The Coaching r(E)volution

Joanna Lindenbaum
  • 5.0 (73)
  • Self-Improvement
  • Updated Weekly

Being a highly effective coach and transformational practitioner, who can go deep with clients and help them create change in their lives, is an ongoing learning process. There are so many different client situations, and so many complex issues that can come up. If you've been looking for tools, wisdom and deeper conversations about how to be a better coach & practitioner, The Coaching R(e)volution Podcast is for you! Your host, Joanna Lindenbaum, has dedicated the last two decades to training thousands of coaches and transformational practitioners to be the best in their industries and to go deep with clients in ethical and trauma-informed ways. In the podcast, Joanna breaks down big ideas about human behavior, what it takes to co-create real change with clients, and how to show up as a better and better coach. All of this so that you can turn your clients into raving fans who re-sign with you over and over again, send referrals your way, and help you grow your reputation. Get ready not only for practical tips on your client work, but also to learn a lot about yourself. Because after all, the best coaches and practitioners are also always doing their own inner work as well!

  1. 4d ago

    How to Help Clients Overcome Fear: The Difference Between Soothing and Transforming It

    If you've ever wondered how to help clients overcome fear — not just feel better for a session, but genuinely shift — this episode is for you. Most practitioners were taught to soothe fear: to reassure, reframe, regulate, and move on. And those approaches can help. Temporarily. But they rarely produce lasting change. In this episode of The Coaching R(e)volution, Joanna Lindenbaum breaks down the crucial difference between soothing fear and actually transforming it, and what it takes to become the practitioner who can do both.   What You'll Learn in This Episode ●      Why soothing fear — even when it's skillfully delivered — only works temporarily ●      The surprising reason nervous system regulation, insight work, and accountability structures often fall short when fear is the core issue ●      What fear transformation actually requires in a coaching session ●      How to work with fear somatically — not just cognitively ●      The practitioner's inner game: why your own relationship with fear directly affects your client's results ●      What it looks like when a client's system genuinely reorganizes around fear — and how to support that   The Core Distinction: Soothing vs. Transforming Fear When a client keeps returning to the same fear — week after week, session after session — it's not a willpower problem. It's what happens when fear gets soothed rather than transformed.   Soothing asks fear to step aside. It offers relief. And it works — for a little while. But fear is protective and intelligent, and when it isn't genuinely met, it comes back. Often louder.   Fear transformation is different. It requires going toward fear rather than around it, meeting it in the body where it actually lives, and supporting a genuine reorganization of how the client's system relates to that fear. The goal isn't a fear-free client. It's a client whose relationship to fear has fundamentally changed.   This distinction — and how to work with it in real sessions — is what Joanna teaches inside the Befriend Your Fear™ Method Certification.   Why Most Practitioners Default to Soothing It's not a skill gap. It's a training gap. Most coaches, therapists, and transformational practitioners were never taught to do anything other than soothe when fear shows up. Add in the fact that your own nervous system responds to your client's fear — and the pull toward making it better is strong.   Even highly regarded approaches can inadvertently lead us toward soothing: nervous system regulation that calms without transforming, insight work that meets the mind but not the body, accountability structures that add pressure to an already fear-activated system.   None of these are wrong. But none of them, on their own, are the same as fear transformation coaching.   The Practitioner's Inner Game One of the most important (and least talked about) pieces of working with client fear: your ability to do it is directly connected to your own relationship with fear.   A session is a meeting of two nervous systems. When your client goes into fear, yours responds too. If you don't have an embodied, practiced way to stay with that — to be regulated enough to not rush toward safety — the session will organize around both of your protection strategies, not just your client's.   Your clients feel this. Not always consciously. But in the body, they know.   Links & Resources ●      Learn about the Befriend Your Fear™ Method Certification:  https://applieddepthinstitute.com/podcast-befriend-your-fear  ●      Join the mailing list and get 55 Effective Breakthrough Coaching Questions: https://applieddepthinstitute.com/podcast-55-questions ●      Explore Shadow with the Work with Shadow for Deeper Levels of Client Transformation: https://applieddepthinstitute.com/podcast-working-with-shadow ●      Learn about The Sacred Depths Transformational Practitioner Training: https://applieddepthinstitute.com/podcast-sacred-depths   Rate, Review & Follow If The Coaching Revolution is adding value to your practice, please take a moment to rate and review the show on Apple Podcasts. It helps more practitioners find this work — and helps us keep creating it.   In your podcast app, rate with five stars and select "Write a Review." Then let us know what you loved most about the episode. And if you haven't already, follow the podcast so you never miss a new episode.   Connect with Joanna  Instagram: https://applieddepthinstitute.com/podcast-instagram The Coaching Revolution on Facebook: https://applieddepthinstitute.com/podcast-facebook-group  Suggest a podcast topic: email info@applieddepthinstitute.com with the subject line "podcast topic"

