Commercial Diagnosis

Luke Farrell

Most businesses don’t have a sales problem, they have a commercial problem disguised as one. Commercial Diagnosis helps founders, consultants and growing business owners identify what is actually restricting revenue before wasting money on more leads, new salespeople, advertising, CRMs or the latest AI tool. Drawing on more than 25 years in sales and commercial consulting, Luke explores the six pillars behind sustainable revenue growth: Market, Offer, Demand, Conversion, Customer and Engine. Expect practical frameworks, honest business breakdowns, client stories and live AI builds!

  1. 15h ago

    Why More Leads Won't Save Your Business

    Apply to work with me👉 www.commercialdiagnosis.comYour sales problem probably isn’t sales.Before you hire another salesperson, increase your ad spend or chase more leads, you need to identify what is actually restricting your revenue.In this video, I explain the Commercial Diagnosis approach: a practical way for founder-led businesses to find the commercial constraint that matters most—and stop wasting time and money fixing the wrong problem.If this sounds like you, apply for a free Commercial Diagnosis session with me 👉 www.commercialdiagnosis.comWe’ll examine the six areas that influence commercial growth:• Market — Are you targeting the right customers? • Offer — Is what you’re selling genuinely compelling? • Demand — Are you creating enough of the right opportunities? • Conversion — Where are potential customers dropping out? • Customer — Are you maximising the customers you already have? • Engine — Can the business grow without depending entirely on its founder?The objective isn’t to produce another complicated strategy document or a dashboard full of meaningless scores.It’s to answer one commercially important question:What should this business fix first?Because predictable growth rarely comes from doing more of everything. It comes from identifying and removing the right commercial constraint.If revenue feels inconsistent, growth has stalled or the business still depends too heavily on you, book your Commercial Diagnosis here:👉 www.commercialdiagnosis.comDiagnosis first. Prescription second.Stop chasing more leads when your sales problem is actually a broken engine. Learn to diagnose the root cause of the slump.When revenue flattens, founders often reflexively demand more leads or extra training. This usually masks a deeper operational failure. We break down why you are likely misdiagnosing your sales problems and how to stop treating symptoms instead of finding the real issue.To fix your sales process, you need to audit your people and systems objectively. This discussion provides a framework to identify where your sales engine is leaking value. By isolating the friction points in your current business strategy, you can implement targeted repairs that actually move the needle on closing deals without relying on quick fixes for stagnating revenue.Subscribe for weekly sales strategy breakdowns, and comment below with the biggest bottleneck currently slowing your growth.

Ratings & Reviews

About

Most businesses don’t have a sales problem, they have a commercial problem disguised as one. Commercial Diagnosis helps founders, consultants and growing business owners identify what is actually restricting revenue before wasting money on more leads, new salespeople, advertising, CRMs or the latest AI tool. Drawing on more than 25 years in sales and commercial consulting, Luke explores the six pillars behind sustainable revenue growth: Market, Offer, Demand, Conversion, Customer and Engine. Expect practical frameworks, honest business breakdowns, client stories and live AI builds!