Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook
  • 5.0 (10)
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  • UPDATED WEEKLY

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

  1. 099 - Leading a Practice Through Transition with Dr. Chris Grier

    6D AGO

    099 - Leading a Practice Through Transition with Dr. Chris Grier

    Transitions are inevitable in practice ownership, but how you move through them determines whether they create stress or strength. From team changes to leadership shifts, moments of transition test clarity, trust, and decision-making more than any growth plan ever will. Dr. Lona welcomes back Dr. Chris Grier for an honest conversation about leading through change without forcing outcomes. Together, they explore why accountability creates stability before disruption hits, how intuition works alongside structure, and why discomfort is often the signal that real growth is happening. The episode offers a grounded look at navigating transitions with steadiness, self-awareness, and leadership that guides rather than grips. Key Highlights 00:56 – Why the beginning of a new year naturally brings shifts in behavior, expectations, and decision-making inside a practice. 02:22 – How recognizing seasonal patterns of change helps you better lead both your team and your practice members. 04:10 – What it feels like when a stable season ends and why instability often signals necessary growth. 04:56 – How accountability structures protect your practice when a key team member transitions out. 06:18 – Why most owners only realize what someone handled after they’re gone and how to prevent that. 08:02 – How to decide whether to replace a role immediately or intentionally run lean for a season. 10:28 – Why forcing hires or timelines often creates bigger problems later. 11:56 – How intuition plays a real role in leadership decisions alongside metrics and planning. 16:28 – Why discomfort is a sign of growth and how transitions expose subluxations in your practice. 19:56 – Three practical actions to take right now to lead people more effectively through change.   Resources Mentioned Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    22 min
  2. 098 - Boundaries, Roles, And Strengths for Couples in Business with Dr. Chris Grier

    JAN 15

    098 - Boundaries, Roles, And Strengths for Couples in Business with Dr. Chris Grier

    Can you and your spouse work in the clinic without hurting your relationship or the business? Dr. Lona talks with Dr. Chris Grier about what most couples underestimate when they decide to work together and why “figuring it out as you go” often creates more friction than growth. They unpack the real pressure points couples face, from blurred boundaries and unspoken expectations to durability and leadership gaps that show up over time. Chris also shares practical guardrails that help couples protect the relationship first while building a clinic that actually supports the life they want. Key Highlights 00:58 – Learn what it takes to work with your spouse on the team, and why Chris calls this a decision you make with “eyes wide open.” 02:58 – Discover why protecting the relationship has to be the real priority if you want the business to last. 04:09 – Hear how to set boundaries for when you talk about work and when you stop, so home does not turn into a second office. 05:11 – Understand why durability and transferability can be harder when the leadership core is a husband and wife duo. 06:18 – Learn what happens to coverage, vacations, and clinic flow when you both leave at the same time, and how to think about that early. 08:16 – Get a simple way to design the business around the life you want, not the other way around. 09:10 – Learn how personality and strengths tools can help you stop expecting your spouse to think like you, and start using what they are great at. 11:25 – Recognize the trap of trying to make everyone good at everything, and what to do instead when someone is not wired for a task. 11:58 – Hear real examples of family dynamics showing up at work, and how to move tense moments “offline” before they damage trust. 23:12 – Walk away with five non-negotiables for working with family: clear roles, real meetings, clear boundaries, strengths, and coaching.   Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    25 min
  3. 097 - Dr. Olivia Healey: What Real Growth Looks Like in a Startup Clinic

