The Hollywood Makers

Rossy E. Eguigure

A real-talk podcast about what’s really happening in media & entertainment, who’s rising, who’s falling, and what it all means for storytellers and brands. We break down the big changes, spotlight creatives and execs using new tech and creative storytelling that really connects with diverse audiences to make an impact and move the industry forward. As part of an evolving Media Lab initiative, THM also expands into a collaborative space where emerging voices and industry perspectives come together to explore how media is actually being created, distributed, and experienced today. Part of the Dale, Cuéntame® (Go Ahead, Tell Me) Network. Created by Rossy E. Eguigure & Produced by Rx Media Productions. First seasons hosted by Carly Loughran and Claudia Cano-Asbjornsen. rossyeeguigure.substack.com

  1. Jul 9

    A Marketing Strategy That Didn't Ask Permission First

    An Episode by Anna Poghosyan A fake Instagram account just surpassed Warner Bros’ own marketing campaign, and nobody saw it coming. On this episode of The Hollywood Makers, host Anna Poghosyan sits down with Diego Andaluz, the marketing consultant behind it, who has worked across A24, Warner Bros, Neon, and Warner Music Group, to unpack exactly how it happened. Watch the full interview to know how Diego’s innovative methods made the success of the film. The core strategy was simple in concept and bold in execution: build an Instagram account where the film’s main character lived online as if he were a real person. No direct ads, no mention of the movie in the early posts, just the character being chaotic on the internet. Brilliant! The account ended up with more followers than several major studio marketing campaigns released this year. The key part I believe wasn’t the result, it was the philosophy behind it. Diego talks about treating marketing as an art form first, and a numbers strategy second. Anna interviews him with that same energy, the conversation moves like two people who speak the same cultural language, not like a formal industry interview. Whether you work in marketing, production, or just want to understand why certain campaigns actually connect right now, it’s worth watching Diego Andaluz’s episode of The Hollywood Makers Subscribe, share, and join me championing the multicultural, intergenerational voices shaping the future of media. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossyeeguigure.substack.com

  2. Jun 25

    Pediatrician by Day, DJ by Night: The Reality of Entertainment world with Audio Prophecy

    In this episode of The Hollywood Makers, Mona sits down with Audio Prophecy, a DJ with over 20 years of experience and a practicing pediatrician based in Boston, for an honest look at what life in DJ and nightlife culture really looks like beyond the highlight reel. Audio Prophecy opens up about how his love for music was born during a childhood of constant movement, from Iran to Istanbul to Los Angeles, and how collecting music became his only constant. From the underground warehouse parties of 80s and 90s LA to playing the Moulin Rouge in Paris, his journey is one driven by genuine love for the craft, not clout. We get into the realities nobody posts on TikTok: empty dance floors, industry politics, rejection, backstabbing, and the relentless work it takes to stay relevant when every five minutes someone younger with more followers is coming up behind you. We also explore how he balances his career as a pediatrician with life as a DJ resident, and why the two worlds fuel each other more than you’d expect. If you’ve ever been curious about what nightlife looks like from the inside, without the Instagram filter, Mona pulls back the curtain in this one. Her ability to move between the personal and the professional gives Audio Prophecy the space to be genuinely candid, and it shows. Watch the full episode on YouTube and listen on all podcast platforms. Subscribe for free to receive new posts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossyeeguigure.substack.com

    Pediatrician by Day, DJ by Night: The Reality of Entertainment world with Audio Prophecy
  3. Mar 28

    Be Part of Our Productions

    We’re working with AI prioritizing Humanity, across all our productions and communities. ✨ @rxmediaproductions, production company with decades producing for @discovery @mgmplus @natgeotv @telemundo @eentertainment @pbs @univision @cnn @nbc, independent productions, and much more, creating stories that make people cry, laugh, think, entertain, enjoy, heal, and above all unite…to enjoy life. ✨ That’s why I’m inviting you to join us to be stronger together, supporting your career and working on our productions. Our Podcast in Spanish: 🎙️ Éxito, productividad y bienestar, con expertos, herramientas reales y comunidad, en español. IG: @dale.cuentame_exito.bienestar “100 best Spanish language podcasts”, and one of the first Spanish podcasts created and distributed from Los Angeles, CA ✨ 🎬 The evolution of the industry, experts, multicultural emerging and experienced creatives, real talk about where Media & Entertainment is going, and how YOU navigate and succeed in it. IG: @the_hollywood_makers ✨ And if you’ve already been part of our community at The Hollywood Makers, come join the crews we’re forming, our productions need YOUR voice. Be part of our films, series, verticals, and docs connecting multicultural, multigenerational audiences... meaning: the real world. 📲 Connect with us at Rx Media Productions ¡Haz clic, síguenos y únete! Join us, and let’s get loud! 🎬 #MulticulturalStorytelling #MediaProductions #FilmAndTV #AIandHumanity #ExecutiveinChargeofProductions This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossyeeguigure.substack.com

    Be Part of Our Productions

About

A real-talk podcast about what’s really happening in media & entertainment, who’s rising, who’s falling, and what it all means for storytellers and brands. We break down the big changes, spotlight creatives and execs using new tech and creative storytelling that really connects with diverse audiences to make an impact and move the industry forward. As part of an evolving Media Lab initiative, THM also expands into a collaborative space where emerging voices and industry perspectives come together to explore how media is actually being created, distributed, and experienced today. Part of the Dale, Cuéntame® (Go Ahead, Tell Me) Network. Created by Rossy E. Eguigure & Produced by Rx Media Productions. First seasons hosted by Carly Loughran and Claudia Cano-Asbjornsen. rossyeeguigure.substack.com