    32 min

  2. May 18

    My Own Fear Practice: 3 Real Stories From My Life and Business

    Most conversations about fear in coaching stay theoretical. In this episode, Joanna Lindenbaum gets personal. She shares three real stories from her own Befriend Your Fear practice — fears that showed up in her life and business, what it actually felt like to work with them, and what became possible on the other side. Not as case studies. Not as teaching examples. As lived experience, told honestly. Along the way, she names something she rarely says this plainly: she credits 50% of her business success to the quality of her client work, 40% to her own inner work — with the Befriend Your Fear practice at the center of that — and only 10% to actual marketing. Ten percent. Because real transformation, in a business and in a life, doesn't come from better strategy. It comes from doing the deeper work. She also explores one of the most underexplored dimensions of fear: the difference between personal fear and tribal fear. Some of the fear shaping your behavior didn't originate in your own lifetime. It was handed down through family lines, through ancestral trauma, through cultural messaging so pervasive it stopped feeling like a message and started feeling like truth. Joanna shares from her own life — including her family's experience of the Holocaust and how generational fear of visibility shaped her own path — and explains why you cannot logic, reframe, or talk your way out of fear that lives at this depth. If you've been treating your inner work as something to get to eventually — or if you're curious what a real, consistent fear practice actually looks like in a real person's life — this episode is for you.     What You'll Hear in This Episode: Three honest, personal stories from Joanna's own BYF practice — across her personal life, her business, and a decision that scared her more than she expected Why inner work drives business results more than marketing — and the specific breakdown Joanna uses to think about this The difference between personal fear and tribal (ancestral/cultural) fear — and why most practitioners are only working with half the picture How unworked fear quietly runs your business: the follow-up you don't send, the post you don't publish, the offer you don't make Why fear doesn't go away on its own — and what it costs when it goes unexamined Why this work is harder to do on yourself than with a skilled guide — and what it takes to build a real inner work practice over time A simple next step you can take this week to start seeing where fear is running things for you     This Episode Is for You If: You're a coach, therapist, or transformational practitioner who knows there's a deeper level available — in your client work and in yourself You've noticed fear, procrastination, or avoidance showing up in your business and you're not sure how to work with it skillfully You're curious about somatic coaching, trauma-informed coaching, or nervous system-based approaches to fear You want to understand why clients stay stuck even when they have insight — and what to do about it You're ready to stop treating your inner work as optional     Resources + Links Mentioned: Befriend Your Fear Method Certification — Learn the six-step BYF process, develop your somatic and trauma-informed skillset, and do this work on yourself as a core part of the training. 60 days, live training with Joanna, practice sessions, and a real practitioner community. https://applieddepthinstitute.com/podcast-befriend-your-fear 📩 Join our mailing list and receive 55 Effective Breakthrough Coaching Questions: https://applieddepthinstitute.com/podcast-55-questions 🔍 Explore Shadow with the Work with Shadow for Deeper Levels of Client Transformation: https://applieddepthinstitute.com/podcast-working-with-shadow Connect with Joanna: Instagram: https://applieddepthinstitute.com/podcast-instagram The Coaching Revolution on Facebook: https://applieddepthinstitute.com/podcast-facebook-group  Email: info@applieddepthinstitute.com     Love this episode? If this landed for you, it would mean so much if you'd rate and review the show. Your review helps more coaches and practitioners find this work — and helps us raise the standard of transformation in this industry together. In your podcast app, rate with five stars and select "Write a Review." Then tell us what resonated most — we read every single one. And if you haven't already, hit follow so you never miss a new episode.     Suggest a topic: Email us at info@applieddepthinstitute.com with the subject line "podcast topic!" — we'd love to hear what you want to explore next.       About Joanna Lindenbaum: Joanna Lindenbaum is a master coach, trainer, and the founder of Applied Depth Institute. With over 25 years of experience, she trains coaches, therapists, and transformational practitioners in the depth, somatic, and trauma-informed skills that create real, lasting client transformation — and real, sustainable business growth. Her work sits at the intersection of nervous system awareness, depth psychology, embodiment, and ethical practice. She is the creator of the Befriend Your Fear Method, a six-step somatic framework for working with fear in coaching and group settings.

