Buyer Led Growth Show

Deepstar Strategic
  • 0.0 (0)
  • Marketing
  • Updated Weekly

B2B tech and SaaS is more competitive than ever before - that's why to win you need to stand out with a strong Go To Market strategy that aligns you with your ideal buyers. On this podcast you'll learn from Andrew Hatfield and Michelle Picoto, Deepstar Strategic's founders, as they highlight and explore what it takes to be a high growth tech company today.

Episodes

  1. 06/30/2025

    BLG 8 - SaaS Pipeline Blame Game

    Stop the Pipeline Blame Game: How Top SaaS Leaders Drive Real GTM Alignment If you’ve ever walked out of a pipeline review feeling like sales and marketing are playing two different games, you’re not alone. In this episode, I break down the root causes of the pipeline “blame game” - and share actionable steps used by leading SaaS companies to build trust, boost pipeline velocity, and unite your go-to-market team. Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend. You’ll learn: Why the real killer isn’t bad product or pricing—it’s a trust gap between sales and marketing.The single agenda that gets your team aligned and focused on growth.How to turn finger-pointing into real, compounding revenue.See ⁠⁠⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠⁠⁠ for more episodes Connect with Andrew on LinkedIn: ⁠https://www.linkedin.com/in/andrewhatfield/⁠

    6 min

  2. 05/06/2024

    BLG 7 - Balancing Buy vs Build for Enterprise B2B SaaS: Live from BNE PMM Meetup

    Live from the Brisbane Product Marketing Meetup, Andrew shares details of Deepstar Strategic's research into fast growing enterprise B2B SaaS. Uncover the hidden impact of internal political impacts in the buying committee Understand the difference between value and perceived value Learn how the impact of DevOps and Buy vs Build should guide your Packaging Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠⁠ for more episodes Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewhatfield/

    17 min

  3. 04/29/2024

    BLG 6 - How Complex B2B SaaS Companies Are Growing By Modularising | AU SaaS GTM Executives

    Andrew leads the first Australian B2B SaaS Go To Market Executive call where he highlights the difficulty of challenger brands winning new business and how complex solutions can adopt a repeatable product and GTM process to predictably scale growth. Hear from Mei Koon as she shares how she led this process at Squiz as a new CMO and is now enjoying double-digit bottom-line growth. Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠ for more episodes Connect with Mei on LinkedIn: ⁠https://www.linkedin.com/in/meichingkoon/

    41 min

  4. 04/16/2024

    BLG 5 - From Team Member to CEO: Patrick Coghlan's Blueprint for Leadership and Market Growth at CreditorWatch

    Patrick Coghlan, CEO of Creditorwatch, joins Andrew Hatfield to share his unique journey from employee to CEO and his insights on identifying nice market opportunities and the pivotal role of product management in aligning go to market strategy with CreditorWatch's growth goals. Discover how focusing on customer onboarding and targeted service offerings helped Coghlan lead his company to master the SMB segment and drive significant market growth. Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠ for more episodes Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-coghlan-sydney/

    30 min

  5. 04/08/2024

    BLG 4 - Segmentation driving 120% increase in ACV with rapid expansion revenue

    Jay Daley, Head of Product Marketing at Shippit, joins Andrew Hatfield to discuss how being super specific in their Ideal Buyer Profiling led to realigning Product and Go To Market for segmentation and packaging. They're now growing fast with a 70-120% increase in ACV, moving upmarket AND closing deals faster.Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠https://www.deepstarstrategic.com/podcast⁠ for more episodes Connect with Jay on LinkedIn: https://www.linkedin.com/in/jay-daley-0b518764/

    46 min

  6. 03/30/2024

    BLG 3 - How saying NO is helping this SaaS vendor to 3x their growth | Courtney Bain @ Rokt

    Courtney Bain, Senior Product Manager at Rokt, joins Andrew Hatfield to discuss the benefits of focusing on the right opportunities by saying NO. We explore how Courtney is driving Rokt's product development through careful choice of projects and market alignment to deliver a 3x growth improvement. This episode is packed with insights for anyone looking to sharpen their SaaS GTM strategy. Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend. See https://www.deepstarstrategic.com/podcast for more episodes Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courtneybain/

    42 min
  7. BLG 1 - Old Dog, New Tricks: Mastering Double-Digit Growth for a 25 year old SaaS | Mei Koon @ Squiz

    03/30/2024

    BLG 1 - Old Dog, New Tricks: Mastering Double-Digit Growth for a 25 year old SaaS | Mei Koon @ Squiz

    Mei Koon, CMO of Squiz, joins Andrew Hatfield to discuss the challenges joining a 25 year old SaaS company with multiple products and bringing them together with a coherent Go To Market strategy to achieve double-digit growth with less than 5% churn.Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See https://www.deepstarstrategic.com/podcast for more episodes Connect with Mei on LinkedIn: https://www.linkedin.com/in/meichingkoon/

    47 min
  • 7 Episodes

About

B2B tech and SaaS is more competitive than ever before - that's why to win you need to stand out with a strong Go To Market strategy that aligns you with your ideal buyers. On this podcast you'll learn from Andrew Hatfield and Michelle Picoto, Deepstar Strategic's founders, as they highlight and explore what it takes to be a high growth tech company today.

Information

  • Creator
    Deepstar Strategic
  • Years Active
    2024 - 2025
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Deepstar Strategic
  • Show Website
    Buyer Led Growth Show