Associations Unplugged

Kellen Podcast
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"Associations Unplugged” Podcast by Kellen is a straightforward podcast that explores the journeys, challenges, and triumphs of association leaders and industry experts. In each episode, we will sit down with influential voices from the association world to discuss their experiences and insights. We'll dig deep into the issues and opportunities facing associations today, and explore the ways that leaders are shaping the industry's future. Kellen's Website: https://www.kellencompany.com/europe/ Kellen's LinkedIn: https://www.linkedin.com/company/kellen-company-europe/

  1. Oct 15

    AI In Associations: Moving Past the Curiosity Phase | 16 | Associations Unplugged

    A summary here, a LinkedIn post there. Most associations have started experimenting with AI. But how many have made it part of the way they actually work?In this episode of Associations Unplugged, Anna Gumbau joins Daniel Friedlaender, Senior Vice President and Head of CCIA’s European office, and Gert Meylemans, Vice President of Kellen Europe, to discuss how associations are putting AI into practice and where they are still missing opportunities.From analysing legislation and testing advocacy arguments to cutting down on admin, our guests share how their teams use AI, where they draw the line and why human judgement remains essential.We also explore a bigger question: when members can access information in seconds, what makes an association worth belonging to?In this conversation:• Moving from individual experimentation to adoption across the organisation.• Protecting confidential information and checking AI outputs.• Using AI to prepare for challenging interviews and policy debates.• Keeping a distinctive voice when everyone has access to the same tools.• Rethinking member value through speed, expertise and personal connections.--"Associations Unplugged” Podcast by Kellen is a straightforward podcast that explores the journeys, challenges, and triumphs of association leaders and industry experts.In each episode, we will sit down with influential voices from the association world to discuss their experiences and insights. We'll dig deep into the issues and opportunities facing associations today, and explore the ways that leaders are shaping the industry's future.

  2. Jun 25

    Beyond the Position Paper: How Associations Win With Narrative | 15 | Associations Unplugged

    In Brussels, evidence used to be enough. Not anymore.In this episode of Associations Unplugged, host Anna Gumbau sits down with Gökşen Çalışkan (Senior B2B Advisor at Euractiv) and Simona Romeo (Associate Director at Kellen Europe) to unpack why narrative has become essential for associations that want to stand out, stay relevant, and actually move policy without losing their credibility.They get into what narrative really means (and how it's different from talking points), why policy communication in Brussels has become more political, and how the rise of the attention economy and populist movements has changed the rules for everyone in the bubble.In this conversation we uncover:- The three building blocks of a strong narrative: audience centricity, emotional arc, and systemic delivery- Why your association is not the main character of its own story- The five things great narratives have in commonWhy "safe communication is invisible communication" - The two habits associations should drop immediately- How to balance technical precision with emotion without oversimplifying---"Associations Unplugged” Podcast by Kellen is a straightforward podcast that explores the journeys, challenges, and triumphs of association leaders and industry experts.In each episode, we will sit down with influential voices from the association world to discuss their experiences and insights. We'll dig deep into the issues and opportunities facing associations today, and explore the ways that leaders are shaping the industry's future.

  3. Apr 13

    Geopolitics Is Shifting. How Can Associations Adapt? | 14 | Associations Unplugged

    In this episode of Associations Unplugged, we go straight into one of the biggest shifts shaping Europe right now: geopolitics. The world is changing fast. Conflicts are escalating, alliances are shifting, and the European Union is being pushed to act like a global power while still figuring out its own position. So what does this mean for associations, businesses, and the industries they represent? We're joined by geopolitical analyst Shada Islam and Kellen Europe's Managing Director Maria Teresa Scardigli to unpack what is really happening behind the scenes. We talk about:- Whether the EU is truly a geopolitical power or still stuck in someone else’s shadow - The real impact of global conflicts on supply chains, energy, and business stability - Why trade might be Europe’s strongest weapon - How associations need to rethink strategy, governance, and influence - The growing importance of creativity, agility, and collaboration - Why inclusivity and credibility are becoming non negotiable We also dive into how leaders like Ursula von der Leyen have shaped Europe’s geopolitical direction, and how global tensions, including the role of Donald Trump, are redefining transatlantic relations. If you work in associations, policy, or public affairs, this conversation will give you a sharper lens on what is coming next and how to stay relevant. -- "Associations Unplugged” Podcast by Kellen is a straightforward podcast that explores the journeys, challenges, and triumphs of association leaders and industry experts. In each episode, we will sit down with influential voices from the association world to discuss their experiences and insights. We'll dig deep into the issues and opportunities facing associations today, and explore the ways that leaders are shaping the industry's future.

