7 Figure Cruise Business

Korrine Johnson
  • 4.9 (28)
  • Entrepreneurship
  • Updated Weekly

I've sold more than $25m in cruises, working part-time. Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.

  1. 6d ago

    The First 10 Minutes After a Booking: Your Make-or-Break Habit

    Check out our workflows HERE What happens in the first five to ten minutes after processing a deposit can shape the entire client experience. Build the habit, and your workflows do the heavy lifting. Korrine's post-deposit checklist: Open the cruise line's emailed confirmation and verify the deposit is showing as paid (lay eyes on it, every time)Send the client their receiptSend the cruise-line-specific "officially booked" email template with next steps and CYP (P stands for peach) infoAdd the workflow or task list in your CRM, then customize it Report the sale to your host agency so you actually get paid, and fill in commission info in your CRM for clean reporting laterBonus steps once you have an assistant:Add the cruise to your consortia price tracker, claim loyalty rewards points (like Celebrity), and segment the client into the right email lists.

    8 min

  2. May 12

    Introducing Trafalgar River Cruises

    Register for my FREE webinar: How To Scale Your Cruise Biz Using Technology & AI at https://travelbizboss.myflodesk.com/scalingcruisebiz In this episode, we are talking to Josh Hepp, VP of Strategic Accounts with Trafalgar River Cruises, about this new river cruise option that is loaded with value and special experiences. Josh announced some special offers at the end, and in order to claim the exclusive offer he mentioned, you’ll need to make a booking by 6/30/26 and email Josh to let him know you’d like to take advantage of the 7 Figure Cruise Business Podcast offer.  Include the booking number, and he’ll take it from there.  His email is josh.hepp@ttc.com.

    34 min
  3. How to Choose the Right Cabin Location For Your Clients

    Apr 30

    How to Choose the Right Cabin Location For Your Clients

    My favorite free tool for choosing cabins with confidence: cruisedeckplans.com My favorite text shortcut tool: Text Blaze My text shortcut for an advisory about "guarantee" cabins: A guarantee means that the cruise line will choose the location of your cabin.  It can be assigned at any time until check-in at the pier and cannot be changed unless you purchase an upgrade (if available). In this episode, Korrine breaks down how to choose the right cruise cabin for every client and why it's one of the most overlooked ways advisors build authority and lock in clients for life. She covers the key questions to ask during intake, the truth about decks and motion, what to look for above and below a cabin to avoid noise nightmares, how to handle family and group bookings, and why guarantee cabins deserve a serious conversation (with documentation to match). Plus, she shares the free tool she uses every single time she picks a cabin, along with the exact verbiage she adds to invoices when a client books a guarantee.

    15 min

  4. Mar 6

    How To Compete With That Big Warehouse Store (you know the one)

    You've done the research, built the relationship, and then your client casually mentions they found a deal at that big warehouse store. Ouch. In this episode of Ship Shape, Korrine tackles one of the most common frustrations in cruise sales and gives you the exact framework to respond with confidence. You'll learn how to clearly articulate your value beyond price, why some clients just aren't your people (and that's fine), how to involve your BDM when you want to compete, and why having a ready-to-go email template can save your sanity. Bottom line: they're great for bulk paper towels. You're great for planning the trip of a lifetime.

    12 min

  5. Jan 2

    How I’d Build a High-Volume, Life-First Cruise Business in Today’s Market

    In this episode, I’m walking you through the strategy I would use if I were building from scratch in today’s market, with everything I know now. We’re talking marketing that actually works in 2025, how I’d attract the right clients without becoming a deal slinger, and why email lists and human connection matter more than ever. I break down how I’d approach mass market vs premium and luxury cruises, where I’d focus my time for the fastest momentum, and why “easy to sell” does not mean “less valuable.” We dig into client experience, from consult calls and proposal styles to trip prep systems that turn clients into superfans without burning you out. I also share how I’d structure operations, when I’d hire admin (and why I’d skip building a team), plus how I’d use systems, automation, and data to create a high-volume cruise business that still leaves room for a life. If you’ve ever wondered how to simplify, focus, and build a profitable cruise business faster and smarter, this episode is your roadmap.

    25 min

  6. 11/24/2025

    When Your Business Outgrows Your Brain

    Visit travelbizboss.com to learn more about our services Guest: Sydney Schellinger, Owner of The Poodle Booked It Travel Agency This week, Korrine sits down with Sydney Schellinger for a very real conversation about the messy middle of systems. They talk about what happens when your sales grow faster than your structure, how to stop relying on memory, what to do when a tool you paid for is not working, and the tiny steps that help you rebuild without burning out. If you have ever felt like you are one trip away from dropping a ball, this one will hit home.

    36 min

  7. 10/25/2025

    Tailoring Your Sales Strategy to Personality Type with Jenn Lee

    Resources: Webinar about the BOLT framework Legacy Driven Facebook Page Some clients love details, others just want the big picture. Jenn Lee joins Korrine to break down how to read your clients and match your proposal and follow-up style to their personality, not yours.

    50 min

  8. 09/19/2025

    Scaling Stories: Donovan Davis

    Visit cruisebusinessblueprint.com to learn more about CBB and join us. Doors close on September 27th, so get in here! In this episode, you’ll hear how Donovan: Used Cruise Business Blueprint to build workflows that stopped client ghosting and kept proposals moving. Picked cruises as his lane, which cut noise, boosted confidence, and sped up delivery. Turned straight-talk videos into daily leads without trends or gimmicks. Requires a quick intro call to filter tire kickers and convert at a high rate. Handles non-cruise requests while protecting his focus and reputation, and Built a powerful digital network for mentorship and momentum from the road. If you’re juggling all the things and wondering if focus plus repeatable systems could be your freedom, this conversation is your green light. Grab a notebook, get inspired by few of Donovan’s moves, and if you want the same easy-to-implement foundations he used, visit cruisebusinessblueprint.com

    46 min
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4.9
out of 5
28 Ratings

About

I've sold more than $25m in cruises, working part-time. Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.

Information

  • Creator
    Korrine Johnson
  • Years Active
    2024 - 2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Korrine Johnson
  • Show Website
    7 Figure Cruise Business

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