    49 min

  3. May 13

    4 Coaching Archetypes That Keep Clients Stuck in Fear (And What Masterful Coaches Do Differently)

    Are your clients insightful, motivated, and still not moving forward? If you've ever left a session wondering why the work isn't landing the way you know it could — this episode is for you. After 25 years of training coaches and transformational practitioners, Joanna has identified four common coaching archetypes that — with the best of intentions — can unintentionally keep clients stuck in fear. Not because these coaches lack skill or care. But because most practitioners were never truly taught how to work with fear at the level where it's actually operating. In this episode, Joanna walks you through each archetype with honesty and warmth, names the real gifts each one brings, and shows you exactly where each one hits a ceiling when fear is the underlying issue. In this episode, you'll discover: The 4 coaching archetypes most likely to plateau when client fear is present — and the specific moment each one loses traction Why giving clients better strategies, deeper insight, stronger accountability, or nervous system regulation tools doesn't always create lasting change What the Applied Depth Coach does differently — and the four areas of mastery that allow them to work with fear skillfully, in real time, in the body Why this level of work transforms not just your client results, but your confidence, your business, and your own relationship with fear One powerful question to take into your sessions this week that will show you exactly where fear has been quietly running the show The 4 Archetypes Covered: The Strategizer — gifted at plans, roadmaps, and action steps, but often misses the fear beneath the client's inability to follow through The Insight Maker — beautifully deep and perceptive, but insight alone doesn't create embodied transformation — and eventually, awareness without movement becomes the booby prize The Accountability Enforcer — believes in structure and follow-through, but pressure rarely moves fear — and can turn the coaching relationship into another place the client feels they're disappointing someone The Nervous System Maven — understands the body matters, but regulation alone isn't always transformation — some clients become very good at calming themselves, and still don't take the bigger risk And then — The Applied Depth Coach. The practitioner who works with fear directly, somatically, and skillfully. Who has done their own inner work. Who is prepared for the unexpected. And who, because of all of this, creates the kind of client results that lead to renewals, referrals, and a business that grows from genuine depth rather than constant hustle. If you've been sensing there's another level available — in your sessions, in your results, in yourself as a practitioner — this episode will show you what that level actually looks like.     Resources & Links Mentioned: 🎙 Register for the free live training — Why Your Clients Stay Stuck: An Introduction to the Befriend Your Fear™ Somatic Method: https://applieddepthinstitute.com/podcast-why-your-clients-stay-stuck 📋 Learn about the Befriend Your Fear™ Method Certification: https://applieddepthinstitute.com/podcast-befriend-your-fear 📩 Join our mailing list and receive 55 Effective Breakthrough Coaching Questions: https://applieddepthinstitute.com/podcast-55-questions 🔍 Explore Shadow with the Work with Shadow for Deeper Levels of Client Transformation: https://applieddepthinstitute.com/podcast-working-with-shadow 📚 Learn about The Sacred Depths Transformational Practitioner Training: https://applieddepthinstitute.com/podcast-sacred-depths     Connect with Joanna: Instagram: https://applieddepthinstitute.com/podcast-instagram The Coaching Revolution on Facebook: https://applieddepthinstitute.com/podcast-facebook-group  Email: info@applieddepthinstitute.com     Love this episode? If this landed for you, it would mean so much if you'd rate and review the show. Your review helps more coaches and practitioners find this work — and helps us raise the standard of transformation in this industry together. In your podcast app, rate with five stars and select "Write a Review." Then tell us what resonated most — we read every single one. And if you haven't already, hit follow so you never miss a new episode.     Suggest a topic: Email us at info@applieddepthinstitute.com with the subject line "podcast topic!" — we'd love to hear what you want to explore next.

