Comfort Walk and Talk

The Comfort Co.

Welcome to Comfort Walk and Talk – the premier podcast destination for anyone looking to about enhancing their foot health and embracing the world of comfort footwear. Hosted by Jeff, Ben, and Ash, this podcast dives into the essential topics of foot care, innovative footwear design, and the transformative power of wearing the right comfort shoes. Whether you're dealing with heel pain, searching for the ultimate comfort footwear, or interested in the latest footwear innovations, Comfort Walk and Talk has you covered. Join us as we explore the intersection of style, health, and comfort, offering expert insights into preventing and managing foot pain, the benefits of supportive footwear, and the behind the scenes of our footwear. From in-depth discussions with podiatrists and footwear designers to inspiring transformation stories from individuals who have found relief and mobility through the right shoes, our podcast is a treasure trove of information for anyone looking to improve their foot health and walk in comfort. Follow Comfort Walk and Talk for your regular dose of expert advice on selecting the best footwear for your needs, tips on footcare maintenance, and reviews of the latest in comfort shoes. Step into a life of comfort and wellness with Jeff, Ben, and Ash, and transform your walk, one episode at a time. Let's make every step count towards a healthier, more comfortable future together!

  1. 8h ago

    #054 - The Hottest New Comfort Footwear This Winter

    Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/ In this new episode, hosts Allanah, Jeff and Ben walk through the strongest winter range Comfort Co has released to date, from upgraded classics to brand‑new designs. They break down the standout styles, the hidden comfort tech and the fit features shaping this season’s collection. This episode covers: ◼️ the upgraded Ramona 2 with new colours, stretch features and width options ◼️ Revere’s expanded oblique toe range designed for wider feet and bunions ◼️ the new Temper and Cancun styles with zips, gussets and removable insoles ◼️ the Viva welly‑style festival shoe with neoprene lining and ultra cushioned insoles ◼️ Mia Vita’s Vienna and Violet knit styles bringing colour, stretch and all‑day comfort Timestamps: 0:00:00 - Introduction 00:01:00 - Ramona 2 Overview 00:02:00 - Features of Ramona 2 00:03:00 - Revere Oblique Toe Shape Introduction 00:05:00 - Timaru and Customer Feedback 00:06:00 - Fit Features of Revere Shoes 00:08:00 - New Tamper Sneaker 00:09:00 - Cancun Shoe Features 00:10:00 - Vitasol Viva Boot Introduction 00:12:00 - Practical Applications of Vitasol Viva 00:13:00 - Vienna and Violet Range Overview 00:15:00 - Boot Range Introduction 00:19:00 - Houston Boot Features 00:20:00 - Nina 2 Boot Overview 00:21:00 - Revere Damascus Boot Discussion 00:22:00 - Solsberg Boot Features Follow The Comfort Co: https://www.thecomfortco.com.au/ https://www.instagram.com/the.comfortco https://www.facebook.com/TheComfortCoOfficial https://www.youtube.com/@TheComfortCo.Footwear

    26 min
  2. May 12

    #053 - The New Way Medical Clinics Can Prescribe Footwear

    Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/ In this episode of Comfort Walk & Talk, Allanah, Jeff and Ben unpack a major shift in how footwear can be prescribed, fitted and accessed inside medical clinics. They explore why traditional retail models don’t work in podiatry and physio settings, the hidden pain points clinicians face, and how a new two‑pronged program is designed to improve patient outcomes without forcing clinics to become retailers. This episode covers: ◼️ Why clinics struggle to recommend and retail footwear confidently ◼️ How a standardised core range solves stock, fit and seasonality issues ◼️ How the affiliate model gives clinics access to the full Comfort Co range ◼️ The training program that helps non‑retail staff recommend shoes properly ◼️ How this approach improves patient outcomes and reduces clinic workload Follow The Comfort Co: https://www.thecomfortco.com.au/ https://www.instagram.com/the.comfortco https://www.facebook.com/TheComfortCoOfficial https://www.youtube.com/@TheComfortCo.Footwear Timestamps: 0:00:00 - Introduction 00:01:08 - Pain Points in Footwear Recommendations 00:02:42 - The Importance of Patient Education 00:03:34 - Standardizing Footwear Range for Clinics 00:05:06 - Introducing the Affiliate Program 00:06:12 - Fitting and Comfort Features of Shoes 00:07:39 - Training for Clinic Staff on Footwear Recommendations 00:09:05 - Core Sample Range and Affiliate Model Explained 00:10:45 - Marketing Support for Affiliates 00:12:12 - Leveraging Credibility as Medical Professionals 00:13:16 - Comfort Co's Recipe of Comfort 00:14:38 - Patient Journey with Custom Orthotics 00:15:25 - Bridging the Gap Between Fashion and Function 00:16:53 - Building Relationships with Retail Partners 00:17:59 - Benefits of a Standardized Sample Range 00:19:27 - Selecting the Right Footwear Range 00:20:30 - Partnership Approach to the Program 00:22:09 - Account Management for Medical Partners 00:24:38 - Success Stories from Clinics 00:27:05 - Foot Health Professional Discounts 00:28:10 - Encouragement to Reach Out for Partnership