  4. 12/11/2025

    Future-Proofing 2026: What Must Associations Prepare For? | 13 | Associations Unplugged

    2026 will be a milestone year for the EU, and this episode will help associations professionals to prepare for it.In this conversation with Sophie Pornschlegel (European Policy Centre), we break down the political and geopolitical trends that will shape the next EU cycle. From defence and competitiveness to the EU budget, industrial strategy, sovereignty narratives, and national elections, we explore what associations and EU professionals must pay attention to, and why starting early matters.This episode is your guide to looking beyond the crisis mode and understanding the deeper shifts that will influence funding, regulation, and strategic priorities across all EU sectors.---"Associations Unplugged” Podcast by Kellen is a straightforward podcast that explores the journeys, challenges, and triumphs of association leaders and industry experts.In each episode, we will sit down with influential voices from the association world to discuss their experiences and insights. We'll dig deep into the issues and opportunities facing associations today, and explore the ways that leaders are shaping the industry's future.

  5. 11/12/2025

    Built to Last: How to Future-Proof Your Association | 12 | Associations Unplugged

    What does it really take for associations to stay relevant in a world that won’t stop changing?In this episode of Associations Unplugged, host Anna Gumbau sits down with Giles Dickson, outgoing CEO of WindEurope, and Nele Devolder, Senior Vice President at Kellen Europe, to explore how associations can reinvent themselves, deliver lasting value, and thrive amid disruption. From balancing member interests with innovation, to leading through uncertainty, Giles and Nele share candid insights from decades of experience... and what Giles would tell his successor about the future of associations.Expect a conversation that’s honest, a little provocative, and full of practical takeaways for anyone trying to make their organisation built to last.--"Associations Unplugged” Podcast by Kellen is a straightforward podcast that explores the journeys, challenges, and triumphs of association leaders and industry experts.In each episode, we will sit down with influential voices from the association world to discuss their experiences and insights. We'll dig deep into the issues and opportunities facing associations today, and explore the ways that leaders are shaping the industry's future.

  6. 07/09/2025

    What’s next for trade associations? | 11 | Associations Unplugged

    Live recording of Associations Unplugged with Maria Teresa Scardigli and João Sousa, exploring the latest trends shaping the future of trade associations.

  7. 06/16/2025

    Transparency in EU Lobbying: What It Means for Trade Associations | 10 | Associations Unplugged

    What does transparency really mean for EU lobbyists — especially trade associations? In this episode, we speak with Emma Brown, President of the Society of European Affairs Professionals (SEAP), about the current state of transparency in Brussels. From the Transparency Register to public trust, we explore where trade associations fit in and how they can lead by example. We’re also briefly joined by Marco Baldoli, Associate Director at Kellen, who shares insights on the responsibilities of associations in today’s advocacy landscape.

  8. 05/06/2025

    How to Run Innovative Campaigns for Trade Associations | 09 | Associations Unplugged

    This episode features Maria Linkova Nijs from the European Automobile Manufacturers’ Association (ACEA), discussing how trade associations can run effective and innovative campaigns. Topics include digital strategy, public affairs, policy alignment, and lessons from the automotive sector. The episode concludes with Simona Romeo from Kellen, who explains how Kellen supports associations in building and executing successful campaigns.

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About

"Associations Unplugged” Podcast by Kellen is a straightforward podcast that explores the journeys, challenges, and triumphs of association leaders and industry experts. In each episode, we will sit down with influential voices from the association world to discuss their experiences and insights. We'll dig deep into the issues and opportunities facing associations today, and explore the ways that leaders are shaping the industry's future. Kellen's Website: https://www.kellencompany.com/europe/ Kellen's LinkedIn: https://www.linkedin.com/company/kellen-company-europe/

Information

  • Creator
    Kellen Podcast
  • Years Active
    2024 - 2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Kellen Podcast
  • Show Website
    Associations Unplugged