    42 min

  4. Apr 27

    5 Signs It's Time to Upgrade How You Work with Fear (For Client Results and Your Business)

    There are moments in your work—maybe more than you'd like to admit—where your clients aren't getting the results you know are possible for them. They have the insight. They understand the pattern. And still… they don't follow through. They stall. They stay stuck. If you've ever found yourself wondering why clients don't follow through or feeling frustrated with coaching clients who are stuck, you're not alone. And it's probably not about motivation, discipline, or even your coaching ability. More often than not, it's fear. In this episode, we explore the real reason clients don't get results—and how fear quietly shapes behavior, decision-making, and progress. Because when fear isn't being worked with skillfully, it becomes an invisible ceiling—impacting your sessions, your confidence, your coaching results, and your ability to create deep, lasting transformation.     In this episode, you'll hear: Why insight and awareness aren't enough for behavior change or lasting transformation The hidden role of fear in coaching and why it keeps clients stuck What's actually happening when clients understand their patterns but still don't take action How emotional blocks and fear show up in sessions (even when it's not obvious) Why many experienced practitioners still struggle with client transformation The difference between understanding fear and having real transformational coaching skills to work with it How fear impacts not just your clients—but your business growth, referrals, and renewals If this episode resonates, it's an invitation—not to judge yourself, but to recognize where there may be a new level of skill available to you when it comes to helping clients overcome fear and create real change. And if you're ready to go deeper, I've got an upcoming free live masterclass where you can learn practical tools for coaching breakthroughs, working with fear in real time, and helping your clients finally move forward. If you know another coach, therapist, or practitioner who is navigating client resistance or wants stronger results in their work, share this episode with them.  And if this conversation supported you, a rating or review helps more people find these tools for real transformation. Join our newsletter community and get a copy of 55 Effective Breakthrough Coaching Questions

    47 min

  5. Mar 30

    Leveraging Your Outsider Status

    Have you ever found yourself in a room full of people… and somehow felt like you didn't quite belong? Even when nothing is "wrong"… Even when you're technically included… There's just a subtle, persistent feeling of being on the outside, looking in. In this episode, we explore the deeper truth behind that experience—and why it might be the reason you're drawn to - and meant for - being a practitioner of Depth. In this episode, we'll explore: Why so many thoughtful, deep-feeling people experience a sense of being an Outsider The hidden cost of trying to "fit in" and override your natural way of being How this pattern shows up in coaches, therapists, and practitioners The subtle ways we turn the feeling of "not belonging" against ourselves A different way to relate to these moments—without abandoning yourself How to shift from "Where do I belong?" to "Where do I want to belong?" A key idea from this episode: Feeling like an outsider isn't always a sign that something is wrong with you. Sometimes, it's a reflection of how deeply you see, feel, and process the world. And when you learn how to stay with yourself in those moments—rather than trying to change who you are—you access a very different kind of confidence and clarity. This episode is especially for you if: You've often felt "different" or like you don't quite fit in You're a coach, therapist, or practitioner who goes deeper than surface-level work You find yourself overthinking how to relate to others or "be more like everyone else" You've wondered if something about you needs to change in order to belong If this episode resonated, I'd love to hear from you—send me a note or share what landed. Leave a rating or review if you enjoy the podcast. It truly helps this work reach more coaches who need these conversations. Share this episode with a friend or colleague who might be struggling with visibility or self-judgment—they may feel deeply seen. Sacred Depths — If you want to take your gifts of depth and cultivate them into being a coach who can safely and effectively create deep transformation with clients, check out Sacred Depths. Join our newsletter community and get a copy of 55 Effective Breakthrough Coaching Questions EMAIL:  https://docs.google.com/document/d/1VSSxCv5nkr8YC2Hm3z_Ch6C4UFQxJ1gCeOjqnWsgMnk/edit?tab=t.0

