Designing Tomorrow: Creative Strategies for Social Impact

Eric Ressler
  • 5.0 (15)
  • Non-Profit
  • Updated Weekly

Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.    Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category.   Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today.   Watch on YouTube or listen to new episodes each Tuesday.  Let’s design a better tomorrow, together.Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/ Designing Tomorrow is a registered trademark of Design By Cosmic, Inc. 

  1. 4d ago

    Your Difference Is the Superpower

    Sandy Gould has spent 36 years studying where people's "superpowers" come from, and his answer is simple: the thing that makes you different is the same thing that lets you create what no one else can. In this conversation with Eric Ressler, the longtime GLAAD advisor and author of the forthcoming book Interlightening explains why conformity feels safe and isn't, and how the same rules that grow an individual grow an entire organization. Episode Highlights:  [00:03:00] From tech recruiting to GLAAD: a career built on unleashing people  [00:05:30] Why the "why" leads to the what and the how  [00:08:30] How one word, "should," quietly holds people back  [00:15:30] Your organization is just one big person  [00:16:30] Why success is the scariest moment for a team  [00:27:00] Why your team should see you fight Notable Quotes:  Sandy Gould [00:19:25]: "The difference engine is what drives every human, every group of people, and our life and our world. If you and I were exactly the same, this conversation would be nothing."  Sandy Gould [00:24:15]: "'I don't know' is a very powerful, honest thing to say. But honesty is more important. First, establish trust, then invite them in to help you figure it out." Resources & Links: GLAAD — glaad.orgSandy Gould on LinkedIn — linkedin.com/in/sandy-gould-077354Sandy Gould on Instagram — instagram.com/spidersandyInterlightening: Unleashing Your Superpowers — forthcoming on AmazonHosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday. → Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.com Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

  2. Sep 8

    Run Your Nonprofit Like a Scientist

    Every leader in the social impact space has failures. But we rarely talk about them. We brush over them, reframe them, paper over them. Michelle Moog-Koussa thinks that's a mistake. She built the Bob Moog Foundation from $15,000 and a stack of Bob's crossed-out notebooks into a 20-year institution, and she runs it like a scientist: write down the idea, test it, and record an honest "didn't work" before turning the page. Episode Highlights:  [00:00:00] Why the social impact sector refuses to talk about failure  [00:04:00] How 60,000 CaringBridge messages gave birth to a foundation  [00:17:00] "You're swinging a miniature bat" and the reframe that changed everything  [00:23:00] Running a nonprofit like a scientist: hypothesis, test, iterate  [00:25:30] The sector embraces the scientific method, except the failure step  [00:31:30] Why fear of failure keeps organizations frozen in planning Notable Quotes:  Michelle Moog-Koussa [00:27:15]: "Mistakes are the portals to discovery."  Eric Ressler [00:25:30]: "The sector at large does not accept failure with grace."  Michelle Moog-Koussa [00:18:05]: "I don't have a miniature bat. My bat is so big, I just needed more people to help me swing it." Resources & Links: The Bob Moog Foundation — moogfoundation.orgThe Moogseum — moogseum.orgSpectrasonics Bob Moog Tribute Library — spectrasonics.net/products/tribute/Native Instruments Modular Icons — native-instruments.com/en/pricing/modular-icons/Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday. → Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.com Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