    29 min
  3. Mar 30

    #052 - STOP Buying Shoes Online Like This… Watch This First

    Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/ In this episode of Comfort Walk & Talk, Jeff, Alana, and Ben sit down with Liam Bourke, Executive Vice President of Comfort Co. USA, to explore how live streaming is reshaping the way customers discover and understand footwear. They unpack why video commerce creates a deeper connection than traditional marketing, how it reveals the hidden tech inside shoes, and why this shift matters for both customers and the global Comfort Co ecosystem. This episode covers: ◼️ Why live streaming is becoming the new way people shop ◼️ How video helps reveal the hidden “recipe of comfort” ◼️ The rise of CCO Live and what it means for customers ◼️ How affiliates, ambassadors, and presenters get involved ◼️ Why real human connection beats polished marketing Follow The Comfort Co: https://www.thecomfortco.com.au/ https://www.instagram.com/the.comfortco https://www.facebook.com/TheComfortCoOfficial https://www.youtube.com/@TheComfortCo.Footwear Timestamps: 0:00:00 - Introduction 00:01:30 - The Future of Shopping: Live Streaming in Australia 00:02:40 - Connecting with Consumers: The Power of Video Commerce 00:04:20 - Engaging Product Demonstrations: The Recipe of Comfort 00:08:50 - Preparing for Live Streams: Setting the Scene 00:10:00 - CCO Live: Dual Approach to Streaming 00:12:30 - Leveraging Social Media and Marketplaces 00:14:10 - Global Expansion: Comfort Co. Across Markets 00:15:50 - Utilizing Ambassadors for Brand Growth 00:18:00 - Becoming an Ambassador: What You Need to Know 00:20:30 - The Importance of Authenticity in Presenting 00:22:00 - Creating a Consistent Streaming Schedule 00:23:30 - Limited Editions and Exclusive Releases 00:27:00 - Why Customers Should Tune In to Live Streams

    33 min
  4. Jan 15

    #051 - Could Comfort Concierge be the Future of Footcare?!

    Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/ In this episode of Comfort Walk & Talk, Jeff and Ben sit down with Head of Retail Dan Simone to unpack the future of personalised footcare through the new Comfort Concierge Program. They explore how traditional shoe sizing overlooks key factors like width, arch height, instep, pressure distribution, and overall foot shape, and why a concierge approach delivers a far more accurate and supportive fit. Dan explains how tools like the ATREX 3D scanner and the Brannock device help concierges prescribe solutions rather than simply sell shoes, highlighting the importance of connection, conversation, and understanding a customer’s lifestyle. The discussion also covers how the concierge experience extends online, the role of arch support in solving common foot issues, and how Comfort Co stores across Australia and New Zealand are bringing this service to more communities. Tune in to discover how personalised fitting, expert guidance, and genuine care could reshape the way we think about footwear, and why the Comfort Concierge might be the next evolution in foot health. Follow The Comfort Co: https://www.thecomfortco.com.au/ https://www.instagram.com/the.comfortco https://www.facebook.com/TheComfortCoOfficial https://www.youtube.com/@TheComfortCo.Footwear Timestamps: [00:00:00] Intro. [00:01:18] What a concierge really is. [00:03:05] Moving beyond selling shoes. [00:04:54] Matching shoes to real life. [00:07:23] Why size isn’t enough. [00:10:11] Training concierges properly. [00:12:24] Online fitting challenges. [00:14:19] Why arch support matters. [00:17:08] Linking scans to online. [00:18:40] Fixing online misfits. [00:20:09] Advice without pressure. [00:21:28] When footwear isn’t enough. [00:22:47] Helping with existing shoes. [00:24:06] Removing buying pressure. [00:26:02] Comfort Co expansion. [00:29:03] The concierge promise.

