The Business of Small Business

Barb Asselin
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  • Entrepreneurship
  • Updated Weekly

How do I make more money in my business? How do I plan what to sell each year? What is the best way to promote my products? What should I do with my drawer full of receipts at the end of the year? These are just some of the big questions that entrepreneur, educator, author, and publisher, Barb Asselin, digs into on The Business of Small Business Podcast. In addition to helping you with strategies for minimizing the time spent on the admin tasks of your business so you can maximize the time spent on what you love about your business, each episode has actionable steps designed to help you take immediate action in growing and building your business. Start listening today and turn that business idea or side hustle into a business that will grow with you as you reach your full entrepreneurial potential. *** For more episodes, show notes, and transcripts, please visit https://www.asselingroup.com/businesspodcast For more about Barb Asselin, please go to https://www.asselingroup.com Rate, review, and subscribe on Apple Podcasts

Episodes

  1. #5: Strategic Planning: Your Time-Saving Superpower

    01/16/2025

    #5: Strategic Planning: Your Time-Saving Superpower

    🎙️ Strategic Planning: Your Time-Saving Superpower In this episode of The Business of Small Business, we’re unlocking the power of strategic planning to help you take control of your time, boost productivity, and set your business up for sustainable growth. Discover how to create a rock-solid quarterly plan and break it down into actionable monthly and weekly steps. I’ll guide you through simple, practical techniques to prioritize your goals, stay on track, and avoid the overwhelm of trying to do it all. Whether you’re just starting out or looking to refine your planning process, this episode will give you the tools to align your daily efforts with your big-picture vision. Tune in now and learn how strategic planning can become your ultimate time-saving superpower! 💡 Action Step: Start your own quarterly plan today and watch how it transforms your business and your peace of mind. Rate, review, and follow on Apple podcasts If you found something that resonated with you during this episode, I'd be so grateful if you would share it with someone else you think would benefit. Don't forget to follow for more actionable business tips every Tuesday. Thanks for listening and have a fantastic week! Free resources for entrepreneurs Here are some free resources to help you build your business: https://www.asselingroup.com/free-resources-for-entrepreneurs/

    11 min

  2. 04/02/2024

    #4: Balancing the Books: A Small Business Introduction to Bookkeeping Bliss

    Gaining control of your business finances can help you earn more income... Do you want to run away at the first mention of money? Or finances? Or bookkeeping? WAIT! Before you run away, I know that many people are uncomfortable talking about money. BUT, you'll see that I'm going to make it totally painless to talk about your entrepreneurial income and profit. In this episode, I'll cover: How to calculate your income and business-related expenses - without special software... How to easily save money for taxes - without complicated math... How to plan for future goals and dreams - without sacrificing today's lifestyle... Finally, I'll challenge you with this week's action item. You'll quickly and easily create your own business income statement - and totally understand it! Knowing where you currently are financially will help you get to where to want to be. Believe me, this will be a painless episode and very rewarding. Let's get started! Rate, review, and follow on Apple podcasts If you found something that resonated with you during this episode, I'd be so grateful if you would share it with someone else you think would benefit. Don't forget to follow for more actionable business tips every Tuesday. Thanks for listening and have a fantastic week! Free resources for entrepreneurs Here are some free resources to help you build your business: https://www.asselingroup.com/free-resources-for-entrepreneurs/

    15 min

  3. 03/26/2024

    #3: From Concept to Creation: A Product Development Journey From Beginning to End Ensuring Your Offerings Resonate With Your Target Audience

    Make sure your first (or next!) product is EXACTLY what your customers are looking for... Are you a business owner looking to create your first product? Are you a seasoned entrepreneur looking to build your stable of best-selling products with a new cornerstone product that's exactly what your customers need right now? Or are you somewhere in the middle - you're running your own business and you'd like to upscale with a new product and create a new revenue stream? Whichever situation is closest to where you are today, this episode is for you and can help you navigate the waters from concept to creation for your new product. It doesn't matter if you create physical products that are shipped out to each customer individually or if you create digital products that your customer log in to access. In this episode, I'll cover: the best way to find EXACTLY what your customers need right now the fastest way to create a blueprint for your new product how to outline your product and create a timeline the best way to test your new product with those who need it the most how to implement user feedback and finalize your new product, and getting your new product in the hands of your biggest fans! Finally, I'll challenge you with this week's action item for getting your new product off the ground is as little time (and stress!) as possible. Are you ready? Start listening now and let's get started! Rate, review, and follow on Apple podcasts If you found something that resonated with you during this episode, I'd be so grateful if you would share it with someone else you think would benefit. Don't forget to follow for more actionable business tips every Tuesday. Thanks for listening and have a fantastic week! Free resources for entrepreneurs Here are some free resources to help you build your business: https://www.asselingroup.com/free-resources-for-entrepreneurs/

