completely different outcomes depending on who you are. From Chris Brown to Sydney Sweeney, we look at what survival actually requires, and where the line between accountability and self-preservation starts to blur. Highlights (00:00) Meet Qetsiyah Jacobson (02:15) Does society forgive misogyny? (04:04) Why Armie Hammer and Kevin Spacey have stayed canceled (06:51) Sydney Sweeney and the power of fanbases vs. fame (15:23) The fall of Nicki Minaj (18:16) Kanye West and why some apologies just don’t work (20:30) Performative apologies vs. genuine accountability (25:58) What the fear of being canceled means for internet culture (29:30) Tactics for improving public image Resources: Hear more from Brianna in the Stop the Scroll Newsletter: https://briannadoe.substack.com/ Brianna’s LinkedIn: https://www.linkedin.com/in/brianna-doe/  Qetsiyah’s LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/ Unserious Agency: https://www.unserious.agency/

    32 min

  8. Mar 19

    Why I made a show about internet culture

    The internet shapes how we think, share, and connect — but most of us never stop to ask why.  In this episode, I get into what Stop the Scroll is about, why I made it, and the kinds of questions we're digging into this season. Highlights: (00:00) Introducing Stop the Scroll (01:09) How media impacts society (01:33) What to expect from the show (03:28) Who the podcast is made for (04:07) How this podcast got its title (09:19) Creating community between the viral moments (11:05) What this show can do for listeners Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/  Verbatim’s website: https://weareverbatim.com

    13 min
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Trailer

5
out of 5
21 Ratings

About

Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is. Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage. Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it. Resources: Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/ LinkedIn: https://www.linkedin.com/in/brianna-doe/  Verbatim’s website: https://weareverbatim.com 

Information

  • Creator
    Brianna Doe
  • Years Active
    2024 - 2026
  • Episodes
    51
  • Rating
    Explicit
  • Copyright
    © 2026 Stop The Scroll with Brianna Doe
  • Show Website
    Stop The Scroll with Brianna Doe