  3. Sep 1

    If Only They Got Us, They'd Fund Us

    Every nonprofit leader has told themselves the same story: if funders just understood us, they'd fund us. Eric and Jonathan make the uncomfortable case that misunderstood impact is usually a you problem, and that what looks like a storytelling gap is almost always an identity gap. Close it, and funding, talent, and trust all get easier. Episode Highlights:  [00:01:15] The identity impact gap, defined  [00:04:05] Why the gap quietly starves your funding  [00:08:20] Why a widening gap can be a sign of growth  [00:12:50] The three pillars: identity, expression, perception  [00:30:00] "That's a you problem"  [00:38:40] Why trust isn't built on your 990s  Notable Quotes:  Eric Ressler [00:04:20]: "I would urge orgs to figure out: if there was only one thing that everyone could know us for, what might that one thing be? And do a really good job beating that drum." Jonathan Hicken [00:25:20]: "It has to start with a deep understanding of self. Before you can get to expression, before you can get to perception, you have to know yourself." Resources & Links: Seymour Marine Discovery Center — seymourcenter.ucsc.edu Cosmic — designbycosmic.comWho are you Becoming? https://designbycosmic.com/podcast/who-are-you-becoming/ Who Are You Becoming — designbycosmic.com/podcast/who-are-you-becoming/ Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday. → Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.com Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

  4. Aug 25

    Don't Coast on Your Momentum

    Most leaders know how to fight through a crisis. Almost nobody's ready for the moment things start working. That's where Jonathan finds himself. Five years into running the Seymour Center, the survival years behind him. Funding's solid. The team's humming. He walks the halls, thinks "we're good," and tells me that stability feels strange. Almost uncomfortable. Like a problem he doesn't have the muscle for yet. What I keep seeing after 15 years is that that's exactly how good organizations stall out. The bold, experimental swings that built the momentum are the first thing leaders quietly retire the moment things feel stable. So the real discipline is refusing to coast, and building from a place of stability instead of scarcity while you still have the calm to think clearly. Episode Highlights:  [00:01:35] Momentum is a different kind of problem  [00:10:45] Three viable paths, one hard choice  [00:19:05] Build from stability, not scarcity  [00:20:10] The trap of business as usual  [00:23:05] Owning your wins in front of funders  [00:29:10] What got you here won't get you there Notable Quotes:  Jonathan Hicken [00:28:55]: "Keep the foot on the gas, and lean into what I know has worked — which has been big, creative, different, bold swings." Eric Ressler [00:20:35]: "The trap would be, okay, it's working now, we just move into business-as-usual mode. That's how orgs stall out a lot of times." Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday. → Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.com Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

  5. Aug 18

    You Design Your Culture. Here's How

    Is culture something you design, or does it emerge from the people you hire? I think you design it, through the decisions you make every day. Jonathan thinks it starts with the people and grows from there. The more we talked, the more the two came together: culture isn't your values poster, it's the consistent decisions a team makes over and over, plus the guardrails and tools that help everyone make them well.  Episode Highlights:  [00:03:22] Why culture always starts with who you hire  [00:05:15] The case that American work culture is broken  [00:15:19] The hardest call: firing a high performer who's a culture misfit  [00:17:12] How good short-term decisions erode culture  [00:26:14] Guardrails: scorecards and "the Seymour Way"  [00:31:25] If you ask your team to grind, do you have to grind too? Notable Quotes:  Eric Ressler [00:23:55]: "Culture is built by the consistent decisions and actions that you make as an org, not by your value statement or your posters."  Jonathan Hicken [00:26:50]: "We recently started calling it the Seymour Way rather than core values. Because I can't actually tell somebody what their values are. What I can say is, 'This is how we do it here.'" Resources & Links: The Five Dysfunctions of a Team by Patrick Lencioni — https://www.tablegroup.com/product/dysfunctions/Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday. → Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.com Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

  6. Aug 11

    Decisions Are Being Made For Us, Not With Us

    Two camps are forming around AI in the social impact space. One says boycott it. The other says you're already behind. Meanwhile, the biggest decisions are being made without us.  Kaz McGrath and Stephen Silveira of Play (PLAI — Purpose-Led AI) make the case for stepping into the conversation, holding space for skeptics and builders at the same table, and using AI as a tool for imagination and mission. Episode Highlights:  [00:04:30] "You are behind" — the message the sector keeps hearing  [00:08:00] What if nonprofit professionals became the builders?  [00:15:30] Tracking endangered species in the Amazon, led by Indigenous elders  [00:19:00] The one filter for every AI decision: does it further your mission?  [00:26:30] The environmental truth: your impact depends on where you live  [00:35:30] Decisions are being made for us, not with us Notable Quotes:  Stephen Silveira [00:26:10]: "People are using AI to be that silver bullet. They want this future we're trying to describe, and they want to say AI is the thing."  Kaz McGrath [00:35:55]: "These decisions are being made for us, not with us. For us, not without us." Resources & Links: PLAI — weareplai.comConor Grennan's AI Mindset — ai-mindset.aiBerkana Institute, Two Loops Model — berkana.orgHosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday. → Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.com Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