    JAN 8

    097 - Dr. Olivia Healey: What Real Growth Looks Like in a Startup Clinic

    Dr. Lona is joined by Dr. Olivia Healey, owner of Perfect Touch, for an honest conversation about what it really looks like to open fast, ride early momentum, and then hit the emotional and financial shock of a sudden slowdown. Olivia shares how quickly full schedules can expose personal limits, why chasing an industry “number” nearly cost her the life she wanted, and how redefining success brought clarity instead of pressure. She walks through the fear of watching bookings drop while bills stacked up, the mindset shifts that kept her moving forward, and the practical decisions that helped stabilize growth. You’ll also hear how hiring an associate and choosing marketing that truly sounds like her created consistency, higher trust, and space to lead without carrying everything alone. Key Highlights 01:42 – Hear how Olivia moved from associateship to ending her contract early so she could open her own business on her terms. 02:35 – Learn what the first 13–14 months actually looked like after opening, including how fast momentum can build early on. 04:10 – Discover why personal growth becomes the biggest bottleneck once schedules fill and demand increases. 04:45 – Find out how Olivia decided where to cap her personal weekly volume so growth wouldn’t come at the cost of her life. 05:49 – Learn how letting go of an industry-driven future goal created more clarity, peace, and a smarter expansion path. 08:23 – Hear what it’s like to open while rebuilding community from scratch, why early momentum can fade, and how fear shows up when it does. 09:23 – Discover how choosing the right marketing partner rebuilt demand and created trust before patients ever walked in. 10:41 – See why “my face, my words” marketing improves conversion by keeping the message consistent from ad to visit. 13:22 – Learn how hiring an associate created breathing room, stabilized leadership, and made time for life outside the business. 15:57 – Discover how sharing vision with the team builds ownership, momentum, and confidence as the business continues to grow. 18:21 - Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team.   Resources Mentioned For more information about SprintSet please visit: https://sprintset.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    40 min
  4. 096 - Life Audit for Growth: Money, Energy, and Alignment in 2026

    JAN 1

    096 - Life Audit for Growth: Money, Energy, and Alignment in 2026

    If you feel stuck at the end of the year, this conversation walks you through a different kind of self audit. Instead of only pushing harder inside your office, Dr. Lona encourages you to look at money habits, the people who influence you, how much you rest and play, and the way you care for your body, mind, and spirit. You’ll see how small shifts in flow, boundaries, and self care can open the door to more abundance, better energy, and a life that actually matches the level of growth you say you want in 2026. Key Highlights 01:13 – Hear why feeling stuck at year end is a signal to audit your life outside the office so growth can feel lighter, not heavier. 03:28 – Learn from a simple “double your visits” money exercise that reveals hidden beliefs about abundance and what more income would really change for you. 05:18 – Look at how you move money, both in business and at home, so you can see where fear, lack, or lack of structure might be capping your growth. 07:23 – Explore how small, consistent money habits, saving rhythms, and clear systems create flow that supports paying down debt, building wealth, and calm decision-making. 08:28 – Audit the influence of friends and family so you can set healthier boundaries, receive the right advice, and stop letting other people’s fears shape your vision. 11:13 – Reflect on how much fun, rest, and vacation time you allowed yourself this year so you can correct burnout or distraction and find your right rhythm again. 12:53 – Decide whether your next season needs more focused grind or more life-giving routines like movement, gratitude, and morning rituals that recharge your energy. 14:38 – Check your physical fitness so your body can handle higher volume, using simple daily movement to keep your strength, stamina, and mental clarity where they need to be. 16:13 – Build emotional and mental fitness so you can hold space in open bays, be present for both joy and grief, and not carry every outcome on your shoulders. 19:38 – Bring it all together with a full audit of money, people, rest, fitness, and spiritual connection so you can enter 2026 with energy, alignment, and room to grow.   Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    22 min
  5. 095 - Four Transformational Books That Will Shape Your 2026

    12/25/2025

    095 - Four Transformational Books That Will Shape Your 2026

    If you’re ready for a different kind of year, this solo teaching walks you through four books that can change the way you think, lead, and serve. Dr. Lona shares why The Four Agreements, Power vs. Force, The Power of Intention, and You Can Heal Your Life have shaped her most as a healer, a business owner, and a human. You’ll hear how each book helps you clean up your words, raise your state, align your intention, and see the mind–body connection in a deeper way so you can lead your team, care for people, and step into 2026 with clearer energy and purpose. Key Highlights 00:57 – Hear why reflecting on what you’ve been feeding your mind sets the stage for a different year instead of repeating 2025 by default. 02:17 – Learn how The Four Agreements helps you take radical ownership of your words, energy, and reactions while letting go of what you can’t control. 04:02 – Explore what it really means to be impeccable with your word, stop taking things personally, and release the need to manage other people’s opinions of you. 05:27 – See how spotting assumptions inside your team changes communication, invites better questions, and keeps everyone from filling in the blanks with stories. 06:37 – Discover why Power vs. Force became a turning point for understanding states of consciousness, human behavior, and how your inner tone shapes your outer life. 08:07 – Connect your nervous system tone to the tone of your life and see why trying to lead, email, or correct people from anger usually multiplies problems. 09:12 – Learn how The Power of Intention can shift how you open a clinic, build systems, and hire a team by focusing on clarity of intent, not just tasks. 10:42 – Hear how bringing intention to small tasks in a busy office turns routines into impact, from huddles and paperwork to adjustments and one-on-one meetings. 12:07 – Dive into You Can Heal Your Life as a simple doorway into mind–body work, using its dictionary-style structure to see how symptoms and stories often move together. 15:07 – Follow a real vertigo case, link it to loss and ungrounding, and see how these four books together can help you enter 2026 with grounded, aligned energy. Books The Four Agreements – Don Miguel Ruiz – https://a.co/d/gREG0UDPower vs. Force – David R. Hawkins, M.D., Ph.D. – https://a.co/d/cvWpjCKThe Power of Intention – Dr. Wayne W. Dyer – https://a.co/d/afiyykNYou Can Heal Your Life – Louise Hay – https://a.co/d/72bUzNk  Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    19 min
  6. 094 - From CA to COO: Growing Internal Leaders With Tori Grimm