    11 min

  4. 03/19/2024

    #2: Social Media Mastery: From Creation to Conversion

    Get the most impact on the time you spend on social media... Does it often feel like you're spending WAY too much time on social media for your business only to see little to no engagement on your posts? The life of a social media post is very short, depending on the platform. Anywhere from 30 minutes to a few days for most of them. All that work to draft a post, create a video or a graphic, post it, find appropriate hashtags, and - all for less than a week of visibility? What if you could get more social media posts completed in less time and they would get MORE engagement? Would that be worth listening to a 10-15 minute podcast? In this episode, I'll cover: eight essential social media strategies to employ in your business how to get them done as quickly as possible how to focus on the customer's journey instead of your own, and how to convert followers into buyers. Finally, I'll challenge you with this week's action item for building the best business possible. Are you ready? Start listening now and let's get started! Rate, review, and follow on Apple podcasts If you found something that resonated with you during this episode, I'd be so grateful if you would share it with someone else you think would benefit. Don't forget to follow for more actionable business tips every Tuesday. Thanks for listening and have a fantastic week! Free Resources for Entrepreneurs  Here are some free resources to help you build your business: https://www.asselingroup.com/free-resources-for-entrepreneurs/

    15 min

  5. 03/12/2024

    #1: Mastering Your Business Blueprint: Unveiling Secrets to Streamline, Save Time, and Succeed

    Here's how to make sure you're focusing on the right activities each day in your business... As a small business owner, it sometimes seems that we're on a hamster wheel: wearing all of the hats doing everything outselves wondering if our efforts are gaining us traction or resulting in more sales what tasks we should be focusing on when we're short on time asking ourselves if it's all worth it and so on... Well, it doesn't always have to feel that way! When you have a system in place to maximize your efforts and know what you should be focusing on, you get results! I know - it sounds too good to be true... In this episode, I'll cover: creating a clear vision setting out actionable steps determining relevant goals how to prioritize your tasks so your doing the ones that will benefit your business goals the most the power of batching and how it actually saves you time how to leverage technology (don't worry, it doesn't have to be expensive), and the benefits of regular reviews to adjust your process as required and always with your main goal in mind. Finally, I'll challenge you with this week's action item for building the best business possible. Rate, review, and follow on Apple podcasts If you found something that resonated with you during this episode, I'd be so grateful if you would share it with someone else you think would benefit. Don't forget to follow for more actionable business tips every Tuesday. Thanks for listening and have a fantastic week! Free Resources for Entrepreneurs Here are some free resources to help you build your business: Resources for Entrepreneurs

    15 min
  6. Official Trailer: The Business of Small Business with Barb Asselin

    02/26/2024

    Official Trailer: The Business of Small Business with Barb Asselin

    How do I make more money in my business? How do I plan what to sell each year? What is the best way to promote my products? What should I do with my drawer full of receipts at the end of the year? These are just some of the big questions that entrepreneur, educator, author, and publisher, Barb Asselin, digs into on The Business of Small Business Podcast. In addition to helping you with strategies for minimizing the time spent on the admin tasks of your business so you can maximize the time spent on what you love about your business, each episode has actionable steps designed to help you take immediate action in growing and building your business. Start listening today and turn that business idea or side hustle into a business that will grow with you as you reach your full entrepreneurial potential. *** For more episodes, show notes, and transcripts, please visit https://www.asselingroup.com/businesspodcast For more about Barb Asselin, please go to https://www.asselingroup.com Rate, review, and subscribe on Apple Podcasts

    2 min

Trailer

About

How do I make more money in my business? How do I plan what to sell each year? What is the best way to promote my products? What should I do with my drawer full of receipts at the end of the year? These are just some of the big questions that entrepreneur, educator, author, and publisher, Barb Asselin, digs into on The Business of Small Business Podcast. In addition to helping you with strategies for minimizing the time spent on the admin tasks of your business so you can maximize the time spent on what you love about your business, each episode has actionable steps designed to help you take immediate action in growing and building your business. Start listening today and turn that business idea or side hustle into a business that will grow with you as you reach your full entrepreneurial potential. *** For more episodes, show notes, and transcripts, please visit https://www.asselingroup.com/businesspodcast For more about Barb Asselin, please go to https://www.asselingroup.com Rate, review, and subscribe on Apple Podcasts

Information

  • Creator
    Barb Asselin
  • Years Active
    2024 - 2025
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 Copyright 2024 Asselin Group Online Publisher
  • Show Website
    The Business of Small Business