  7. Aug 4

    How to Avoid the Executive Bottleneck Trap

    I have this problem, and I have it bad. At Cosmic I'm the bottleneck on more things than I should be, holding onto work because explaining it feels slower than just doing it. Jonathan doesn't get stuck there as often, so we dug into how executive directors and CEOs tell the bottlenecks that are right from the ones capping the whole org, and how to climb out of them. Episode Highlights:  [00:01:05] The bottleneck problem, named out loud  [00:05:05] The real fear behind not letting go  [00:12:08] Right sizing your role as the stakes rise  [00:16:10] The ego question every leader has to confront  [00:21:00] "Just this one time" and how it multiplies  [00:30:20] The time audit that pulls it out of your head Notable Quotes:  Jonathan Hicken [00:02:15]: "I'm a big believer in hire people that are better and smarter than you, and then let them cook."  Eric Ressler [00:21:00]: "Just this one time I'm going to do it. And then all of a sudden I've done that just this one time five times now."  Jonathan Hicken [00:26:00]: "You hear stories of executive directors copy editing every single email that goes out. That is the most catastrophic failure of that organization." Resources & Links: Cosmic: Eric's creative agency for nonprofits and mission-driven organizationsSeymour Marine Discovery CenterScience Solutions Santa Cruz podcastDrafting Our Strategic Dream Team: Eric and Jonathan’s past episode on YouTubeHosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday. → Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.com Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

  8. Jul 28

    Get Seen, Get Supported

    Nonprofit leaders want more people to see their work, but almost none of them want to be the one posting about it.  Saralynn Finn and I dig into what changes once you get past that resistance: story stems, a repeatable format for turning an ordinary moment into a post worth reading, and the difference between posting out of obligation and posting because something actually needs saying. Saralynn brings a nonprofit CEO's 90-day LinkedIn experiment into it, and I bring my own inconsistent posting habits. This is a second conversation, picking up where an earlier episode on visibility left off. Episode Highlights:  [00:04:00] Story stems: the copy-meme format built for LinkedIn posts  [00:10:00] Madeleine Ballard's 90-day LinkedIn pilot, and what it actually delivered  [00:16:00] Eric's own LinkedIn burnout, and what caused it  [00:23:00] Personal pages vs. brand pages: where ideas actually travel  [00:29:00] Authenticity, sanitized brand voice, and what political campaigns already figured out  [00:34:00] Why LinkedIn rewards patience: posts take three weeks to peak Notable Quotes:  Saralynn Finn [00:06:25]: "Story stems, posts with familiar patterns, get three times the engagement of posts that don't have a story stem."  Saralynn Finn [00:33:20]: "This humility does not require invisibility."  Eric Ressler [00:16:05]: "I'm feeling a little burnt out by LinkedIn right now, and it's my own fault." Resources & Links: Community Health Impact Coalition — https://joinchic.org/Dr. Madeleine Ballard — https://www.linkedin.com/in/madeleineballard/The Sidebar — https://theside.bar/Saralynn Finn — guest's site and consulting practice.Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday. → Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.com Listeners, now you can text us your comments or questions by clicking this link. *** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

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Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.    Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category.   Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today.   Watch on YouTube or listen to new episodes each Tuesday.  Let’s design a better tomorrow, together.Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/ Designing Tomorrow is a registered trademark of Design By Cosmic, Inc. 

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