    12/18/2025

    094 - From CA to COO: Growing Internal Leaders With Tori Grimm

    You don’t hire a COO like Tori Grimm, you grow her. This conversation walks you through how a frontline CA can evolve into the operations leader who holds your entire team, builds structure, and frees you up to lead. You’ll hear how Tori moved from check-in, to checkout, to office manager, to COO, and what it took on both sides to make that identity shift feel real instead of forced. Together, Dr. Lona and Tori unpack practical ways to give your team real autonomy without losing accountability, use simple scorecards and one-on-ones to keep everyone aligned, and spot the people who are quietly asking for more responsibility through their actions. They also talk about how personal transformation through care, philosophy events, and TRP immersions keeps your CAs connected to the “big idea” so the chaos feels worth it. If you’re ready to stop being the bottleneck and start nurturing your own Tori, this one will hit home. Key Highlights 00:53 – Hear how Tori’s first team meeting PowerPoint showed she was already thinking like a leader and raised the bar for everyone. 01:58 – Learn how she moved from check-in CA to exams, checkout and financials, then into office manager and COO while still supporting the front desk. 03:58 – Explore the identity shift from “I do everything” owner to true CEO and COO, and why claiming the leader seat can feel so vulnerable. 05:13 – See how giving CAs decision-making autonomy inside clear guardrails helps them feel like the conductor of their own ship, not just an order taker. 06:58 – Understand how bottlenecks show up at every level and why adding virtual CAs and a virtual assistant created more flow without losing culture. 08:33 – Learn how monthly one-on-ones, simple scorecards, and short written summaries keep everyone aligned while looping the CEO in without extra meetings. 10:28 – Hear how different communication styles between CEO and COO help team members feel heard in different ways and surface issues before they explode. 12:23 – Find out what to look for when growing leaders from within: follow-through, appetite for more, strong relationships, and consistent execution in their current role. 14:03 – Learn why staged ascension, executive assistant time, and steady mentoring conversations made it safer for Tori to step into bigger leadership. 16:13 – See how Tori’s own healing story, philosophy seminars, and TRP immersions anchored her belief in the work so the “octopus on roller skates” life still feels meaningful 18:22 - ​​Dr. Lona sits down with Success Partner Dr. Brian Capra of ClinicMind to talk about how one unified platform can replace the long list of tools most chiropractors’ juggle. Dr. Brian explains how ClinicMind brings EHR, billing, AI-driven patient communication, scheduling, and marketing under one system so teams can stay focused on care instead of tech headaches. It’s a smart look at how streamlined systems create space for clinics to grow, serve more people, and operate with far greater ease.   Resources Mentioned For more information about ClinicMind please visit: www.clinicmind.com To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    34 min
  7. 093 - Year-End Reflection Strategies for Growth-Minded Leaders

