Sip On This: The Digital Marketing Podcast

Multimediax
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Join us weekly as we unpack the latest trends, strategies, and insights in digital marketing. From SEO to social media, the expert team from Multimediax dives deep to provide actionable advice and interesting insights. Whether you're a seasoned marketer or new to the game, grab your drink of choice and tune in for your weekly dose of marketing inspiration and education.

  1. May 27

    EP 28: HubSpot for Growth: How the Right CRM Changes Everything About Your Marketing

    At some point, most growing businesses hit a wall. Not because the marketing isn’t working, but because there’s no clear way to see what’s actually happening across the whole operation. Leads come in through different channels, data lives in different places, and nobody has a complete picture of anything. In this episode we cover how implementing the right CRM stops that from being the case. Naj, Andy, and Emad get into how centralising your data inside a CRM like HubSpot shifts the way you market, the way your sales team works, and the decisions you’re able to make as a business. When everything flows through one system, your ads, your emails, your lead data, your pipeline, patterns start to emerge that were always there, just impossible to see. This episode covers – Lead scoring – Workflow automation – Personalisation that goes well beyond the basics – What proper attribution looks like The bigger point running through all of it is that growth marketing isn’t always about spending more. Sometimes it’s about finally being able to read what your business is already telling you. They also get honest about what gets in the way. The setup mistakes, the integration gaps, and why team adoption tends to be the thing that determines whether a CRM actually delivers or just becomes another monthly subscription nobody gets full value from. If you know there's more in the business but can't quite put your finger on where, this one's worth a listen.  🎙️ Sip on This Podcast | New episodes dropping every fortnight

    38 min

  2. May 2

    EP 27: Your Google Rankings Just Changed: AI Overviews and the Future of SEO

    AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge. In this episode, we cover: – Why traffic dropped when AIOs launched (and why most people blamed the wrong thing) – The content strategy that gets your brand cited in AI summaries – Why “clicks” are the wrong metric to be tracking in 2026 – How the right SEO flipped a brand’s AI reputation in just six weeks  – How to audit what AI is actually saying about your business right now – Why customers are arriving already ready to buy — and what that means for your funnel Whether you’re an SEO pro or a business owner trying to figure out what the hell is going on with Google, this episode cuts through the noise.  Sip on This Podcast | New episodes dropping every fortnight

    41 min

  3. Apr 17

    EP 26: Paid Media in the Age of AI: Why Your Creative Is Now Your Targeting

    Is AI running your paid ads, or running them into the ground? In this episode of Sip on This, Naj, Emad, and Matt break down what's really happening inside Google and Meta as AI takes over paid media, and what it means for your business if you're still doing things the old way. From $411 clicks to hidden search terms, the platforms are changing fast.  In this episode, we cover: - How paid ads specialists are shifting from media buyers to "signal engineers." - Why are creatives now the new targeting, and what does that mean for your campaigns - Meta's Andromeda update & the death of manual, detailed targeting - Performance Max: when it works, when it doesn't, and why Google still has a long way to go - The $411 CPC story, and how Google's AI spent $6,700 on a $400/day budget - Creative exhaustion: how many ads you actually need (hint: it's not 3) - Video vs. static creative and why funnel-stage content is more critical than ever - How to feed quality signals back into the platforms using your CRM - Why tracking is still broken, and how attribution wars between platforms are costing you - The Advantage Plus trap: the pre-selected settings quietly blowing up your campaigns Questions to ask yourself right now: Am I feeding quality lead data back into my ad platforms? Is my tracking set up correctly, or am I double tracking? When did I last refresh my creative? Am I targeting the right stage of the funnel with the right message? Whether you're a business owner, marketer, or running your own campaigns, this one's essential listening for 2026. 🎙️ Sip on This Podcast | New episodes dropping every fortnight

    33 min

  4. Apr 1

    EP 25: The Web Design Conversation Most Agencies Won't Have With You

    Is your website holding your business back?  In this episode of Sip on This, Naj, Emad and Andy break down what it really means to have a website that works as a growth engine (not just a pretty face online). If you're spending money on SEO, paid ads, or social media but still not seeing results, your website might be the problem. In this episode we cover: - Why cheap websites can cost you more in the long run - What a "growth engine" website actually looks like under the hood - Core Web Vitals, site speed & why it matters for your rankings - URL architecture, SEO migration mistakes & the 301 redirect problem - How to connect your CRM, capture source data & stop flying blind - Landing pages vs websites for paid campaigns - Tracking, heat mapping & UX tools to continuously improve performance - How AI tools are creating a new wave of broken websites Free tools mentioned: 🔍 Google PageSpeed Insights — pagespeed.web.dev 📊 Hotjar / Mouseflow — for session recordings & scroll maps Quick self-audit questions to ask yourself: How many leads has my website generated this month? Do I have conversion tracking set up? When was my website last updated/maintained? Do I even have access to my own analytics? Whether you're a business owner, marketer, or developer — this one's a must-listen. 🎙️ Sip on This Podcast | New episodes dropping every fortnight

    30 min

  5. 11/08/2024

    EP 24: PREPARING FOR BLACK FRIDAY - A Digital Marketing Agency's Insights!

    The biggest sale of the year is almost here! Mark your calendars for the 29th of November or maybe even earlier as there is a wave of early deals predicted this year! As a business are you ready?  In this episode of Sip on This, we discuss from a Professional Digital Marketing Company's POV Black Friday insights, tips, tricks, experiences and more! If you're a business, agency or someone wanting to buy this Black Friday this episode touches on all things about the BLACK FRIDAY SALE!

    29 min

  6. 10/11/2024

    EP:23 Web Development Declassified - Are you being ripped off?!

    In this episode of Sip on This, host Najib and guests Andy and Huss our Web development team NERD OUT about the world of websites. They dive into how when the wrong tech stack is chosen for clients it can impact marketing campaigns, tracking, design and UX. As well as ethically selecting the right technology for specific web development jobs. When are these developers taking advantage of people needing websites just because they can?  Listen to the full episode to hear the full conversation!

    33 min

  7. 10/04/2024

    EP:22 Crumbl Sydney DRAMA, Coles & Woolworths Sued?!, FAKE Mobile Games!

    In this week's episode of Sip on This, host Bianca and guests Vic and Ryan discuss current marketing SCANDALS! From the Crumbl Cookie Sydney pop-up store drama where two young boys decided to pretend to be "Crumbl", bring back 800 cookies to AU from the US in their luggage to resell to the general public for $17.50.... to the impact and result of "Shrinkflation". The two MAJOR grocers Coles and Woolworths price scandal, are they getting sued for ripping their customers off?! And FAKE mobile games!

    36 min

  8. 09/13/2024

    EP:20 Why GOOD Office Culture Matters! A Peek Inside Our Office 👀

    Join host Bianca and guests, Anna, and Steph as they discuss office culture, team dynamics, and the importance of work-life balance. The girls all share insights and stories from previous workplaces and compare them to their experience at MMX. They cover fun office activities, the significance of open communication, and the role of managers in creating a supportive environment.

    34 min
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About

Join us weekly as we unpack the latest trends, strategies, and insights in digital marketing. From SEO to social media, the expert team from Multimediax dives deep to provide actionable advice and interesting insights. Whether you're a seasoned marketer or new to the game, grab your drink of choice and tune in for your weekly dose of marketing inspiration and education.

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