    46 min

  6. Mar 23

    A Small But Mighty Copy Tip for Higher Marketing Conversion

    If your marketing isn't converting the way you want it to… there's a good chance it's not because you need a better strategy. It's because your copy and message aren't landing. In this episode, we're diving into one of the most common (and costly) marketing mistakes: being too general—and relying on jargon or overly polished language that disconnects you from your audience. Because here's the truth: Your ideal clients aren't looking for the most impressive message… they're looking for the one that feels like, "this person gets me." And that only happens when your marketing is specific, human, and emotionally resonant. Inside this episode, you'll learn: Why general marketing messages fail to convert How specificity creates emotional connection and resonance The role of internal dialogue in high-converting messaging How to evoke real-life scenes that draw your audience in Why jargon and "sounding smart" can hurt your marketing Simple ways to make your content more relatable and effective If you're a coach, therapist, or transformational leader who wants your work to reach more people (and convert more consistently), this episode will give you a simple but powerful shift you can apply immediately. Who This Episode Is For: This episode is for you if you are: A coach, therapist, or service-based business owner Creating content but not seeing the conversions you want Struggling to clearly communicate the value of your work Wanting your marketing to feel more authentic, human, and effective Ready to create messaging that truly resonates with your ideal clients   If this episode resonated, I'd love for you to take a moment and notice where you might be being too general—or overcomplicating your message. And then experiment with this: What would it sound like to say the real thing? The specific moment. The actual thought. The honest experience. That's where connection happens. (And if you loved this episode, make sure to subscribe and share it with someone who's ready to make their marketing feel a whole lot more human.) If this episode resonated, I'd love to hear from you—send me a note or share what landed. Leave a rating or review if you enjoy the podcast. It truly helps this work reach more coaches who need these conversations. Share this episode with a friend or colleague who might be struggling with visibility or self-judgment—they may feel deeply seen. Sacred Depths — If you want deeper support with fear, resistance, visibility, and becoming a more grounded, masterful practitioner, you can learn more about Sacred Depths in the show notes. Join our newsletter community and get a copy of 55 Effective Breakthrough Coaching Questions