    30 min
  5. 12/04/2025

    #050 - Podiatrist Reveals How Shoes Can Damage Your Feet

    In this episode of Comfort Walk & Talk, hosts Jeff, Allanah, and Ben are joined by podiatrist Sophie to explore the intersection of footwear design and comfort. They discuss the two main types of orthotics: accommodative and functional, highlighting how each serves different needs. Sophie emphasizes the importance of finding shoes that accommodate orthotics, pointing out common pitfalls such as insufficient depth for orthotic inserts. The conversation also delves into what features to look for in footwear to ensure comfort and support, and how these insights relate to the offerings of Comfort Co brands. Tune in to learn how to make informed choices for healthier steps! Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/ Follow The Comfort Co: https://www.thecomfortco.com.au/ https://www.instagram.com/the.comfortco https://www.facebook.com/TheComfortCoOfficial https://www.youtube.com/@TheComfortCo.Footwear Timestamps: [00:00:00] Intro. [00:02:16] Footwear design for all-day standing. [00:05:48] Recovery slides for sore feet. [00:09:21] Hard to fit feet. [00:10:50] Outside bunions and their impact. [00:15:21] Importance of heel counters. [00:18:50] Orthotic friendly footwear explained. [00:21:12] Choosing orthotic-friendly shoes. [00:26:29] Shoe size and foot health. [00:28:17] Proper shoe fitting guidelines. [00:31:51] Barefoot shoe movement explained.

    34 min
  6. 11/13/2025

    #049 - The Story Behind the Comfort Co Family Business

    In this episode of Comfort Walk and Talk, hosts Ben, Alana, and Jeff explore the unique dynamics of running a family business in the footwear industry, specifically within their own company, Comfort Code. Ben reveals his connection to the business as Lani's husband and discusses how family ties extend beyond just immediate relatives, highlighting the community aspect of their operations. The group draws parallels to major brands like Nike, Skechers, and New Balance, emphasizing the significance of family in building successful enterprises. Tune in to learn about their journey, the importance of diversification in business, and how personal relationships foster a thriving work environment. Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/ Follow The Comfort Co: https://www.thecomfortco.com.au/ https://www.instagram.com/the.comfortco https://www.facebook.com/TheComfortCoOfficial https://www.youtube.com/@TheComfortCo.Footwear Timestamps: [00:00:00] Intro. [00:01:07] Family business dynamics in footwear. [00:06:30] Corporate frustration and entrepreneurship. [00:08:34] Early days of the Comfort Co. [00:12:20] Business turning points and growth. [00:16:00] Family dynamics in business. [00:19:02] Family business dynamics. [00:23:59] Redefining the comfort shoe category. [00:26:54] Innovation in comfort footwear. [00:30:35] Launching Own Brand Strategy. [00:36:42-00:37:13] Future vision for ComfortCo. [00:37:30] Future of Comfort Co.

    19 min
  7. 10/02/2025

    #048 - Comfort Co Global Re-launch Is Here

    In this episode of Comfort Walk and Talk, the team discusses the exciting revamp of their digital presence, including their website and online marketing strategies. Host and company leader introduces the core team members—Natasha, Nathan, Dee, Alana, and Ben—who played pivotal roles in transforming the company's approach to market across various brands. The conversation highlights the newly launched Comfort Concierge program, designed to provide luxury service and ensure that customers have an exceptional shopping experience. The team emphasizes the importance of authenticity in customer reviews, ensuring that feedback comes from genuine users of their products. Tune in to learn about the innovative changes aimed at enhancing customer satisfaction and loyalty. Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/ Follow The Comfort Co: https://www.thecomfortco.com.au/ https://www.instagram.com/the.comfortco https://www.facebook.com/TheComfortCoOfficial https://www.youtube.com/@TheComfortCo.Footwear Timestamps: [00:00:00] Intro. [00:00:32] Luxury service and customer experience. [00:05:53] Comfort Concierge Program. [00:08:08] SizeRite and shoe fitting. [00:12:27] In-house development versus agency partnerships. [00:16:08] Marketplace for comfort. [00:17:33] Loyalty program benefits for customers. [00:21:39] Ambassador Marketing program. [00:25:34] In-house advertising strategies. [00:31:01] Bundling products for customers. [00:31:32] Starter pack for plantar fasciitis.

    33 min

About

Welcome to Comfort Walk and Talk – the premier podcast destination for anyone looking to about enhancing their foot health and embracing the world of comfort footwear. Hosted by Jeff, Ben, and Ash, this podcast dives into the essential topics of foot care, innovative footwear design, and the transformative power of wearing the right comfort shoes. Whether you're dealing with heel pain, searching for the ultimate comfort footwear, or interested in the latest footwear innovations, Comfort Walk and Talk has you covered. Join us as we explore the intersection of style, health, and comfort, offering expert insights into preventing and managing foot pain, the benefits of supportive footwear, and the behind the scenes of our footwear. From in-depth discussions with podiatrists and footwear designers to inspiring transformation stories from individuals who have found relief and mobility through the right shoes, our podcast is a treasure trove of information for anyone looking to improve their foot health and walk in comfort. Follow Comfort Walk and Talk for your regular dose of expert advice on selecting the best footwear for your needs, tips on footcare maintenance, and reviews of the latest in comfort shoes. Step into a life of comfort and wellness with Jeff, Ben, and Ash, and transform your walk, one episode at a time. Let's make every step count towards a healthier, more comfortable future together!