    12/11/2025

    093 - Year-End Reflection Strategies for Growth-Minded Leaders

    You move fast all year. This conversation slows you down just long enough to notice how much you’ve grown. Dr. Lona and Dr. Bobby share a simple rhythm for closing out the year with clarity, gratitude, and a stronger sense of direction. You’ll hear how reflection becomes fuel, why honest evaluation reveals the next level, and how to build a planning ritual that supports both you and your team. This episode gives you a clear way to end the year proud of what you built and ready for what you want next. Key Highlights 00:58 - Learn why reflection after big events creates clarity and reveals gaps worth growing through. 01:16 - See how shared purpose in a room accelerates vision, courage, and honest self-assessment. 02:28 - Explore why vulnerability signals readiness for growth and unlocks new levels of leadership. 03:58 - Understand how end-of-year practices set the stage for breakthroughs in the year ahead. 05:18 - Learn a simple way to capture your wins by separating life into clear, meaningful domains. 06:14 - Hear why acknowledging both wins and challenges builds emotional balance and momentum. 06:58 - See how team reflection exposes insights you’d miss on your own and strengthens alignment. 08:46 - Understand why your perspective as a leader isn’t always shared by your team. 09:44 - Learn how to create a personal reflection rhythm that blends intuition, writing, and intention. 11:58 - See how environment shapes clarity as Dr. Bobby explains why he plans in places that inspire him. 15:49 - Discover how extracting lessons from challenges expands empathy, deepens leadership, and prepares you for better decisions next year. 20:27 - Coach Dr. Eric talks with Success Partner Dr. Chad Glines from Genesis Back and Neck about bringing a principled decompression system into a chiropractic practice without adding confusion or extra work. Dr. Chad shares how their proven protocol, targeted marketing, and full training support make disc care consistent, profitable, and easy to integrate. It’s an encouraging look at growing your practice and serving tougher cases with confidence and integrity.   Resources Mentioned For more information about Genesis Neck & Back please visit: https://genesisback.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

    33 min
  8. 092 - How to Hire Ahead of Growth Without Blowing Up Your Payroll

    12/04/2025

    092 - How to Hire Ahead of Growth Without Blowing Up Your Payroll

    Every business hits invisible break points where growth stalls, stress rises, and you feel tapped out. This conversation is about seeing those limits sooner and using your team to break through them. Dr. Bobby and Dr. Lona walk through a simple revenue per employee framework that shows you when you are overstaffed, when you are under-resourced, and what kind of hire will unlock the next level. You’ll hear why hiring ahead of the curve is often the right move, how owners quietly become the bottleneck when they try to do everything, and why the right expert can solve problems you’ve wrestled with for years. They share real numbers, salary cap style team planning, and how to match roles to strengths so your office can grow without burning you out. If you feel stuck at a revenue plateau or anxious about adding another salary, this episode will help you see your team as the asset that carries you into the next season of growth. Key Highlights 01:35 – Learn what break points are and why your growth keeps stalling at the same level. 02:09 – See your team as a human resource you acquire, not just a cost, so you start thinking like a builder. 03:30 – Understand the revenue per employee rule of thumb and how to tell if you are over or under hired. 05:15 – Spot the warning signs that you have too many people, the wrong roles, or systems that no longer fit your size. 06:09 – Learn why waiting for “when I hit X” before hiring keeps you capped and how to hire ahead with confidence. 07:29 – Recognize how owners become the bottleneck by trying to solve every problem themselves instead of bringing in experts. 09:16 – Decide which work only you should do and which jobs you can hand off to specialists outside your skill set. 10:45 – Use revenue per employee to reset expectations for your team, your leadership, and your next key role. 12:40 – Reframe growth like a sports team salary cap so you build a balanced roster instead of stacking the wrong positions. 16:55 -  Dr. Kale talks with Success Partners Dr. Andrew Wells and Dr. Chad Woolner from Simplified Functional Medicine about how chiropractors can add functional medicine without adding more work or complexity. They share the personal health challenges that led them into the field and why so many chiropractors struggle to deliver it on their own. They outline how their team-driven system keeps chiropractic central, protects a CEO’s time, and creates strong clinical and financial results. It’s a powerful look at what’s possible when you simplify and step into your next level of impact.   Resources Mentioned Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/  For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast

    34 min
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About

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable insights, expert advice, and actionable strategies to turn your practice into a thriving and remarkable success story. Join Dr. Bobby and Dr. Lona as they share their years of experience and knowledge gained from not only running their own highly successful practices, but also from working with chiropractors just like you. They’ll cover a wide range of topics, including practice management, marketing strategies, patient education, personal growth, success stories and interviews with guest experts. Whether you’re a chiropractor that wants to grow their practice, or just starting out, there’s something valuable here for everyone. Join our community of chiropractors committed to building remarkable practices, and let’s grow together!

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