    33 min

  7. Mar 16

    How Sacred Depths Helps Coaches Create Real Client Transformation

    In this episode of the Coaching Revolution Podcast, Joanna Lindenbaum shares the story behind the Sacred Depths Transformational Practitioner Training and why this advanced training helps coaches, therapists, and transformational practitioners go far beyond traditional coaching techniques. If you've ever felt like you can take clients far — but not quite far enough to create real, lasting transformation, this episode will help you understand why. Joanna explains how deep client change requires more than great questions or frameworks. It requires the ability to work with the nervous system, somatic patterns, fear, resistance, and unconscious beliefs that drive human behavior. You'll also learn why practitioners often struggle with confidence in sessions, marketing, and visibility — and how developing deeper transformational skills can change both your client results and your coaching business. This episode offers a behind-the-scenes look at how Sacred Depths trains practitioners to work at a deeper level with trauma-informed coaching, somatic coaching skills, and nervous system awareness. If you are a coach, therapist, healer, or transformational practitioner who wants to help clients create lasting change, this episode will give you powerful insights into what it really takes. What You'll Learn in This Episode In this conversation, Joanna explores: Why many coaches struggle to take clients deep enough to create lasting transformation The moment in coaching sessions when practitioners often feel stuck or unsure what to do Why traditional coaching tools and mindset techniques sometimes hit a ceiling How somatic coaching and nervous system awareness support deeper client change The role of presence, co-regulation, and emotional safety in transformational work How practitioners can develop mastery working with fear, resistance, and self-sabotage The importance of understanding the full spectrum of human behavior when coaching clients Why extraordinary client results are the most powerful form of marketing for coaches and practitioners How deeper practitioner training can help you build a sustainable business with referrals and renewals Learn more about Sacred Depths Transformational Practitioner Training: https://applieddepthinstitute.com/offers/sacred-depths/?utm_campaign=crp77&utm_source=podcastplayer&utm_medium=shownotescrpe77-sd

    50 min

  8. Feb 23

    Extraordinary Client Care: High Touch Strategies That Transform Client Results with Caitlin Fitzgordon

    Client care is often treated like an afterthought in coaching and transformational businesses — but in reality, it's one of the most powerful drivers of client success, referrals, renewals, and long-term business sustainability. In this special episode of the Coaching Revolution Podcast, Joanna is joined by Caitlin Fitzgordon, Client Care Coordinator and Program Manager at Applied Depth Institute, for an honest, behind-the-scenes conversation about what extraordinary client care really looks like — and why it matters far more than most people realize. In This Episode, You'll Explore: Why client care is not just logistics — and how it directly impacts client outcomes What it truly means to run a high touch coaching business, even with large groups The energetic foundations of exceptional client care (it starts from the inside out) How mission-driven teams create better client experiences — naturally The link between excellent client care, renewals, referrals, and reputation How high touch strategies prevent clients from slipping through the cracks Common client care pitfalls — and how to repair missteps with integrity and care How thoughtful onboarding, organization, and responsiveness build trust and safety This episode offers both philosophy and practical insight into how client care can be done with heart and excellence. If this conversation resonates, you'll walk away inspired to look at your own client care through a new lens — and to see it not as an obligation, but as one of the most meaningful parts of your work.   If this episode resonated, I'd love to hear from you—send me a note or share what landed. Leave a rating or review if you enjoy the podcast. It truly helps this work reach more coaches who need these conversations. Share this episode with a friend or colleague who might be struggling with visibility or self-judgment—they may feel deeply seen. Sacred Depths — If you want deeper support with fear, resistance, visibility, and becoming a more grounded, masterful practitioner, you can learn more about Sacred Depths in the show notes. Free Masterclass: How to Help Clients Get Off the Wheel of Self-Sabotage A practical, compassionate framework for helping clients move out of stuck patterns—without forcing or fixing.

    1h 7m
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About

Being a highly effective coach and transformational practitioner, who can go deep with clients and help them create change in their lives, is an ongoing learning process. There are so many different client situations, and so many complex issues that can come up. If you've been looking for tools, wisdom and deeper conversations about how to be a better coach & practitioner, The Coaching R(e)volution Podcast is for you! Your host, Joanna Lindenbaum, has dedicated the last two decades to training thousands of coaches and transformational practitioners to be the best in their industries and to go deep with clients in ethical and trauma-informed ways. In the podcast, Joanna breaks down big ideas about human behavior, what it takes to co-create real change with clients, and how to show up as a better and better coach. All of this so that you can turn your clients into raving fans who re-sign with you over and over again, send referrals your way, and help you grow your reputation. Get ready not only for practical tips on your client work, but also to learn a lot about yourself. Because after all, the best coaches and practitioners are also always doing their own inner work as well!

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